Roles and Responsibilities
We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.
As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.
Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.
We need a spearhead who can:
Performance Marketing
- Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;
- Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,
- Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;
- Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;
- Using A/B testing to optimize digital marketing performance;
- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;
- Reviewing and optimizing the design and content of all online assets including the company website and social media pages;
- Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;
- Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.
- Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)
- Developing and managing digital prospecting and remarketing campaigns
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
- Managing Digital Marketing Team.
- Knowledge around fraud & its prevention across web & app.
Organic Growth
- Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)
- Test ads across devices to ensure the best branding and user experience
- Test ad messaging across segments and report on engagement
- Optimize organic social posts for content and messaging
- Optimize website content, landing pages, and paid search copy.
- Monitor and respond to customer comments on social posts
- Work with internal stakeholders to promote announcements
- Campaign management, measurement, optimization.
- Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc
- Maintain digital dashboard of several different accounts
- Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.
- Manage community engagement, growth, and optimization
- Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers
- Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms
- Draft social media content for Shiprocket and post it on platforms
- Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms
- Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels
- Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management
- Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms
- Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement
Preferred Candidates :
As we want to speed up and reach our Mission and Vision, we would like candidates who can join us on Priority and are from Delhi/NCR
ESOPs
Happy to offer ESOPs to Candidates with right fit and attitude who have spent considerate amount of time with the company and shown their worth.
We are India's first Fantasy Ecommerce platform that enables a new method of shopping and saving by playing fun based quizzes for everyone.
About Quizkart Technology Private Limited
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About Us - https://www.sibinfotech.com/
SIB Infotech is a digital marketing organization committed to boosting brand's visibility in the ever-changing online world. At SIB Infotech, we're creating immersive digital experiences that deeply engage audiences and foster meaningful connections. With a comprehensive array of services, spanning strategic Search Engine Optimization (SEO) to expert Pay-Per-Click (PPC) Management, captivating Graphic Design, compelling Social Media Marketing (SMM) strategies, and tailored Software Development solutions, we offer comprehensive assistance to help and succeed on the internet.
Exciting Opportunity for Senior PPC Specialist
We are currently seeking a skilled and knowledgeable Senior Pay-Per-Click (PPC) Specialist to join our team. As the Senior PPC Specialist, your main responsibility will be to create and execute strategic paid marketing campaigns that can drive traffic, increase conversions, and maximize ROI for our clients or our company. This position requires an in-depth understanding of major PPC platforms, exceptional analytical skills, and the ability to develop and implement effective PPC strategies. You should possess comprehensive expertise in Google Ads, Meta Ads, Google Shopping, and other PPC platforms, including proficiency in campaign setup, optimization techniques, budgets monitoring, and staying up-to-date with platform updates and features.
Key Responsibilities:
- You will take ownership of all aspects of PPC campaign management, from keyword research and ad creation to bid management and performance tracking. Leveraging your deep understanding of all major PPC platforms such as Google Ads, Meta Ads, and Bing Ads, you will continuously optimize campaigns to improve click-through rates (CTR), conversion rates, and overall campaign efficiency. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
- Developing and executing effective PPC strategies is at the core of your role. You will collaborate closely with clients or internal stakeholders to understand their business objectives, target audience, and competitive landscape, translating insights into tailored PPC strategies that drive tangible results. Whether it's launching new campaigns, testing ad creatives, or refining targeting parameters, you will always be guided by a strategic approach to PPC management. Finding ways for reducing click frauds.
- Strong analytical skills are essential in this role. You will regularly analyze campaign performance metrics, conduct A/B testing experiments, and derive actionable insights to inform optimization decisions. By staying abreast of industry trends and best practices, you will continuously refine our PPC strategies to stay ahead of the curve and deliver maximum value to our clients or company.
- Write compelling ad copies that resonate with target audiences and drive clicks and conversions. Test different ad variations to identify the most effective messaging. Set up and execute A/B tests to optimize ad creative, landing pages, and other campaign elements. Use data-driven insights to iterate and improve campaign performance over time.
- Clear and transparent communication is key to fostering trust and satisfaction among our clients. You will provide regular updates on campaign performance, communicate key insights and recommendations, and address any client inquiries or concerns promptly. Through insightful reporting and strategic guidance, you will demonstrate the tangible impact of our PPC efforts and solidify our position as a trusted partner in our client's success. Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Requirements
- Any Graduate degree from recognized college.
- 2-6 years of experience in the digital marketing landscape.
- Proven experience managing PPC campaigns across Google Ads, Meta Ads, and social media advertising platforms like Google Shopping & good knowledge of organic SEO.
- Must have experience managing big ad budgets and getting ROI.
- Google Ads Certification or equivalent professional certification is preferred.
- Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Microsoft Excel, or Tableau is a must.
- Excellent written and verbal communication skills, with the ability to clearly articulate complex concepts and strategies to clients and team members.
- Ability to multitask and prioritize tasks effectively in a fast-paced environment.
- Demonstrated capability to thrive both independently and collaboratively in a dynamic, fast-paced environment, with a flexible and adaptable mindset to navigate evolving priorities and challenges.
Job Title: Full Stack Developer
Location: Pune
Job Type: Full-Time
Company: Unity Wealth
About Unity Wealth: Hey Pune! We're an early-stage Gen AI startup set to revolutionise productivity in financial services. Our mission is to empower financial advisers to scale and optimize their services through innovative technology solutions.
What You’ll Do:
- 👨💻 Create web and mobile apps that will make your friends jealous.
- 🧠 Work with our genius AI and product engineering team to integrate the latest tech.
- 🚀 Have fun while making a real impact.
Responsibilities:
- Design, develop, and maintain scalable and high-performance full-stack modules from frontend to backend.
- Architect and implement cloud-based solutions (AWS, Azure, Google Cloud) to support the scalability, availability, and security requirements of our applications.
- Collaborate with product managers, designers, and other stakeholders to understand requirements and translate them into technical specifications.
- Design and develop RESTful APIs and integrate with microservices architecture.
- Ensure the technical feasibility of UI/UX designs and maintain graphic standards and branding throughout the product's interface.
- Maintain code integrity and organization, including code version control.
- Write clean, efficient, and well-documented code following industry best practices and coding standards.
- Perform code reviews, identify areas for improvement, and suggest solutions to enhance application performance and usability.
- Implement and maintain CI/CD pipelines to automate deployments.
Requirements:
- Minimum 4 years of experience in full-stack development with a focus on backend technologies.
- B. E./B. Tech/MSc in Computer Science/Engineering.
- Strong programming skills in HTML, CSS, JavaScript, Node.js, and Python.
- Experience designing and building microservices-based architectures.
- Experience in building highly efficient and secure RESTful APIs.
- Proficiency with any flavour of Linux such as Ubuntu, CentOS, RedHat, or SuSE.
- Knowledge of software development best practices, design patterns, and principles.
- Excellent problem-solving skills and attention to detail.
- Strong communication and collaboration skills, with the ability to work effectively in a team environment.
- Prior startup experience is a plus.
- An all-around great human with strong moral principles and a team player attitude 🥇
Why Us?
- Competitive salary and benefits (we know you deserve it) 💰
- Flexible remote work options (work in your PJs, we don’t mind) 🏠
- Be part of something revolutionary and have fun doing it 🔥
Who is Tealbox Digital?
Tealbox Digital is a data driven performance marketing agency, founded by an IIT-Delhi alumnus and a UCSD alumnus, servicing high growth startups with growth marketing strategies and execution. We’re a team of media buyers, data scientists, engineers, copywriters, and marketing automation experts all coming together to solve problem statements within the performance marketing space.
About You
You’re someone who gets excited by the thought of actually becoming a master deal closer. You know you have an innate ability to be convincing, to craft your words succinctly and get your message across with high impact. And now you want to put these skills to test, and improve them significantly, by working with some fantastic sales people who are engaging with International Businesses from all parts of the world.
Do you get excited by the thought of solving critical complex problems for business owners? Our journey at Tealbox.digital is an exciting one, where you can come and get ample opportunities to act as consultants to business owners and help them address their business growth concerns.
This is an internal revenue growth role, and we’re looking for 2 core skills:
- You’re consistent and persistent like noone has ever seen before
- You have strong written and verbal English skills
Day-to-Day Responsibilities
- You’ll be working directly with the cofounder in building pitches and proposals for interesting startups in the US / the UK / Australia and other parts of the world
- You will learn how to craft the best sales pitches to lead business owners into getting on calls with us
- You will followup
- Engage in business outreach to potential clients across our existing channels
- Draft personalized proposals specific to each potential business, outlining TealBox’s background, expertise, relevant case studies & most importantly showcase the approach we shall be taking to solve the problem for the business
- Maintain tracking logs of outreach efforts on a day-to-day basis
- Hit daily and weekly outreach targets set in terms of number of proposals at par with the organisation’s quality standards
- Work directly with our co-founder to sharpen outreach proposals for optimal response rates from prospects
Requirements:
- Great verbal & written communication skills
- “IN IT TILL YOU WIN IT” attitude- Ready to hit a wall 100 times and break it open
- A basic understanding of business operations
- Sales Experience preferred but not essential
- Looking to learn in a fast paced environment
- Creative thinker
- You love to write about how to solve specific business problems
-
Expert understanding of On-page and Off-page SEO
-
Perform keyword research in coordination with company’s business objectives to optimize existing content and uncover new opportunities
-
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
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Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
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Develop and implement link building campaigns
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Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
-
Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
-
Track, report, and analyze website analytics and PPC initiatives and campaigns.
-
Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
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Perform ongoing keyword discovery, expansion and optimization.
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Research and analyze competitor advertising
data between the server and the users.
Your primary focus will be the development of all server-side logic, definition and maintenance of
the central database, and ensuring high performance and responsiveness to requests from the
front-end.
You will also be responsible for integrating the front-end elements built by your co-workers into
the application. Therefore, a basic understanding of front-end technologies is necessary as well.
Responsibilities :
- Integration of user-facing elements developed by front-end developers
- Build efficient, testable, and reusable PHP modules
- Solve complex performance problems and architectural challenges
- Integration of data storage solutions
Skills And Qualifications :
- Strong knowledge of PHP web frameworks especially LARAVEL
- Understanding the fully synchronous behavior of PHP
- Understanding of MVC design patterns
- Understanding of front-end technologies, such as JavaScript, HTML5, and CSS3
- Knowledge of object oriented PHP programming
- Understanding accessibility and security compliance
- Strong knowledge of the common PHP or web server exploits and their solutions
- Understanding fundamental design principles behind a scalable application
- User authentication and authorization between multiple systems, servers, and environments
- Integration of multiple data sources and databases into one system
- Familiarity with limitations of PHP as a platform and its workarounds
- Creating database schemas that represent and support business processes
- Familiarity with SQL/NoSQL databases and their declarative query languages
- Proficient understanding of code versioning tools, such as Git
Experience :
- 1- 3 years of work experience
- IT service background is plus
Work Location: Hyderabad
Experience:3 to 5 Years
Package:Upto 10 LPA
Product Based Company
Notice Period:Immediate Joiners.
Its a Full Time Opportunity with Our Client
Mandatory Skills: Sterling SI B2B,EDI,ANSI X12/EDIFACT,XML & Sterling B2B Integrator (SI)
Job Description:
•Over 3 -5 years of work experience in Sterling SI B2B version 5.2.6 and above.
•Build and configure Sterling B2B integrator.
•Proficiency on B2B/EDI concepts, ANSI X12/EDIFACT standards.
•Thorough understanding and hands on experience with XML, Schema, XPATH and XML parsers is required.
•Good understanding of flat, csv data processing.
•Understand trading partners onboarding process.
•Experience in IBM Sterling SI Map Editor and Business Processes development.
•Proficient in various EDI transactions related to Retail Energy flow like 814, 810, 867,820, 568, 997 etc.
•Knowledge of various connectivity protocols like FTP, SFTP, AS2, HTTP protocols etc.
•Experience in Mapping various formats like X12 to XML, Flat files to XML and vice-versa.
•Should be able to understand and create mapping specifications/layouts.
•Good in Business Process development or troubleshooting, have good knowledge and understanding on adapters and services configuration/development.
•Architecture design and development in EDI, standard document and communication protocols, utilizing Sterling B2B Integrator (SI).
•Experience using NAESB and GISB protocol will be advantage.
•Experience using any type of Framework on top of SI will be advantage.
•Experience of using EDI systems installed on Linux/Unix platform.
•Good understanding of cloud platforms like MS Azure, AWS.
React.js Developer
Software engineering - Bengaluru and remote
Description:
Building products at BiCSoM is about turning dreams and ideas into lovable technology and design solutions. As a mindful member of the BiCSoM team you will create rule-breaking mobile applications and websites using React.JS, Redux, HOCs, Jest, Tailwind and Chakra.CSS. Large number of people across the globe use our products everyday, we take pride in wearing ‘Made with love in India’ on our sleeves.
Requirements:
What are we looking for?
- We expect you to have your domain knowledge of React.JS, Redux, Next.JS, HOCs, Functional components, Tailwind.CSS, Chakra.CSS, Bootstrap and Jest
- There are few skills which you need to have from get-go:
- You are a problem solver, polite and someone who values team members and customers
- You respect time and understand, lost time never comes back
- You have the ability to explain your algorithms and solutions and understand how to ask questions with respect to mobile app development and web development scenarios
- You are a smart and energetic talent from engineering and computer science background
- Based on the situations you can contribute individually or work with team and make work productive and fun
- In terms of day to day work, for 2 to 5 years you should have done the following:
- At least 4 to 5 live projects in React.JS
- Thorough understanding of stage management in React
- Writing frontend code with SOLID principle
- Unit testing of your code with Jest
- Collaborative development with BitBucket or GIT and handling of code merge conflicts
- Documenting frontend code
- Knowledge of different browsers and various databases supported by browsers locally
- Proficient in Linux, and understanding of Ubuntu OS
- Knowledge on Vue.JS or Svelte is a plus
Other information:
- Work location: Bengaluru city and Remote
- Working days - 6 days a week
Welcome to BiCSoM careers:
BiCSoM Technologies Private Limited is committed to breakthrough innovation and success for its team members. From our mindful culture of compassion and wisdom to passionate customer success philosophy, this is one awesome place to work! So come and experience what it takes to build digital products which are loved by millions of users across the globe. You will find speed, agility, fun and supportive culture where we are responsible for each other’s success.
- BiCSoM is a registered startup under the Startup India initiative of Government of India and a DIPP registered MSME
- BiCSoM was recognized as one of the top AR/VR startups in India in 2018 in DCB Bank innovation carnival
MySQL / Oracle / PostgreSQL
2. Experience building at least one application from scratch
3. Understanding of at least one test frameworks and basic system administration
4. Experience with cache store / message broker like Redis / RabbitMQ / Kafka
5. Good to have: Experience with NoSQL databases like Cassandra, MongoDb, Neo4j, ElasticSearch
etc and Understanding of different concurrency models used in Akka, node.js, Go, RxJava etc
6. Interest in learning new languages / framework as needed
7. A growth mindset and passionate about building things from the ground up and most
importantly, you should be fun to work with
- 3+ years of experience in native android app development.
- Strong programming experience in Core Java, Android SDK
- Experience working with Kotlin is a plus
- Experience working with Media player
- Experience working with offline app & content security, Encryption and Decryption
- Experience working with FCM
- Experience with web services integration, REST API framework, social media and other third party integrations
- Write good quality code, unit tests, automation and performing code reviews.
- Should have Experience of Social Integration.
- Ready to take complete ownership of multiple products, work alone on project if required
- Good knowledge in Android services/Framework layer and its debugging
- Experience with version control systems, preferably Git.
- Shipped multiple Android Applications that are currently available in the Google Play Store
- Good knowledge of data structures, algorithms and time/space complexity analysis.
-
Good problem solving abilities.
-
Ability to communicate well with Product and Engineering Team
- Experience with a start-up would be added advantage.