Job Description: Marketing Head (IT / Website Development)
Position Overview
We are looking for a Senior Marketing Manager to lead marketing strategy and execution for our IT and Website Development services. The ideal candidate will have strong expertise in B2B digital marketing, brand positioning, and lead generation for technology-driven businesses. This role will focus on building visibility, driving client acquisition, and creating marketing campaigns that highlight our website development, design, and IT solutions.
Key Responsibilities
- Develop and implement marketing strategies to promote website development and IT services.
- Plan and execute digital campaigns across SEO, SEM, PPC, email, LinkedIn, and social media.
- Build brand positioning and messaging that differentiates our services in a competitive market.
- Generate qualified leads through targeted campaigns, content marketing, and partnerships.
- Work closely with the sales team to align campaigns with business growth objectives.
- Develop case studies, portfolios, and client success stories to showcase expertise.
- Oversee website and landing page optimization to improve conversions.
- Manage company presence at industry events, webinars, and conferences.
- Monitor and report on KPIs, ROI, and campaign performance.
- Lead, mentor, and grow a marketing team.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
- 5 to 7 years of experience in B2B IT/technology marketing, with at least 2 years in a senior role.
- Proven track record in digital marketing, demand generation, and brand building.
- Strong understanding of SEO/SEM, Google Analytics, HubSpot/Marketo, and CRM systems.
- Experience in promoting website development, design, or IT solutions.
- Excellent leadership, project management, and communication skills.
- Creative thinker with a data-driven approach.
Shubham Vishwakarma
Full Stack Developer - Averlon
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Full Stack Developer - Averlon