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Digital Marketing Executive
Digital Marketing Executive
Madman Technologies's logo

Digital Marketing Executive

Divyani Shree's profile picture
Posted by Divyani Shree
1 - 3 yrs
₹4L - ₹6L / yr
Noida
Skills
Marketing
Digital Marketing
Market Research
Email Marketing
Content Marketing
Search Engine Marketing (SEM)
  • Plan and execute all digital marketing efforts, including SEO/SEM, marketing databases, email, social media, and display ads.
  • Create, manage, and improve our social media presence.
  • All digital marketing efforts should be measured and reported on, and goals should be evaluated (ROI and KPIs)
  • Identify patterns and insights, and then improve your spending and performance based on them.
  • Consider fresh and innovative growing techniques.
  • Experiments and conversion tests should be planned, executed, and measured.
  • Work with internal teams to develop landing pages and improve the user experience.
  • Use your analytical skills to assess the entire consumer experience across numerous channels and contact points.
  • Conversion points are measured and user funnels are optimized.
  • Collaborate with other vendors and agencies.
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Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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About Madman Technologies

Founded :
2019
Type :
Products & Services
Size :
0-20
Stage :
Profitable
About
Madman Technologies Pvt. Ltd., founded in 2019 is your number source for products and solutions in the field of Information Technology. We are the brainchild of technical experts and motivated entrepreneurs. We deliver the best customized solutions to small scale and large scale businesses PAN India.
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Connect with the team
Profile picture
Divyani Shree
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Portfolios will be checked for expertise in both B2B and B2C domains. Please share only samples of work done by yourself for actual clients. Share only creative work done for an actual company, strictly no SEO blogs or personal blogs. . Shortlisting will be followed by a video interview.

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Tars is a Conversational Marketing Platform which enables businesses to increase their conversion rate, generate more qualified leads by using chatbot landing pages and automated customer support. Some of our customers include American Express, Daimler, Vodacom, University of California and they have been using our chatbots for requirements in marketing, customer service, customer onboarding, engagement as well as internal operational aspects.


Till date, our product has enabled over 20,000 creators to build over 35,000 chatbots that have together completed over 50 million conversations.


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- Building a large profitable business: We envision building a capital-efficient, large, profitable business to achieve our mission. This means less dependence on investors & more ownership with the team. We are one of the few profitable Indian SaaS startups building Value SaaS.
- Employee Wellness <> Customer Success: We give as much importance to each team member’s personal & professional success as much as we care about our customer's success. We believe it’s all about balance.

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You will be handed sales qualified leads that are generated through various inbound & outbound channels, and you will be responsible for handling that relationship until they sign a contract. Once they sign a contract, customer success will take over and help them succeed.


Our ideal candidate is confident, can communicate clearly, and has a passion for sales.


Please be aware that the market you will be selling into in this position currently will be the US. So you are expected to work during US EST hours.


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- KPIs - Number of new deals closed, $ revenue added, opportunity to closed-won conversion rate.
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- Handle product demos for sales qualified leads - Show them how Tars can solve their challenges and achieve their goals. You’ll also present pricing, according to their requirements.
- Handle all further conversations from product questions to contract negotiations after an opportunity is created to eventually close the deal and handover to customer success team.
- Prioritize and consistently nurture all the leads in your pipeline with high quality followups.
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- Identify insights and pain points from conversations with prospects, and contribute to the product roadmap by providing active feedback to the product team.

Requirements


Skills & Experience:


- Excellent written and verbal business communication skills.
- Experience in SaaS sales, to the US geography is a bonus.
Ability to learn quickly. Eg: learn the product, learn solution selling methodology, etc.

Personality traits:


- Fun & confident personality. Someone who loves to meet new people and build relationships.
- Pays great attention to detail, loves taking notes and maintains discipline with CRM.
- Highly motivated to work at a scaling startup.

What will a typical quarter look like?


- By the beginning of the quarter we’ll come up with the targets for the quarter, in terms of number of new deals closed, and $ revenue added.
- Based on the targets, you will prioritize the right leads to maximize your pipeline and close more revenue.
- You will participate in weekly deal reviews to discuss and get tactical advice to drive closure.
- In the last two weeks of the quarter we’ll start working on goals for the next quarter.

What will make you successful in this role?


- First and foremost, you need to be good at building rapport with prospects. Relationship building is very critical to be successful as a salesperson in this market. They need to first trust you before buying anything from you.
- You need to get really good at solution selling. Our product is not a commodity with simple features. You need to be able to connect the customer’s needs, don the consultant’s hat, and provide the right solution to them. That’s half the sale. You need to develop a good enough understanding of the product and the market to be effective at this.
- You need patience but you need to be proactive in nurturing the prospect to succeed in this role.
- You need to be resilient, be ready to face rejections and still keep going. Without an intrinsic motivation to perform well and constantly improve, this is a hard job. It will take time to succeed.
- You need to be disciplined and good at multi tasking. When you have many leads in your pipeline at any time, prioritization & context switching become critical skills. Otherwise, it’s easy to get overwhelmed.

How will we set you up for success in this role?

- We will provide you with detailed training to give you a head start. We’ll also talk about the competitive landscape, provide you access to hundreds of recorded conversations, and existing marketing materials. Our CRM is a treasure trove :)
- We will provide you an in-depth training into our product along with sandbox access to let you play around. The focus is for you to figure out how each piece helps toward solving the puzzle for customers.
- We’ll walk you through our current sales playbook and sales enablement materials. We’ll also do a deep dive on competitors and handling other objections, along with role plays to get you prepared.
- During the first 4 weeks, you will be invited to shadow plenty of sales calls just to listen in and understand how we go about sales currently. We believe everybody will learn different things from this process but it has worked very effectively in the past.
- We have a weekly 30 min standup for marketing, SDRs, and AEs to sync up along with the CEO. It ensures we are all aligned and understand the priorities. You will have a quarterly 1:1 review with the CEO to discuss your career goals and overall success, apart from regular mentoring.
- We will provide you access to the best SaaS sales resources and add you to a few SaaS sales communities so you can discuss with other people in similar roles - learn and teach at the same time. We’ve found that this is the fastest way to improve your skills.
- Most importantly, we will help you setup a one-on-one casual chat with every member of the Tars team so you get to know everyone well.

Why should you join Tars?


SaaS is set to explode in India and Inside Sales is one of the most critical functions for any growing SaaS company. Over the years we have developed some of the best practices in inside sales. In this role, you will get to learn a lot and become a highly skilled salesperson. At the same time, the team is still small enough for you to change how things are done and have an outsized impact.


Benefits

This is what our team members enjoy the most about Tars:

- Freedom & Responsibility: If you are a person who wants to take up challenging work & push your personal boundaries, then this is the right place for you.
- Great Salary & Equity: For our top performers and leaders, we grant stock options. As Tars continues to grow, you’ll have a real opportunity to create wealth for yourself and your family. We'll ensure you are financially well-off in the end.
- Transparency: If you ever wanted to know what it’s like to be on an entrepreneurial journey, then working with Tars gives you that opportunity to experience it all first hand.
- Remote-work friendly: Allowances to setup workspace at home and recurring allowances to make you happier and more productive.

If all of this sounds exciting to you, join us for an exciting and fulfilling ride at Tars!
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Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
Companies hiring on Cutshort
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