Digital Marketing Head

Key Responsibilities

- Develop and execute Performance Marketing campaigns to help acquire and retain customers, as well as upsell its products or services

- Strong understanding of Data, Funnels, Performance Metrics

- Understand the needs, motivation, and behavior of users and define priorities of tests based on impact, confidence, and easiness

- Work with the engineering, design, and product team to implement tests quickly

- Track, measure and analyze performance & continuously optimize them

- Gather input from customers and various internal departments, and use this information to establish growth targets and choose key performance indicators.

- Work with multiple stakeholders in a high growth environment to get work done and build positive team relationships

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Marketing Campaign Manager

INDIA AND SEA

 

About SATISFIC
Satisfic is focused on the areas of the IT channel marketing. As the channel catalyst, we connect and empower technology suppliers, solution providers and end-users. Headquartered in Singapore and with teams across key countries in APAC, Satisfic leverages its regional service delivery capabilities to help IT channel succeed and grow.  Please visit our site at http://www.satisfic.com">www.satisfic.com for further details.

 

What you will be doing:

 

Operational and Project Management

 

• Work with our India and SEA clients
• Develop digital marketing initiatives and programs for IT products and solutions.
• Create and execute digital marketing campaigns like webinar, email, search and social marketing etc. for assigned products in assigned markets.
• Work closely with internal team and external vendors to implement marketing activities and tactics.

 

Creative Execution of Marketing Promotions

• Create concepts for marketing initiatives, and draft promotional copy and relevant terms & conditions.
• Ensure compliance with client-brand guidelines and contract when implementing creative and manage required approvals.
• Work with other members of the SATISFIC Team, contractors or vendors as needed to execute marketing campaigns.
• Compile regular reports and analytics of campaign performance and results.

 

 

Strategic Planning Support

• Provide campaign recaps indicating success metrics and ROI. Make recommendations based on how to apply learnings to future promotions.
• Establish and maintain processes to manage scope over the campaign lifecycle by managing the identification, resolution and escalation of project risks and issues hindering delivery of programs
• Track campaign progress at every step and proactively work with internal and external customer to steer campaigns in the right direction
• Attend weekly calls with the client; send out daily and weekly activity reports and ROI analytics to the Client.

 

 

 

About your experience:

• 5-7 years of proven experience in B2B marketing campaign planning and execution.
• Hands on experience in email marketing, webinar marketing and other digital marketing campaign execution.
• 1-2 years of IT channel marketing experience would be an added advantage.
• Highly proficient in Microsoft Word, PowerPoint and Excel
• Strong interpersonal and communication skills
• Strong analytical abilities
• Project and time management skills
• Facilitate and manage teamwork across departmental functions
• Knowledge of project management and reporting tools would be added advantage
• Highly organized and strongly self-motivated
• Ability to multi-task activities with shifting priorities
• Quick learner with a positive attitude
• Strong decision-making, problem resolution and creative thinking skills

  

Qualifications:

• Graduate in any field.
• MBA Marketing preferred but not mandatory

 

Reports to:  Manager – Customer Success.

Role: CLIENT SERVICING - PERFORMANCE MARKETING

Company Industry: Marketing and Advertising

Experience: 2-5  years

Education: Bachelor’s degree or equivalent

Salary Bracket:  - 8L

You will have to develop a thorough understanding of Unigage's clients and drive customer engagement. You will be responsible for streamlining processes for the entire client lifecycle from on-boarding to churn. 

RESPONSIBILITIES:

• Responsible for achievement of digital marketing objectives of our clients
• Oversee overall quality of work being delivered on the account
• Demonstrate subject matter understanding of digital marketing, engage in strategic discussions around Performance marketing, Search Engine Marketing, Social, SEO and other channels

• Experience in fronting client relationships directly

• Handling operations and client management
• Briefing the creative team, helping in the creation of a concept.
• Facilitating communication between Client Service Operations & other business units to ensure an effective operating environment.
• Strategizing and executing campaigns for clients.
• Working with senior management keeping them informed of new developments, service issues and new business opportunities.
• Managing paid social media campaigns 

 

REQUIREMENTS:

• Should be hands-on experience in paid search, display, retargeting, email marketing, social, Conversion Optimization, and other key relevant channels that provide traffic and conversions for clients and to share this with internal teams too.

• Understanding and experience of the key analytical and market intelligence tools like Google Analytics and other sources across multi-channels – including PPC and display platforms is a must.

.

• Should have worked on social media calendar and interactions
• Should have advertising agency experience

 

 

As SEO (Search Engine Optimization) Team Lead, you should have a thorough knowledge of Web Analytics and Webmaster tools. Monitor Search Engine news to stay abreast of algorithmic updates. Develop & execute SEO strategy and project deliverables for clients. Track project quality and team performance every week.

If you can utilize the organizational resources optimally for the business promotion activities, we would like to meet you.

Role and Responsibilities:

 

• Should handle a team of SEO Executives and Sr. Executives.
• Developing a detailed project plan and monitoring progress while delivering projects on time ensuring quality standards.
• Make decisions about the day-to-day operation of the team members, including management of work assignments by them.
• Take the primary responsibility for all the Technical Audits & ensuring that the business website is following all the SEO best practices.
• In-depth SEO technical knowledge (HTML, CSS-on page- off page, JS) also Google Analytics, webmaster tools, back-end SEO and various online tools.
• Communicate team and management on project development, timelines, and results.
• Assign all work assignments, commit the team to the work, manage the quality of the work and drive the people management activities within the team.
• Perform and ensure completion of quality review check on outgoing work by the team to ensure quality, accuracy, and consistency.
• Strong reporting and presentation skills
• Gain a detailed understanding of each requirement.
• Remain up to date with industry knowledge.
• Brainstorm new and creative SEO growth strategies.
• Handling team queries, providing them feasible solutions and building healthy relationships thereby achieving high team satisfaction.
• Act as subject matter expert for team members, peers and clients.

 

Job requirements and qualifications:

 

• Demonstrated SEO experience of at least 4-7 years.
• Experience with Google's Keyword Tool
• Basic HTML Knowledge.

 

 

• Experienced professionals – 1 year to 3 years experience
• Candidate having creative thinking and original approach
• Willingness & ability to learn & work on new technologies

 

• Develop marketing strategies
• Search Engine optimization(SEO)
• Social Media Marketing
• Email Marketing
• PPC/Ad Management
• Interacting with the clients & managing their internet marketing accounts
• Building monthly reports, analyzing the data & measuring the impact of the internet marketing done for that month
• Write original, creative content for marketing purpose

 

• Google Analytics
• Google Search Console
• Google Adwords
• Facebook Insights
• Moz Tools
• Mailchimp & Benchmark email
• Twitter
• Google+
• Facebook
• LinkedIn
• Photoshop/Canva - Basic design skills are helpful to have

 

• Candidates from marketing background preferred
• Candidates having working knowledge of Adobe Photoshop or Canva preferred. Basic design skills are helpful to have
• Candidates must have good reading, writing, spoken English skills

 

• You are invited to send us your complete resume
• Attach previous work or portfolio or project details
• Resume should have candidate photograph in it
• Mention Linkedin Profile URL in the resume
• Do go over our company website http://www.ladybirdweb.com/" target="_blank">www.ladybirdweb.com | http://www.faveohelpdesk.com/" target="_blank">www.faveohelpdesk.com & LinkedIn profile before applying

• Providing the short-term and long-term product/business vision as well as the development of the sales and Digital marketing strategy.
• Establishing an effective and lean organization structure including the recruiting of key employees and or internal Support Organization.
• Build and motivate a world-class digital sales and marketing team.
• Engage in key sales opportunities, digital campaigns, SEO, SEM, monetization.
• Oversee operating plan, budget, cash flow, and product finances.
• Maintaining awareness of both the external and internal competitive landscape, customers, and the expansion beyond existing opportunities.
• Demonstrating the leadership necessary to make the organization's mission a success.
• Communicating with investors, management
• Establish, achieve, and report on milestones to Exco.

Qualifications & Experience

• 10-15 years experience, stable candidate
• Having launched their own startup is preferred
• Having worked at operational roles in the past (COO, CRO)
• Strong digital media sales & marketing background
• Solid track record in running a digital business, lead generation & conversion
• Established network of both supply and demand-side sources
• Possesses experience in different verticals

Skills & Competencies

• Hands-on executioner, outstanding negotiator
• Highly credible thought-leader with the potential to evangelize emerging digital

Ed-tech markets

• Entrepreneurial mindset
• Self-starter with interest in a new challenge
• Skills to engage stakeholders of all functional levels
• Comfortable with a fast-growing start-up environment, as well as the ability to handle the corporate terrain

Overview and Purpose of Role

• Take the immediate lead in the project, providing overall direction.
• Introducing and successfully positioning the company in the worldwide market.
• Develop relationships with internal and external stakeholders ->
• Direct, Indirect Sales
• Marketing
• Finance
• Strategy
• Technical Support

We are looking for passionate engineers and researchers that want to contribute in this exciting and fast moving field of Deep Learning and Research.

We are looking for a digital marketing intern eager to learn the ins and outs of marketing online, from strategy to execution. Interns will work with the digital and field marketing team to learn how marketing works across spaces and assist in the day to day digital marketing activities of INKPROG applications.

Responsibilities include: 

1. Create SEO strategies, techniques and tactics to improve the website's organic reach on all major search engines.
2. Modify website architecture, content, linking and other factors to improve SEO positions for target keywords.
3. Learn and execute SEM strategies and Internet marketing methods like pay per click advertising and paid directories.
4. Monitor and mitigate website's performance with the help of analytics tools and digital measurement methods.
5. Learn and implement social media campaigns (Facebook, Twitter, Instagram, etc.) and digital campaigns using Google AdWords.
6. Work with graphics and content team for ads, creative and artwork for PPC campaigns.
7. Generate and share content daily that builds meaningful connections.
8. Setting up and optimizing company pages within each social media platform
9. Continuously improve by capturing and analyzing the appropriate social data/ metrics, insights and best practices, and then acting on the information.
10. Analyze Past Content to Improve Posts
11. Optimize Visual Content
12. Target Website Visitors with Social Ads
13. Create a Social Media Channel Plan

Looking for a smart candidate with great communication and content writing skills. The position requires the candidate to create relevant content and manage social media and digital marketing