Brand Analyst

Roles and responsibilities:

• Managing organizational sales by developing a business plan that covers sales, revenue, and expense controls.
• Meeting planned sales goals.
• Setting individual sales targets with the sales team.
• Tracking sales goals and reporting results as necessary.
• Overseeing the activities and performance of the sales team.
• Coordinating with marketing on lead generation.
• The ongoing training of your salespeople.
• Develop your sales team through motivation, counseling, and product knowledge education.
• Develop a partner Go-to-Market strategy that complements the individual practice plans. Create new promotions, events, and programs to increase positive awareness and ultimately, increase sales for Frugal Testing.
• To build solutions, demos, and POCs, which can be taken to market.
• Identifying potential leads, developing and executing strategic alliances to generate revenue.
• Manage end-to-end partner relations including pitching and negotiation.
• Brainstorm and ideate creative marketing ideas to increase product adoption & awareness.
• Promoting the organization and products.
• Understand our ideal customers and how they relate to our services.
• Overseeing promotions and campaigns
• Planning and directing the hiring and training of new Sales Representatives.

Requirements:

• Bachelor’s degree in business or related field.
• Experience in planning and implementing sales strategies.
• Experience in customer relationship management.
• Experience managing and directing a sales team.
• Excellent written and verbal communication skills.
• Dedication to providing great customer service.
• Ability to lead a sales team.
• Experience in digital marketing – Google Ads, LinkedIn Ads, FB Ads, Email Campaigns, SEO, etc.
• Experience of handling an event is desirable but not mandatory.
• Experience working on any Marketing Automation tool.
• Experience working with cross-functional teams.

HSV Digital is a B2B technology company with a 100% focus on enterprise technology firms, which includes technology providers, consultants, system integrators, managed service providers, telcos and all the other type of companies powering this ecosystem. We have worked with extensively with some of the world’s leading brands such as Microsoft, IBM, Redington, Eka Software, and Applied Information Science, helping them develop product and service messaging, build assets to communicate their stories across platforms, deliver digital campaigns, and activate channel go-to-market efforts.

As a member of the team, your major role would be to:

• 60-70% - Research, ideate and develop strategic marketing collaterals for high-profile B2B IT clients, including solution sheets, social media ads, offers, emails, infographics, landing pages and white papers.
• 10-20% - Work closely with different stakeholders to track and manage marketing programs across channels
• 10% - Research the client, their key buyer persona and customer journey & pain points.
• 10% - Attend client pitch meetings and develop custom proposals for them to support BD efforts.

• Create a Digital Marketing Strategy
• · Manage the company website by updating, writing, and editing product and market content, while maintaining a consistent and appealing appearance throughout the web pages and documents
• · Improve SEO organically and through selective Strategic Google AdWords campaigns; managed internally or with outside consultant
• · Manage company global online presence on all vendor sites, industry directories, Google Business listings, and establish systematic LinkedIn posting plan with Sales & Service Manager input
• · Mine and analyze data from the ERP system to identify and create targeted Prospect Lists to be furnished to the company’s Inside and Outside salespeople
• · Ability to research business opportunities and present ideas and findings to company management

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• Qualifications and skills
• · Bachelor’s Degree in Business with major in Marketing with relevant coursework in Website design/management and analytics
• · Creative thinking (visual & messaging); digital design skills are a significant plus
• · Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio.
• · Deep knowledge of digital marketing across social, display, and programmatic platforms.
• · Strong analytical and strategic thinking skills.

An experienced  Social Media Marketing Manager who can  develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities

1. Design product and brand posts with the help of creative team
2. Collaborates with the team on upcoming campaigns determining best platforms, target audience, and creative strategies to implement.
3. Monitor ads during the campaign period, weekly digital reporting, end of campaign reporting.
4. Manage Influencer campaigns according to create both brand and product awareness. From reaching out to influencers to ensuring content creation and completion of collaboration.
5. Responsible for daily posting on various social platforms and staying responsive to audience through comments and messages.
6. Planning weekly/monthly social calendars according to the products and campaigns.
7. Guiding design team for the visuals with references as per the need.

An Ideal Ambrane Ally

She/he should have strong grasp of social media dashboards and other marketing tools to be able to lead and own digital marketing campaigns. She/he will be working closely with the design, product and ecommerce team to conceptualize campaigns in order to get expected results.

1. 3-4 years of experience in social media management
2. Core Knowledge of running ads on social platforms (Instagram, facebook, Linked in, Youtube)
3. Able allocate monthly budgets in Lakhs throughout platforms according to the requirement.
4. Have proven experience in influencer marketing through direct reach and agency
5. Strong communication skills and a supportive team player
6. Staying up to date with current design and social trends would be a plus

• Build and maintain an engaged community of founders/retention marketers for mutual learning/playbooks / advise on different stages of evolution
• Host online / offline knowledge-sharing events/mixers with community members
• Periodically bring in external experts to share insights with the members
• Engage with Customers to invite them as participants in case studies, testimonials, PR efforts, as speakers in online/offline events
• Engage with customers to gather back-channel insights about our own product, usage, expectations, and action in the competitive ecosystem
• Play matchmaker in setting up intros with agency partners and helping customers solve issues better.

• Active Networker with an active LinkedIn/Twitter community
• Strong Verbal and Written Communication
• Fast Learner to understand what we're offering as a solution
• High Energy levels
• Business Education preferred
• Storytelling Skills get a bonus.

• We take transparency very seriously. Along with a full view of team goals, get a top-level view across the board with our monthly & quarterly town hall meetings.
• A highly inclusive work culture that promotes a relaxed, creative and productive environment.
• Practice autonomy, open communication, growth opportunities,while maintaining a perfect work-life balance
• Go on company-sponsored offsites, once a year and blow off steam with your work buddies! (Post Pandemic)

• Learning is a way of life. Unlock your full potential backed with cutting-edge tools and mentorship (Macbook for Engagers & reimbursement for your WFH setup!)
• Get the best in class medical insurance (with Covid Care facilities), programs for taking care of your mental health, and a Contemporary Leave Policy (beyond sick leaves)

We are searching for a Marketing Executive to help with marketing projects for our organization. The ideal candidate will be passionate about the "art" of marketing and have a wealth of ideas for developing effective tactics. He/she must bring forth a strong arsenal of techniques and methods to promote our products, services and public image. The goal is to generate B2B leads and foster client interest in our products and services in such a way that our reputation is strengthened and our growth is facilitated.