Digital Marketing Executive

Job Purpose 

We are looking for a one man/woman army kind of person, who is a self starter and takes any initiative to its logical conclusion. Loves to play with new ideas for digital marketing, and can wear multiple hats as required.

A passionate person who loves the freedom of trying out new things and at the same time loves to learn from others.

Key Areas of Responsibility

B2B marketing to generating leads, working with the product and development team to evolve the product to increase conversion at every step of the customer journey.

Desired Candidate Profile

Essential Skills 

Reliable, Accountable and Trustworthy.

Good in English (spoken and written).

Ability to quickly understand the market and product. Loves to do research and arrange the tasks based on achievable milestones.

Must have some prior experience in digital marketing.

Plz write in no more than 100 words (and no BS plz) why we should hire you while applying.

Fresher
Sales Executive
Call Center Executive
Front office Executive
who wants to make a career in Digital Marketing

Responsibilities:

-Planning Web, SEO/SEM, email, social media and display advertising campaigns.
-Designing, building, and maintaining social media presence.
-Marketing the Company's software products via emails, blogs, newsletters and social media.
-Devising strategies to drive online traffic to the company website.
-Managing online brand and product campaigns to raise brand awareness.
-Creating content for Company's Software products and services.
-Creating content for online marketing: website, blog, social media, advertising campaigns.
- Design, build and maintain our online media presence and build a constant pipeline of enquiries from potential clients
- Brainstorm new and creative growth strategies
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement Cont.
- Own the look and feel of the website and take steps to keep communication consistent across media
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Skills:

-Should be hands-on with SEO/SMO, photoshop etc.
-Understanding of current online marketing concepts, strategy and best practices
-Good analytical skills.
-Ability to understand software product specifications.
-Must be aware of the latest developments in the social networking, social media and e-commerce domains.

Wisestep (www.wisestep.com) is on a mission to bring data driven decision making to tough real world problems.

The Product Marketing Manager will play a major role in shaping the voice of the product,

 

Roles and responsibilities:

• Develop and Implement our GTM strategy for multiple segments, geographies, and industry verticals.
• Execute and be accountable for all marketing initiatives to drive engagement and leads that deliver sales (online, offline, Hybrid)
• Collaborate across Functions to deliver an effective marketing strategy and meet the business objectives.
• Plan and lead product launches by determining scope, messaging, timing and priorities for marketing tactics to drive product awareness and adoption.
• Conceptualise and Execute Demand Generation activities.
• Support marketing and sales teams with messaging, content and collateral to differentiate our
  products and convert prospects into customers
• Help our sales team differentiate our product offerings with messaging, battle cards, training material and case studies

Requirements:

• We are looking for a highly motivated product marketing professional with 6 plus years in B2B SaaS.
• Strong business and technical acumen, problem-solving ability and an understanding of SaaS products.
• Strong networking skills with the ability to build and maintain strong relationships with both business, operations and technology teams internally and externally.
• Excellent verbal and written communication skills, excellent presentation skills and excellent negotiation skills. Ability to engage with senior management.
• Having an MBA from a Top School is preferred

Other Details:

• Timings - 2 pm - 11 pm IST

Responsibilities

• Drive new business and build strong relationships with existing clients.
• Grow and drive profitability in the unit numbers.
• Common Point of contact for Client and Agency.
• Taking client briefing and de-briefing the agency spocs.
• Ideation of digital campaigns basis business requirements /trendings.
• Presentation of thoughts to senior management.
• Handling coordination of digital media plans.
• Ensuring the execution as per the plan.
• Task Planning and management for the team.
• Address client queries effectively and in a timely manner.
• Liaison for requirements related to any campaigns.
• Reporting - Campaign /website / social.
• Keep a track of campaign deliverables wrt to committed numbers.
• Monthly review preps.

 

Requirements

• Presentation Analytics - Adwords/ Google Analytics/Facebook Ads/ Programmatic.
• Communication - Oral / Written.
• In-depth understanding of online marketing tools and social media platforms.
• Ensuring timely approvals from clients.
• Invoice processing and closures with Finance.
• Good knowledge of 360 Digital Marketing Aspects.
• Cross function Team Management.

Responsiblitis 

 

 Assist in the formulation of strategies to build a lasting digital connection with

   consumers

• Plan and monitor the ongoing company presence on social media (Twitter,

   Facebook etc.)

• Launch optimized online adverts through Google AdWords, Facebook etc. to

   increase company and brand awareness

• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their

  distribution through various channels

• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web

   analytics tools (Google Analytics, Web Trends etc.)

• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

B2B Social Media Expert

Description:

Are you intimately familiar with the LinkedIn algorithm? Do you specialize in growing brand following on Twitter? Are you proficient in defining and executing social media strategies for Quora, Reddit, Instagram, and Facebook?  We’re looking for an expert with a solid understanding of how each social media channel works and how to optimize content so that it is engaging. As the B2B Digital Marketing Specialist, you will also be responsible for organizing and producing content that follows our clients’ brand guidelines.

Competencies:

• Consistent and self-driven to learn about social media platforms and trends. 
• Strong creative storytelling skills with a focus on visual and content aesthetics.

Skills:

• Working knowledge of SMM tools like Hootsuite, Moz, Loomly, etc.
• Working knowledge of design applications like Adobe Suite, Canva, etc., and other video editing tools.
• Adept at digital tools like Facebook Insights, Twitter Analytics, Google Analytics/Google Ad Manager.
• Adept at communicating in a professional, but unique social media “voice” for each client; directly aligned with the clients’ thought leadership and content platform.

Experience:

• Demonstrable B2B social networking experience and social analytics tools.
• Experience in managing multiple digital marketing campaigns with the ability to analyze and make recommendations on performance.
• Strong understanding of social media KPIs, keyword optimization tools, and social media algorithms.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolios will be checked for expertise in the B2B domain. Please share only case studies of growth where the strategy and execution were owned end-to-end by you. Shortlisting will be followed by a video interview.

Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria. Understand the competitive landscape—be an expert on our competition and how they are positioned. Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas. Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn. Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.

We, a growing fintech startup building cutting edge investment platforms, seek a Digital Marketing Manager to join our team. You will lead efforts in finding new creative ways to educate and convince the Indian consumer on manging and growing their wealth. We’re looking for someone who can develop strong and innovative digital marketing strategies, using SEO, PPC, SMM and other techniques to drive traffic to company pages and generate interest in company products and services. The successful candidate should have an intimate understanding of developing, initiating, creating and overseeing a long-term digital marketing campaign as well as spearheading short-term advertising and marketing solutions. The Company: Moneyjar (Ajax Ventures Private Limited) is an online platform that aims to make investing your savings easy and rewarding. It turns your thoughts and life goals into actionable advice, which can be seamlessly executed on MoneyJar's secure online transaction platform. Our vision is to enable universal access to sincere and well researched financial advice backed by user friendly transactional platforms and we work relentlessly to achieve that. It is our core belief that the company can only achieve that vision based on the collective efforts of our team.

Rang De is a Bangalore based pioneering social initiative, operating with a single-minded mission to provide cost-effective credit to low income households in India. As a Social Media associate you will be responsible for creating and driving social media strategies that will build our brand and lead to increased brand awareness and fundraising avenues. Create innovative campaigns across channels. Will play the role of a thought leader with strong strategic and creative skills to take Rang De along its next growth trajectory. Managing our Social Media pages (Facebook, Twitter, Linkedin, Blog). Monitor Rang De's online presence and help reach out to a wider audience. Recognize trends and developments in online media and technology at large. Explore and understand the medium and create effective campaigns across channels. More details here: https://www.dropbox.com/s/ok26uxoky6nkefq/Social%20media%20associate%20-%20Final.docx?dl=0