
We are looking to hire a Performance Marketing Manager to lead the planning, implementation, optimization, and reporting of performance marketing initiatives to help drive traffic to Freecultr's e-commerce website and maximize ROI across Social channels (Organic and Paid).
Prior experience working with an e-commerce platform, or a D2C Brand would be preferred
The ideal candidate will serve as the digital thought leader, helping to identify trends, evolving best practices, and new technologies/tools for all digital efforts that drive engagement and ROI.
Responsibilities:
- Responsible for the 360-degree digital aspect of digital business
- Demonstrate superior technical expertise and organizational capabilities in project and campaign management.
- Keep a track of the performances in all the marketing areas and thus discover any hindrances to strategies.
- Closely work with the strategy and product teams to be at a similar pace to improve marketing and campaign performance.
- Drive campaigns from planning to execution and beyond to meet key performance metrics.
- To get new customers and ensure customer retention for continuous growth
- Constantly optimize marketing activities to improve return on investment.
- Allocate budgets and analyze and recommend modifications to ad spends
- Manage, optimize, and improve the performance of Paid Search, Paid Social, Display, Retargeting, SEO, and Affiliate activity for company-owned D2C platforms/assets.
The ideal Fit:
- Strong attention to detail, problem-solver, and independent performer.
- Skills in search platforms including In all paid channels - FB/Insta/YT marketing, Google AdWords, etc.
- Should know how to scale a brand and should have managed large budgets previously indirect capacity.
- A dynamic, results-oriented problem solver
- Experience in transforming a strategy and vision into an actionable plan
What's on Offer
- Lead the performance marketing for a D2C brand
- To be a front runner to make the brand a success

About FREECULTR
About
Connect with the team
Similar jobs
Role & Responsibilities
You will be working with the Rust compiler and will be responsible for compiling to alternate targets such as WebAssembly
You will be exposed with TDD for unit testing individual functions and integration testing for testing publicly exposed APIs
Working with a Git style workflow where every commit deploys to a stagingenvironment and merged pull requests deploy to production
Setting up CI/CD pipelines for testing and deployment (canary, staging) using Github actionsaccording to project needs
Developing software in Rust
Maintaining and improving existing rust codebases.
TAPPP is building the next-generation digital platform by leveraging cell-based architecture to integrate technologies like Artificial Intelligence, Rules, Workflows, Microservices, FaaS (Function as a Service), Micro-frontends, and Micro apps to create a highly extensible and cutting-edge technology platform that brings together sports fans with broadcasters, sports teams, and sportsbooks to create a marketplace for all aspects of sports and we are available across platforms via the Web, Mobile, Roku, and Tablets.
Building out this brand presents significant product and engineering challenges. At the center of solving those challenges is the TAPPP Product Engineering team which is responsible for the TAPPP product end to end.
TAPPP is led by a very able leadership team drawn from Industry leaders from companies like ESPN, Amazon, Blackhawk, Kargocard, Visa, and many others.
Who are we looking for:
A coding enthusiast who loves writing elegant code and developing software systems.
As a Roku developer, you will be a part of the core product development team that is responsible for building high-performant components of the TAPPP platform.
Your responsibility:
- You will be responsible for designing, coding, reviewing, testing, and bug-fixing different modules of the software product that needs to work seamlessly across different environments.
- Write production-quality code in Brightscript / Scenegraph.
- Write unit-test code for robustness, including edge cases, usability and general reliability.
- You will work in an Agile team, working on the TAPPP revolutionary platform.
- Interface with other teams and/or third-party vendors to assist in the deployment of applications on Roku platforms.
Mandatory technical skills:
- At least 3 years of experience in developing apps for Roku devices.
- Strong knowledge of BrightScript, SceneGraph, and core scripting languages like JS.
- Experience with REST APIs interaction and a strong understanding of client-server architectures.
- Experience with Media Playback, streaming concepts, HLS, and manifests.
Other
Strong independent contributor.
Comfortable working in a start-up environment.
The position is based in Pune(India).
Job Responsibilities :
- Must have knowledge of at least two PHP frameworks out of Laravel, Cakephp, CodeIgniter and YII.
- Must have basic knowledge of HTML, CSS, JavaScript and jQuery.
- Knowledge of CMS architectures like Wordpress, Joomla, Drupal etc. will be an added advantage.
- Knowledge of eCommerce frameworks like WooCommerce, Magento, OpenCart etc will be an added advantage.
- Good knowledge of Object-Oriented Concepts & a strong passion for Software Development.
- Strong Interaction and Design Sense
- Familiarity with LAMP stack (Apache, MySQL and phpMyAdmin)
- Comfortable with SQL and/or Script Programming.
- Experience in Designing & Developing Database in MySQL is a MUST.
Required Skills:
- Knowledge and/or willingness to learn, highly motivated.
- Fully comfortable working in English, both in written and spoken language.
Minimum Qualifications
- Excellent problem-solving skills and the got right attitude to work in fast paced environments
- Bachelor’s degree in computer science or equivalent practical experience
- 2 to 5 years of experience in software development using modern frontend frameworks in JavaScript/TypeScript.
- Strong understanding of data structures and algorithms.
Preferred Qualifications
- Strong in Object Oriented Programming and Design Patterns.
- You have experience of working closely with the product and design teams to deliver the product that materially impacts the business and improves the customer experience
- You follow SOLID principles and have experience with microservice architecture, have designed and implemented high performance scalable services/APIs.
- You have experience with component based architectures, PWA, Service workers, UI patterns and libraries most preferably ReactJS / NextJS
- Write client side high performant applications & develop prototypes
- Experience working with Node, NestJS / Express.
- Experience working with PostgreSQL, Redshift, Dynamo, Mongo and Cassandra databases.
- Experience working with RabbitMQ, Kafka.
- You constantly learn and adopt best practices at work, keeping in mind app performance, security, and scalability.
- You have experience working in distributed systems and built/designed systems to failover, event streaming, caching strategies
- You have experience with Docker/Kubernetes in AWS or any cloud computing platforms. And, are familiar with CI/CD processes.
Bonus if you are great communication and team collaboration skills.
About Freespace* (a.k.a. Workplace Fabric)
Workplace Fabric develops solutions that makes workplaces intelligent. Our solutions help increase productivity of office workers while helping to lower the cost of real estate. Our Flagship
product Freespace is installed in over 40 cities around the world and serves over 30,000 people every day. Starting with the first deployment in March 2016 we have rapidly grown with our solution being rolled out globally while continuing to stay cash positive. With successes at several blue-chip clients Workplace Fabric has carved a unique leadership position in workplace management and employee engagement SaaS solutions.
*To find out more, follow us on social media – LinkedIn & Facebook @ workplace-fabric
What is on our offer?
- An absolutely action packed, fun, and demanding workplace lets our employees to thrive in a team-based environment with passion, fun, pride and teamwork as our core values.
- We can offer you career opportunities to challenge, develop and exceed your aspirations with training and development throughout your career.
- Life is never dull at Freespace as there is always something to learn, constantly pushing you to develop your skills and take on the next exciting challenge.
Profile Brief:
You will be an experienced Backend Engineer with an interest in data and analytics, developing our fast growing Analytics Team. Working closely as an active team member, having ownership & accountability to develop analytics stories, in delivering timely projects through Scrum. Working with product owners and team leads to clarifying requirements, challenge assumptions in order to ensure successful executions and push the client analytics to its best.
Key Skills and Experience
Required Skills: JavaScript (ES6+), SQL, Nodejs, AWS (Lambda, Athena, S3)
Good to have: TypeScript, IoT, AWS Certifications
Experience: 4-6 years
- Data processing and manipulation expert
- Able to easily comprehend and write complex & efficient SQL queries
- Ability to understand, design and fully document end-to-end scalable IoT systems
- Expert in in building Well-Architected solutions using AWS Services (eg Lambda, Athena, S3 etc)
- Master in JavaScript with excellent understanding of asynchronous patterns
- Comfortable with of ES6+, TypeScript & emerging web technologies
- Experience of building secure, metered REST APIs and connectors for BI tools like Tableau and PowerBI
- Hands-on programmer
Page Break
Key Behaviours
- Be passionate about understanding the business problem and using data to tell the stories in delivering solutions which drive client decisions.
- Lead by example by demonstrating best practice and mentoring of team members
- Clear thinker with a systematic problem-solving approach, breaking the problem down into simple achievable and realistically estimated steps
- Seeing a project through from conception into production and support ensuring quality throughout.
- Ensure high standards by instilling data quality checks, code reviews and documentation in work and team practices.
- Able to challenge solutions and processes in creating the best products and environment to work.
- Unafraid to own mistakes
- Customer focussed
Strong hands-on experience with Java; full stack development
Designs, codes, tests, debug, and documents software, and enhance existing components to ensure that software meets business needs
Deploy and maintain Applications/Systems
Work with other software engineers for one or more Agile scrum teams assigned to work on the project
Contribute to the design and architecture to enable secure, scalable, and maintainable software and should be able to clearly articulate the implications of design/architectural decisions,
issues and plans to technology leadership
Develop reusable patterns and encourage innovation that will enhance team velocity
Collaborate on the design with other team members and product owners, both inside and outside the scrum team
Estimate engineering work effort for engineering team and effectively identify and prioritize the high impact tasks
Conduct design and code reviews to ensure code developed meets coding best practices guidelines, unit testing, security, and scalability and maintainability guidelines
Drive a quality mindset within the team
Skills:
3+ years of full Software Development Life Cycle experience
3+ years of experience working as a full stack java developer
Experience or familiarity with technologies such as WSDL, REST and/or SOAP web services, XML, JBoss, Adobe CQ5 DAM, HTML5, CSS3, Bootstrap, Hibernate, Spring.
Experience or familiarity with Oracle db and SQL
Work on the development backend systems for our first product
Build reliable, secure and performant backend systems
Drive test coverage and continuous delivery automation within the team
Requirements
3-5 years of software development experience
Strong computer science fundamentals
Good knowledge of Java ecosystem
Can write code that is readable, maintainable and performant
Good understanding of relational databases, transactions, entity-relationship modeling
Comfortable writing multi-threaded programs
Desired Skills and Experience
Java,J2EE,Spring,Struts
● Design overall architecture of the web application.
● Maintain quality and ensure responsiveness of applications.
● Collaborate with the rest of the engineering team to design and launch new features.
● Maintain code integrity and organization.
● Experience working with graphic designers and converting designs to visual elements.
● Understanding and implementation of security and data protection.
● Highly experienced with front-end programming languages - HTML, CSS JavaScript, etc
● Proficient experience using - advanced JavaScript libraries and frameworks
Development experience for both mobile and desktop.
● Knowledge of code versioning tools such as Git
Requirement -
● Proven work experience as a Front-end developer
● Hands on experience with markup languages
● Experience with JavaScript, CSS and HTML
● Wordpress would be an added advantage.
● Prefer from Tier One college like ( IIIT, NIT, IIT, NSUT, DTU..etc )
● Familiarity with browser testing and debugging
● In-depth understanding of the entire web development process (design, development
and deployment)
● Understanding of layout aesthetics
● An ability to perform well in a fast-paced environment
● Excellent analytical and multitasking skills
● B. Tech. in computer science Preferred.









