Digital Marketing Executive

As A campaign manager (DMA) at WWS you will be responsible for campaign management to formulate and manage the strategic functions of marketing the product through diversified channels.

What We Expect

• Have strong quantitative skills.

• Fluency in English. (Read, write, and speak).

• Bachelor’s degree in business domain is required with 2 years of experience preferred.

• Strong project management, organizational, and communication skills.

• Experience working in a B2B marketing team would be an added advantage.

• Proficiency in MS Excel or Google Sheets.

• Experience in omnichannel marketing automation, targeting, and personalization strategies .

A campaign manager’s Ideal Day At WWS

Campaign Plans. Create and manage workspace providing campaign plans which require convenient strategies that allows the process to end up in a unified goal of management.

Implementation of Marketing Strategy. Strategize, execute, and optimize a data-driven demand generation campaign.Use marketing automation and omnichannel nurturing to engage and convert prospects and customers.

Compile and Analyze reports. Compile regular reports of campaign performance and results suggesting improvement in new campaigns using data and feedback nurtured by the market.

Marketing Automation. Interact with customers using various channels,educate respective of their demands/requirements such as to improvise on our development and marketing strategy.

What You Can Expect

• Full-time, salaried position creamed with welfare programs.

• Competitive salary and tailored training in the core space with recognition potential and annual bonus.

• Performance appraisals.

• Attendance Incentives.

• Working with the best talent in the industry

• Conducive intangible environment with dynamic benefits.

Why Consider a Campaign Management Career With WWS?

With a very appealing work environment at WWS, our setting made it easier to build relationships with other staff members and clients. You may also have an opportunity to learn other aspects of medical office work on the job, which can enhance your experience and qualifications.

Today’s world of digitalization has led a million things to fall at a place enabling each one to have a wide prospect and reach.As a campaign manager the scope to devise the strategies in various fields has a firm potential, nevertheless so healthcare industry. WWS has always been an exquisite example to count on the odds, summing up its constructive growth even in grounds of hospitality. The process which defines us being the stand out from competitors is the progress of our entitled entity which takes a leap from your services on a hone marketing strategies.

Applications are welcome from fresh graduates too!!

Please attach your resume and let us know through email your current address, phone number, and the best time to contact you by phone.

We are looking for a Digital marketing expert who is deeply passionate about marketing, loves to take initiative, and is a go-getter.

The responsibilities include:

1) Search Engine Optimization

2) Media outreach

3) Developing strategies for Paid Search Engine Marketing campaigns and outbound campaigns to generate leads, 

4) Coming up with an innovative social media content strategy and executing it

5) Assessing the result of marketing efforts, communicating with the management team and improvising the plan to get the best results.

To be successful in this role, you need to be self-driven and display outstanding performance. This is an excellent career-defining opportunity for a seasoned professional who enjoys a position filled with variety, challenges, depth, and autonomy.

Job description: Digital Marketing

Exp: FRESHER

Work Location: Madurai-onsite

Job Description:

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)

We are looking for a Digital Marketing Associate to help plan and implement our marketing and advertising activities.

For this role, you should understand the full marketing mix and be familiar with ways to analyze market research and customers’ behaviour. You should also be able to create spreadsheets and analyze quantitative data to interpret ROI and KPI metrics.

Ultimately, you should help us achieve our business goals by building strong marketing campaigns.

1. Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile)
2. Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
3. Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
4. Manage social media marketing campaigns
5. Manage digital advertising campaigns (SEM, Social)
6. Manage SEO campaigns
7. Set up conversion, pixel, and event tracking on the website and across various digital platforms
8. Conduct research on market trends, brand audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
9. Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
10. Stay abreast of emerging digital tools and platforms, digital marketing trends, and new technologies, and share insights with the rest of the team
11. Keeping an eye on your competitors' online activity
12. Creating reports to assess the effectiveness of the company's digital marketing efforts
13. Performing keyword research to see which words will appeal to various populations
14. Most importantly, create organic campaigns to drive engagement and brand awareness.
15. Creating landing pages, pitching content to blogs, and setting up Google Adwords campaigns as part of the digital marketing effort.

• Knowledge of marketing digital tools and techniques
• Experience with SEO/SEM campaigns
• Solid knowledge of SAAS, CRM tools.
• Solid computer skills, including MS Excel, web analytics and Google Adwords
• Excellent communication and presentation skills
• Strong analytical skills with a goal-oriented attitude
• BSc degree in Marketing or relevant field

About us-

CareerNinja is a personalized learning platform that leverages AI to create customized courses for a learner based on their goal and background. It curates the right content, provides 1:1 & 1:many live mentorship & connects to job opportunities to help youth learn in a practical manner to achieve their next career goal. We are ultimately working to make high quality experiential learning accessible to anyone at a mass-global scale.

You will drive growth loops, build flywheels, ensure great adoption and seamless sales systems to drive our growth. You will be in the driving seat of ensuring effective marketing strategies and plans to communicate the features and benefits of our product to customers. You will handle market research on current trending products, drive product innovation, influence pricing and packaging, guide sales teams, develop messaging and market positioning around products and take part in presentations and events.

You are right for this role if you can think of a 100 ways to take a product to market & but also prioritise 3 & roll up your sleeves to drive them. Further, if you have real history driving growth loops, strong user adoption and great sales. You should love data, be both analytical & creative at the same time and should enjoy high-leverage experiments.

Responsibilities-
1. Drive traffic to our product via channels ranging from paid advertising & social media to referrals. Lead and manage growth marketing strategies that can move the needle across the company's revenue goals.
2. Generate high-quality leads by optimising channels, messaging, landing pages, etc.
3. Obsession around customer behaviour, customer segmentation and targeting to ensure sharp targeting of customers with relevant communication.
4. Participate in market and user research to identify new product features, trends and opportunities that will drive our business growth and transformation
5. Own performance of & drive the entire user journey & conversion funnel from registration and onboarding to early retention, remarketing payment and growth loops like referrals
6. Monitor cohort performance from channels and campaigns, conduct research and use it to understand user needs, identify key improvement areas, product & process iterations for driving sales & user growth
7. Work closely with sales and support team to build & optimize go-to-market strategy on lead conversion, upsells, reactivation and referrals & drive its operations
8. Manage digital campaigns, from ideation to media planning, creative communication and indepth analysis of performance to drive optimization.
9. Work with the creative team to make sure all performance marketing creative assets are built effectively as well as gather learnings to improve them.
10. Key resource in developing internal core competency around the ability to segment, target, acquire, re-target and optimize consumer acquisition across a coordinated growth marketing strategy through all marketing channels and sources.

Must Have-
1. 2+ years of experience with a proven track record of driving user growth through effective marketing campaigns and growth hacks across different channels(not necessarily Facebook & Google).
2. At Least 2+ years of experience in high-performance product or growth marketing roles
3. 2+ years of hands-on experience working on multiple digital advertising platforms (with expertise in Facebook and Google)
4. 2+ years on marketing & advertising analytics tools like/similar to Google Analytics
5. Experience driving growth strategy, sales operations and owning product that immediately drives the company's business objectives, growth and P/L
6. Strong experience with optimizing conversion funnels and organic growth loops and working closely with design, marketing and engineering to implement high-leverage experiments
7. Strong track record of hitting weekly and monthly targets.
8. Good judgment and strong thought partner for head of product and founders
9. Strong understanding of growth models, strategies and tactics, including acquisition, activation, retention (engagement and stickiness) and virality
10. Experience conducting user research and developing strong user understanding

Good to Have-
1. Relevant industry/Start-up/Edu-tech experience in a similar role
2. Proven experience of handling multiple paid campaigns on (Search, Facebook, Affiliates, Influencers, etc.)
3. Exposure of other aspects of the marketing functions like social, brand, market research, pricing, etc
4. Cross functional experience across performance marketing, SEO & sales is a must with additional experience/exposure in product & program management
5. A high level of comfort with data and strong analytical skills

Why Work With Us-
Being an education organisation, we take your growth seriously. Working with us could be your best decision if you're looking for learning, wide exposure & looking to be in the driving seat of what you
do. Most importantly, if you’re looking to jump five steps ahead and think your current work opportunities aren’t keeping pace with you. You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (mostly under 30) work environment. Work from home (even without Covid), flexible work, free drinks & snacks, etc are just a regular part of our work life.

We are looking for a motivated SEO/ Google Ads/ Facebook Ads Executive to come join our agile team of professionals.

• Working at the heart of the creative team, you will develop concepts for top brands operating across many industries.
• A love for both traditional and digital will help, as you will be working across multiple channels.
• Expertise on SEO, PPC, Web analytics, Google Analytics, Google AdWords, Facebook marketing and YouTube marketing.
• Executing unique ideas for digital marketing campaigns.
• Designing for various projects and mediums like social media campaigns, website wireframes, mockups and the occasional doodling.
• Working on Email Marketing, mobile Marketing, Content Marketing, Pay Per Click (PPC), Conversion Optimization.

Job Type: Full-time