- Writing, editing and publishing engaging, compelling and trending posts for social media networks (e.g. Facebook, Instagram, Linkedin and Twitter)
- Proofread the content for grammar, punctuation and spelling.
- Create monthly content calendars and take approval from clients.
- Maintain content hygiene of the social media pages.
- Tracking and reporting on social media insights (e.g. traffic, engagement, conversion rates, shares etc.)
- You will be responsible for establishing and nurturing strong relationships with clients. This involves regular communication, understanding their needs
Requirements
- Experience: Fresher
- Ability to create innovative social media content, supported by relevant images and videos
- Creative thinking and Creative Writing skills.
- Proficiency in English
- Strong verbal as well as written communication skills
- Exceptional time-management and organizational skills
- A keen eye for details
Job Type: Fresher
Salary: ₹20,000.00 - ₹25,000.00 per month
Schedule:
- Morning shift
Expected Start Date: 17/04/2023
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Responsibilities
● Develop and execute a comprehensive social media strategy aligned with Rocketlane's overall marketing goals and target audience.
● Manage our LinkedIn, Twitter, and Instagram pages to ensure consistent brand messaging and engagement.
● Create and publish engaging posts, articles, images, and videos that resonate with our target audience.
● Monitor social media trends, industry developments, and competitor activities to identify opportunities for optimization.
● Collaborate cross-functionally with the marketing, design, and product teams to ensure consistent brand messaging and a cohesive online presence.
● Actively engage with followers and respond to comments, messages, and inquiries promptly and professionally.
● Implement strategies to drive lead generation, pipeline growth, and conversion through social media channels.
● Develop and maintain a content calendar to plan and organize posts, campaigns, and initiatives.
● Analyze social media performance using relevant metrics and tools, and provide regular reports with actionable insights to improve engagement and conversion rates.
● Collaborate with the content team to ensure social media content aligns with broader content marketing strategies.
● Create high-quality written content, including blogs, e-books, and other forms of thought leadership materials.
● Contribute to the creation of product marketing content, highlighting Rocketlane's features, benefits, and unique value proposition.
Qualifications
● Bachelor's degree in Literature, Marketing, Communications, Business, or a related field preferred.
● Strong understanding of social media platforms, trends, algorithms, and best practices.
● Excellent written and verbal communication skills, with the ability to craft engaging and persuasive content.
● Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
● A genuine passion for social media marketing and a willingness to stay updated on industry trends.
Good-to-have
● 1-2 years of work experience as a social media manager or similar role, preferably within a B2B SaaS startup environment.
● Proficiency in social media management tools, analytics platforms, and scheduling software.
● Familiarity with content marketing strategies, SEO principles, and lead generation tactics.
● Basic knowledge of graphic design and video editing tools is a plus. Benefits
● Competitive salary and performance-based incentives.
● Opportunity to contribute to a rapidly growing startup and make a significant impact on its success.
● A collaborative work environment that values creativity and innovation
Responsibilities:
- Content Writing: Draft insightful and compelling newsletters.
- Content Review: Ensure newsletters are grammatically correct, coherent, and adhere to our brand guidelines.
- Collaboration: Work with SEO and other content creators to produce articles that drive traffic.
Qualifications:
- Writing & Editing: Proven capability in writing and meticulously editing content.
- Detail-Oriented: Exceptional attention to detail, ensuring content is free from errors.
- Time Management: Ability to manage multiple tasks and meet strict deadlines.
- AI-first approach: should be familiar with tools like ChatGPT, Claude, Perplexity.ai for writing, research, data analysis, summaries, grammar checking etc.
- This is very important - if you can somehow showcase how you used AI in your test task (below), that will put you way ahead of other applicants.
About the Job:
We are looking for a Content Writer, preferably a medical professional who has a passion for writing or a writer who found niche in healthcare industry, to create, edit and maintain high quality edit technical and marketing documents for internal and external use.
In this role, you will research, organize, write, and edit health Insurance related medical policies, technical and marketing & sales-related contents, as required.
Responsibilities:
As a Product Marketing Content Writer:
- Create, curate and syndicate content to increase brand awareness.
- Write storyboard and script content for digital and print channels for Sales and Marketing materials.
- Maintain a comprehensive library of technical terminology, standards, and documentation to unify communications.
- Plan future content in collaboration with management to maintain consistency and high-quality for future documentation.
- Proactively and strategically plan content to achieve business goals and user needs.
- Analyse documents to maintain continuity of style of content.
- Serve as writing consultant to other business segments as needed.
As a Technical Writer:
- Obtain a deep understanding of the Medical and Healthcare industry to summarize policy information into simple, polished, and engaging content for internal and external users.
- Write health insurance and medical related content that meets the business needs.
- Develop and maintain detailed repositories of appropriate reference materials in healthcare policies.
- Research, develop and document technical design specifications and requirements documents and translate technical data into user-focused language.
- Gather information through research, subject matter experts and by reviewing technical requirements.
- Evaluate current content and develop innovative approaches for summarizations and improvement.
- Establish standards and protocols with team members for project documentation.
- Plan, develop, organize, write, and edit internal operational procedures, and training manuals.
We are looking for a passionate and creative content writer to join our team and help take our customer-focused services to new heights.
As an ideal candidate, you are an individual who possesses world-class writing skills, is an independent thinker, requires minimal hand-holding, loves making complex technology easy to understand, and thrives in a fast-paced agile environment. You have a natural desire to help people understand values that are hard to understand.
Responsibilities
Ideate and manage the content calendar on your own. Take initiatives to come up with a content strategy & plan to be delivered on time.
Research, outline, write, edit, and publish new/existing web content, working closely with various teams to understand the values that we provide to customers.
Write compelling content for multiple online channels like blogs, white papers, case studies, videos, etc., to build brand awareness & thought leadership in the online merchandising domain
Research industry-related topics (combining online sources, interviews, and studies) to come up with content ideas.
Use basic SEO strategies in writing web content to maximize the online visibility of the website in search results.
Build and constantly update the knowledge base & web content.
Ensure all-around consistency (grammar, fonts, images, and tone) with presentation skills.
To constantly review the performance of the delivered content to meet quarterly KPIs
Skills and Qualifications
Bachelor’s degree preferably in Journalism, Mass Communication, Business Marketing or related field
2 - 3 years of content writing experience in tech start-ups (E-Commerce/B2B SaaS experience is a plus)
Strong written and verbal communication and experience working with B2B content in multiple mediums.
Have a proven track record of on-time and high-quality project delivery
Experience of having operated effectively in a high-demand, rapidly shifting / fluid environment.
Ability to work on multiple projects with different objectives simultaneously
Experience doing independent research using multiple sources.
Familiarity with web publication tools like Google Docs, WordPress, and HubSpot.
Qualities
Must be internally driven to constantly learn new things
Must be able to navigate well through uncertain situations/startup chaos.
Ability to meet hard deadlines and has an eye for details.
Ability to constantly challenge old practices.
Ability to provide a different perspective on the problems at hand.
What you will do:
- Content writing for various social media platforms, primarily LinkedIn and Twitter.
- Writing and editing articles and success stories, conducting interviews as necessary.
- Generating, researching, and pitching ideas for content
- Asking effective questions and developing rapport/trust with story subjects.
- Storyboarding: understanding the effectiveness and appropriateness of story assets (text, images, audio, video) and combining them to build a robust story.
- Converting conversation pointers into a strong storyline.
- Creating content marketing strategies from scratch and taking ownership on end-to-end execution.
- Visual, audio and video content creation experience; Know how of basic video editing, photo editing tools
- Well-developed eye/ear for best practices in each format of content.
- Work closely with core team and regular interaction with founder.
Must-Have:
- Understanding of story fundamentals (effective character, trajectory, hook, authenticity/details and calls-to-action)
- Keen sense of storytelling (what makes a story interesting from the audience’s perspective)
- Stellar writing skills and sense of conveying more in less words.
- Familiarity with tech lingo & Games
- LinkedIn & Twitter native writing style.
- Confidence in picking up conversation with story subjects (students, founders, CXOs, investors, other stakeholders)
- Street smart (gives equal weightage to hard work and smart work)
- Self-learning and self-initiating attitude with attention to detail.
Good to have:
- Past experience in Gaming industry. (Internship/full-time)
- Know how of Airtable, Notion, G Suite, Canva, and a few no-code tools.
- Experience in cold mailing, cold reach out copywriting.
- Strong hold on any one social media platform: LinkedIn, Twitter, Youtube.
- Know how of scaling a social media handle from 1 to 100 and starting from 0 to 1.
Why you might be excited about us:
- You’ll be working in a fast paced startup with a small team.
- You’ll be scaling experiments, operations from 1 to 10.
- You’ll experience Content led growth.
- We are a well funded start-up with renowned investors.
- We’re tackling a big problem with an even bigger potential to become a launchpad for the global game industry.
- Not to forget, we go on workations, our first one was in Himachal Pradesh in 2021 🏔 second in Bangalore in April’22 🏖 and well, next is a surprise!
Compensation & Benefits
This role comes with:
✔️ Competitive Salary
✔️ Annual Bonus
✔️ Flexible Leave Policy: We don't track leaves!
Location
91 Springboard, Jhandewalan, New Delhi
• Responsible for writing, editing, and proofreading content
• Ideating and formulating a suitable content strategy to support the business needs
• Enhancing web traffic and user engagement by managing content across all social media
platforms
• Write engaging social media content
• Collaborate with marketing, PR, and customer experience to develop a variety of content
marketing materials
• Interpret creative direction and adapt points from creative briefs into persuasive copy
• Scheduling timelines for posting content
SKILLS REQUIRED:
• Creativity and ability to develop engaging content
• Excellent communication and writing skills
• Good time management and organizational skills
• Basic technical knowledge of HTML and web publishing and high computer literacy
• Knowledge of SEO and web traffic metric
• Social media management experience
• Strong research skills
- Providing comments, compiling campaigns and creating content.
- Assisting Social media function to be brought in-house, so he/ she can manage it.
- Helping out with SM calendar preparation, execution.
- Managing Content creation: Both visual & textual.
- Working with designers, content writers for campaign and creative execution.
- Helping the brand with Influencer marketing.
What you need to have:
- Any graduate
- Someone that breathes social media and knows the trends in and out.
- Understands textual and visual content for consumer electronics
- Have worked with top agencies previously
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
Excellent writing skills & command over English language is a must. Knowledge of technology and experience in creating content for the web is a huge plus
-Write creative, unique, and relevant content as per the requirements
- Comfortable working under timelines and a goal-based approach.
- Researching and gathering useful information and writing relevant content as per the style, tone, and requirements.
- Should filter information into clear and concise text and have ability to present content in the most engaging manner.
- Creative thinker with the ability to transform technical and digital information and processes into compelling stories.
- Develop grammatically correct and quality content across different verticals.
- Analyze information from multiple sources (SME, Offline and Online) and use them to create original documents
- Demonstrate consistency in internal and external communication of the brand and clarity in showcasing our brand voice across every touch point. Conduct rigorous quality checks on every piece of outbound content.
-Ability to manage multiple projects in a fast-paced, deadline-driven environment, Proven ability to build consensus and work effectively within a cross-departmental team experience managing content
- Needs to have Passion, Integrity and Energy, Proactive and Problem Solving attitude
-A dual-minded approach: Must be highly creative and an excellent writer
Skills:
- Content writing, blog writing, press release, business writer
- Time management- the ability to meet stringent deadlines
- Multitasking on content projects
- Excellent communication skills