SEO Team Lead Job Description
- Perform keyword research
- Develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimise existing content
- Plan and oversee the entire website architecture, restructuring page hierarchy where necessary
- Optimise web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings
- Conduct regular technical SEO audits and work with the web development team to fix technical website issues (e.g. slow page load speeds, page crawl errors, and duplicate content) that may negatively impact organic search rankings
- Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on meta tags and images, content quality, and link building
- Implement local and international SEO techniques across local (Google My Business listings) and international websites
- Measure key SEO metrics such as organic traffic, ranking positions, domain authority and provide recommendations for improvement
- Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors
- Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices
- At least 1 years of experience as SEO team lead or similar role
- Digital Marketing Agencies experience would be preferred Why should you join us:
- · Fixed working timings- 5 days working
- · Attractive Incentives
- · Young & Vibrant work culture
- Job Location: Block A-128, Sector-63, Noida
- Salary Package: Depends on skills
- Working Days: Monday to Friday
About Graygraph Technologies Pvt Ltd
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Responsibilities:
- Create and run exciting online marketing campaigns.
- Manage social media accounts and create interesting content.
- Study the market and use data to improve our campaigns.
- Help with SEO and create content.
- Work with different teams for successful campaigns.
Requirements:
- Newcomers with good knowledge or 6+ months of digital marketing experience.
- Bachelor's degree in Any Information Technology, Marketing or related field
- Basic understanding of SEO, SEM, and social media.
- Good communication and creative skills.
- Like analyzing things and interested in digital trends.
Benefits:
- Get guidance and practical training.
- Work in a lively environment.
- Opportunities to grow in your career.
1. Research, Implementing, Monitoring, and Report on Organic search
2. Keyword research and mapping
3. Content writing and optimization
4. Link-building outreach campaigns
5. Acquire backlinks
6. Editorial negotiations
7. Maintaining SERPs
8. Work on standard and current SEO practices
9. Auditing existing website
10. Recommend changes to website architecture, content, linking, and other factors to improve
SEO positions for target keywords
11. Work on SEO reporting
Skills & Requirements
1. Excellent written and verbal communication skills
2. Knowledge of technical aspects of search engines, search algorithms, ranking factors etc.
3. Demonstrated knowledge of SEO skills like on-page SEO, website analytics.
4. Strong operational excellence in link building – NOT outdated practices like (directories,
bookmarking, etc.)
5. Knowledge of outreach to editors to form collaborations for publishing our content on their
portal – this is a must have. Candidate to show clear experience of achieving this in this past
employment.
6. Strong experience in the use of Google Analytics and Google Search Console
7. Ability to solve problems and identify opportunities through data analysis and critical
thinking
8. Strong attention to detail, excellent organizational skills, and ability to manage multiple
projects and responsibilities
9. Agency background preferable
CTC
20,000/- p.m. to 30,000/- p.m.
Job Description :
- Plan, manage and execute all digital marketing, including SEO/SMM, marketing database, email, social media and display advertising campaigns.
- Understanding client needs and offering solutions and support, answering potential client questions and follow-up call questions.
- Google AdWords would be a PLUS.
- Handling social media platforms like instagram, facebook, twitter etc
- Reserach, Plan and Make a Social Media Marketing and Content plan for Clients.
- Have good knowledge and handling of Social Platforms like Linkedin, Twitter, Reddit, Quora, Pinterest, Facebok and Instagram
- Build, plan and implement the overall digital marketing strategy
Job Types: Full-time
. Salary: As Per Company Norms.
Education: Bachelor’s (required) Master’s (Preferred)
Location: Indore, Madhya Pradesh (Required)
Best Regards,
HR Department
Office Add-519, 6th floor, Onam Plaza, Near Industry House, AB Road, Indore, Madhya Pradesh, 452001
SEO Analyst Responsibilities:
- Conducting keyword research using dedicated software, and generating new keyword ideas.
- Analyzing website and social media pages, then making recommendations for improvement.
- Monitoring website traffic, search results, and developing strategies.
- Generating content ideas and delegating these to the team.
- Overseeing content creation and offering suggestions.
- Updating outdated content.
- Optimizing pages for desktop, tablet, and mobile use.
- Developing link-building strategies.
- Managing paid search campaigns.
- Keeping up to date with new trends and best SEO practices.
SEO Analyst Requirements:
- BSc in marketing or similar.
- HTML and JavaScript experience.
- Previous experience in a similar role would be advantageous.
- Excellent written, verbal, and analytical skills.
- Experience with Google Analytics.
- Great customer service and interpersonal skills.
- Ability to follow specifications.
- Ability to work under pressure.
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics,WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendor.
• Develop and execute successful SEO strategies
• Manage team of SEO Specialists.
• Conduct keyword research to guide content teams
• Review technical SEO issues and recommend fixes
• Optimize website content, landing pages and paid search copy
• Direct off-page optimization projects (e.g. link-building)
• Collect data and report on traffic, rankings and other SEO aspects
• Work with social media and PPC teams to optimize campaigns
• Keep abreast of SEO and integrated marketing trends.
Requirements:
• Proven experience as SEO Manager, SEM Manager or similar role
• Knowledge of standard and current SEO practices.
• Knowledge of HTML/CSS.
• Experience with SEO reporting.
• Familiarity with relevant tools (e.g. Semrush, Screaming Frog, MOZ,) and web analytics tools (e.g.
Google Analytics, WebTrends)
• Excellent communication skills
• Strong organizational and leadership skills
• Analytical mindset with numerical aptitude
• BSc/BA in Marketing, Business or related field.
• The candidate is responsible for enhancing organic visits for website, mobile applications & to make sure that the goals are achieved
• The candidate needs to check the information available from various tools and ensure that the suggestions are implemented to enhance the number of organic keywords and to get better ranking for these targeted keywords
• Provide SEO analysis and recommendations by evaluating website & blogs
• Effectively use search engine tools like Advanced web ranking, SEMRush, etc. to identify and resolve technical issues
• Manage / Perform keyword research to optimize existing content and discover new opportunities
• Manage / Perform competition analysis to enhance rankings and organic traffic
• Manage the development and execution of content strategies
• Manage the Implementation of internal & external link building
• Monitor and administer web analytics
Experience / Skills: • Minimum 4+ years of experience (preferred gaming industry) • Having practical experience of working on ASO (App store optimization) • Knowledge/implementation skills on technical elements like - app localization, deep linking, etc. • Agile reporting skills - using tools, excel and internal data
Responsibilities:
* Creating and executing a strong performance marketing strategy & execution plan
* Developing and managing digital prospecting and remarketing campaigns
* Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC while maintaining scale.
* Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
* Identifying and testing new channels to continue to meet or exceed established critical metrics
* Working closely with the performance agency to share funnel conversion improvement ideas, feedback & present results.
Key Requirements:
* Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels
* Expertise in campaign and channel analysis and reporting, including Google Analytics experience
* Candidate must possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations
* Curious and a strong problem solver.
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
We are looking for someone well versed in aspects of digital marketing (SEO, SEM, Google Ads, Social Media Ads, Lead Generation, Email Marketing, Content Creation and Marketing, B2B Strategies). We are looking for the next member of our marketing department: an ambitious individual with industry-expertise. We are an organization that weighs in more on the individual's actual skill set.
Essential responsibilities
- Generate business for our website designing and digital marketing venture
- Lead generation and nurturing
- SEO activities to ensure business visibility
- Social media management
- Device and deploy an effective marketing strategy which contributes to achieving the organization’s goals
- Customer relationship management
- Liaise with the development team for client projects
- Other marketing activities as a part of high end marketing strategy of the organisation
- Periodic progress report for evaluation and analysis
Perks & Benefits
- PF & ESI facility
- Pick up and drop available for all employee
- On-time salary
- 5 days a week, Saturday, Sunday fixed off
- Hike and appraisal
- Scopes of growth
Qualification & Eligibility
- Graduation in any stream (A marketing and management degree would be a plus)
- Proficiency in English (Required)
- At least 1 year of experience in Digital Marketing
- A data driven person with strong marketing skills (Preferred)
- Positive and resilient attitude with some negotiation skills (Required)
About Company
We provide innovative IT and IT-enabled services to our clients across the globe. Anupam Technologies as a dedicated team caters to the strategic marketing & branding needs of various industries. Our innovative business processes ensure that our partners stand apart in the field of brand marketing and lead generation.