We are looking to hire a Performance Marketing Manager to lead the planning, implementation, optimization, and reporting of performance marketing initiatives to help drive traffic to Freecultr's e-commerce website and maximize ROI across Social channels (Organic and Paid).
Prior experience working with an e-commerce platform, or a D2C Brand would be preferred

The ideal candidate will serve as the digital thought leader, helping to identify trends, evolving best practices, and new technologies/tools for all digital efforts that drive engagement and ROI.

Responsibilities:

- Responsible for the 360-degree digital aspect of digital business

- Demonstrate superior technical expertise and organizational capabilities in project and campaign management.

- Keep a track of the performances in all the marketing areas and thus discover any hindrances to strategies.

- Closely work with the strategy and product teams to be at a similar pace to improve marketing and campaign performance.

- Drive campaigns from planning to execution and beyond to meet key performance metrics.
- To get new customers and ensure customer retention for continuous growth

- Constantly optimize marketing activities to improve return on investment.

- Allocate budgets and analyze and recommend modifications to ad spends
- Manage, optimize, and improve the performance of Paid Search, Paid Social, Display, Retargeting, SEO, and Affiliate activity for company-owned D2C platforms/assets.

The ideal Fit:

- Strong attention to detail, problem-solver, and independent performer.
- Skills in search platforms including In all paid channels - FB/Insta/YT marketing, Google AdWords, etc.
- Should know how to scale a brand and should have managed large budgets previously indirect capacity.
- A dynamic, results-oriented problem solver
- Experience in transforming a strategy and vision into an actionable plan

What's on Offer

Lead the performance marketing for a D2C brand
To be a front runner to make the brand a success

- Demonstrate superior technical expertise and organizational capabilities in project and campaign management.

- Keep a track of the performances in all the marketing areas and thus discover any hindrances to strategies.

- Closely work with the strategy and product teams to be at a similar pace to improve marketing and campaign performance.

- Drive campaigns from planning to execution and beyond to meet key performance metrics.
- To get new customers and ensure customer retention for continuous growth

- Constantly optimize marketing activities to improve return on investment.

The ideal Fit:

What's on Offer

Lead the performance marketing for a D2C brand
To be a front runner to make the brand a success

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About FREECULTR

Founded :

2019

Type :

Product

Size :

20-100

Stage :

Raised funding

About

Founded in 2019 and headquartered in Delhi, FREECULTR is a homegrown brand offering premium, comfortable and sustainable innerwear, loungewear, and activewear. A brand where comfort meets style, premium meets affordable and skin meets its first love! It's all about designing essentials that are good for you and the environment. Today, they boast better, more comfortable, and exquisite innerwear, loungewear, and activewear, for both men and women. The DC2 premium brand raised Series A funding and is backed by Sixth Sense Ventures. REBORN AND REIMAGINED

HR FREECULTR

Connect

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