Performance Marketing Executive (Wellness Brand)
at It's a community based marketplace for wellness experts.
About Company
Our client is a community-based marketplace for global wellness entrepreneurs (both in services and products) and consumers. They provide platform and technology to enable sustainable & holistic wellness professionals to be successful. For the consumers, they create health awareness through our enriching content and help them reach their health goals through our world-class Experts, tools, programs and products.
About the role:
As a Performance Marketing Executive, you will devise strategies and empower the company to drive usage, delight customers work towards customer acquisition and retention and grow them. Your goal will be to effectively position and promote the company across channels and drive ambitious goals of achieving a good scale of acquisitions at sustainable costs for them.
Roles & responsilibilities:
- Creating & executing effective convertible performance marketing campaigns.
- Managing budget & campaigns across all digital platforms to drive the desired return on investment.
- Scale and manage CPM and CPI campaigns across multiple channels like Google, Facebook, and affiliates.
- Plan and manage paid social media campaigns and assist content and brand teams.
- Working closely with management to discuss conversion improvement strategies, feedback & results.
- Analyzing sales funnels, trends & understanding customer behaviour.
- Research & implement marketing tools to boost our promotional efforts
- Reporting on marketing KPIs like leads, conversion rates, website traffic, ROAS, social media engagement, etc.
Requirements:
- 1-3 years of experience who has a deep understanding of all facets of content marketing.
- Experience in creating & executing successful campaigns on Facebook, Instagram & Google Adwords.
- You are a highly goal-oriented individual with good communication skills.
- Experienced in other ad platforms like Quora Ads, Reddit Ads, and others.
- Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data.
- Expertise with Firebase, GTM, and Google Analytics.
- Experience in generating leads and achieving long-term sustainable growth.
- Experience in working with creative teams to give constructive feedback for performance marketing.
- A strong portfolio to demonstrate your skillset
Similar jobs
This position demands strong banking /BFSI domain expertise,
precisely retail lending stack.
Senior Presales Manager / Leads.
Work Location : Hyderabad.
Pennant is looking for highly experienced and seasoned Senior Presales Manager to drive the presales function and to support the Sales and Business Development team from functional and solution perspective of Lending Factory which is Pennant's flagship product suite covers the complete loan life cycle. As a senior presales manager, you are accountable for driving the presales life cycle in client acquisition, revenue generation and growth. If you are seasoned professional with excellent understanding of the business application from the functional and technical perspective preferably in the BFSI area, this is an excellent opportunity with tremendous growth potential.
Growth Opportunity:
Banking is the biggest consumer of technology and the share is simply growing. Banks generate maximum profits out of Lending operations hence it’s imperative for them to ensure they use the right business driven technological platforms or solution right from the customer on-boarding, origination, servicing till the closure. In the past few years FI’s have not been able to refresh lending tech stack and that’s leading to challenges, higher operational cost and customer dissatisfaction. However the stupendous growth in lending activities across the segments, markets and LOB’s in the recent times has created once in a decade business opportunity for Pennant. Do you want to be part of our growth story?
Roles & Responsibilities:
· You have to bring in domain and industry knowledge, share know-how gained through client interactions in a structured way to the product engineering, implementation, sales, marketing and senior management;
· Role involves gathering market competition and customer information, responding to RFPs/RFIs- Functional/Technical compliances, Solution Preparation, Proposal preparation, as per the timelines of prospect/customer, coordinate with different internal/external teams to identify the business pains to offer a solution in line with the client requirement
· Work closely with various internal teams to orchestrate the right technical, functional and commercial responses that create differentiated value for Pennant and help winning bids;
· Take bottom line responsibility for highest possible quality of our responses, presentations and interactions with the prospect;
· Prepare and present the company and its responses to CXO’s of the prospect;
· Lead discovery workshops to determine customers business challenges and deliver product demonstrations to align solution with customer needs
· Collaborate with marketing and take responsibility to build collaterals for specific LOB’s, personas and modules; refresh them on regular basis;
· Write blogs, whitepapers and contribute content for website/social media as an when required; get noticed;
· Mentoring and handholding the junior staff and build excellent presales capabilities
· Deserving candidate would have worked in the past in technical solutions and presales capacity
Skills and Competencies:
· Great presentation and communication skills is a must;
· Hunger for world class quality work is expected;
· Minimum of 5 years plus experience in handling multi-million USD international pursuits;
· Knowledge of principles and methods for showing, promoting, and selling products or services to the highest possible quality;
· Deep knowledge of banking applications, hardware and software, including lending business processes and programming;
· Coordination, presentation skills, objection handling and effective written communication, questioning skills, influencing and personal impact;
· Excellent intra personal skills and problem-solving skills;
· Able to persuade client to buy our software;
· Demonstrating integrity and transparency in the engagement;
Experience & Qualifications:
· Experience : 8-15 years (I am open to consider Presales Consultants with 4+ years of experience also)
· MBA graduate from a reputed institute or CA
Job Details:
· Work Location : Hyderabad .. - 5 days, Work from office, no hybrid now.
· Territory : Domestic and International Markets
- Attributes: Resourceful, Self-starter, Independent and Self-motivated, Ambitious, Entrepreneurial spirit, Collaborative, Focused
About Pennant:
Pennant Technologies is an agile, innovative financial technology company that powers the lending operations of global banks and financial institutions - HDFC, Bajaj Finserve, LIC HFL, Godrej HFL, RAK Bank, QNB to name a few.
Its suite of future ready lending products and solutions offer banks composable features and scalable capabilities to deliver differentiated loan origination, servicing and collections experiences for their customers. Trusted by leading banks and financial institutions in Asia, Pennant’s award-winning lending platform has managed more than 10 Million loans and facilitates 50 Million loan transactions per year.
Pennant is HQ in Hyderabad and have offices and/ business operations in India, ME, Saudi, Australia, Philippines and UK. We are aggressively expanding across the geographies and adding to our 450+ workforce, spread across multiple locations. Visit us at www.pennanttech.com
- Responsible for identifying business requirements, requirements management, functional design, system analysis, GAP analysis, end-user training, Preparing BRD, prototyping, process design (including scenario design, flow mapping), testing, defining support procedures, and leading workstreams implementations and supporting end-to-end Odoo ERP implementations.
- Provide Functional Consulting & Business analysis by gaining industry knowledge of various business domains such as Online Retail, Manufacturing, Wholesale, Distribution, Automobile etc, with industry best practices.
- Evaluate customer’s business requirements, needs and objectives and convert the same to company processes, solutions, and modules being implemented.
- Interact with the key end-users and business owners to map applications to standard business processes and conduct a gap analysis.
- Translate business requirements to our technical team members and translate technology solutions from our technical team to the customers.
- Prepare a business requirement document (BRD) for our customer’s business needs.
- Prepare a detailed scope of work (SOW) resulting from personalization sessions to our customers in the pre-sales phase to provide proposed solutions for the customer’s business requirements.
- Manage the full life cycle of Odoo ERP Implementation and Testing phases. Analyze and report any malfunctions found in our customized solutions or standard Odoo ERP features and functionalities to the technical team. (for example, by testing different business cases or impersonating users)
- Develop solution design from what is available in Odoo as a standard feature(s) and lead the customer throughout the implementation and support phases.
- Manage all aspects of the configuration process for the customer from configuration through to acceptance and sign-off.
- Conduct business process mapping and requirements gathering sessions (workshops) with new customers to determine configuration requirements both on-site and remote.
- Ensure proper training is given to the end-users and that the new system is usable, performing appropriately and the business flow is complete and correct.
- Collaborate with other IT professionals (Technical Developers & Business Analysts) to define and implement solutions related to ERP.
- Responding to customer tickets/queries (about our products, services, solutions, ongoing ERP projects & maintenance contracts) in a timely and accurate way, via phone, email, virtual meeting or chat.
- Possessing excellent business application knowledge to enhance customer support.
- Update our internal ERP system with information about technical issues reported by the customer and useful discussions with customers.
Responsibilities and Duties:
- Minimum 2+ years of hands-on experience in React Native
- Ability to create and maintain continuous integration and delivery of React Native applications.
- Integrate third-party APIs
- Build pixel-perfect, buttery smooth UIs across both mobile platforms
- Experience with code optimization and performance improvements
- Ability to create and maintain continuous integration and delivery of React Native applications.
- Knowledge in creating and publishing APK file to both play store and app store is added advantage
- Efficiency to take ownership over the assigned project
- Excellent leadership quality and positive attitude to reach the business objective
- Effective performance with high quality (bug free) output and on time delivery to meet the deadlines.
- Experience in Mongo DB, MySQL, Node JS, AWS is a plus
- Knowledge of GIT
Job Description:
We are looking for a good JavaScript developer who is proficient with React.js. Your primary focus will be on developing user interface components and implementing them following well-known React.js workflows (such as Flux or Redux). You will ensure that these components and the overall application are robust and easy to maintain. You will coordinate with the rest of the team working on different layers of the infrastructure. Therefore, a commitment to collaborative problem solving, sophisticated design, and quality product is important.
Responsibilities
- Developing new user-facing features using React.js
- Building reusable components and front-end libraries for future use
- Translating designs and wireframes into high-quality code
- Optimizing components for maximum performance across a vast array of web-capable devices and browsers
Skills:
- Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model
- Thorough understanding of React.js and its core principles
- Experience with popular React.js workflows (Redux)
- Familiarity with newer specifications of ECMAScript
- Experience with data structure libraries (e.g., Immutable.js)
- Knowledge of isomorphic React is a plus
- Familiarity with RESTful APIs
- Knowledge of modern authorization mechanisms, such as JSON Web Token
- Familiarity with modern front-end build pipelines and tools
- Ability to understand business requirements and translate them into technical requirements
- A knack for benchmarking and optimization
- Familiarity with code versioning tools (such as Git, SVN, and Mercurial)
RESPONSIBILITIES:-
As a Business Development Manager working under FMCG segments, an ideal candidate must perform the following responsibilities:
· Approaching potential leads a close them within a stipulated time frame.
· Create exclusive distributors, exclusive super stockist and business associated for the company towards business growth.
· Finding and developing new markets and improving sales.
REQUIREMENTS:
· Bachelor’s degree in business, marketing or related field.
· Experience in sales, marketing or related field.
· Strong communication skills.
Excellent organisational sk
Experience: 1-2 years
Qualification: BS/MS degree in Computer Science, Engineering.
Roles and Responsibilities:
- Be part of Requirement gathering sessions.
- Collaborate with internal teams to develop and deliver the assigned modules.
- Prepare and maintain code for various .Net applications and resolve any defects in the system.
- Provide technical support to assigned products.
Primary Key Skills:
- Strong background in object-oriented development techniques.
- Understanding of Software Development Life Cycle and Agile Methodologies.
- Excellent Problem Solving Skills.
- Excellent Communication Skills.
- Familiarity with the ASP.NET Framework, SQL Server, and design/ architectural patterns [e.g. Model-View-Controller (MVC)]
PPC Specialist:
Job Responsibilities:
• Perform daily account management on Google Ads, FB ads, Taboola or other search platforms for a variety of projects.
• Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, and other facets of paid search in accordance with goals for Google channels
• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
• Communication to team and management on project development, timelines, and results.
• Work with leadership to explain and modify strategic plans
• Understand and stay current on industry trends, competitive landscape and internal product development efforts
Skills:
• Should be a tech graduate/MBA with experience in Search Engine Marketing (SEM) and Paid Search (PPC)
Preferably someone with 3-7 years of PPC/ SEM experience
• Are passionate about Search and internet marketing
• Have an outstanding ability to think creatively, and identify and resolve problems
• Have excellent communication and interpersonal skills, with the ability to be personable yet persistent Have the ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
• Have high levels of integrity, autonomy, and self-motivation
Should have handled monthly campaigns of 10lacs and above
• Have excellent analytical, organizational, project management skills including demonstrated ability to think end-to-end, and manage multiple projects simultaneously AdWords / Facebook certification is a plus.
And if you’re excited about:
• Being a part of the company doing something really amazing & redefining stuff.
• Making a splash in a the exciting Real estate industry, Learning & Growing far beyond your current horizon •
Competitive Compensation with the usual benefits
• A place full of like-minded & smart folks
• A start-up culture that you’d cherish forever in your work life Then, we would love to have a chat with you
- Design of the overall architecture of the web application.
- Optimization of the application for maximum speed and scalability.
- Solve complex performance problems and architectural challenges.
- Integration of user-facing elements developed by front-end developers with server-side logic.
- Learn and use core AWS technologies to design and then build available and scalable backend web services and customer-facing APIs.
- Troubleshoot and debug support issues and code blues autonomously.
- Assure quality of the solutions being developed within the team.
- Maintain technical mastery of the products being developed.
- Person with a track record of delivering innovative solutions in the field of algorithm development.
Requirements:
- Strong knowledge of PHP frameworks such as Laravel Symfony etc. depending on your technology stack.
- Experience in working with MySQL database and analyzing the efficiency of queries.
- Worked with real time web applications and event driven architectures like Node.js or jQuery.
- Full-cycle PHP code development experience including debugging and performance analysis.
- Building scalable and performance oriented services with caching techniques and systems like Memcached, redis.
- Experience with NoSQL and distributed database like MongoDB, Cassandra or Redis.
- Comfortable with search engines like Solr or ElasticSearch.
- Working understanding of NGINX and Apache web servers.
- Working knowledge of RESTful paradigms and to build API for our front services and mobile applications.
- Passion for products, empathy for users, and aspiration to make big impact.
- Strong database design and query writing skills with a commitment to performance and efficiency.
- Solid engineering principles and clear understanding of data structures and algorithms.
- Knowledge of service-oriented architecture, microservices, and distributed systems.
- Strong problem-solving skills, algorithmic skills, and data structures.
- Experience in agile methodologies like Scrum.
- Good understanding of branching, build, deployment, continuous integration methodologies.
Full time : BTech