Sr. Manager - Analytics

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools
• Working knowledge of ad serving tools
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking

• Build and execute acquisition plans every month working with all stakeholder teams.
• Own the quality of customers and CAC.
• Own app install campaigns, CPI, uninstall rates etc.
• Strong understanding of Facebook, Google, Affiliate Marketing platforms and MMPs such as Appsflyer
• Expertise in optimisation techniques to scale up campaigns and deliver Low CPIs and CAC
• Strong knowledge of managing funnel events and customer journeys to deliver high ROI
• Own performance marketing channels. Improve RPCs, CPVs, CAC etc.
• Identify new channels for app installs, performance marketing and digital marketing.
• Manage the media planning activities end to end.
• Know the market: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities etc.
• Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

Requirement:

• Experience in managing Google ads/Facebook ads for apps
• Expert level analytical skills
• Hands on experience with MMPs such as Appsflyer/ Branch / Adjust
• Expert level knowledge of spreadsheet programs
• Understanding of playstore analytics and app ecosystem
• Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)
• Great communication skills
• Knowledge of Basic SQL & Query will be an added advantage

Requirement:

• 3+ years of experience in managing Google ads/Facebook ads for apps
• Expert level analytical skills
• Hands on experience with MMPs such as Appsflyer/ Branch / Adjust
• Expert level knowledge of spreadsheet programs
• Understanding of play store analytics and app ecosystem
• Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)
• Great communication skills
• Knowledge of Basic SQL & Query will be an added advantage

A bit about us:

Tchyon's mission is to build the easiest way to Discover and Signup for Financial Services.

We're empowering the next generation of individuals and businesses to access any service

which is permitted by their sovereign identity, INSTANTLY! Because Time is Money ⏳.

What you will get:

1. To be a part of the Core-Team 💪
2. Creating High Impact by Solving a Problem at Large (No one in the World has a similar product) 💥
3. High Growth Work Environment ⚙

What we are looking for:

1. An 'Exceptional Executioner' -> Leader -> Create an Impact & Value
2. Ability to take Ownership of your work
3. Track record of launching growth initiatives

Role:

1. Designing and executing all aspects of digital marketing campaigns including Push, SMS, email, PR, on-ground GTM, advertising campaign and Social
2. Creating, curating and managing all the digital content including Blogs, Ads and Social Media creatives
3. Optimizing content using SEO best practices.
4. Ideating and coming up with clutter breaking video content concepts that can drive engagement and commerce in the platform
5. Undertake consumer research to identify their needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth.
6. Deriving meaningful insights using various components and drivers of growth, along with trends (such as traffic, conversion, user engagement and repeat behavior) and create actionable programs leading to user growth

Qualifications:

1. 1+ years of marketing/content experience
2. Track record of launching growth initiatives
3. Experience/curiosity in the Fintech space

About Us:

Adbuffs is a digital-first performance marketing agency with a laser focus on launching and scaling eCommerce brands worldwide. We've accelerated growth for eCommerce companies in over 12 countries. With the journey started in 2019, with the principles "Empathy, Disciplined Creativity and Zero tolerance to EGO" we are stepping towards a fantastic future.

Roles & Responsibilities:

• Candidates having experience of working for eCommerce industry / Lead generation are required.(E-Commerce experience is must) 
• Candidates having ability to use past experience and trust in smart work and hard work are welcome.
• Analysing and interpreting provided clients data and providing expected solutions to the client. 
• Candidates dedicated to perfecting the craft and affluence in Google ads are required.
• Optimistic professionals with creative and out of the box thinking capabilities are must.
• Candidates with client need analysis & handling experience and bound to deliver high quality service are required.
• Drive new ideas and processes to improve the performance of campaigns, including account structure, bidding, ad copy, and keyword development.
• Developing effective media buying strategies.
• Participating in media planning to identify target audiences and craft effective campaigns.

Requirements:

• Proven experience as a Media Buyer or similar role; experience in the eCommerce industry is MUST.
• Familiarity with media-buying, planning and research
• Interest in following advertising and media trends
• Working knowledge of media analytics software
• Excellent communication and negotiation skills
• Organizational and multitasking abilities
• Attention to detail
• Critical thinking skills
• Any Degree in Media, Advertising or related field.

Other Details:

• Job Location: 

Kolkata, India.

• Working days & Job Timings:

Monday - Friday, from 10:30 am to 7:00 pm

• Salary: 2 LPA - 6 LPA

• Providing the short-term and long-term product/business vision as well as the development of the sales and Digital marketing strategy.
• Establishing an effective and lean organization structure including the recruiting of key employees and or internal Support Organization.
• Build and motivate a world-class digital sales and marketing team.
• Engage in key sales opportunities, digital campaigns, SEO, SEM, monetization.
• Oversee operating plan, budget, cash flow, and product finances.
• Maintaining awareness of both the external and internal competitive landscape, customers, and the expansion beyond existing opportunities.
• Demonstrating the leadership necessary to make the organization's mission a success.
• Communicating with investors, management
• Establish, achieve, and report on milestones to Exco.

• 10-15 years experience, stable candidate
• Having launched their own startup is preferred
• Having worked at operational roles in the past (COO, CRO)
• Strong digital media sales & marketing background
• Solid track record in running a digital business, lead generation & conversion
• Established network of both supply and demand-side sources
• Possesses experience in different verticals

• Hands-on executioner, outstanding negotiator
• Highly credible thought-leader with the potential to evangelize emerging digital

• Entrepreneurial mindset
• Self-starter with interest in a new challenge
• Skills to engage stakeholders of all functional levels
• Comfortable with a fast-growing start-up environment, as well as the ability to handle the corporate terrain

• Take the immediate lead in the project, providing overall direction.
• Introducing and successfully positioning the company in the worldwide market.
• Develop relationships with internal and external stakeholders ->
• Direct, Indirect Sales
• Marketing
• Finance
• Strategy
• Technical Support

Weird Ways Media is a startup Ad, Media company located in prime locations in US, IND and UK. We are looking for dynamic youngsters to join our growing team. We are looking for Media Marketing Intern

Media Marketing Intern is an internship role where the candidate would be communicating the need for video content to the client and also generate leads. Discuss with the production team and also support production team for successful completion of project. If you fancy creativity then you are the right candidate. Lot to learn and lot to perform!

Qualification: Graduate

Languages: English a must

Position: Media Marketing Intern

Role can lead to Media Marketing Manager

Internship duration: 6 - 8 Months

Remuneration: Paid Stipend

Website: https://weirdways.in