Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.
The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.
What you will do:
- Designing and implementing effective campaigning strategy to meet the business goals
- Planning and ensuring innovative, quality and relevant campaigns of the company’s products/services across various digital platforms
- Monitoring and evaluating the performance of online marketing campaigns and recommending proper measures to the management, to improve the performance
- Strategizing and ensuring effective digital marketing by focusing on quality content marketing
- Creating and designing relevant, original and quality content to be marketed on social media platforms including Facebook, Twitter etc. to target the right audience
- Developing content guidelines for tone, style, images, text and voice of all content and ensuring they are followed
- Being updated and well educated about the company’s business to accordingly create content and market the same on various platforms
- Generating qualified leads attributed to digital mediums
- Forecasting and delivering lead targets based on the budget and cost per lead goal and also reporting on actual results against the forecast, to the management
- Contributing towards planning relevant budgets and managing the same by ensuring effective media spend
- Tracking, analyzing and monitoring current marketing trends and techniques and accordingly recommending steps to the management
- Being updated and well educated about the company’s business to accordingly market the same by campaigning on various platforms
- Handling and ensuring the compliance of rules while managing various contracts and renewals related to digital marketing
- Coordinating and working with various internal and external stakeholders such as internal teams and external online platforms
- Preparing and presenting reports to the management, on the performance of marketing campaigns. Also recommending steps to improve the campaigns' performance
Desired Candidate Profile
What you need to have:- Minimum of 3 – 4 years in digital marketing
- Excellent communication, listening and time management skills
- Excellent analytical abilities to measure and optimize online campaigns for performance
- Proficiency in MS office suite
Shubham Vishwakarma
Full Stack Developer - Averlon
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Google AnalyticsSr. Paid Marketing Analyst
Full-time | On-site | 3+ years | Pune, Maharashtra
Or apply via: https://www.gomogroup.com/en/career/
WHY CHOOSE GO MO?
We are an award-winning international digital pull-marketing firm and one of Europe’s fastest growing digital marketing agencies. You will receive:
- Extensive Growth Opportunities
- International Exposure
- Training Programs
- Mentorship
OUR OFFERINGS
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- Google Ads
- Web Development
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- Demand Generation
Our client portfolio includes 100+ leading European companies
OUR OFFICES: WeWork Raheja Woods, Kalyani Nagar
_________________________________________________________
SCOPE OF WORK:
Research and Analysis:
- Stay ahead of platform updates and trends; integrate innovations into strategy
- Drive keyword strategy and restructure accounts to unlock scalable growth
- Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
- Analyze and interpret conversion and attribution data to deriveactionable strategic insights
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Communication:
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- Deliver projects on time, meeting weekly and monthly deadlines
Strategy & Execution:
- Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
- Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
- Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
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Reporting
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- Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports
__________________________________________________________________________________
MANDATORY REQUIREMENTS
- Minimum 2 experience hands on experience with Google Ads
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- Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
- Excellent written and verbal communication skills in English
- Bachelor's degree in any field; a Master’s degree is a plus
HANDS ON EXPERIENCE
- Google Ads, LinkedIn Ads, Bing/Microsoft Ads
- Google Tag Manager (GTM), GA4, Looker Studio
- Strong understanding of performance marketing principles, bidding
- strategies, and attribution models
- Proven track record in driving successful PPC and paid search campaigns
- Experience in dealing directly with clients
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- Good experience in managing medium to large-sized budgets
- Strong analytical skills and should be good with numbers
- Should have a data driven approach to work
PREFERRED ATTRIBUTES
- Experience in LinkedIn Ads
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- Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
- Residing in/ willing to relocate to Pune
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Experience:
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Location: Bangalore
About LXL Ideas :
LXL Ideas has been revolutionizing the educational sector for over two decades, creating impactful in-school and digital experiences that integrate life lessons into educational journeys. Leveraging films, events, research, training, and publications, we provide a dynamic learning environment. Our flagship initiative, School Cinema, uses cinematic storytelling and engaging activities to promote the holistic development of students in grades K-10.
About the Role
We are seeking an experienced and strategic Finance Manager to lead our finance function, oversee all financial operations, and support long-term business growth. The ideal candidate will have a strong background in financial planning, accounting, budgeting, and compliance, with proven experience in managing financial risks and ensuring the organization’s financial health. Excellent leadership and communication skills are essential.
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- Support fundraising, capital allocation, and investor relations activities.
- Serve as a key point of contact for investors, auditors, legal counsel, and banks.
Key Skills and Competencies
- Strong knowledge of accounting standards, taxation, and corporate finance.
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- Strategic mindset with the ability to translate financial data into actionable business insights.
- Proficient in financial software and ERP systems, with strong expertise in Tally and Microsoft Excel.(e.g., SAP, Oracle, Tally, QuickBooks).
- Strong leadership, communication, and interpersonal skills.
Qualifications
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- Minimum 10+ years of experience in finance and accounting, with at least 3–5 years in a leadership role.
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This is an individual contributor role in an employee-oriented, high performance environment that emphasizes on spreading the BYJU's unique way of learning in your city. Your role will start with contacting potential customers (parents and students) to set up meetings, counsel the students on the BYJU's unique way of learning and convert them into premium subscribers in your designated zones.Must have requirements:
1. Should be a graduate (any graduate is okay).
2. Should be passionate about sales.
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3. You will have weekly targets to achieve, consistent failure to achieve them will obviously result in job cancellation, thats not a surprise. Go big or go Home! (to be honest its easy)
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5. We require high intent, extreme determination and hard work which will be most certainly rewarded.
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon