Job Description for Project Manager:
- Exposure to US/International Client (Preferred) Prior Experience in Digital Marketing (Search Engine Optimization) / Project Coordinator / Project Manager roles.
- Excellent written and verbal communication and presentation skills, able to generate interest and engage the client during calls and on emails.
- Manage projects, establish productive, professional, and profitable relationships with key personnel and clients in assigned projects.
- Coordinate with various departments within the organization, including support, service, technology, and manage resources, in order to ensure seamless functioning of the client accounts.
- Responsible for client receivables; planning and execution of monthly retention.
- Candidates with Project Management, Digital Marketing & Technical Skills Preferred.
- Document all requests and comments made by clients to ensure timely feedback and follow-up actions of client escalations/queries.
- Ability to maintain a positive, motivational, 'get things done' attitude, especially when faced with difficult circumstances.
- Achieves strategic customer objectives and account plans defined by company management.
- Good relationship-building skills (internal, external, and cross-cultural).
- Sound computer skills, especially in the areas of MS Word, MS Excel, and MS PowerPoint.
- Lead solution development efforts that best address customer needs, while coordinating the involvement of all necessary actions required and always keep the internal team updated.
- Maintain a consistent schedule of online meetings with the client to manage performance objectives, customer-expectations and assess customer needs on an ongoing basis.
What we are looking for-
- Excellent communication skills
- Must have enthusiasm and a sincere attitude.
About Graygraph Technologies Pvt Ltd
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Key Responsibilities are :
- Assist the team in the development of the overall digital marketing strategy
- Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, etc)
- Manage and maintain the company's owned media including websites.
- Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
- Manage social media marketing campaigns
- Manage digital advertising campaigns (SEM, Social, etc)
- Manage SEO campaigns
- Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
- Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
- Build our digital marketing roadmap
- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
- Measure ROI and KPIs and prepare budget
- Develop specific campaigns to create and maintain high levels of customer interaction
- Oversee our social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Forecast sales performance trends and act proactively to increase our market segment
- Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
- Motivate digital marketing team to achieve goals
- Monitor competition and provide ideas to stand out
- Stay up-to-date with digital technology developments
- Develop strategies that drive customers to the website
- Metrics Tracking & measure ROI.
- Use advanced metrics to measure the success of a marketing campaign
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Collaborate with internal teams to create landing pages and optimize user experience
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- The candidate would need to be well versed with different types of organic as well as paid marketing
- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
- Perform daily account management on Google AdWords, Facebook, Bing and other search platforms.
- Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score & other important account metrics.
- Provide creative copy suggestions and graphical ad templates.
Assist in the management of Display network placement lists on AdWords & through other contextual advertising platforms.
- Can devise strategies to increase ROI – Is good at increasing CTR & reducing the cost per clicks
- Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
- Able to understand the business website thoroughly so as to implement a strategic plan for Google AdWords
- Keep pace with search engine and PPC industry trends and developments
2. Develop and monitor campaign budgets.
3. Plan and manage our social media platforms.
4. Prepare accurate reports on our marketing campaign’s overall performance.
5. CRM
6. Identify the latest trends and technologies affecting our industry.
7. Evaluate important metrics that affect our website traffic, service quotas, and target audience.
8. Work with your team to brainstorm new and innovative growth strategies.
9. Oversee and manage all contests, giveaways, and other digital projects.
10. Influencer Marketing
11. Basic knowledge of on Page & off Page SEO
12. Basic knowledge of WordPress / Shopify
13. Using Canva & basic knowledge of other video editing tools for stories etc.
14. Content writing, News Letters & Blogs14. Brand Audit & Research
16. Strategy creation, Competitive analysis & Content Research for SMM
17. Google Ads & Facebook Business Ads
-Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, and Display)
-Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
-Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
-Manage social media marketing campaigns
-Manage digital advertising campaigns (SEM, Display, Social, and Programmatic)
Job description
The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.
Key Skills
- Keyword research
- On-page keyword targeting
- Knowledge of WordPress
- SEMrush, keyword tool.io, ahref’s
- Google analytics
- Google webmaster
- Generating Sitemap of website
- Indexing the website on various search engines
- Microsoft Excel
- Yoast SEO
- Advanced Link building skills required ( Guest Blogging, Skyscraper Technique, relationship-based Link Building, Broken Link Building.)
- Good in writing and editing contents
Roles & Responsibilities
- On-page SEO optimization
- Off-page SEO (Link Building Backlinks)
- Social media marketing
- Checking & removing Duplicate content
- Formatting of content for better ranking
- Email marketing
- Running Facebook ads
- Running Google PPC, Display & remarking campaigns
Qualifications
- Excellent understanding of digital marketing concepts
- Experience with business to customer social media and content generation
- Strong creative and analytical skills
Social Media Handling, Marketing & PR (which all platforms)
- Connect closely with our team for creation of effective solutions to The Why, What and How Digital Marketing and implementation of the same to create enthusiastic and efficient marketing campaigns for existing and new clients
- A combination of reaching out to prospective clients, who need Digital Media Marketing as well as servicing the existing clients with zeal and energy for extension of period of service.
- Formulating attractive and trendy Social Media Campaigns for the clients and do research on current trends of Social Media for an effective actualization of the formulated plans for extensive reach.
- Analysing and monitoring the effectivity of the social media campaigns and finding newer methods of presenting the same to the clients for their understanding.
- Doing extensive market research and finding the problematic areas and solution to the offerings of the company. Helping in creation of meaningful content for promotion of different offers and other creative of the clients on social media handles.
- Developing an exhaustive content calendar on a weekly/monthly basis for our clients as well as other vital in-house projects .
- Providing unconditional support to our digital marketing team and helping them out in their day to day activities.
- Knowledge of various search engine optimization platforms, best practices, and website analytics.
- Up-to-date on the latest trends and technologies in SEO.
- Develop and mentor campaign budgets.*
- *Generate leads from Quality Clicks on Quality Websites.
- Work on SEO & other initiatives to increase domain reputation & rank.