Grapes Digital
https://grapesdigital.comAbout
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"Prior experience should be in client servicing."
"Must be from Digital Agencies."
He/She will be responsible for assisting the “COO” in driving strategy, planning, execution, and performance for the agency's strategic practice. Driving insights that define prime prospects, needs, attitudes, and values as per client requirements to engage a stronger and more impactful brand experience. Monitoring and evaluating implemented brand strategies and marketing actions and amending them based on deviations.
Strategy
- Ability to identify strategic needs, lead all aspects of planning with sound business recommendations, and generate alignment with key business partners
- Understand business objectives, challenges, and opportunities of target and industry
- Developing a comprehensive context for digital strategies through analyzing a wide range of information in detail, as part of situation assessment.
- Facilitate existing client relationships and mandate via the role of strategy
Insights & Ideas
- S/he will be responsible for driving consumer understanding and insights that define prime prospects, needs, attitudes, and values for consumers to have a stronger and more impactful brand experience.
- To build digital solutions encompassing technology, content marketing, and development and executing the same effectively
- Implementing new processes to increase efficiencies and effectiveness of research, measurement, and strategy work for teams.
- Cross functioning with digital media, content planning and, social media teams to drive brand innovation, engagement, and penetration across marketing ecosystems along with head strategy.
- Collaborate with the Account Supervisor or Manager, Client Services, on the preparation of marketing recommendations, strategies, and actions for the client.
- Review, analyze and evaluate the following, relative to the client’s needs and objectives: media output, creative output, research reports and, client data
- Share input on content and presentations, approve/reject ideas, provide feedback to the team
- Lead brainstorming sessions to generate ideas
- Provide market research, analyses, and insights into the latest industry trends
- Developing actionable marketing strategies driven by insight, channeled by cultural understanding, and,powered through research
New Business Development
- S/he will maintain and grow our agency's business and client base on an ongoing basis.
- S/he will create and maintain relationships with existing and potential clients, developing strategic solutions and plans that best fit the agency and clients’ needs.
- Responsible for creating brand identities through research and applying experience to uncover an in-depth knowledge of the organizational process, competitive threats, and opportunities of a client’s business.
- Responsible for departmental vision, structure, and management while providing leadership, accountability, and mentorship to brand strategy.
- Develop integrated marketing strategies and tactical plans to meet and exceed the client’s marketing and business goals and objectives
- Monitoring and enforcing new business risks and constraints (schedule/scope/resources)
- Manage agency strategy efforts and projects, get involved with projects from start to finish, and ensure successful project completion against deadlines.
- Provide strategic branding thought leadership and expertise to expand business relationships
- Oversee development of marketing plans and creative briefs
- Develop and implement new processes to increase efficiencies and effectiveness of research, measurement, and strategy work for teams
- Work with all departments to develop integrated solutions and expand the services Grapes provides to clients
- Seeking new opportunities to add value to existing clients, helps with identifying and nurturing new business opportunities
Leadership / Cultural Competencies:
We person should have the following characteristics and company values:
- Self-driven, proactive, and motivated, who looks to take initiative
- Looks to ask questions / has a spirit of inquiry
- Ability to lead the Team
- Ability to think strategically
- High-energy individual with a strong work ethic and high expectations for performance, but who can lead by example
- Ability to earn the trust of co-workers, maintain confidence, and put the company’s self-interest above one’s self
- Interpersonally savvy, relates well to people throughout the organization
- Committed to building strong teams, looks to develop solid relationships and elicit collaboration
- Someone with a level of self-awareness and the ability to bond easily with others
Skillsets
- Hands-on experience in social media and/or content marketing, preferably in a social or digital agency.
- A wide interest in the intersection between technology and culture/human behavior.
- Experience in a social media or content marketing agency with a proven portfolio in managing social media accounts is imperative.
- Possess the ability to create a well thought out, data-backed strategic plan of action for clients for campaigns and their always-on content.
- Developed more digitally-oriented planning skills alongside the core craft e.g. social listening, web analytics content planning.
- Strong analytical skills and ability to mine large sets of data for actionable insights.
- Strong strategic and creative thinking with a passion for delivering best-in-class work.
- Extroverted with well-developed interpersonal, team building, and relationship management skills.
- Excellent command of English, both verbal and written communication
- Independent, determined, loves taking responsibility and problem-solving.
- Pushes for the best possible work and stands up for problem-solving real ideas.
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