
Digital Marketing Executive
Role: Digital Marketing Executive
Experience: 0-1 years (Freshers are Most Welcome)
Location: Ambattur, Chennai
Responsibilities:
● Assist in the execution and monitoring of digital marketing campaigns across various channels, including social media, email marketing, search engine marketing (SEM), search engine optimization (SEO), and content marketing.
● Help create engaging and persuasive content for digital platforms, including website copy, blog posts, social media updates, and email newsletters.
● Support the management and optimization of website content to improve search engine rankings, user experience, and conversion rates.
● Collaborate with the digital marketing team to develop and implement strategies for social media management, including content creation, scheduling, and community engagement.
● Conduct market research to identify target audiences, competitors, and industry trends to optimize marketing campaigns.
● Assist in monitoring and analyzing key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and contribute to regular reports and insights.
● Stay updated with the latest digital marketing trends, tools, and best practices, and contribute innovative ideas to enhance campaign performance.
● Assist in coordinating digital marketing projects and campaigns, ensuring timely execution and adherence to budget and objectives.
● Provide support in managing relationships with external partners, such as agencies, vendors, and influencers, to support marketing initiatives and leverage their expertise.
● Assist in monitoring competitor activities and industry trends to identify opportunities for differentiation and competitive advantage.
● Collaborate with cross-functional teams, such as design, sales, and product development, to ensure marketing efforts align with overall business objectives.
● Keep track of industry news and developments related to digital marketing and provide regular updates to the team.

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Must Have:
- Thorough experience (Sr. Developer: 3+ years) in core python as well as the Django framework.
- Deep understanding of designing and implementing REST web services/APIs.
- Ability to address authentication and security constraints efficiently.
- Knowledge about Amazon web services and ability to integrate it.
- Ability to write complex python utility scripts.
- Ability to deliver design documentations whenever needed.
- Knowledge of Version Control using SVN/GIT.
- Ability to analyse, debug and resolve basic to complex problems on-demand (independently).
Nice To Have:
- Knowledge with microservice architecture is a BIG plus.
- Knowledge of the docker platform to serve the applications in docker containers and being able to use docker compose will be a plus.
- Leadership and Time Management skills.
- Create Exclusive Distributors (minimum 4 in 4 months) in your respective areas of operation
- To work directly with the distributor and the sales executives in designing and implementing key marketing campaigns.
- To actively engage yourself to collect inventory, stocks and work reports of the distributor in a
daily/weekly basis.
- To look after smooth functioning and supply chain of the authorized distributor under your
periphery.
- To oversee sales executive schedule and plan them accordingly.
- To facilitate cross-functional communications among project stakeholders.
- To actively engage yourself with core marketing policies required for business development.
- To look after the grievances and claims arising from time to time maintaining proper
coordination with the company.
- To actively follow other marketing strategies and instructions as and when instructed by the company.
Responsibilities:
- Supporting system design, development, and maintenance
- Taking responsibility for personal technical quality standards within the team
- Assisting in defining structured practices, especially in source code management, building, and deployment
- Optimizing applications for maximum speed and scalability
- Taking initiatives to build better and faster solutions to the problems of scale
Requirements:
- Experience with NodeJS for at least 3-5 years
- Experience with technologies such as Docker, Kubernetes, and AWS
- Experience with other programming languages such as Go, Python, and Java
- Experience being in a leadership/ mentorship position for 2-3 years
- Should have built systems that have scaled to at least ten thousand users
- Should have an open mind to learn and experiment with new technologies as our needs change
• Building reusable components and front-end libraries for future use
• Translating designs and wireframes into high quality code
• Optimizing components for maximum performance across a vast array of web-capable devices and
browsers
• Writing test cases for automated testing
Role Requirement:
• Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model
• Thorough understanding of React and its core principles
• Experience with popular React workflows Redux, Saga, Axios
• Knowledge of isomorphic React is a plus
• Familiarity with RESTful APIs
• Knowledge of modern authorization mechanisms, such as JSON Web Token
• Familiarity with modern front-end build pipelines and tools
• Experience with common front-end development tools such as Babel, Webpack, NPM, etc.
• Ability to understand business requirements and translate them into technical requirements
• Familiarity with code versioning tools such as GIT
Key aspects of this role:
• Meeting with the development team to discuss user interface ideas and applications.
• Reviewing application requirements and interface designs.
• Identifying web-based user interactions.
• Developing and implementing highly-responsive user interface components using React
concepts.
• Writing application interface codes using JavaScript following React.js workflows.
• Troubleshooting interface software and debugging application codes.
• Developing and implementing front-end architecture to support user interface concepts.
• Monitoring and improving front-end performance.
• Documenting application changes and developing updates.
To be the right fit, you'll need:
• Minimum 4+ years relevant experience in application development and React JS.
• Knowledge of React hooks such that use Context, use Reducer, use Effect.
• Knowledge of React props and state management (both functional and class component)
• Strong understanding of Error boundary concept of react.
• Work experience with any react based UI library or Redux is preferable
• Experience in building cross-browser layouts with CSS and HTML
• Experience in Entity Framework, SSRS, Crystal Reports
• Experience in Umbraco, Xamarin, VB6
• Experience in Sitecore
• Experience in SharePoint
• IDE- Visual Studio
• Strong scripting experience (JavaScript, JQuery, HTML, CSS, Bootstrap, HTML 5, Angular, React JS, Node JS, XML, XSLT, and XSL).
• Good Knowledge in Microsoft IIS
• Ability to write SQL queries and investigate DB logs a plus
• Good Knowledge in RDBMS (MS SQL, MySQL, Oracle)
• High degree of knowledge in networking (protocols, virtual networks, subnets, firewalls)
• Understanding and practical application of methodologies like ITIL, Agile, Scrum, DevOps, and SRE.
• Experience with ITSM tools like Service now, Salesforce….etc
ears of Exp: 3-6+ Years
Skills: Scala, Python, Hive, Airflow, SparkLanguages: Java, Python, Shell Scripting
GCP: BigTable, DataProc, BigQuery, GCS, Pubsub
OR
AWS: Athena, Glue, EMR, S3, RedshiftMongoDB, MySQL, Kafka
Platforms: Cloudera / Hortonworks
AdTech domain experience is a plus.
Job Type - Full Time
Qualifications & Skills
• Bachelor or Master Degree in Computer Science from a reputed University
• 3 to 5 years of experience working in eCommerce domain, specifically at-least 2 to 4
years of experience working in Django and Python.
• React and/or Angular for front end
• Proficiency in MongoDB and MySql
• Technical Skills: JIRA, Gitlab, Rest API, GCP or AWS
• Experience in performance profiling, tuning, and optimization, caching mechanisms with
Enterprise level applicants
• Experience in writing unit testing and test case automation.
• Ability to operate in Agile environment with a start-up mentality and unstructured
environment, Energy, drive and passion to work, and operate in a digital world.
factorie.io is a digital manufacturing enterprise, connecting disparate data sources to align manufacturing activities in real time, substantially impacting manufacturing throughput.
Operating in an inherently data-rich environment – we seek to be the source of real time intelligence for manufacturing operations by processing and elevating data from machines, ERP and other IT applications.
The company is currently being led by four co-founders with a cumulative management, technology and manufacturing experience of more than 100 years. In place is a dedicated strategic consulting for manufacturers to transition to digital enterprise, ISV partners and pilot clients. As we work towards empowering manufacturers at scale, we are looking for a high caliber IIoT / embedded systems engineer to lead data acquisition from machines. This is a leadership position and you'll be a Co-founder of the Company. All Co-founders are compensated from founders' equity in the Company – and, cash compensation will commence only after completing 12 months association as Co-founder.
Nurtured as a product-based technology company, our Co-founder would be someone who considers himself to be a methodical hacker – energized by simply the process of building products that solve meaningful problems. You have a bias for action, taking consistent, incremental and measurable steps towards releases that serve the product’s immediate and long-term needs.
If that person is you, we look forward to experimenting and tinkering with the next generation of IoT and data analytics use cases – together.
ASK YOURSELF IF YOU ARE:
Entrepreneurial? Someone who believes it is their time to shine and is tired of operating in a manager's shadow. Have you started-up before – or, even thought about doing so? Tell us your story.
A hands-on craftsman? Someone who loves to build, understands the architecture of complex software applications and frameworks. Do you contribute to opensource projects and / or have you developed / are you developing certain ‘hobby’ applications? We would love to know about them. Do you have an engineering blog we should be following? We are NOT accepting managers for this position, please.
Disciplined, passionate and obsessive? Someone who needs to solve REAL problems that have potential network implications on how products are manufactured in the world today – democratizing the hitherto ‘privileged’ power of Industry 4.0.
THE SKILLS YOU NEED / TECHNOLOGIES WE’RE WORKING ON,
CORE:
- Experience of data acquisition, extraction and normalization from PLCs and sensors with open protocols (OPC-UA, Modbus and MTConnect) + proprietary connectors (for Siemens Sinumerik, Fanuc and Mitsubishi)
- Comfortable building the Edge hardware and software infrastructure - IoT Gateways, IoT Servers installed on Linux or Android (Yocto) forks
- Exposure to low latency connectivity architecture using a combination of Wireless (Cellular, Wi-Fi, Bluetooth, and NFC), and wired (Ethernet) interfaces. Consequently, necessary is an understanding of Profinet and MQTT communication standards.
- In depth knowledge of the architecture of smart manufacturing software components - SCADA, Historian, MES etc.
- Have leveraged a cross-section database types - RDS (Postgres) and / or NoSQL (MongoDB, DynamoDB)
- A fanatical level of thoroughness with the OOP such as C++, JAVA (Spring) as well as the more recent Node.js, Go
FUNDAMENTALS:
- Strong CS fundamentals. Deep knowledge of math, probability, statistics and algorithms. Delivering full-stack projects from conceptualization to production. Iterating, developing and testing MVPs quickly - therefore identifying opportunities to automate the development cycle to the maximum feasible extent.
- Extensive experience of leveraging (opensource) libraries / solutions, frameworks, APIs, AWS IIoT (or similar) etc., to drive efficiencies in product development. We’re NOT planning to reinvent the wheel.
- Familiarity with deploying and developing in a microservices architecture. i.e., deploying on a containerized (Kubernetes, Docker, ECS, EKS etc.) stack that communicates via REST APIs. Developing while religiously following the CI / CD methodology.
- Trade tools such as PLC simulators, IoT device / sensor simulators, Cucumber, Selenium, GIT, IDEs (ex., Eclipse), JIRA etc., would be almost second nature







