Performance Marketing Executive

Assist in the formulation of strategies to build a lasting digital connection with consumers
    Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
    Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
    Be actively involved in SEO efforts (keyword, image optimization etc.)
    Prepare online newsletters and promotional emails and organize their distribution through various channels
    Provide creative ideas for content marketing and update website
    Collaborate with designers to improve user experience
    Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics,WebTrends etc.)
    Acquire insight in online marketing trends and keep strategies up-to-date
    Maintain partnerships with media agencies and vendor.

• Deep knowledge of website development, Facebook marketing, Mail Chimp, Hub Spot, Google Ad words and SEO
• Run PPC campaign and management (other paid campaigns)
• Social Media Strategy
• Promote content online
• Keep an eye on current updates in social media and work accordingly
• Co-ordinate with the US team
• Design Magazine(Vibe and Pac Buzz)
• Portals management
• Write Relevant blogs
• Online Database storage & Management
• Online Reputation Management
• Campaigns on Nearbuy & similar portals
• Coordination with Relevant online portals for banner work
• Coordination with the USA office for research on their localized requirements
• Post-execution performance analysis of the campaign

Job Role : SEO Specialist

Job Location : Bangalore (Remote working)

Job Description

We are looking for ambitious and experienced SEO experts who will work with us to think strategically of a long-term plan and implement it with the help of internal and external constituents. The SEO and content marketer is a key role within our Growth team who will be responsible for looking at the industry landscape, understanding our competitors and roadmap, and then coming up with a plan to increase organic traffic to our website with effective SEO strategies. Within this role, you will also be responsible for coming up with a content strategy to complement SEO initiatives.

Minimum qualifications:

• Minimum 3+ years of experience with SEO either at a B2C company or at an agency
• Experience with building and executing an end-to-end SEO initiative
• Experience in writing external-facing content with publicly available examples
• Experience in using SEO tools and platforms like BrightEdge, SEMRush, etc.
• Deep understanding of organic search and SEO best practices, as well as pitfalls that hinder SEO efforts
• Comfort with data analysis and ability to articulate the results in written and spoken formats

• Either a business, writing, or communications degree
• Any experience in writing code is strongly preferred
  

What you need to know / have:

Roles and Responsibilities:

• Perform day-to-day management of campaigns, including oversight of bid recommendations, execution details, and budgets.

• Conduct thorough keyword analysis by: creating keyword lists, analyzing search volume, and making recommendations.
• Experiment with new platforms and channels.
• Ensure ads are creative and displayed appropriately.
• Monitor costs and return on investment (ROI).
• End to End campaign management & setup.
• Continual testing and optimization.

Skills and Qualifications:

• Bachelor’s degree required.
• 1-2 years of experience in Google Campaigns. 
• Relevant previous experience and success within a similar PPC or Digital Marketing focused role. 
• Google Ads and Google Analytics certified.
• Current knowledge of Google Analytics and other digital marketing software and tools.
• Strong analytical ability and experience to work with a variety of data sources.
• Strong Excel experience.
• Ability to communicate effectively.

Job role: 

As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. You’ll be responsible for conceiving, driving, and implementing initiatives to increase brand presence and improve product adoption.

Responsibilities:

• Manage Organic as well as paid channels
• Set targets and build strategies to help achieve them
• Create and test content, blogs, and ads for operational efficiency
• Create and optimize landing pages to increase signups
• Develop and implement campaigns to better lead quality and beat the competition
• Perform data analysis around web traffic and other key metrics
• Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
• Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
• Communicate with team members on campaign developments, timelines, and results

Requirements:

• 4+ years of experience in Digital Marketing or a similar position preferred
• Experience in B2B, eCommerce and SaaS is preferred
• Relevant Bachelor's degree preferred
• Great design sense is a must for this position
• Proven experience building campaign strategies from scratch and executing them
• Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
• Experience working with data
• Experience working with international markets is preferred

Key responsibilities:

• Plan and execute Web, SEO/SEM, Database Marketing, Email, Social media, and Advertising campaigns
• Design, Build, and maintain Social Media presence
• Measure and report performance of Digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identify trends, insights and optimize approach based on the insights.
• Plan and execute periodic Content Calendar for Branding and Inbound lead acquisition
• Create landing pages and optimize user experience for Lead Acquisition
• Should be able to plan and execute Webinars, Seminars and Events

Skills:

• MBA or PGDM in Marketing
• 6+ years of experience in Digital Marketing for IT/ITES Services Industry
• Must have exposure in marketing of Digital Technologies and Services like Cloud, Analytics, APIs, Software Development & Channels
• Good to have experience in using HubSpot as Marketing Tool
• Must have excellent verbal and written Communication skills with exposure to Global Clients