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Performance Marketing Lead
Quizkart Technology Private Limited's logo

Performance Marketing Lead

Sumit Mehta's profile picture
Posted by Sumit Mehta
4 - 6 yrs
₹7L - ₹11L / yr (ESOP available)
Delhi, Gurugram, Noida
Skills
Digital Marketing
Social Media Marketing (SMM)
Content Marketing
Marketing Strategy
Search Engine Marketing (SEM)
Tactical Data Links

Roles and Responsibilities

We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.

 

As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.


Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.


We need a spearhead who can:

Performance Marketing

  • Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;
  • Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,
  • Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;
  • Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;
  • Using A/B testing to optimize digital marketing performance;
  • Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;
  • Reviewing and optimizing the design and content of all online assets including the company website and social media pages;
  • Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;
  • Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.
  • Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)
  • Developing and managing digital prospecting and remarketing campaigns
  • Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
  • Identifying and testing new channels to continue to meet or exceed established critical metrics
  • Working closely with the management to share funnel conversion improvement ideas, feedback & present results
  • Managing Digital Marketing Team.
  • Knowledge around fraud & its prevention across web & app.



Organic Growth

  • Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)
  • Test ads across devices to ensure the best branding and user experience
  • Test ad messaging across segments and report on engagement
  • Optimize organic social posts for content and messaging
  • Optimize website content, landing pages, and paid search copy.
  • Monitor and respond to customer comments on social posts
  • Work with internal stakeholders to promote announcements
  • Campaign management, measurement, optimization.
  • Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc
  • Maintain digital dashboard of several different accounts
  • Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.
  • Manage community engagement, growth, and optimization
  • Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers
  • Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms
  • Draft social media content for Shiprocket and post it on platforms
  • Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms
  • Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels
  • Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management
  • Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms
  • Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement


Preferred Candidates :


As we want to speed up and reach our Mission and Vision, we would like candidates who can join us on Priority and are from Delhi/NCR

ESOPs

Happy to offer ESOPs to Candidates with right fit and attitude who have spent considerate amount of time with the company and shown their worth.

About Us:
We, at QuizKart, are backed by our Parent Company which is a Singapore VC Fund and are riding a rocketship to become a Unicorn in the next 3 years.

We are India's first Fantasy Ecommerce platform that enables a new method of shopping and saving by playing fun based quizzes for everyone.
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Quizkart Technology Private Limited

Founded :
2021
Type :
Products & Services
Size :
20-100
Stage :
Raised funding

About

QuizKart is India's first Fantasy E-commerce platform that is changing the way you shop with assured rewards and saving by playing fun Bollywood-themed quizzes.
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About the role. Business Development Managers (BDMs) are responsible for complete school business of their respective cities. They will lead the effort to acquire and retain schools by reaching out to schools, building relationships with school management, servicing them and ensuring program implementation in the schools. Goals: Manage a portfolio of 50-70 schools in city with focus on program implementation, service, relationship and business growth. Responsibilities: Business Development: 1. School acquisition: Sign up of new schools 2. School Retention and upgrade: Retain all schools and upgrade the value of business within the portfolio. 3. Reference generation: Generate references of new schools from the existing portfolio of schools based on service and satisfaction 4. Collection: Collection of money due from schools on time. School relationship: Build and nurture relationship with the designated schools within the region Program implementation: Plan and coordinate internally with operations, product specialists and product team to ensure complete and efficient implementation at the School on a day to day basis. Service satisfaction 1. Customer Satisfaction: Drive customer satisfaction for the managed schools by ensuring on time high quality service and material delivery. 2. Proactive problem solving– Be transparent in sharing the feedback of the Schools and proactively resolve issues or queries of our clients in a timely manner. 3. Escalate all issues concerning program implementation to the respective people within the organization and ensure resolution of the customer issues. Reporting and Documentation 1. Documentation: Complete all documentation regarding school sign up, collect advance amount as per company policy and engage the schools as per the need. 2. Reporting: Keep all reporting formats, CRM, documentation, etc updated on day-to-day basis.
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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