Digital Marketing Head

Performance Marketing Specialist 

Job Type: Full-time (On-site)

Location: Coimbatore

Experience: Minimum 7 - 10 Years

(With 2 years Experience in Edu Tech)

KGiSL Educational Institutions seeks a seasoned Performance Marketing Specialist to spearhead our Lead generation initiatives. As a pivotal member of our leadership team, you will devise and execute comprehensive paid marketing strategies across prominent channels, including Google Ads, Facebook Ads, and LinkedIn Ads, to drive lead generation, conversions, and brand visibility.

Key Responsibilities:

- Paid Marketing Strategy Development: Craft and execute paid marketing campaigns to drive lead generation, conversions, and business growth.

- Campaign Optimization: Manage and optimize campaigns for performance marketing, ensuring maximum ROI and campaign efficacy.

- Team Leadership: Lead, mentor, and develop a high-performing paid marketing team, fostering a culture of innovation and collaboration.

- Performance Analysis: Analyze campaign performance, providing actionable insights and data-driven recommendations to optimize marketing efforts.

- Budget Management: Effectively manage paid marketing budgets, allocating resources to maximize ROI and achieve business objectives.

Requirements:

- Minimum 7-10 Years of Experience: Proven expertise in paid marketing, digital marketing, or a related field, with a strong track record of successful campaign execution.

- Technical Proficiency: Familiarity with tools and platforms used for lead generation, social media marketing (SMM), search engine marketing (SEM), and performance marketing.

- Leadership and Analytical Skills: Strong leadership, analytical, and problem-solving skills, with the ability to drive business growth and innovation.

Preferred Qualifications:

- Edtech Experience: Prior experience in the Edtech sector is highly desirable.

- Immediate Joiners: Candidates available for immediate joining are preferred.

What We Offer:

- Competitive Compensation: A competitive salary structure.

- Comprehensive Benefits: A comprehensive benefits package, including health insurance

- Professional Growth: Opportunities for professional growth, development, and career advancement.

- Dynamic Work Environment: A dynamic and collaborative work environment that fosters innovation and creativity.

We're looking for an experienced Full-Stack Engineer who can architect and build AI-powered agent systems from the ground up. You'll work across the entire stack—from designing scalable backend services and LLM orchestration pipelines to creating frontend interfaces for agent interactions through widgets, bots, plugins, and browser extensions.

You should be fluent in modern backend technologies, AI/LLM integration patterns, and frontend development, with strong systems design thinking and the ability to navigate the complexities of building reliable AI applications.

Note: This is an on-site, 6-day-a-week role. We are in a critical product development phase where sthe peed of iteration directly determines market success. At this early stage, speed of execution and clarity of thought are our strongest moats, and we are doubling down on both as we build through our 0→1 journey.

WHAT YOU BRING:

You take ownership of complex technical challenges end to end, from system architecture to deployment, and thrive in a lean team where every person is a builder. You maintain a strong bias for action, moving quickly to prototype and validate AI agent capabilities while building production-grade systems. You consistently deliver reliable, scalable solutions that leverage AI effectively — whether it's designing robust prompt chains, implementing RAG systems, building conversational interfaces, or creating seamless browser extensions.

You earn trust through technical depth, reliable execution, and the ability to bridge AI capabilities with practical business needs. Above all, you are obsessed with building intelligent systems that actually work. You think deeply about system reliability, performance, cost optimization, and you're motivated by creating AI experiences that deliver real value to our enterprise customers.

WHAT YOU WILL DO:

Your primary responsibility (95% of your time) will be designing and building AI agent systems across the full stack. Specifically, you will:

• Architect and implement scalable backend services for AI agent orchestration, including LLM integration, prompt management, context handling, and conversation state management.
• Design and build robust AI pipelines — implementing RAG systems, agent workflows, tool calling, and chain-of-thought reasoning patterns.
• Develop frontend interfaces for AI interactions including embeddable widgets, Chrome extensions, chat interfaces, and integration plugins for third-party platforms.
• Optimize LLM operations — managing token usage, implementing caching strategies, handling rate limits, and building evaluation frameworks for agent performance.
• Build observability and monitoring systems for AI agents, including prompt versioning, conversation analytics, and quality assurance pipelines.
• Collaborate on system design decisions around AI infrastructure, model selection, vector databases, and real-time agent capabilities.
• Stay current with AI/LLM developments and pragmatically adopt new techniques (function calling, multi-agent systems, advanced prompting strategies) where they add value.

BASIC QUALIFICATIONS:

• 4–6 years of full-stack development experience, with at least 1 year working with LLMs and AI systems.
• Strong backend engineering skills: proficiency in Node.js, Python, or similar; experience with API design, database systems, and distributed architectures.
• Hands-on AI/LLM experience: prompt engineering, working with OpenAI/Anthropic/Google APIs, implementing RAG, managing context windows, and optimizing for latency/cost.
• Frontend development capabilities: JavaScript/TypeScript, React or Vue, browser extension development, and building embeddable widgets.
• Systems design thinking: ability to architect scalable, fault-tolerant systems that handle the unique challenges of AI applications (non-determinism, latency, cost).
• Experience with AI operations: prompt versioning, A/B testing for prompts, monitoring agent behavior, and implementing guardrails.
• Understanding of vector databases, embedding models, and semantic search implementations.
• Comfortable working in fast-moving, startup-style environments with high ownership.

PREFERRED QUALIFICATIONS:

• Experience with advanced LLM techniques: fine-tuning, function calling, agent frameworks (LangChain, LlamaIndex, AutoGPT patterns).
• Familiarity with ML ops tools and practices for production AI systems.
• Prior work on conversational AI, chatbots, or virtual assistants at scale.
• Experience with real-time systems, WebSockets, and streaming responses.
• Knowledge of browser automation, web scraping, or RPA technologies.
• Experience with multi-tenant SaaS architectures and enterprise security requirements.
• Contributions to open-source AI/LLM projects or published work in the field.

WHAT WE OFFER:

• Competitive salary + meaningful equity.
• High ownership and the opportunity to shape product direction.
• Direct impact on cutting-edge AI product development.
• A collaborative team that values clarity, autonomy, and velocity.

Pace Robotics is a construction robotics startup incubated by SINE IIT-Bombay and backed by Pidilite Ventures and IIMA Ventures. We are making the building construction process faster, smarter and efficient through robots that can do advanced construction tasks and digitize execution data in real time. Our first product is a modular wall finishing robot for putty, sanding and painting of building interiors. 

What you will do: 

• Assemble and install systems for electrical energy supply, control, signaling.
• Assemble and test PCBs, electronics circuits, dot boards; prepare bench test setups
• PCB/electronics troubleshooting and debugging, circuit analysis
• Solder SMD, QFN, SOIC, SSOP, TQFP, DIP ICs and components
• PCB/circuitry design and schematics, cable harness design
• Assemble manually and mechanically, crimping, screwing, clamping, plugging, soft soldering, gluing etc.
• Wire built-in components and assemblies to each other using overhead, duct, cables.
• Commissioning electrical power systems, control, signaling as well as electrical safety and monitoring devices.
• Perform measurements; Check the condition and functioning of electrical equipment and system components. Narrow down or determine errors.
• Fill out maintenance documents, create test and repair reports
• Work through instructions, documents and samples.
• Handle operations and maintenance of our fleet of robots

Who you are: 

• ITI/Diploma in Electronics/Electrical Engineering from reputed institute
• Min. 4-5 years’ experience in electrical/electronics field
• Working exp. with soldering, wiring, wire harness fabrication, relays, contactors, circuit-brakers, servo-motors, surge protectors, transformers, rectifiers, inverters, dc-dc convertors, SMPS, battery etc
• Knowledge/working experience with digital components and circuitry, power electronics, micro-controllers/processors,  lab equipment like oscilloscopes, function generators etc, familiar with common industrial grade sensors
• Ability to work from office and travel to construction sites and independently handle robot site operations/trials/pilots
• Should have very good knowledge of line testing, resistance, voltage, connectivity and frequency testing
• Ability to handle multiple and diverse electrical/electronics projects in individual and team settings
• Experience in automotive/aerospace/defense equipment domain is preferred

What's in it for you:

Globally, Construction provides a 1.6 Trillion Dollar opportunity, just by making the work more efficient. This is the market we are after. You will be an integral part of the core team of an early stage startup on a mission to change the way we build our world and disrupt one of the oldest and the largest industries. You will be designing products that can change the landscape of construction, become ubiquitous in project sites and be synonymous with construction of the future (Think of JCB and Tower Cranes of today)

We promise you an environment that promotes unhindered innovation and one that can provide exciting opportunities for accelerated growth. You will be working with a stellar engineering team having diverse experience in developing robots for automotive, agriculture and construction industries. You will have immense learning opportunity as you will be working on ‘never-seen-before’ products for an industry that’s ripe for technological disruptions. 

Must have
    - Experience with React and Redux or similar programming
    - Experience in Rest API integration
    - Passionate about the user experience

     - Android and IOS development
  - Other requirements
    - Good knowledge of Javascript functions and operators
    - Responsibility for major tasks and chores
    - Willing to resolve technical debt in the early step
    - Good understanding of sprint cycle in agile
    - Can communicate with developers and non-developers

• 6+ years of experience as a Scrum Master
• Must have experience leading a team of around 15-20 team members in an Agile environment.
• Experience working in multi-geo or offshore environment
• JIRA experience
• Excellent verbal, written and presentation skills
• Proven success in delivering projects within budget and specified timeframes, while ensuring customer satisfaction
• Proven problem solving skills from problem assessment to solution selection
• Ability to identify alternatives and make contingency plans
• Capacity to embrace change and quickly adapt to new situations, changes in direction, and altering priorities
• Proven ability to thrive in a fast paced, dynamic environment
• Ability to handle multiple projects and assignments
• Ability to demonstrate critical thinking, providing options and recommendations relating to resolving issues, mitigating risks, and resolving escalated items.
• CSM (Certified) or PMP (Certified) Good to have