Digital Ad Sales – Performance Business (CPI International)

Job description

LBB is looking for a Senior Associate/ AM- Sales, someone who is innovative, goal-oriented, well connected with brands and agencies, is an ace negotiator and can work with a team to achieve targets. You’re going to get a chance to work with brands across the board from food, lifestyle, travel, e-commerce, and so on.

Location: Delhi

Job responsibilities:

• Connecting with corporates and brands for promotion and marketing opportunities on LBB
• Understanding the client/agency's needs and requirements
• An understanding of the client/agency that aligns with our product proposition
• Executing and managing ad campaigns
• Maintaining relationships with the relevant representatives across companies

Job Role:

• Build and scale revenue opportunities from agencies and brands
• Achieve individual monthly sales targets along with teams
• Outreach to agencies; and activating corporate clients and leads
• Work with the Marketing and Tech team to create innovative campaigns
• Servicing merchant/ client requirements and meeting campaign delivery timelines
• Timely collection of payments and delivery of client reports

Required Skills / Must Have:

• 4+ years of Media/Ad sales experience with Digital/ TV/ Radio
• Demonstrated capacity for developing and understanding strategy with a strong aptitude for determining the optimal way to position products to the clients.
• Ability to thrive under pressure and function effectively in a fast-paced environment, providing strong leadership skills and managing multiple projects simultaneously.
• Excellent analytical, problem-solving, organizational, verbal, written, and presentation communication and interpersonal skills.
• A cross-functional influencer with the ability to build strong relationships.

• Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets
• seek out the appropriate contact in an organisation
• generate leads and cold call prospective customers
• meet with customers/clients face to face or over the phone
• foster and develop relationships with customers/clients
• understand the needs of your customers and be able to respond effectively with a plan of how to meet these
• think strategically - seeing the bigger picture and setting aims and objectives in order to develop and improve the business
• have a good understanding of the businesses' products or services and be able to advise others about them
• ensure staff are on board throughout the organisation, and understand the need for change and what is required of them
• discuss promotional strategy and activities with the CEO
• seek ways of improving the way the business operates
• attend seminars, conferences and events where appropriate
• Conduct research to identify new markets and customer needs
• Arrange business meetings with prospective clients
• Build long-term relationships with new and existing customers

Role : Business Development Manager

JOB DESCRIPTION 

DYT - Do Your Thng, is an app, where all social media users can share brands they love with their followers and earn money while doing so! We believe everyone is an influencer. Our aim is to democratise social media and allow people to be rewarded for the content they post. How does DYT help you? It accelerates your career through collaboration opportunities with top brands and gives you access to a community full of experts in the influencer space. 

Are you looking for a promising career with a well known ed-tech brand, which is looking to make life easier for kids and parents to understand basic concepts of learning? Then read on.

Our client aspires for equity in education along with profound, measurable societal impact. The company provides learning solutions such as digitalized educational contents, English speaking, school infrastructure, improvement and management solutions etc. for a spectrum of audiences ranging from children in schools and informal setting, to teachers, adults, and corporate. They've created significant reach and impact at scale; through their presence across 32 States and Union Territories and 478 districts of India, in 36,000 schools and with a network of around 300 Institutes of Skills, and 100 industrial clusters, they directly impact 15 million people on a daily basis. Globally, they deliver programmes in 17 countries of Africa, Middle East and South East Asia

• Responding and managing inbound sales leads from our website or any other channel.
• Doing the first conversation, understanding the requirements, suggesting a best suited solution and then connecting them to the senior members of our team.
• Understanding sales targets and building leads digitally both for the social sector, for schools, with coaching institutes and retail.
• Working with the senior team to share the relevant information, mature these leads and driving them for conversion
• Building digital connections with potential partners, distributors, resellers, CSR consultants and NGOs who can take up our solutions and grow them in their territory.
• Personally meeting the leads and giving them detailed presentations about the company and the products
• Managing schools needs by providing them with customised solutions
• Handling the North-east region and the leads for that territory
• Setting up a network of schools for future sales and support
• Sharing with them the various edtech options built by the company

• Candidate with sales experience in Education K - 12 segment (preferred) - someone with experience in managing Digital sales (B2B). 
• MBA (preferred)
• Good communication skills
• Sales experience in an ed-tech field preferably with B2B
• Excellent and Effective Communication and an aspiration to learn best of all types of communication - verbal, email, phone, WhatsApp and others
• Basic digital capabilities - Since all our inbound sales and support queries come via phone/ email, therefore the person should be good at emails, typing, and writing replies and coordinating with different people.
• Self-awareness, Peaceful mind and humility to learn

Business development can be summarized as the ideas, initiatives, and activities that help make a business better.

The target area would be clients looking forward to Digital Marketing services. Hence includes,

• Increasing revenues
• Growth in terms of business expansion,
• Increasing profitability by building strategic partnerships and making strategic business decisions.
• Responsible for prospecting, identifying, and developing business with new customers                              
• Preparing commercials for prospective clients based on the business offering in consultation with the project manager.
• Introduce the new client to the operations team and assist the operations team to work for the new client.
• Competitor analysis: Should be aware of the work being done by the competition and come up with strategies to acquire those accounts.
• Providing management with client/market feedback.
• Ability to identify client needs and decide deliverables for the same.
• Should be self-driven, target-oriented, and passionate

Role Business

• Industry Type IT
• Functional Area Sales & Business Development
• Employment Type Full Time, Permanent
• Role Category BD / Pre Sales

Education

• UG: Any Graduate
• PG: Any Postgraduate
• Doctorate: Doctorate Not Required