Performance Marketing Executive (Wellness Brand)

Role & Responsibilities

Lead the design, development, and deployment of complex, scalable, reliable, and highly available features for world-class SaaS products and services.

Guide the engineering team in adopting best practices for software development, code quality, and architecture.

Make strategic architectural and technical decisions, ensuring the scalability, security, and performance of software applications.

Proactively identify, prioritize, and address technical debt to improve system performance, maintainability, and long-term scalability, ensuring a solid foundation for future development.

Collaborate with cross-functional teams (product managers, designers, and stakeholders) to define project scope, requirements, and timelines.

Mentor and coach team members, providing technical guidance and fostering professional development.

Oversee code reviews, ensuring adherence to best practices and maintaining high code quality standards.

Drive continuous improvement in development processes, tools, and technologies to increase team productivity and product quality.

Stay updated with the latest industry trends and emerging technologies to drive innovation and keep the team at the cutting edge.

Ensure project timelines and goals are met, managing risks and resolving any technical challenges that arise during development.

Foster a collaborative and inclusive team culture, promoting open communication and problem-solving.

Imbibe and maintain a strong customer delight attitude while designing and building products.

Key Responsibilities:

1. Design marketing creatives for social media, websites, emailers, and WhatsApp campaigns
2. Create offline collaterals including posters, brochures, flyers, standees, and presentations
3. Ensure brand consistency across all digital and print assets
4. Translate marketing briefs into clear, effective visual concepts
5. Adapt creatives for multiple formats, platforms, and campaign requirements
6. Manage parallel design requests while meeting timelines

Must Have's

1. 1–3 years of professional graphic design experience
2. Proficiency in Adobe Photoshop, Illustrator, and InDesign
3. Strong understanding of typography, layout, and color theory

Share your updated resume along with Portfolio on hitanya@ zohomail.in

• Support end-to-end recruitment activities including resume screening and interview coordination
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• Assist with employee onboarding and HR documentation
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• Draft HR letters and official communications (offer letters, appointment letters, emails)
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• Maintain HR trackers and reports using Excel / Google Sheets
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• Collect and organize payroll-related data such as attendance, leaves, and working hours
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• Post and manage job openings on job portals and social media platforms
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• Support HR operations, policies, and employee engagement initiatives
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• Provide general administrative and coordination support as required
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• Eligibility & Skills
• Graduate in HR, Business Administration, Management, or related fields
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• Freshers and candidates with up to 1 year of experience may apply
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• Basic understanding of HR processes and recruitment
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• Working knowledge of Excel / Google Sheets and Google Workspace
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• Good communication, coordination, and documentation skills

• Internship Option
• Internship Duration: 6 months
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• Stipend: ₹10,000 – ₹12,500 per month (depending on candidate profile)
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• Opportunity: Potential conversion to full-time role based on performance

Job responsibilities for a Business Development Executive (BDE) with 0-1 year experience, focusing on skills such as communication, bidding experience, Upwork and LinkedIn knowledge, marketing strategy, marketing search, international business knowledge, and international market expertise, might include:

1. Market Research and Analysis:

• Conduct research on international markets to identify potential opportunities for business expansion.
• Analyze market trends, competitor strategies, and customer preferences to inform business development strategies.

1. Bidding and Proposal Writing:

• Prepare and submit bids on platforms like Upwork, focusing on international clients.
• Craft persuasive proposals outlining services, pricing, and timelines to win projects.
• Engage in negotiations with clients to secure favorable terms and agreements.

1. Client Communication and Relationship Building:

• Communicate effectively with clients through various channels such as email, phone calls, and video conferences.
• Build and maintain strong relationships with clients to foster long-term partnerships.
• Address client inquiries, concerns, and feedback promptly and professionally.

1. Marketing Strategy Development:

• Collaborate with the marketing team to develop and implement effective marketing strategies targeting international markets.
• Utilize LinkedIn and other platforms to promote services, build brand awareness, and generate leads.
• Monitor the performance of marketing campaigns and make recommendations for optimization.

1. International Business Expansion:

• Assist in the development of strategies for expanding the company's international presence.
• Identify potential business partners, distributors, or collaborators in target markets.
• Coordinate with internal teams to ensure compliance with international regulations and standards.

1. Documentation and Reporting:

• Maintain accurate records of client interactions, proposals, and contracts.
• Prepare regular reports on business development activities, including lead generation, conversion rates, and revenue projections.
• Provide insights and recommendations based on data analysis to improve business development strategies.

1. Continuous Learning and Skill Development:

• Stay updated on industry trends, market dynamics, and emerging technologies related to international business development.
• Participate in training programs and workshops to enhance skills in areas such as communication, negotiation, and marketing.

1. Team Collaboration:

• Collaborate with cross-functional teams including sales, marketing, and operations to ensure alignment of business development activities with overall company objectives.
• Support team members in achieving their goals and contribute to a positive and collaborative work environment.

1. Good Accountant
2. Purchase bill booking
3. Sale bill booking
4. Petty Cash Accounting
5. Gate entry systems
6. Good Accountant

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

• Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyse website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyse competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements and skills

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, Net Insight, Omniture, Web Trends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM

Responsibilities:

• Understand client’s business, strategy, and product offerings.
• An Integrated part in Ideating & deriving 360˚ strategies along with the research team.
• Independently research subject matter.
• Self-educate through engineering documentation and product use.
• Develop compelling original content (whitepapers, case studies, newsletters, web content, data sheets, presentations, Blogs, etc.)

 Must have:

• Qualification in BA/MA/ BMM OR any postgraduate in Copywriting/Copy crafting.
• Must have a strong portfolio of live work which must include creative copy written for websites and other digital collaterals.
• Clear, concise, and compelling copywriting and editing proofreading skills.
• 2-3+ years of experience in Digital Marketing

Must Haves

• Programming experience with at least one modern language such as Java, C++, or C# including object-oriented design
• 1+ years of experience contributing to the architecture and design (architecture, design patterns, reliability, and scaling) of new and current systems.
• 4+ years’  work experience in  software development
• BS degree or higher in Computer Science, Engineering or related field
• Understanding of operating system fundamentals (Linux)
• Understanding of scalable computing systems, software architecture, data structures, and algorithms
• Knowledge of professional software engineering best practices for the full software development life cycle
• Strong verbal and written communication skills
• Strong analytical skills, with excellent problem solving abilities
• Working experience with Kubernetes
• Experienced working with distributed databases at scale

Good to haves

• Experience in developing software using AWS native services & technologies.
• Experience taking a lead role in building and operating scalable distributed systems
• Experience in Agile/SCRUM enterprise-scale software development
• Familiar with building secure software using modern security principles
• Demonstrated ability to achieve goals in a highly innovative and fast-paced environment

Why us

We're hiring a set of highly skilled, enthusiastic, and passionate people who thrive in a high-growth environment. We believe the best way to grow is to give everyone the opportunity to pursue their interests. At Lucidity, you have complete freedom to work on projects that interest you. Plus, with benefits like flexible hours, company offsites, unlimited leaves, we ensure you enjoy the journey as much as we do. We are also offering healthy founding team ESOP's.

1. Should be very strong Scala development(Coding)
2. With Any combination of Java/Python/Spark/Bigdata
3. 3+ years experience in Core Java/Scala with good understanding of multithreading
4. The candidate must be good with Computer Science fundamentals
5. Exposure to python/perl and Unix / K-Shell scripting
6. Code management tools such as Git/Perforce.
7. Experience with large batch-oriented systems 
8. DB2/Sybase or any RDBMS
9. Prior experience with financial products, particularly OTC Derivatives
10. Exposure to counterparty risk, margining, collateral or confirmation systems