Performance Marketing Lead

at Quizkart Technology Private Limited

Performance Marketing Lead

Quizkart Technology Private Limited

Company

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Performance Marketing Lead

at Quizkart Technology Private Limited

Posted by Sumit Mehta

4 - 6 yrs

₹7L - ₹11L / yr (ESOP available)

Delhi, Gurugram, Noida

Skills

Digital Marketing

Social Media Marketing (SMM)

Content Marketing

Marketing Strategy

Search Engine Marketing (SEM)

Tactical Data Links

Roles and Responsibilities

We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.

As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

We need a spearhead who can:

Performance Marketing

Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;

Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,

Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;

Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;

Using A/B testing to optimize digital marketing performance;

Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;

Reviewing and optimizing the design and content of all online assets including the company website and social media pages;

Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;

Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.

Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)

Developing and managing digital prospecting and remarketing campaigns

Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

Identifying and testing new channels to continue to meet or exceed established critical metrics

Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Managing Digital Marketing Team.

Knowledge around fraud & its prevention across web & app.

Organic Growth

Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)

Test ads across devices to ensure the best branding and user experience

Test ad messaging across segments and report on engagement

Optimize organic social posts for content and messaging

Optimize website content, landing pages, and paid search copy.

Monitor and respond to customer comments on social posts

Work with internal stakeholders to promote announcements

Campaign management, measurement, optimization.

Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc

Maintain digital dashboard of several different accounts

Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.

Manage community engagement, growth, and optimization

Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers

Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms

Draft social media content for Shiprocket and post it on platforms

Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms

Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels

Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management

Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms

Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement

Preferred Candidates :

As we want to speed up and reach our Mission and Vision, we would like candidates who can join us on Priority and are from Delhi/NCR

ESOPs

Happy to offer ESOPs to Candidates with right fit and attitude who have spent considerate amount of time with the company and shown their worth.

About Us:

We, at QuizKart, are backed by our Parent Company which is a Singapore VC Fund and are riding a rocketship to become a Unicorn in the next 3 years.

We are India's first Fantasy Ecommerce platform that enables a new method of shopping and saving by playing fun based quizzes for everyone.

Roles and Responsibilities

We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

We need a spearhead who can:

Performance Marketing

Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;

Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,

Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;

Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;

Using A/B testing to optimize digital marketing performance;

Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;

Reviewing and optimizing the design and content of all online assets including the company website and social media pages;

Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;

Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.

Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)

Developing and managing digital prospecting and remarketing campaigns

Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

Identifying and testing new channels to continue to meet or exceed established critical metrics

Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Managing Digital Marketing Team.

Knowledge around fraud & its prevention across web & app.

Organic Growth

Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)

Test ads across devices to ensure the best branding and user experience

Test ad messaging across segments and report on engagement

Optimize organic social posts for content and messaging

Optimize website content, landing pages, and paid search copy.

Monitor and respond to customer comments on social posts

Work with internal stakeholders to promote announcements

Campaign management, measurement, optimization.

Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc

Maintain digital dashboard of several different accounts

Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.

Manage community engagement, growth, and optimization

Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers

Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms

Draft social media content for Shiprocket and post it on platforms

Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms

Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels

Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management

Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms

Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement

About Us:

We, at QuizKart, are backed by our Parent Company which is a Singapore VC Fund and are riding a rocketship to become a Unicorn in the next 3 years.

We are India's first Fantasy Ecommerce platform that enables a new method of shopping and saving by playing fun based quizzes for everyone.

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About Quizkart Technology Private Limited

Founded :

2021

Type :

Products & Services

Size :

20-100

Stage :

Raised funding

About

QuizKart is India's first Fantasy E-commerce platform that is changing the way you shop with assured rewards and saving by playing fun Bollywood-themed quizzes.

Sumit Mehta

Connect

Company social profiles

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