
We are looking to hire a Performance Marketing Manager to lead the planning, implementation, optimization, and reporting of performance marketing initiatives to help drive traffic to Freecultr's e-commerce website and maximize ROI across Social channels (Organic and Paid).
Prior experience working with an e-commerce platform, or a D2C Brand would be preferred
The ideal candidate will serve as the digital thought leader, helping to identify trends, evolving best practices, and new technologies/tools for all digital efforts that drive engagement and ROI.
Responsibilities:
- Responsible for the 360-degree digital aspect of digital business
- Demonstrate superior technical expertise and organizational capabilities in project and campaign management.
- Keep a track of the performances in all the marketing areas and thus discover any hindrances to strategies.
- Closely work with the strategy and product teams to be at a similar pace to improve marketing and campaign performance.
- Drive campaigns from planning to execution and beyond to meet key performance metrics.
- To get new customers and ensure customer retention for continuous growth
- Constantly optimize marketing activities to improve return on investment.
- Allocate budgets and analyze and recommend modifications to ad spends
- Manage, optimize, and improve the performance of Paid Search, Paid Social, Display, Retargeting, SEO, and Affiliate activity for company-owned D2C platforms/assets.
The ideal Fit:
- Strong attention to detail, problem-solver, and independent performer.
- Skills in search platforms including In all paid channels - FB/Insta/YT marketing, Google AdWords, etc.
- Should know how to scale a brand and should have managed large budgets previously indirect capacity.
- A dynamic, results-oriented problem solver
- Experience in transforming a strategy and vision into an actionable plan
What's on Offer
- Lead the performance marketing for a D2C brand
- To be a front runner to make the brand a success

About FREECULTR
About
Connect with the team
Similar jobs
Owns P&L of Oziva Beauty: Hair Nutrition, Skin Nutrition and Personal Care Categories
Launching & Scaling Categories to achieve target Net Revenue and Improving contribution margins. Strong GTM strategy to
ensure growth
Growing the categories on E-commerce platforms using optimal marketing and offer and positioning levers
Working with Cross-functional teams to achieve desired results: R&D, Production, Ecommerce, D2C, Brand, Product/Tech,
Legal/Finance
Business Planning: Analyze macro environment trends, consumer behaviors, internal business imperatives, industry scenario
to conceptualize channel wise volume projections
Brand Planning: Analyze research data for growth prospects, build brand positioning, brand health in the Beauty nutrition
category
Portfolio Planning: Analyze industry trends, market competitiveness of products and SKUs, consumer requirements etc. to
identify gaps in the current brand portfolio
Brand Communication, Development and Execution: Prepare communication brief detailing the need for category
communication, priority market and target segment for the communication
Media Activation: Plan & execute yearly budget spends and campaigns to achieve the targeted top line
Consumer Promotion : Build & implement new strategies to activate target market. Implementation of new strategies to
increase brand reach by analysing various customer touchpoints
Demand Planning: Working with cross-functional teams for demand & forecast planning.
● Tally of retail receivables
● Tally of marketplace receivables
● GST 3A/3Breconciliation
● TDS/TCS receivable reconciliation
● Managing the Accounts Payable team
● Tally of all vendor balances
● Raise for payment clearing
● 2A reconciliation
● Bill booking in company books
● TDS payable reconciliation
● Ensuring compliance concerning Taxations, Compliances & Exports
● TDS payable filing
● PF/ESIC/PT filings
● ITR filing
● ROC filing
● Export- RBI, FEMA, FLA, FIRMS filings
● Exports invoice records
● Exports/foreign services booking
● Form 16, 26 Q etc.
● GST filings
● Experience in Debt/Microfinance
● NBFC money raising
● Bank money raising
● Loan collection
● Loan distribution
● Overlook the work of the Payments Head
● To clear payments and coordinate with other teams
● To process salaries and compute payroll with the HR team
● To coordinate with the account payables team
● To coordinate with the account receivable team
● Inventory valuation and check
● Daily bank reconciliation
● Coordinating with StatutoryAuditor
● To do statutory audit compliances
● Experience in Financial Reporting and Analysis
● MIS & BS share with management
● MIS & BS share to investors
● Any data requirements
● Financial analysis with other teams
● Future projections and budgets
Skills and Qualifications:
● A Master’s degree in finance or a certificate of Chartered Accountant is a must.
● Proven work experience in a similar role
● In-depth knowledge of financial benchmarking, accounting, audit and tax
compliance and other regulatory matters
● Adept in fiscal management principles and processes, including resource
management and needs assessment
● Possesses critical knowledge of federal and multiple state tax laws as well as
basic accountingissues
● Must have experience in accounting for online marketplaces
● Must have experience in accounting for exports directly and through
marketplaces along with the bank and RBI compliances
We are looking for Aptitude and Computer Trainer (Basics)
Bachelor’s degree in Human Resources, Education, Psychology, Business Administration, or a related field.
Proven experience (3+ years) as a Soft Skills and Aptitude Trainer or in a similar role.
Strong understanding of soft skills and aptitude assessment techniques.
Excellent communication, presentation, and facilitation skills.
Ability to engage and motivate diverse groups of individuals.
Proficient in using training tools and technologies.
Certification in training or coaching is a plus (e.g., CPT, CTT+)
Expertise in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Access).
Strong instructional and presentation skills with the ability to simplify complex concepts.
Experience in developing training materials and conducting assessments.
Certification in Microsoft Office Specialist (MOS) or similar credentials is a plus.
Excellent communication and interpersonal skills.
Ability to engage and motivate participants of varying skill levels.

- Develop software solutions by studying information needs; conferring with users; studying systems flow, data usage and work processes; investigating problem areas; following the software development lifecycle
- Determine operational feasibility by evaluating analysis, problem definition, requirements, solution development and proposed solutions
- Document and demonstrate solutions by developing documentation, flowcharts, layouts, diagrams, charts, code comments and clear code
- Prepare and install solutions by determining and designing system specifications, standards and programming
- Improve operations by conducting systems analysis; recommending changes in policies and procedures
- Protect operations by keeping information confidential
- Provide information by collecting, analyzing, and summarizing development and service issues
- Accomplish engineering and organization mission by completing related results as needed
- First and foremost, developing software our users need
- Mentor junior and mid-level engineers
- Collaborate with team to brainstorm and create new products
- Grow engineering teams by interviewing, recruiting, and hiring
- Make informed decisions quickly and taking ownership of services and applications at scale
- Work collaboratively with others to achieve goals
- Be a persistent, creative problem solver
- Remain cool and effective in a crisis
- Stay on the leading edge of development practices
- Passionate about great technologies, especially open source
- Understand business needs and know how to create the tools to manage them
Roles and Responsibilities
Provide regular updates to clients on the progress of customer service projects and campaigns that directly affect each client.
Develop open and effective channels of communication with each client that can be employed by other departments as well.
Coordinate internal projects and determine the best utilization of resources to increase customer satisfaction.
Encourage revenue growth by inspiring clients to purchase accessories and additional services.
Become the reliable point of contact for each customer that is required to establish a strong business relationship.
We are looking for User/Customer retention specialists to join our team.
- Communicating with users
- Collecting data about user service trends
- Recording and responding to user issues
- Developing strategies to retain users
- Work closely with the product team
- have worked with tools like Moengage
have worked with customer/user retention.

Responsibilities:
- Build a high-quality web application from scratch.
- Design, build and maintain efficient, reusable, and reliable code to ensure the applications' best possible performance, quality, and responsiveness
- Work as part of a team developing web applications and services using Agile development methods.
- Contribute to team and organizational improvements in process and infrastructure.
- Code, test and operate Laravel based services.
- Lead the entire web application development life cycle right from concept stage to delivery and post launch support
- Troubleshoot, test and maintain the core product software and databases to ensure strong optimization and functionality
- Document the development process, architecture, and standard components
- Developing JSON, REST, and SOAP APIs/web services.
Skills Requirements
- Strong expertise in PHP programming on Laravel with deep understanding on Laravel features and libraries
- Restful API development expertise is a must
- Must be proficient in Web development technologies like HTML 5, CSS 3, Javascript, Node-JS
- Knowledge of jQuery and HTML
- Knowledge of MySQL and Query Optimization
- Knowledge of GIT
- Good written communication skills.
- You must be humble and a team player.
- Experience in handling a team and Project Management.
- Understanding of MVC design patterns
- Hands on experience with any E-commerce website.


- Proficient in Python 2 / 3 and have built products before (managing the entire DevOps cycle) - proficient in Python Data Structures
- Good understanding of Open Source Visualisation Tools like D3.JS, Matplotlib etc.
- Good understanding of Functional APIs and Data Ingestion viz. Pandas’ dataframe from SQL DB and Excel (CSV) & Flat files of (primarily) structured data - no data cleansing
- Growth mindset - eagerness to learn and grow in the role
- Qualifications: B.Tech / BE / Graduate Engineer in any stream (preferred Mech / Industrial Engineer)
- Compensation : At par with industry (with stock options / grants to be vested over 3 years)






