Sr. Manager - Analytics

Role - Manager – Paid Search/Social, (Gurgaon, Bangalore, Mumbai)

Overview of job -

Our Client is the world’s largest media investment company which is a part of WPP. They are a global digital transformation agency with 1200 employees across 21 nations. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.

We are currently looking for a Manager – Performance Marketing In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories. Reporting of the role

This role reports to the Director – Performance Marketing

What your day job looks like -

● Develop strong relationships with counterparts in GroupM regional teams (Europe, U.S., Asia)

● Support the training and growth of your team

● Enforce search and social best practices with a focus on platform expertise, consistency, and quality of work delivery

● Be accountable for consistent work delivery to GroupM regional teams by ensuring a high quality of output

● Serve as point of escalation for your team and take ownership of resolving any issue

● Provide career development and coaching for your team

● Line manage 2-5 direct reports

● Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done

● Present strong and effective communication across all levels

What you’ll bring:

● You are proficient in English

● You have 5+ year experience of planning and managing Search and Social campaigns across multiple self-serve biddable platforms

● You have a high-level knowledge of Paid Search and paid social platforms (AdWords, Bing, Facebook, LinkedIn, Twitter, SA360, GA, AdWords Editor)

● Kenshoo, Marine, Salesforce, etc is a plus

● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed

● You have experience maintaining quality standards at scale

● You have experience providing service to local teams from a centralized location

● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends

● You have excellent communication skills, both verbal and written

● You are proficient in Microsoft office and Google Sheets 

What your day job looks like at GroupM:

• Develop strong relationships with counterparts in GroupM regional teams (Europe, U.S., Asia)
• Support the training and growth of your team
• Enforce retail/ecomm. best practices with a focus on platform expertise, consistency, and quality of work delivery
• Be accountable for consistent work delivery to GroupM regional teams by ensuring a high quality of output
• Serve as point of escalation for your team and take ownership of resolving any issue
• Provide career development and coaching for your team
• Line manage 2-5 direct reports
• Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done
• Present strong and effective communication across all levels

What you’ll bring:

• You are proficient in English
• You have 5+ year experience of planning and managing retail Search campaigns
• You have a high-level knowledge of retail Search platforms and third-party tools (Google Merchant Centre (Shopping Campaigns), Helium10, AMS, Kroger, Walmart, Pacvue, Instacart)
• You have expertise of handling online portal sellers on multi-channel, multi-platform model
• You have a strong hold on feed creation, feed management, Listing of products on all platforms, maintaining hygiene across all portals
• You possess strong analytical skills and a natural affinity for numbers to optimize for results
• You can examine raw data, draw conclusions and develop actionable recommendations as needed
• You have experience maintaining quality standards at scale
• You have experience providing service to local teams from a centralized location
• You have a passion for everything digital, with an active interest and understanding of online advertising industry trends
• You have excellent communication skills, both verbal and written
• You are proficient in Microsoft Excel and Google Sheets

JOB Role : Senior Platform Consultant

Essential Skills :

• Expertise in SFMC Email Marketing Tool
• Good Experience in SQL
• Experience in Data model design
• Expertise in Campaign Orchestration
• Life cycle programs and personalization
• Expertise in Marketing data optimization and List cleansing
• Experience in Data optimization and Hygiene
• Experience in Personalization in campaigns
• Good Business understanding of Digital Marketing
• Excellent communication skills
• Preferably with SFMC Certification (Marketing Cloud Specialist or Email Specialist)

Role Description :

• The person will be required to work on SFMC platform for creating and executing marketing campaigns.
• Ability to work independently and work directly with Marketing teams
• Drive the strategy for the email program to deliver strong engagement and results, through audience segmentation, deliverability, best practices, and data analysis.
• Analyse the effectiveness of Digital Marketing deliverables, measures against objectives and reports results.
• Flawless delivery of daily campaigns, troubleshoot issues that arise and implement solutions to mitigate future problems

• Plan & execute user acquisition and engagementcampaigns through paid marketing channels
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Thorough understanding and experience on media platformslike Google, Facebook etc.

• Work efficiently with our Creativeand Content teams to build content strategies

• Work closely with Analytics/Data Science team to build right personalized campaigns for different consumer segments.  

• Align with Product team and sales team for funnel improvement and tech related issues.  

• Manage campaign reports with good presentation skills.

• Potential user research, identification and testing new ideas/channels.

We are looking for a Digital Marketing Manager with a mix of creative and analytical skills to develop, implement, track and optimize our marketing campaigns across all digital channels. 

About us

BetterInvest is an investment platform focused on generating passive income streams and building wealth for investors.

We at BetterInvest provides you a variety of alternate investment options which are focussed on generating passive income and helping investors achieve financial happiness. One of the first asset classes that we are launching is fractional ownership in Commercial Real Estate. We are enabling access to wealth creation opportunities that were previously available only to the top 1% of the population. We make commercial real estate investing easy, affordable and transparent. 

Visit www.betterinvest.club to learn more.

Roles and responsibilities

• Build the overall digital strategy for the company
• Plan and execute digital marketing campaigns that generate potential leads to the product
• Responsible for the monthly budgets for the digital marketing
• Use analytics tools to monitor and do complete data analysis from website traffic till conversion
• Monitor campaign performance and identify opportunities for improvement and optimise campaigns accordingly 
• Collaborate with team members on campaign development and implementation
• Measure campaign performance across channels and assess against goals

Requirements

• 3+ years of experience in a digital marketing role and B2C lead generation.
• Experience in running successful marketing campaigns across multiple channels and geographies.
• Deep understanding of paid campaign strategies across channels to drive revenue (Google Ads, Facebook and LinkedIn ads).
• Deep understanding of analytics tools to track and capture key data of the campaigns.
• Excellent verbal and written communication skills.
• Ability to take new initiatives and push the boundaries constantly.

• Design, maintain and supply content for the organization's website.
• Formulate strategies to build a lasting digital connection with customers.
• A monitor company presence on social media.
• Launch advertisements to increase brand awareness.

• Bachelor's degree in Marketing or related field.
• Excellent understanding of digital marketing concepts.
• Experience with business to customer social media and content generation.
• Strong creative and analytical skills.

• Analytical Skills
• Social Media Marketing
• Marketing Campaigns
• Marketing Strategy
• Online Marketing
• Brand Awareness
• Content Strategy
• Content Management Systems (CMS)
• SEO
• Google Ads
• English Proficiency (Verbal and Written)