Performance Marketing Lead

at Quizkart Technology Private Limited

Performance Marketing Lead

Quizkart Technology Private Limited

Company

Home

Performance Marketing Lead

at Quizkart Technology Private Limited

Posted by Sumit Mehta

4 - 6 yrs

₹7L - ₹11L / yr (ESOP available)

Delhi, Gurugram, Noida

Skills

Digital Marketing

Social Media Marketing (SMM)

Content Marketing

Marketing Strategy

Search Engine Marketing (SEM)

Tactical Data Links

Roles and Responsibilities

We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.

As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

We need a spearhead who can:

Performance Marketing

Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;

Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,

Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;

Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;

Using A/B testing to optimize digital marketing performance;

Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;

Reviewing and optimizing the design and content of all online assets including the company website and social media pages;

Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;

Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.

Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)

Developing and managing digital prospecting and remarketing campaigns

Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

Identifying and testing new channels to continue to meet or exceed established critical metrics

Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Managing Digital Marketing Team.

Knowledge around fraud & its prevention across web & app.

Organic Growth

Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)

Test ads across devices to ensure the best branding and user experience

Test ad messaging across segments and report on engagement

Optimize organic social posts for content and messaging

Optimize website content, landing pages, and paid search copy.

Monitor and respond to customer comments on social posts

Work with internal stakeholders to promote announcements

Campaign management, measurement, optimization.

Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc

Maintain digital dashboard of several different accounts

Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.

Manage community engagement, growth, and optimization

Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers

Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms

Draft social media content for Shiprocket and post it on platforms

Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms

Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels

Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management

Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms

Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement

Preferred Candidates :

As we want to speed up and reach our Mission and Vision, we would like candidates who can join us on Priority and are from Delhi/NCR

ESOPs

Happy to offer ESOPs to Candidates with right fit and attitude who have spent considerate amount of time with the company and shown their worth.

About Us:

We, at QuizKart, are backed by our Parent Company which is a Singapore VC Fund and are riding a rocketship to become a Unicorn in the next 3 years.

We are India's first Fantasy Ecommerce platform that enables a new method of shopping and saving by playing fun based quizzes for everyone.

Roles and Responsibilities

We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

We need a spearhead who can:

Performance Marketing

Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;

Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,

Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;

Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;

Using A/B testing to optimize digital marketing performance;

Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;

Reviewing and optimizing the design and content of all online assets including the company website and social media pages;

Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;

Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.

Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)

Developing and managing digital prospecting and remarketing campaigns

Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

Identifying and testing new channels to continue to meet or exceed established critical metrics

Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Managing Digital Marketing Team.

Knowledge around fraud & its prevention across web & app.

Organic Growth

Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)

Test ads across devices to ensure the best branding and user experience

Test ad messaging across segments and report on engagement

Optimize organic social posts for content and messaging

Optimize website content, landing pages, and paid search copy.

Monitor and respond to customer comments on social posts

Work with internal stakeholders to promote announcements

Campaign management, measurement, optimization.

Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc

Maintain digital dashboard of several different accounts

Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.

Manage community engagement, growth, and optimization

Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers

Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms

Draft social media content for Shiprocket and post it on platforms

Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms

Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels

Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management

Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms

Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement

About Us:

We, at QuizKart, are backed by our Parent Company which is a Singapore VC Fund and are riding a rocketship to become a Unicorn in the next 3 years.

We are India's first Fantasy Ecommerce platform that enables a new method of shopping and saving by playing fun based quizzes for everyone.

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About Quizkart Technology Private Limited

Founded :

2021

Type :

Products & Services

Size :

20-100

Stage :

Raised funding

About

QuizKart is India's first Fantasy E-commerce platform that is changing the way you shop with assured rewards and saving by playing fun Bollywood-themed quizzes.

Sumit Mehta

Connect

Company social profiles

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Keep abreast with trending recent UI tools, technologies, plugins and software in the industry
“Roll-up your sleeves” attitude to get things done
Test your screens using a tool for all browsers and resolution compatibility
Handle and track tasks assigned using Agile methodology
Strong commitment towards quality and schedule.
Cross team coordination

3 to 5 years of experience in UI Development and hands on experience on Angular2 or Angular 2+, Node etc.
Exposure to cross browser compatibility issues, SCSS as the CSS macro-processor, sprites etc.
Experience with Jira, SVN, Git will be added advantage
Passionate and eager to learn new technologies
Intimately knowledgeable about all things web and mobile
Demo able portfolio on website or GitHub will be given preference
Must have knowledge on Java script, jQuery, ECMAScript
Strong proficiency in JavaScript (ES6) or TypeScript
Familiarities with modern JavaScript tools, like npm and webpack
Excellent technical design, problem solving and debugging skills.
Experience building JavaScript/CSS Frameworks or shared component libraries used in large scale production websites.
Understands frontend software design patterns (e.g. asynchronicity, data binding, modules, objects, promises).
Knowledge of professional software engineering practices & best practices for the full software development life cycle, including coding standards, code reviews, source control management, build processes, testing, and operations.
Working with MVVM, MVP, MVC patterns

Requirements

Convert design to Angular 5 components
Use SCSS as the CSS macroprocessor
Integrate the Angular services with APIs from the backend team
Implement UI development best practices to write optimized and non-buggy code
Work in Agile environment with sprint releases ranging from 2 to 4 weeks
Feasibility study of requirement and suggest multiple approaches for a problem after sufficient RnD
Keep abreast with trending recent UI tools, technologies, plugins and software in the industry
“Roll-up your sleeves” attitude to get things done
Test your screens using a tool for all browsers and resolution compatibility
Handle and track tasks assigned using Agile methodology
Strong commitment towards quality and schedule.
Cross team coordination

Senior Software Engineer - Mulesoft / Informatica

at Preludesys India Pvt Ltd

1 video

2 recruiters

Posted by vijaya P

Remote, Chennai

5 - 10 yrs

₹8L - ₹19L / yr

MuleSoft

Informatica

Integration

Job Title: Senior Software Engineer - Mulesoft / Informatica

Job Description:

Senior integration developer who is having experience in any two of the integrations tools, Dell Boomi, MuleSoft, Informatica.
Understand, gather and document requirements
Analyze and design the solution, if needed help PM/Architect to decide the architecture
Develop the solution and guide the team to develop the solution
Follow coding guidelines
Test the developed solution
Follow the organizational / project processes
Provide necessary support with right attitude to the project manager and the project team

Job Responsibilities:

Gather requirements, analyze, document the design approach, develop and produce quality output
Follow the project processes
Mentor junior resources
Impart training where necessary
Be open to learn other integration tools

Primary Skills Required: Dell Boomi, Mulesoft, Informatica

Secondary Skills Required: Java, Salesforce

Technical Skills Required:

Experience in any one of the Integration tool, Dell Boomi, Mulesoft and Informatica.
Required at least one Certification on any Integration Tool

Experience: 5 years to 10 years

Job Title: Senior Software Engineer - Mulesoft / Informatica

Job Description:

Senior integration developer who is having experience in any two of the integrations tools, Dell Boomi, MuleSoft, Informatica.
Understand, gather and document requirements
Analyze and design the solution, if needed help PM/Architect to decide the architecture
Develop the solution and guide the team to develop the solution
Follow coding guidelines
Test the developed solution
Follow the organizational / project processes
Provide necessary support with right attitude to the project manager and the project team

Job Responsibilities:

Gather requirements, analyze, document the design approach, develop and produce quality output
Follow the project processes
Mentor junior resources
Impart training where necessary
Be open to learn other integration tools

Primary Skills Required: Dell Boomi, Mulesoft, Informatica

Secondary Skills Required: Java, Salesforce

Technical Skills Required:

Experience in any one of the Integration tool, Dell Boomi, Mulesoft and Informatica.
Required at least one Certification on any Integration Tool

Experience: 5 years to 10 years

Senior Data Scientist

at WyngCommerce

3 recruiters

Posted by Ankit Jain

Bengaluru (Bangalore)

4 - 7 yrs

₹18L - ₹25L / yr

Data Science

Demand forecasting

Optimization

WyngCommerce is building state of the art AI software for the Global Consumer Brands & Retailers to enable best-in-class customer experiences. Our vision is to democratise machine learning algorithms for our customers and help them realise dramatic improvements in speed, cost and flexibility. Backed by a clutch of prominent angel investors & having some of the category leaders in the retail industry as clients, we are looking to hire for our data science team. The data science team at WyngCommerce is on a mission to challenge the norms and re-imagine how retail business should be run across the world. As a Senior Data Scientist in the team, you will be driving and owning the thought leadership and impact on one of our core data science problems. You will work collaboratively with the founders, clients and engineering team to formulate complex problems, run Exploratory Data Analysis and test hypotheses, implement ML-based solutions and fine tune them with more data. This is a high impact role with goals that directly impact our business. Your Role & Responsibilities - - Lead and Own the Thought Process on one or more of our core Data Science problems e.g. Product Clustering, Intertemporal Optimization, etc. - Actively participate and challenge assumptions in translating ambiguous business problems into one or more ML/optimization problems - Implement data-driven solutions based on advanced ML and optimization algorithms to address business problems - Research, experiment, and innovate ML/statistical approaches in various application areas of interest and contribute to IP - Partner with engineering teams to build scalable, efficient, automated ML-based pipelines (training/evaluation/monitoring) - Deploy, maintain, and debug ML/decision models in production environment - Analyze and assess data to ensure high data quality and correctness of downstream processes - Define and own metrics on solution quality, data quality and stability of ML pipelines - Communicate results to stakeholders and present data/insights to participate in and drive decision making Desired Skills & Experiences - - Bachelors or Masters in a quantitative field from a top tier college. - Minimum of 3+ years experience in a data science role in a technology company - Solid mathematical background (especially in linear algebra, probability theory, optimization theory, decision theory, operations research) - Familiarity with theoretical aspects of common ML techniques (generalized linear models, ensembles, SVMs, clustering algos, graphical models, etc.), statistical tests/metrics, experiment design, and evaluation methodologies - Solid foundation in data structures, algorithms, and programming language theory - Demonstrable track record of dealing with ambiguity, prioritizing needs, bias for iterative learning, and delivering results in a dynamic environment with minimal guidance - Hands-on experience in at least one of the focus areas of WyngCommerce Data Science team: (a) Product Clustering, (b) Demand Forecasting, (c) Intertemporal Optimization, (d) Reinforcement Learning, (e) Transfer Learning - Good programming skills (fluent in Java/Python/SQL) with experience of using common ML toolkits (e.g., sklearn, tensor flow, keras, nltk) to build models for real world problems - Computational thinking and familiarity with practical application requirements (e.g., latency, memory, processing time) - Experience using Cloud-based ML platforms (e.g., AWS Sagemaker, Azure ML), Cloud-based data storage, and deploying ML models in product environment in collaboration with engineering teams - Excellent written and verbal communication skills for both technical and non-technical audiences - (Plus Point) Experience of applying ML / other techniques in the domain of supply chain - and particularly in retail - for inventory optimization, demand forecasting, assortment planning, and other such problems - (Nice to have) Research experience and publications in top ML/Data science conferences

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