Digital Marketing Lead

Surya International Enterprise Ltd. is looking for a dynamic and result-oriented Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across multiple online channels. The ideal candidate should have hands-on experience in Google Ads, Meta Ads (Facebook & Instagram), SEO, social media marketing, lead generation, and performance marketing to drive brand awareness, website traffic, and business growth.

Key Responsibilities

Plan, create, and manage Google Ads campaigns, including Search, Display, Performance Max, YouTube, and Remarketing campaigns.

Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns for lead generation, engagement, and conversions.

Monitor campaign performance and optimize budgets to maximize ROI, ROAS, CTR, and conversion rates.

Conduct keyword research and competitor analysis to improve campaign effectiveness.

Manage and optimize landing pages for better lead conversion.

Track, analyze, and report campaign performance using Google Analytics, Google Tag Manager, and Meta Business Suite.

Implement SEO best practices to improve website rankings and organic traffic.

Manage social media platforms and create engaging content strategies.

Coordinate with the design and content teams for ad creatives, banners, videos, and promotional materials.

Generate qualified leads and support sales teams through digital marketing initiatives.

Monitor industry trends, digital marketing tools, and competitor activities.

Prepare weekly and monthly performance reports with actionable insights.

Required Skills

Strong knowledge of Google Ads and Meta Ads Manager.

Experience in campaign setup, optimization, A/B testing, and performance tracking.

Understanding of SEO, SEM, keyword research, and website analytics.

Proficiency in Google Analytics, Google Tag Manager, Search Console, and Meta Business Suite.

Knowledge of lead generation and conversion optimization strategies.

Strong analytical and reporting skills.

Good communication and coordination abilities.

Tealbox Digital · Gurgaon · Hybrid, 3 days a week · 5–10 years' experience

₹20–26 lakh fixed + up to 20% variable

Please fill the form to apply: https://forms.gle/zi11r958i7hjneRQA

The bet we're making

Most of what a media buyer does today - building campaigns, structuring accounts, reading reports, spotting the obvious optimisation - is going to be absorbed by AI. Not in five years. Now.

If that's right, the scarce skill in an agency stops being platform expertise. It becomes two things. Knowing what to point the systems at. And being the person a client actually trusts.

We're hiring for that role. You'd own a portfolio of client businesses. You'd run them through an AI layer we're building. You'd be the human accountable for what comes out. Not an account manager who uses AI. Someone whose job is to get far more done per person than the industry thinks possible.

About Tealbox

We're a paid media agency for B2B SaaS and DTC brands, on Meta, Google and YouTube. Accounts run from ₹5 lakh to ₹5 crore a month in ad spend. Small team, serious about the craft. We're working out what an agency should be once the execution gets automated.

What you'd own

• The portfolio. A book of client businesses, end to end. Measured on whether clients stay and grow and on the portfolio's margin - not on what you shipped.
• The client relationship. You're the person they call. You bring a point of view they didn't ask for. You tell them the truth when it's inconvenient. You say no when no is right.
• Quality control at scale. The hard part. Twenty accounts of AI-generated analysis means twenty accounts of plausible-looking output. Some of it is wrong. All of it is spending someone's money. You're the check.
• The AI layer, applied. We build the systems. You decide how they're used on each account. You spot where they're working and where they're producing confident nonsense. You tell us what to build next.
• A small pod. A couple of people plus the systems. You coach them and set how the pod works.

Who we're looking for

Five to ten years in account management, client servicing, performance marketing or growth. We care more about the shape of your judgment than the label on your CV.

• Business judgment. You see what actually drives a client's business. When you see a number, you have an instinct for whether it's plausible before you check.
• Client trust. You've held senior relationships and kept them. You've challenged a client and been right.
• AI fluency you can show. Not "I use ChatGPT." You've changed how you work. You know where the tools break. You've built something other people now use.
• The scepticism to catch a wrong answer. You don't accept confident output because it's well formatted.

On advertising knowledge, read carefully. You need to read performance data with confidence. You need to hold your own with a media buyer. You need to be credible with a client about why performance moved. That's a real bar and we'll test it. You do not need to build campaigns yourself. We think the buying craft moves into the systems. What doesn't move is judgment about whether the output is any good. If you're a strong media buyer who wants to keep building campaigns, this job will frustrate you.

Compensation

Fixed: ₹20–26 lakh a year, depending on experience. Variable: up to 20% of fixed, paid twice a year. Three targets: client retention in your portfolio, portfolio margin, and accounts under management.

Why this is worth your time

• You'd be early on the thing everyone's about to do. Every agency will claim to be AI-native within two years. You'd have actually done it, with proof.
• Your output is your market value. If you can run twenty-five accounts where a peer runs six, you're worth several times that peer in the market. The variable is built to reflect that. This role makes you more valuable, not more locked in.
• Direct line to the founder building the system you use. Your feedback goes straight to the person building it.

The honest version

• The AI layer runs on a few accounts today. It's being expanded. Some of what you need will be ready when you join. Some won't. You'd shape it from real problems.
• The ramp is real. You start with five to eight accounts, not twenty. Twenty to thirty is where this goes within a year, if the systems deliver. That's the direction, not the starting line.
• Gurgaon-based, hybrid, three days a week in office; days agreed with Varun.
• We work to the outcome. When a client outcome, a launch or a live problem needs attention outside normal hours, we deal with it. That expectation grows with seniority. Three things come with it. Your manager owes you recovery time after a heavy stretch. Anything that causes repeated out-of-hours work gets fixed as a process problem, not absorbed. And nobody here measures commitment by response time at midnight.
• We're mid-repair. We're a founder-led business fixing how it manages people. You'd be joining during, not after.
• Nobody has done this job before. Including us.

How we'll hire

Four rounds, quick, and you'll know where you stand at every step.

1. Track record and business judgment: A conversation.
2. Assignment: A three-hour take-home exercise.
3. Client leadership: Assignment discussion and a live client role-play.
4. Values and ways of working: A two-way conversation.

If this sounds like the kind of challenge you’d enjoy, we’d love to hear from you.

Responsibilities:

● Budget Handled on Google AdWords, Facebook Ads, Instagram Ads.

● Proven track results of Ad creation, execution and monitoring.

● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.

● Create and manage content marketing strategies.

● Forecast marketing campaign growth and ROI for marketing campaigns

● Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.

● Drive traffic, generate leads to company pages.

● Adhering closely to deadlines & to budget, developing and revising ideas, and implementing projects.

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

• Minimum 2–3 years of experience in paid ad marketing across digital channels: Google Ads, Meta, LinkedIn.
• Hands-on experience in paid marketing, client communication, campaign planning, execution, and strategy.
• At least 2 years of hands-on experience managing and optimizing Google Ads.
• Strong domain expertise in paid media, including strategy, execution, and analytics.
• Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in any field; a Master’s degree is a plus.

Responsibilities:

● Budget Handled on Google AdWords, Facebook Ads, Instagram Ads.

● Proven track results of Ad creation, execution and monitoring.

● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.

● Create and manage content marketing strategies.

● Forecast marketing campaign growth and ROI for marketing campaigns

● Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.

● Drive traffic, generate leads to company pages.

● Adhering closely to deadlines & to budget, developing and revising ideas, and implementing projects.

JOB DESCRIPTION

Job Title: Digital Marketing Executive

Job Type: Full time

Work Location: Noida sec 62

About Us:-

Tikshark is a creative digital marketing and advertising agency. It provides a variety of online marketing and branding solutions designed to help businesses grow their online presence and reach their target audiences effectively. We specialize in providing comprehensive digital solutions designed to help businesses across the globe achieve their marketing and branding goals. At Tikshark, we don’t just market brands — we make them memorable. Our digital solutions drive visibility, engagement, and success.

JOB SUMMARY:-

We are looking for a passionate and innovative Digital Marketer to join our team at Tikshark. As part of TikShark’s team, you will help build strong digital brand presence and deliver measurable marketing impact for diverse clients. We aren't just hiring for a role; we're hiring for potential.

Roles and Responsibilities:-

· Develop and execute comprehensive digital marketing strategies aligned with client and company goals.

· Design and run paid advertising campaigns on Google Ads, Meta Ads, and other digital platforms to drive traffic and lead generation.

· Coordinate with graphic designers, video editors, and content writers to develop high-quality marketing creative.

· Research competitor activities, market trends, and emerging digital tools to stay ahead in the industry.

· Monitor and analyse campaign performance using tools such as Google Analytics, Meta Business Suite, and Search Console.

· Prepare performance reports, derive insights, and recommend improvements for better ROI.

· Assist in website content updates and landing page optimization to enhance user experience.

· Support influencer marketing and brand collaboration campaigns when required.

Preferred Skills:-

· Strong understanding of SMM, SMO, Digital Marketing fundamentals, and content strategy and email marketing tools.

. Experience in meta ads or google ads and running campaigns.

· Analytical mind set with familiarity in web analytics tools.

· Excellent communication, creativity, and attention to detail.

· Understanding of B2B and B2C marketing concepts.

· Prior experience in social media management is an added advantage.

· Plan, execute, and manage WhatsApp marketing campaigns to engage prospects and customers.

· Knowledge of AI is also an added advantage and utilizing AI tools accordingly for content creation, chat automation, campaign optimization, and analytics.

Benefits:

• Competitive salary
• Professional development opportunities
• Collaborative and vibrant work environment

Experience Required

· 1 – 2 Years (Fresher’s can apply)

Education:

• Bachelor's (Preferred)

Language:

• English (Required)

Job Title: Digital Marketing Executive (Social Media Marketing)

Job Type: Full Time

Work Location: Noida Sec 62 / Ghaziabad

About Us:-

Tikshark is a creative digital marketing and advertising agency providing online marketing and branding solutions to businesses across the globe. We help brands build a strong online presence, engage their target audiences, and achieve measurable marketing results.

At Tikshark, we don’t just market brands — we make them memorable.

JOB SUMMARY:-

We are looking for a creative and enthusiastic Digital Marketing Executive (Social Media Marketing) to join our team.

This is an entry-level opportunity for freshers with practical exposure through a 3–6 month internship, relevant course, certification, project, or freelance experience. The candidate should have a strong understanding of digital marketing fundamentals, particularly social media marketing, along with basic knowledge of SEO, SEM, paid advertising, email marketing, and analytics.

Roles and Responsibilities:-

· Develop and manage social media strategies and content calendars across platforms such as Instagram, Facebook, LinkedIn, and YouTube, including content planning, publishing, and audience engagement.

· Plan and execute Email Marketing and WhatsApp Marketing campaigns for customer engagement, lead nurturing, promotions, and communication.

· Assist in implementing SEO and SEM strategies, including keyword research, on-page optimization, content optimization, and basic management of Google Ads and Meta Ads campaigns.

· Monitor and analyse digital marketing performance using tools such as Google Analytics, Google Search Console, and Meta Business Suite, and prepare basic performance reports.

· Conduct competitor and market research, stay updated with digital trends, and use AI tools for content creation, research, automation, and campaign optimization.

Preferred Skills:-

· Strong understanding of Digital Marketing fundamentals, especially Social Media Marketing (SMM), SMO, and content strategy.

· Basic knowledge of SEO, SEM, Google Ads, Meta Ads, Email Marketing, and digital analytics tools.

· Good communication, creativity, analytical thinking, and attention to detail, with a willingness to learn and adapt.

· Knowledge of Canva, AI tools, WhatsApp Marketing, or social media management tools will be an added advantage.

EDUCATION:-

• Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business, or a related field is preferred.
• Candidates with relevant Digital Marketing training, certifications, or practical experience may also apply.

BENEFITS:-

• Competitive salary
• Professional development opportunities
• Hands-on exposure to real-world digital marketing campaigns and clients
• Collaborative and vibrant work environment

LANGUAGE:-

English (Required)

We are hiring a Digital Marketing Executive with at least 1 year of relevant experience to manage our end-to-end digital marketing and support operations. The ideal candidate will be responsible for running paid campaigns, improving organic visibility, handling customer queries, and supporting administrative tasks including cold email outreach.

Role & responsibilities

• Plan, execute, and optimize Google Ads campaigns (Search, Display, Conversion tracking)
• Manage Meta Ads (Facebook/Instagram) campaigns from setup to performance analysis
• Handle On-Page SEO (keyword optimization, meta tags, content structuring) and Off-Page SEO (backlinks, directory submissions, guest posting)
• Manage customer support queries via email/chat/calls in a timely and professional manner
• Handle cold emailing campaigns for author acquisition, editorial board outreach, and related activities
• Assist with general administrative and coordination tasks
• Prepare reports on campaign performance, SEO rankings, and outreach metrics
• Use AI tools to improve content creation, campaign optimization, and productivity
• Maintain documentation using MS Word, Excel, and other office tools

Preferred candidate profile

• Minimum 1 year of hands-on experience in digital marketing
• Working knowledge of Google Ads and Meta Ads Manager
• Understanding of On-Page and Off-Page SEO techniques
• Good command of MS Office tools, especially MS Word (formatting, documentation)
• Comfortable using AI tools (ChatGPT, Claude, Canva AI, etc.) for content and productivity
• Strong written and verbal communication skills (English)
• Experience with cold emailing / outreach tools is a plus
• Prior experience in customer support or client handling preferred
• Bachelor's degree in Marketing, Mass Communication, or related field preferred

Good to Have

• Familiarity with website content management
• Basic knowledge of email marketing tools (Mailchimp, etc.)

Job Responsibilities:

Plan, launch, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.

Monitor campaign performance and improve ROAS, CPA, CTR, and conversions.

Manage campaign budgets and perform A/B testing for creatives and audiences.

Track performance using Google Analytics, Meta Ads Manager, and Google Ads.

Collaborate with the creative team to develop high-performing ad creatives and landing pages.

Prepare weekly and monthly performance reports with actionable insights.

Requirements:

1–3 years of experience in Meta and Google Ads.

Internship experience preferred

Strong understanding of performance marketing, conversion tracking, and analytics.

Experience with Google Analytics, Google Tag Manager, and Meta Pixel is preferred.

Analytical mindset with excellent problem-solving skills.

Key Skills: Meta Ads, Google Ads, Performance Marketing, ROAS Optimization, Google Analytics, A/B Testing, Campaign Management.

Responsibilities:

● Budget Handled on Google AdWords, Facebook Ads, Instagram Ads.

● Proven track results of Ad creation, execution and monitoring.

● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.

● Create and manage content marketing strategies.

● Forecast marketing campaign growth and ROI for marketing campaigns

● Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.

● Drive traffic, generate leads to company pages.

● Adhering closely to deadlines & to budget, developing and revising ideas, and implementing projects.