Roles and Responsibilities
We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.
As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.
Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.
We need a spearhead who can:
Performance Marketing
- Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;
- Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,
- Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;
- Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;
- Using A/B testing to optimize digital marketing performance;
- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;
- Reviewing and optimizing the design and content of all online assets including the company website and social media pages;
- Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;
- Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.
- Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)
- Developing and managing digital prospecting and remarketing campaigns
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
- Managing Digital Marketing Team.
- Knowledge around fraud & its prevention across web & app.
Organic Growth
- Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)
- Test ads across devices to ensure the best branding and user experience
- Test ad messaging across segments and report on engagement
- Optimize organic social posts for content and messaging
- Optimize website content, landing pages, and paid search copy.
- Monitor and respond to customer comments on social posts
- Work with internal stakeholders to promote announcements
- Campaign management, measurement, optimization.
- Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc
- Maintain digital dashboard of several different accounts
- Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.
- Manage community engagement, growth, and optimization
- Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers
- Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms
- Draft social media content for Shiprocket and post it on platforms
- Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms
- Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels
- Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management
- Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms
- Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement
Preferred Candidates :
As we want to speed up and reach our Mission and Vision, we would like candidates who can join us on Priority and are from Delhi/NCR
ESOPs
Happy to offer ESOPs to Candidates with right fit and attitude who have spent considerate amount of time with the company and shown their worth.
We are India's first Fantasy Ecommerce platform that enables a new method of shopping and saving by playing fun based quizzes for everyone.
About Quizkart Technology Private Limited
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Women on Break are welcome to join!
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-Upload and manage job postings
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-Social media knowledge
Qualification/Eligibility
BBA, MBA, B.E./B.Tech/MCA with Good Communication skill
A minimum 6 months experience.
The Sales and Marketing Specialist will be tasked with daily responsibilities, including customer communication, delivering exceptional customer service, conducting sales, and providing training. Additionally, the Specialist will play a crucial role in sales management and achieving sales targets.
Key responsibilities include:
• Executing outbound telemarketing initiatives targeting specific accounts, prospect lists, and various call campaigns.
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• Conducting preliminary needs assessments and identifying prospects' pain points to assess how GreenStitch's solutions can effectively meet those needs.
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• Actively participating in trade show and event planning to secure attendees and optimize prospect meetings for the Sales team.
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- Implement a caching layer wherever possible.
- Optimize the API for high performance and scalability.
- Write unit tests for API Testing.
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Skills Required:
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- Excellent hands-on experience using MySQL or any other SQL Database.
- Good knowledge of MongoDB or any other NoSQL Database.
- Good knowledge of Redis, its data types, and their use cases.
- Experience with graph-based databases like GraphQL and Neo4j.
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- Good understanding of advanced JS libraries and frameworks.
- Experience with Web sockets, Service Workers, and Web Push Notifications.
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Manage, maintain, support and troubleshoot the mobile cloud environment and its related mobile devices and suggest adjustments and new system designs for future needs.
Experienced in a tech support role in managing Android, iOS or Windows devices
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Deal directly with customers, and respond promptly to customer inquiries
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Technical Skills – Must Have:
Experience on mobile device platforms (Android, iOS, Windows or Mac)
Knowledge on SAAS product support which has a cloud console -preferably in the mobility space
Working experience with Partners & Customers, Voice and Remote support
Worked on log collection and analyzing tools
Proficient in working on support desk/CRM tools such as Zoho/Zendesk/Salesforce
Experience of issue tracking software such as Jira/Bugzilla/Mantis/Remedy
Resourceful in understanding IT communication, troubleshooting, debugging and maintenance in multi-platform environments.
Nice To Have :
Technical troubleshooting involving monitoring web-app performance, crash analysis etc
Should have basic experience in understanding help docs and articles.
Understanding of MDM, EMM on either of the platforms (Android, iOS, Windows & Mac) can be an added advantage.
Skills :
Must possess strong communication skills in English, both written and verbal
Quick learner and versatile.
Flexible to work in different shifts
Excellent Email communication is a must.
Strong ownership
An excellent problem solver with strong analytical skills
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- Working closely with business analysts, software engineers, product managers, designers and other stakeholders.
- Write well-designed and efficient code by adhering to the specified coding standards.
- Mentor and support other team members by doing code reviews and applying your experience in process and technical leadership.
- Document the development process, architecture, and standard components.
Requirements:
- Minimum 2 years of work experience as a Software Engineer(Node.js).
- Good knowledge of SQL and related databases.
- Proficient in Node.js, Javascript, AJAX, jQuery, JSON, CSS and HTML.
- Knowledge of object-oriented programming.
- Knowledge of the Front-end and Back-end processes.
- Knowledge of web development, continuous integration, and cloud technologies
- Proficiency with RESTful APIs to connect applications to back-end services.
- Flexibility to switch to a new programming language as and when required.
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- Analytical capabilities and logical approach to problem-solving.
- Familiarity with software development lifecycle and agile methodology.
- Good at writing understandable, testable code with an eye towards maintainability
- Proficiency in software engineering tools.
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- Bachelor's degree in Computer Science Engineering or any other relevant course.
- Good communication skills - including the ability to convey information to non-technical team members in a concise and clear way.
- Ability to understand the end-user.
Benefits:
- Impactful Projects: At Synoriq, you get to work on exciting projects that create a huge impact in the lives of common people. You get exposure to the various domains we work in - be it the financial sector or the government sector. With projects of such scale, we work on the latest and most popular technologies in the market.
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- Fun: We understand that theres a life outside the office too. We offer flexibility in the work schedule and work from home so that you give your best every day.
- Leadership Initiatives: We promote the overall development of an individual and help you realize your professional goals. There are ample learning opportunities providing exposure in different domains and working in cutting-edge technology.
Your Responsibilities :
1. Orchestrate the design, development and delivery with high quality, performance and scale.
2. Develop road-maps for system and product growth, and then ensure timely execution and delivery.
3. Have high technical competence, strong technical background with a proven technical track record.
4. A strong collaborative mindset to work closely with your peers in various teams like Product Management, Design, Quality Assurance and more to bring diverse viewpoints and goals together.
5. Improve, optimize and identify opportunities for efficient software development processes.
6. Define a long term talent strategy across technologies. Provide supervision, mentoring and development opportunities for associates and managers who report into you
7. A zeal for solving customer problems, and the cascading the same passion within your team.
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Required Skills :
1. Deep understanding of Opensource technologies (Javascript, Node,JS, React, PHP) and architecture in a highly scalable and available set-up.
2. Hands-on experience in developing, designing & scaling complex systems
3. Start-up experience to scale the organization and influence engineers.
4. Strong sense of ownership and accountability
5. Strong written and verbal communication skills with the ability to present complex technical information in a clear and concise manner to a variety of audiences
6. Understanding of business processes and the application of technology to implement them.