Performance Marketing Executive (Wellness Brand)

Job Title: Marketing Executive

Job Overview:

We are looking for an experienced, proactive, and self-driven Marketing Executive who can

independently manage and execute the overall marketing function. This role requires a

strong understanding of both traditional and digital marketing, combined with the ability to

plan, implement, and monitor marketing activities end-to-end.

The ideal candidate will take full ownership of marketing initiatives, coordinate with internal

teams, and drive brand visibility, lead generation, and marketing performance with minimal

supervision.

Key Responsibilities:

1. Marketing Strategy & Execution (Core Responsibility)

• Develop and execute quarterly and annual marketing plans.

• Plan and implement campaigns for product promotion, lead generation, and brand

building.

• Ensure consistent branding and messaging across all channels.

• Collaborate with sales, product, and leadership teams to align marketing initiatives

with business goals.

2. Digital Marketing (Part of the Role)

PPC & Lead Generation

• Plan, manage, and optimise Google Ads and other paid campaigns.

• Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.

• Develop effective ad copies and assist with landing page enhancements.

SEO & Website Management

• Implement on-page/off-page SEO strategies to improve organic search visibility.

• Conduct keyword research, optimise content, and review analytics.

• Coordinate with design/content teams to ensure SEO standards are met.

3. Brand, Content & Communication

• Oversee the creation of marketing content — blogs, emails, social posts, brochures,

case studies, videos, and presentations.

• Maintain brand guidelines and ensure cohesive communication across the

organisation.

• Work with internal and external creative teams for design and content execution.

4. Exhibitions, Events & Offline Marketing

• Lead planning and execution of marketing for exhibitions and trade shows.

• Support stall layout planning, branding materials, and event promotions.

• Manage lead handling and coordination before, during, and after events.

5. Lead Management & CRM Collaboration

• Ensure prompt assignment of incoming leads to the respective territory managers.

• Track lead flow, progress, and campaign effectiveness.

• Work closely with the sales team to improve follow-up quality and conversion tracking.

6. Market Research & Data Management

• Conduct competitive research, pricing insights, and industry analysis.

• Prepare scraping data and market intelligence reports.

• Support management with MIS and performance dashboards.

7. Performance Analysis & Reporting

• Monitor marketing KPIs across both digital and offline activities.

• Prepare regular performance reports with insights and improvement suggestions.

• Conduct A/B tests and track results for continuous optimisation.

Requirements:

• Excellent communication, planning, and coordination skills.

• 3–5+ years of experience in a marketing role (preferably B2B).

• Strong understanding of digital marketing (PPC, SEO, analytics).

• Ability to independently manage marketing activities with high ownership.

• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.

• Understanding of website platforms (WordPress, CMS tools).

• Ability to manage multiple projects and meet deadlines.

Desirable Skills:

• Experience with LinkedIn, Facebook, and Instagram marketing.

• Knowledge of email marketing tools or automation platforms.

• Creative thinking and copywriting ability.

• Google certifications are an added advantage.

Immediate joiners only.

Location: Vadodara

The Visual Architect is a visionary leader responsible for defining, evolving, and championing the overarching visual strategy and design language across all learning solutions. This role requires a profound understanding of learning objectives, business goals, and user experience, translating complex concepts into innovative, engaging, and scalable visual solutions and learning artefacts. The Visual Architect drives design excellence, leveraging storytelling and visual communication to ensure brand consistency and visual impact at the highest level within the learning ecosystem, significantly influencing learning strategies, including the integration of AR/VR, game mechanics, and gamification.

• Champion User-Centric Design: Define and enforce user-centric design principles throughout all stages of the design process, ensuring all visual solutions are optimized for the learner's experience and engagement.
• Incorporate Web Content Accessibility Guidelines (WCAG): Lead the development and implementation of design standards that fully comply with WCAG to ensure all learning artefacts are accessible to a diverse audience.
• Strategic Design Leadership for Learning: Define and articulate the long-term visual design strategy, architecture, and standards for complex learning programs/projects and organizational initiatives, aligning with pedagogical goals, business objectives, and emerging trends in digital learning.
• Conceptual Innovation & Learning Artifacts: Lead the ideation and development of groundbreaking visual concepts, translating abstract learning objectives and content into highly effective, engaging, and memorable visual experiences that manifest as compelling learning artifacts. Generate and evaluate multiple design solutions, pushing creative boundaries for learning content.
• Lead Augmented Reality (AR) and Virtual Reality (VR) and Emerging Technologies Design: Define and champion the strategic use AR/VR, and other immersive technologies to create groundbreaking and effective learning experiences.
• System-Level Design for Digital Learning: Architect comprehensive visual design systems, guidelines, and frameworks (e.g., design systems, brand guidelines, UI/UX patterns) that ensure consistency, scalability, and efficiency across diverse learning platforms and programs/projects.
• Advanced Visual Communication: Demonstrate mastery in all aspects of visual communication, including typography, color theory, imagery, iconography, layout, and composition, to convey complex information clearly, effectively, and aesthetically within learning content.
• Brand & Content Stewardship: Act as the ultimate guardian of brand consistency and visual identity for all learning artefacts, ensuring all design outputs adhere to the highest standards and evolve the brand's visual presence. Expertly manage and integrate content for maximum visual impact in learning artifacts.
• Immersive & Interactive Learning Design: Drive the adoption and integration of cutting-edge 2D/3D and immersive design principles to create highly interactive and engaging user experiences within learning environments, enriching learning artifacts.
• Cross-Functional Collaboration & Mentorship: Collaborate seamlessly with Learning Architects, ISDs, subject matter experts, engineers, product managers, and senior leadership, particularly on learning content development. Provide expert guidance and mentorship to senior multimedia designers and visual teams, fostering a culture of design excellence and innovation in creating learning solutions.
• Performance Management: Proactively manage the performance of visual design initiatives, including setting and monitoring Key Performance Indicators (KPIs), assessing the effectiveness of visual solutions and learning design, and driving continuous improvement based on outcomes.
• Stakeholder & Customer Management: Build and maintain strategic relationships with high-level internal and external stakeholders, providing constructive feedback and influencing design decisions at an executive level, especially concerning learning strategies and solutions.
• Team Management: Provide direct leadership and management to a team of designers, including hiring, performance reviews, professional development, and fostering a collaborative and high-performing team environment.
• Research & Development: Stay abreast of industry trends, emerging technologies, and best practices in visual design, learning experience design, and interactive media, integrating them into the design strategy.
• Master's degree in Graphic Design, Visual Arts, Interaction Design, Learning Technologies, or a closely related field.
• 10+ years of progressive experience in visual design, with a minimum of 5 years in a leadership, architectural, or principal design role specifically within digital products or learning content development.
• Exceptional portfolio demonstrating strategic thinking, conceptual innovation, and mastery of visual design principles across diverse, complex learning programs/projects.
• Proven expertise in defining and leading visual design strategies for enterprise-level initiatives.
• Extensive experience in developing and managing comprehensive design systems, style guides, and component libraries at scale.
• Expert command of industry-standard design software (e.g., Adobe Creative Suite, Figma, Sketch, 3D modeling/animation tools, advanced prototyping tools). AR/VR , AR/VR, game mechanics, and gamification elements into both macro and micro learning strategies
• Strong understanding of front-end technical capabilities and limitations (e.g., HTML, CSS, JavaScript) to ensure feasible and scalable design solutions.
• Demonstrated ability to translate complex information into compelling visual narratives for educational purposes.
• Advanced proficiency in user research methodologies, WCAG, usability testing, and data-driven design decision-making.
• Superior communication, presentation, and interpersonal skills, with a proven ability to influence and articulate design rationale to executive leadership and diverse stakeholders.
• Track record of mentoring and developing design talent.
• Deep understanding of AGILE methodologies and extensive experience working within a learning, educational technology, or complex content delivery environment.

Designation: Sr. RCM Executive

Required Experience: 1 to 3 Years

Shift Timing: 05:30 PM to 02:30 AM / 06:30 PM to 03: 30 AM

Working Days: 05 days (Monday to Friday)

Salary Criteria: Up To 40,000 INR

Key Responsibilities:

- Review and follow up on outstanding claims with insurance companies for medical services provided

- Initiate timely and effective communication with insurance companies to expedite claim processing and resolve payment discrepancies.

- Identify and resolve billing issues, including claim denials, rejections, and underpayments, through thorough investigation and follow-up.

- Maintain accurate and up-to-date records of all communication and actions taken regarding accounts receivable.

Location: Remote

Type: Internship

Compensation: Negotiable based on portfolio and experience

Application : https://forms.gle/5Vn7YXzyXx9muoEZA

About Us:

We are a team of IIT Bombay and IIT Kanpur graduates with over 10 years of experience in building SaaS products. Our software product is used by finance and accounting professionals. We are looking for a self-motivated, passionate content writer who understands SEO and is a fast learner. This role offers the chance to drive web traffic through SEO, content, and analytics.

Roles and Responsibilities:

• Deliver two high-quality, well-researched blogs daily
• Brainstorm and ideate topics based on keyword research, competitive analysis, and emerging trends.
• Conduct in-depth research to produce informative and engaging content.
• Develop an understanding of the target audience.
• Implement SEO best practices to optimize content for search engines.
• Use analytics tools to measure content effectiveness and adjust strategies.

Requirements:

• Previous experience in B2B SaaS writing.
• Proficiency in verbal and written English.
• Strong research and analytical skills.
• Curiosity, self-motivation, and willingness to invest time in high-quality research.
• Ability to perform in high-pressure situations and meet deadlines.
• Ability to work independently and take ownership of tasks.

What We Offer:

• Opportunities for professional growth.
• Mentorship from experienced professionals in the SaaS industry.
• Flexible remote work environment.
• A key role in driving our content strategy and increasing web traffic.

• Conduct market research to identify selling possibilities and evaluate customer needs
• Actively seek out new sales opportunities through cold calling, networking and social media
• Set up meetings with potential clients and listen to their wishes and concerns
• Prepare and deliver appropriate presentations on products and services
• Create frequent reviews and reports with sales and financial data
• Ensure the availability of stock for sales and demonstrations
• Participate on behalf of the company in exhibitions or conferences
• Negotiate/close deals and handle complaints or objections
• Collaborate with team members to achieve better results
• Gather feedback from customers or prospects and share with internal teams

What are we looking for? :

- Freshers or Upto 3 years of experience in Full Stack Development.

- Bachelor’s degree in computer science or equivalent practical experience.

- Understanding of MVC structures, Basics of Programming and Frameworks.

- Proficient in PHP, Javascript or other programming languages

- Problem solving skills, Ability to think and solve challenging problems independently.

- Passion to work in a startup environment and wear multiple hats.

- Have knowledge of Performance optimization or best practices of development.

- Knowledge or experience in HTML, CSS, jQuery and PHP is a plus.

What you will be doing?:

- Collaborate with team members and solve new challenges through tech and research.

- Take end-to-end ownership of delivering new modules - analyze customer usage & feedback, review business requirements, develop functionalities and test code.

- Write clean readable code and also follow best practices for efficiency and performance.

- Self learn and work independently, Also collaborate with the team when required.

- Communicate constructively and value user experience and feedback.

.
What can you expect to learn?:

- Full stack development in latest web technologies and frameworks like Angular, Laravel, PHP, PWAs, REST APIs, Elastic search and Web services.

- Work in a Leading E-Commerce Platform Magento and build custom modules, APIs, functionalities according to business needs.

- Best coding practices and various methodologies to optimize performance and produce the best quality product.

- Microservices architecture and Scalability using cloud services, Automation of manual tasks using linux and shell scripting, Data migrations, SQL and Version control tools like bitbucket.

Perks : 

- Competitive salary

- Flexible work hours

- No dress code

- Group outings

- Supportive work culture