Digital Marketing Lead

About UPS:

Moving our world forward by delivering what matters! UPS is a company with a proud past and an even brighter future. Our values define us. Our culture differentiates us. Our strategy drives us. At UPS we are customer first, people led and innovation driven. UPS’s India based Technology Development Centers will bring UPS one step closer to creating a global technology workforce that will help accelerate our digital journey and help us engineer technology solutions that drastically improve our competitive advantage in the field of Logistics.

Job Summary:

• Applies the principles of software engineering to design, develop, maintain, test, and evaluate computer software that provide business capabilities, solutions, and/or product suites. Provides systems life cycle management (e.g., analyses, technical requirements, design, coding, testing, implementation of systems and applications software, etc.) to ensure delivery of technical solutions is on time and within budget.
• Researches and supports the integration of emerging technologies.
• Provides knowledge and support for applications’ development, integration, and maintenance.
• Develops program logic for new applications or analyzes and modifies logic in existing applications.
• Analyzes requirements, tests, and integrates application components.
• Ensures that system improvements are successfully implemented. May focus on web/internet applications specifically, using a variety of languages and platforms.
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REQUIREMENTS

• Experience with Azure Data bricks, SQL, ETL – SSIS Packages – Very Critical.
• Azure Data Factory, Function Apps, DevOps – A must
• Experience with Azure and other cloud technologies
• Database – Oracle, SQL Server and COSMOS experience needed.
• Azure Services (key vault, app config, Blob storage, Redis cache, service bus, event grid, ADLS, App insight etc.)
• Knowledge of STRIIMs

Preffered skills: Microservices experience, preferred. Experience with Angular, .NET core– Not critical

Additional Information **This role will be in-office 3 days a week in Chennai, India **

Lead Generation Specialist

Summary:

As a Lead Generation Specialist at [Company Name], you will play a crucial role in the growth and success of our business. You will be responsible for identifying and cultivating potential leads, nurturing relationships, and converting prospects into qualified sales opportunities.

Key Responsibilities:

Lead Identification:

• Research and identify potential leads through various channels, including online research, social media, industry-specific databases, and inbound inquiries.
• Utilize tools and software to gather and organize lead data effectively.
• Develop a deep understanding of our target audience and market segments.

Lead Nurturing:

• Initiate contact with leads through email, phone calls, and other communication methods.
• Engage with leads to understand their needs and challenges.
• Provide relevant information and resources to educate and nurture leads through the sales funnel.

Data Management:

• Maintain accurate and up-to-date records of lead interactions and status in CRM software.
• Segment and categorize leads for personalized outreach.
• Monitor lead data for quality and completeness.

Lead Qualification:

• Assess and qualify leads based on predefined criteria.
• Collaborate with the sales team to ensure seamless handover of qualified leads.
• Schedule appointments and product demonstrations for qualified prospects.

Reporting and Analysis:

• Generate regular reports on lead generation activities, including conversion rates, pipeline growth, and lead sources.
• Analyze data to identify trends and opportunities for optimization.

Qualifications:

·        Bachelor's degree in Marketing, Business, or a related field.

·        Proven experience in lead generation, preferably in a B2B or technology-related industry.

·        Familiarity with lead generation tools and software, such as CRM systems and marketing automation platforms.

·        Strong communication and interpersonal skills.

·        Self-motivated with the ability to work independently and as part of a team.

·        Excellent organizational and time management skills.

·        Data-driven mindset with a focus on achieving targets and KPIs.

The Marketplace Specialist will oversee the entire operational activities of our online marketplaces including Amazon, Flipkart, and others. The position requires a dynamic, results-oriented individual who can handle a fast-paced environment and react quickly to changes in the industry. The ideal candidate will have strong analytical skills, exceptional problem-solving abilities, and a deep understanding of eCommerce trends and strategies.

Key Responsibilities:

1. Inventory Management: Maintain and manage inventory records ensuring timely order fulfillment. Monitor and replenish inventory to avoid out-of-stock situations particularly with critical SKUs.

2. Account Coordination: Work closely with account category managers, incorporating and executing their recommendations.

3. Performance Tracking: Monitor monthly and quarterly growth numbers across all platforms and maintain records for the same. Conduct sales analysis and generate regular performance reports.

4. Listing Management: Oversee individual and bulk product listings, ensuring accurate and timely updates of product data, specifications, images, pricing, and discounts.

5. Promotional Activities: Keep a close watch on promotional activities across all marketplaces, ensuring our products remain competitive and visible.

6. Financial Coordination: Prepare and share stock sheets with online parties, and diligently follow up on payments.

7. Pricing Strategy: Maintain price parity across various channels to ensure consistency and competitive pricing.

8. Advertising Campaigns: Design, implement, manage, and optimize Pay-Per-Click (PPC) campaigns on platforms like Amazon and Flipkart.

9. Market Research: Understand and research target audience behaviors and preferences to inform strategic decisions.

10. Keyword Research: Conduct keyword research for product optimization and improved visibility on the platforms.

11. Bid Management: Carry out bid optimizations and manage bidding strategies to maximize return on advertising spend

Description

Zycus is looking for a Meanstack/Mernstack Developer, who is motivated to combine the art of design with the art of programming. Responsibilities include implementing visual elements and their behavior with user interactions.. You will also be playing an active role on front end as well as backend development, and defining how the application looks and functions. We are looking for candidates with strong experience in MongoDB, Express.js, Angular, Node.js, Javascript, HTML, CSS, Jquery, Ajax. If you are a Mean Stack or full stack developer with a strong technical experience, then you could be the best fit for the role!

Roles & Responsibilities

· Creating Apps by working on all layers of architecture Understanding the flow of code and how it interacts with different components.

· Creating technical design documents by understanding requirements, and product objectives.

· Writing effective Unit tests

· Good analytical skills and innovative mind.

· Source code management.

· Excellent communication skills.

Requirements

· Total experience of 5 - 8 years

· Experience on Mean Stack/Mernstack (MongoDB, Express.js, Angular, Node.js)

· Strong understanding of JavaScript, object-oriented JS, its quirks, and workarounds·

· Strong hands on experience in JavaScript· Strong proficiency with JavaScript or CoffeeScript depending on your technology stack.·

· Good understanding of server-side CSS preprocessors such as Stylus, Less·

· Basic understanding of web markup, including HTML5 and CSS3· Good understanding of asynchronous request handling, partial page updates, JQuery, and AJAX·

· Proficient understanding of cross-browser compatibility issues and ways to work around such issues· Familiarity with JavaScript module loaders, such as Require.js and AMD·

· Proficient understanding of code versioning tools, such as SVN· Good understanding of browser rendering behaviour and performance

· Key Programming Skills: MEAN stack, full stack, Angular, Java, HTML/CSS, Javascript, Bootstrap.

· Experience working with Rest based APIs

Five Reasons Why You Should Join Zycus

1. Cloud Product Company: We are a Cloud SaaS Company and our products are created by using the latest technologies like ML and AI. Our UI is in Angular JS and we are developing our mobile apps using React.

2. A Market Leader: Zycus is recognized by Gartner (world’s leading market research analyst) as a Leader in Procurement Software Suites.

3. Move between Roles: We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization

4. Get a Global Exposure: You get to work and deal with our global customers.

5. Create an Impact: Zycus gives you the environment to create an impact on the product and transform your ideas into reality. Even our junior engineers get the opportunity to work on different product features.

SAP HYBRIS

Skill Set:

• SAP Hybris platform with 3 -10  years of IT experience and  min of 4 years of experience in leading SAP Hybris based projects.
• Hands on experience in understanding complex eCommerce challenges / problems and provide innovative solutions & design to solve them.
• Mentors team members and should be able to pass on solutions / design to junior team members while fascinating them in delivering complex deliverables
• Excellent knowledge and experience in building scalable, flexible, robust and efficient ecommerce applications using SAP Hybris ecommerce  platform
• Architecture, design & develop full stack modules and components for eCommerce applications.
• Good working knowledge on integrations such as Data Hub, payment, SAP, web services, y2y sync etc
• Migration experience is desirable
• Deliver code on time and quality expectations
• Experience on code review and unit testing
• Certification in SAP Hybris is a plus
• Knowledge of any additional technologies such as Groovy,  SAP ECC ERP application integrations
• Familiar in estimation techniques and execution plan
• Experience in Agile / Scrum based software development methodology

• 2-7 years of total experience in Product Development.

• BE/BTech or any relevant degree with a background in consumer internet products
• 2-4 years’ experience delivering highly successful and innovative products with your fingerprints all over them - you’re extremely proud of what you’ve accomplished
• You carry the optimum blend of business, creativity (UI/UX) and technology.
• You are hands-on and go-getter to build & enhance your product through team work.
• You are on a constant drive to expand the product through research & stitching new partnerships.
• Person from a travel & accommodation background will be preferred.
• You’re expected to be a polymath who can bring ideas and analogies from different domains to solve a problem. You should be able to understand third or fourth level metrics.
• Stellar design instincts and product taste
• Finger-tippiness with data: you just go get the data you need with no muss/fuss and can whip it into an insightful story with no help. You know how to leverage data to make decisions without getting stuck in analysis paralysis.
• Grittiness: You never hesitate to roll up your sleeves and tackle something hands-on, you persevere when others fall away.

• Hands on experience on MS Excel is preferred.
• Most importantly, you should be fun to work with.

• You’ll be responsible for absorbing all the complexities of the domain and make simple, elegant and polished products for our users. You’ll have to learn and unlearn fast across domains.
• You’ll be working closely with the engineers, designers and analysts who care deeply about their product. You should be able to quickly build rapport with them. Persuasiveness is more valued here than authority.
• You’ll be owning product charters and would be responsible for every delivery. Your product charter will change as we evolve.
• You should be able to understand macro changes in the market and identify potential opportunities and risks. You should be able to plan features in smaller sprints while keeping an eye on the larger vision.
• You’ll be extremely meticulous and prudent in testing every feature that goes out. We ship high quality software.
• You’ll be the internal evangelist of the product who will go to everyone and help them understand why we should build a feature.

• Strong written and verbal communication skills. 
• Ability to work independently and meet tight deadlines.
• Team player who can adapt to new and evolving processes.

Responsibilities :

· Assist in the formulation of strategies to build a lasting digital connection with consumers

· Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)

· Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness

· Be actively involved in SEO efforts (keyword, image optimization, etc.)

· Prepare online newsletters and promotional emails and organize their distribution through various channels

· Provide creative ideas for content marketing and update website

· Collaborate with designers to improve user experience

· Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)

· Acquire insight in online marketing trends and keep strategies up-to-date

· Maintain partnerships with media agencies and vendors

Competencies & Skills Required :

· Proven experience as Digital Marketing Executive or similar role

· Excellent understanding of digital marketing concepts and best practices

· Experience with B2C social media, Google AdWords and email campaigns, and SEO/SEM

· Working knowledge of ad serving tools (e.g., DART, Atlas)

· Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, WebTrends, etc.)

· Skills and experience in creative content writing

· Analytical mindset and critical thinking

· Excellent communication and interpersonal skills

We are looking for a PHP Developer responsible for managing back-end services and the interchange of data between the server and the users. Your primary focus will be the development of all server-side logic, definition and maintenance of the central database, and ensuring high performance and responsiveness to requests from the front-end. You will also be responsible for integrating the front-end elements built by your co-workers into the application. Therefore, a basic understanding of front-end technologies is necessary as well.

Desired Technical Skills :

- Excellent skills in PHP, MySQL  and Javascript

- Knowledge of any MVC framework Laravel, Codeigniter etc.

- Strong object-oriented programming skills

- Good understanding of both front-end and back-end web development.

- Knowledge of eCommerce is a plus point.

Professional Skills:

- A team player with good communications

- Ability to solve problems quickly and efficiently

- Great aptitude and attitude towards learning

- Take full responsibility for task/project execution

- Ability to prioritize own work and respect deadlines

Benefits:

Work From Office Only

Flexible day shift

5 Days Working

Paid Leave

• Delivering a comprehensive service to enquiring customers
• Possibly delegating certain customer enquiries to specific teams
• Managing a large number of incoming calls and emails
• Managing customers’ accounts
• Keeping a record of customer interaction and details of actions taken
• Communicating with internal teams to discuss sales targets
• Generating sales leads, building sustainable relationships where necessary
• Reporting back on results