Catalogue Specialist

About Company:

The Organisation transform individuals and teams through holistic, heart-centric and engaging learning experiences that unleash their true potential and help organizations achieve business outcomes. We create customized, strong impact training programs that are conceptualized, designed and delivered by a core team of senior professionals.

Role & Responsibilities:

1. Looking for someone who can think creatively about packaging marketing messages and is passionate about the brand.
2. Experience in a marketing, communications or internal communications role with a marketing mindset is expected.
3. The candidate will handle our communication portfolio, hence good problem solving, writing, administrative and PR skills are a must. Experienced into Lead Generation, Marketing, Advertising, Social Media Marketing, Digital Advertising, Database Generation,B2B Sales.
4. Plan, organize, and implement market survey to obtain data that provides insight to market trends and consumer requirements.
5. Interpret data obtained from market research/survey to produce results useful in taking effective business decisions.
6. Carry out demographic surveys to identify potential customers.
7. Contact potential customers through emails, calls, and home visits to create product/service awareness.
8. Employ knowledge of company goals in carrying out marketing operations.

Roles and Responsibilities:

Strategize & Execute campaigns on Facebook, Google Ads & other portals to drive growth.

Work on optimization of campaigns through lever like CTR, conversion rate, average order value, etc.

Analyzing & Reporting of Data & executing changes based on learnings.

Coordinate with agencies & design team to ensure campaign implementation.

Planning & Testing of creatives & Audiences Work on creatives & communication for the ads on various portals.

Understand business growth and track record through analysis

Requirements:

Digital Marketing

Experience: 3-4 years

Good written and verbal communication skills.

Knowledge of Microsoft Excel, Google/Facebook Ads and any other Paid Marketing certifications.

We need to have resumes that talk about ROAS, CAC, 

Position Summary:

We are seeking a highly motivated and data-driven Marketing Growth/Demand Generation Manager to join our marketing team. You will play a crucial role in optimizing the lead-to-customer conversion process by enhancing lead engagement and scoring methodologies. This role requires a blend of creativity and analytical skills to effectively manage email nurture strategies, improve website engagement through chat and CTA optimization, and oversee landing page effectiveness. Additionally, you will be responsible for the execution of targeted newsletter programs and will support marketing operations through tools such as Marketo and various analytics dashboards.

Qualifications:

• Proven experience in digital marketing with a focus on lead conversion and engagement.
• Expert in marketing automation tools (specifically Marketo) and CRM platforms (specifically Salesforce).
• Strong analytical skills and experience with A/B testing, data analysis, and optimization techniques.
• Experience with web analytics and dashboard creation (e.g., Looker or similar).
• Excellent written and verbal communication skills, with an ability to create compelling content for various audiences.
• Creative thinker with the ability to troubleshoot issues quickly and effectively.
• Strong organizational skills and attention to detail.

Education:

• Bachelor’s degree in Marketing, Business, Communications, or a related field. 

Experience:

• At least 5-10 years of experience in a digital marketing role with a proven track record of improving lead conversion rates.

JOB ROLE:

We are seeking a highly creative, multifaceted UX writer to join our diverse team to create visible and impactful change.

In this role you will help craft the voice and tone of our design system. As our UX writer you’ll focus on content strategy, writing, basic typography and layout.

This is a hands-on writing role and requires an individual who has a passion for distilling complex requirements into elegant solutions.

What you will do?

“Your main mission is to make digital interfaces easy to use.”

As a UX writer you will:

• Advocate for Extramarks and help shape product experience by crafting copy that helps users complete the task at hand.
• Set the tone for content and drive cohesive product narrative across multiple platforms and touchpoint.
• Guide the user through the digital experience in an intuitive manner, building a bridge between the user’s needs and the company’s goals.
• Work with multiple stakeholders including product managers, engineers and designers to help establish connective language and a unified voice.

What we are looking for?

“You use your gift for language to design intuitive, delightful product experiences that help users accomplish their goals.”

• Knowledge of usability, user-centered design, content strategy and a strong capacity for logical and creative thinking is required.
• A deep understanding of UX and how copy and design support each other. You are an advocate for clear, concise UI, and you champion writing and design that supports both the content and the user.

Preferred Education

• 3-5 years of experience living and breathing UX, and have held positions as a UX or UI Writer.
• A portfolio showcasing exceptional execution, from process to outcomes
• Excellent written and verbal communication skills.
• Bachelors/ Masters in Design, Marketing, Communications, Journalism or relevant field.

Kindly share your updated resume and sample work links for the reference.

Location -Kolkata/Mumbai

Job Description:

-             Write, edit, and proof articles for Internal Communications

-             Write copies for branding collaterals like posters, brochures etc.

-             Co-ordinate with business units to gather information and craft articles, messages, or newsletters

-             Responsible for managing content and updating the Intranet using the CMS

-             Message and Newsletter creation using builder tool

-             Writing and editing for marketing collaterals

Specification / Skills / Experience

• Good writing experience
• Proficiency in English, a very high standard of both spoken and written language
• Independent and self-manage the work load
• Robust writing skills - the selected candidate will be writing and editing content on a daily basis
• University degree in journalism, media studies or related qualification
• A cross-cultural background
• Ability to manage more than one project at a time working under tight deadlines
• Strong organizational skills
• Working knowledge of Microsoft Word, Excel & PowerPoint, Photoshop (added advantage).

Primary Skills: Excellent writing and communication skills. Exposure to on-line content along with content management skills

Secondary Skills: Exposure to social media; project planning

Roles & Responsibilities:

• Planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and users' needs.
• To develop a content strategy that conforms to and sets out to achieve business goals. 
• Carefully and strategically developed content aims to inform, entertain, inspire and engage potential customers. 
• To brainstorm creative ways of engaging the audience online and produce those engaging content types.
• Expertise in social media analytics, understanding the nuances, advantages, and shortcomings of each platform, and how to utilize data in formulating a campaign strategy. 
• Performing extensive research and analysis on consumer thoughts and trends.
• Creating specifications and content appropriate for the brand's customer personas.
• Planning the editorial calendar and content proposition.
• Collaborating with content management teams, creative teams, and writers to implement the strategy
• Overseeing writing style and tone for all content
• Developing content governance guidelines for tone, style, and voice of all content, ensuring they are followed and conducting periodic content audits.
• Tracking and calculating content ROI

Scope: