Key Responsibilities will include full ownership of performance for a specific market or product area and the following:
- Identifying growth opportunities, testing hypotheses and scaling winning tests to improve SEM traffic and increase ROI
- Delivering performance reports and insights to the PPC team and internal stakeholders
- Addressing and escalating campaign performance issues
- Responsible for AB tests, Search Query analysis and keyword mining
- Supporting internal sharing of knowledge through training and coaching
Qualifications- Masters
Essential:
- Proven PPC experience (at least 2 years)
- Exceptional analytical skills, including data manipulation and strong Excel knowledge
- Strong Web analytics experience (Google Analytics, SiteCatalyst, Webtrends or Coremetrics)
- Fluency with one or more bid management tools (Adwords, Marin, SA360, Kenshoo etc.)
- Moderate to high proficiency in SEO Tools (SEMRush, ahref)
- Very results oriented, creative, resourceful, detail-oriented and exceptionally organized
- Excellent verbal, written and presentation skills
- Very good English (written and verbal)
Desirable
- Relevant subject degree in maths, e-commerce, or digital marketing
- Adwords, GAP Certified or similar qualifications
- Additional points to candidate with understanding of MySQL, python/R and Tableau/Spotfire
- Project management experience
- Self-motivated, tenacious problem solver who uses the Initiative
- Works to tight deadlines with a can-do attitude
Preferred Joining – Immediate
Additional Information
When you are passionate about SEM and also a good team builder, who is meticulous with extreme attention to detail send us your application including your annual salary expectation and your earliest start date. At the Taxmann group you will experience professionalism in a relaxed and informal atmosphere. Every day, you have the opportunity to engage with your ideas and contribute to the success of a fast-growing online business. Come along! We are looking forward to your application!
About Taxmann Technologies
Similar jobs
What is the role?
We are looking for a storyteller who can profoundly understand the user and can translate our product details as per the user's needs. You are the one who likes working with data and insights and make decisions based on it. Should be able to lead multiple stakeholder roles efficiently for international markets with a passion for technology. An eager candidate to make an impact to the organization & thrive in a fast-paced, dynamic, hyper-growth environment and can operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.
Key Responsibilities
- Segment our users by deeply understanding our clients and end users. You will talk regularly to users and prospects and draw qualitative and quantitative insights.
- Define our GTM and partner with the rest of the team to execute the GTM. It will include work like demand generation, sales playbooks, sales enablement, and marketing assets.
- Work closely with a range of cross-functional teams- product, partner managers, marketing, and sales to craft thoughtful go-to-market strategies and drive growth initiatives.
- Understand and analyze the competitive landscape to define our own marketing strategy.
What are we looking for?
An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.
- 3+ years of relevant work experience that can span marketing, product marketing or product management.
- Experience working on marketing or growth throughout a product’s lifecycle.
- Working experience in SaaS, preferably for international markets.
- Hands on experience in google analytics, google AdWords, CRM, analytical tools.
Whom will you work with?
You will be working closely with the marketing team.
What can you look for?
A wholesome opportunity in a fast-paced environment will enable you to juggle between concepts yet maintain the quality of content, interact, share your ideas, and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being with the organization.
We are
A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls, and Compass. organization works with over 1000 global clients. We help our clients engage and motivate their employees, sales teams, channel partners, or consumers for better business results.
Way forward
We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. However, we assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.
Our client is a unique personal hygiene brand that has been listed as one of the top 10 startups in 2020 by LinkedIn. The husband-wife founders of the company started the journey of setting up the brand out of a very personal challenge of threatening infections every time one visits a public washroom. Founded in 2013, the company launched a toilet seat sanitiser spray for women that helped sanitize and deodorize toilet seats in public restrooms in just 5 seconds. This product, being travel friendly, saved millions of women from the risk of contracting UTI and soon became the world’s highest-selling product in the category. Apart from the flagship product, this D2C company offers eco-friendly sanitary pads, organic cotton tampons, menstrual cups, toilet papers, anti-pollution dust masks, among others.
Their products are currently available in around 100 cities of India and exported to about 10 countries. This personal hygiene and wellness brand has been awarded as Amazon's SMB Brand of the Year 2020.
As a Amazon PPC Specialist, you will be responsible for working on e-commerce marketplace advertising platforms, strategizing and optimizing campaigns on a daily basis.
What you will do:
- Preliminary product research, keyword research and implementing them organically and inorganically
- Identifying trends, insights, and optimize spend and performance based on the insights
- Measuring and creating a comprehensive report on campaign performance that clearly communicates the strengths and weaknesses of each campaign
- Planning visibility spends and consumer offers with marketplaces as well as alignment of the spends with revenue
- Managing A+ content, brand stores, premium pages on Amazon and similar collaterals on other marketplaces
Desired Candidate Profile
What you need to have:
- Graduate/ PG from Tier-1 colleges (preferably MBA in Sales and Marketing)
- Minimum 3 years of experience in E– Commerce Marketing
- Thorough understanding of e-commerce marketing, including search engine optimization, keyword bidding and online tracking systems
- Ability to think strategically and structurally while solving growth problems
- A problem-solving mindset and willingness to challenge the established norms
- Experience with data analytics
- Extensive knowledge of Amazon Advertising (AMS), Amazon Display, DSP, Flipkart ADP and Flipkart PLA is required
- Understanding of Facebook Business Manager, TikTok Ads, etc. is a plus
Digital Ad Operations Manager / Campaign Manager (FEB22)
at AdElement
AdElement is an online advertising startup based in Pune. We do AI driven ad personalization for video and display ads. Audiences are targeted algorithmically across biddable sources of ad inventory through real time bidding. We are looking to grow our teams to meet the rapidly expanding market opportunity.
Job Description
In this role you will be responsible for setting up, managing and optimising video advertising campaigns You should be extremely organised and will leverage checklists to ensure that nothing is forgotten and will strive for zero errors. You should be comfortable working in a fast-paced, demanding, metric driven, entrepreneurial environment with limited supervision
Required Skills
- Self-motivated with the ability to take initiative and great attention to detail
- Excellent Experience with Microsoft Office tools
- Attention to detail, Excellent organisational and communication skills
- Experience with the programmatic display or video marketing.
- Experience with Campaign optimisation and reports handling
- Proven sales and client service track record
- Familiar with marketing tech-related issues and responses
- Experienced working with Video serving tech. (Adtelligent, Cedato, Spring serve etc)
- Experience with Tag Integration (VAST/VPAID)
- Experience with relational satabases like MYSQL
- Familiarity with Data Analytics and tools like Python/ NumPy
Experience
- 1-5 years
Education
- UG - B.Tech/B.E.; PG - M.Tech/ MSc, Computer Science, Statistics, Maths
Digital Marketer
Working on SEO, (Pay Per Click) PPC, email marketing and other types of online marketing campaigns. Be creative and strategise ongoing online marketing campaigns and deliver ideas & results to clients.
Desired candidate would be responsible for generating leads through outbound calls and online/email marketing across the globe.
Must be able to conduct demos and deliver client presentations
Can make their own database for email marketing
Job Purpose
We are looking for a one man/woman army kind of person, who is a self starter and takes any initiative to its logical conclusion. Loves to play with new ideas for digital marketing, and can wear multiple hats as required.
A passionate person who loves the freedom of trying out new things and at the same time loves to learn from others.
Key Areas of Responsibility
B2B marketing to generating leads, working with the product and development team to evolve the product to increase conversion at every step of the customer journey.
Desired Candidate Profile
Essential Skills
Reliable, Accountable and Trustworthy.
Good in English (spoken and written).
Ability to quickly understand the market and product. Loves to do research and arrange the tasks based on achievable milestones.
Must have some prior experience in digital marketing.
Plz write in no more than 100 words (and no BS plz) why we should hire you while applying.
- Develop digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Plan and execute all digital marketing, including SEO/SEM, keywords, marketing database, email, social media and display advertising campaigns.
- Plan, monitoring & maintaining company online presence on social media.
- Employing online marketing analytics to gather information from web and social media pages.
- Measure and report performance of all digital marketing campaigns, and assess against goals.
- Acquire insight in online marketing trends and keep strategies up-to-date.
- Manage all digital marketing channels - FB, Insta, Marketplaces such as Amazon, Flipkart.
- Ability to execute campaigns across all online selling platforms.
- Prepare and manage digital marketing budgets, analytics & reports.
Growth Marketing Manager
Experience - 2.0 to 6.0 Year(s)
Location - Delhi
Working days - 5
Qualification - Any Graduate (Full time)
Skills: 2 years Hands-on Experience on Facebook or Google Marketing | Excel & data analytics skill set
Job Responsibilities:
- Ownership of growing app base through Digital Marketing channels (FB, Insta, Google, Tiktok++)
- Collaborate with the business(category) and creative team in devising communication strategy (creative & messaging) & bringing this to life
- Lead larger business decisions by working with the digital team in creating, analysing & optimizing growth data sets to deliver insights
- Monitor & optimize ROI driven campaigns regularly to meet demand, revenue and budget goals
- Work with product and data engineering teams to design systems and processes for efficiencies leading to exponential growth
Job Requirements:
- 2 years Hands-on Experience on Facebook or Google Marketing
- Excel & data analytics skill set (SQL knowledge is a plus)
- Strong with number crunching
- Analytical bent of mind; can break down data and assess it efficiently
- Willing to learn in fast-paced startup ecosystem with Result-driven mindset
- Ability to work under pressure, tight timelines & handle uncertainty
- Ability to manage and prioritize multiple projects and tasks simultaneously
- Strong interpersonal, time management, and problem-solving skills
About Role:
Leads demand growth for the platform. Driving New-Users & More-Usage as key mandates. Missioned to unlock rapid adoption (in a profitable way) with Strong Consumer Intelligence, Offering & Pricing strategy, Zero-$ hacks, Strategic Partnerships, Large Media campaigns etc. Digital Growth team plays a key role in Driving New-User acquisition. Working end to-end in planning digital strategy, executing for all channels & driving performance/demand.
Digital Marketing Executive
at A business and digital start-up company
It also helps startups to plan, build, and market their products (and also raise money in the process). Our team comprises people who co-founded a Venture Studio that worked on 5 startups in parallel across the business lifecycle from strategic planning to identifying and hiring co-founders, fundraising, product conceptualization and development, product marketing, milestone tracking, and investor reporting.
We work with most ventures in three specific areas:
- Business and Investment Planning involving strategic and team plans, financial projections, investment preparation (identification, introduction, decks and prep) Product Conceptualization, Design and delivery involving product strategy and roadmaps, information and tech architecture, wireframing and design
- Go-to-market planning and execution involving creation of marketing plans, design of brand and sales collateral, digital marketing and content marketing.
- The obvious benefit is access to virtual CXOs on day-zero without spending time on recruitment resulting in faster product development cycles and go-to-market plans.
Responsibilities:
- Thorough understanding of digital marketing fundamentals and hands-on experience with Google Adwords, Facebook, LinkedIn, and other popular platforms.
- Good knowledge and experience with online marketing tools and best practices for lead generation and performance marketing
- Excellent written communication and keyword research capabilities
- Should be able to prepare and manage a digital marketing plan and budget
- Oversee social media accounts and have hands-on experience with online reputation management tools
- Hands-on experience with Google Analytics and other analytical tools and have an understanding of webpage fundamentals and performance metrics
SEO Specialist
at Corusview IT services Pvt. Ltd
- Job Specifications:-
- Day-to-day liaison with internal team on campaign developments
- Develops comprehensive agendas for weekly planning/status meetings
- Set up and provide support on 3-5 search projects of various sizes
- Exposure in social media traffic acquisition
- Exposure of managing vernaculars sites (+experience in Facebook/Social Media and Twitter)
- Perform keyword research and basic to advanced analysis
- Be able to clearly convey and explain search engine best practices
- Responsible for complete SEO process (on & off page optimization)
- Analyze and increase the website traffic through organic search listing
- Analyzing and generating website traffic reports
- Format and prepare search reports for every vertical. Reports would be in the form of tables, graphs, summaries, and slides, illustrating data graphically and translating complex findings into written text t
