ASO

Roles & Responsibilities:

• Manage ASO activities for Play Store and App Store applications
• Improve app ranking, organic installs, and app visibility
• Perform keyword research for SEO and ASO
• Handle On-page, Off-page, and Technical SEO activities
• Run Google Ads, Meta Ads, and app promotion campaigns
• Track performance using Google Analytics, Search Console, Firebase, and Play Console
• Create SEO-friendly content, blogs, and app descriptions
• Coordinate with design and development teams for marketing activities

Required Skills:

• Strong knowledge of ASO and SEO concepts
• Experience with Play Console, Google Analytics, and Search Console
• Familiar with Google Ads and Meta Ads
• Good keyword research and content writing skills
• Good communication and coordination skills

Preferred:

• IT industry experience preferred
• Mobile app marketing experience will be an added advantage

Why Join Us

• Work on high-impact Web and Mobile solutions for diverse and global clients
• Structured career growth within a professional, collaborative, and performance - driven environment
• Exposure to diverse industries and global markets, enhancing long-term career value

Job Role: App Growth and Marketing Manager (ASO Specialist)

Location: Delhi

Experience: 2-6 Years in App growth and Performance Marketing and ASO

Compensation: upto 12 LPA (Based on experience)

Employment Type: Full-time

Key Responsibilities

• Develop and execute app marketing and user acquisition strategies to drive quality installs and conversions.
• Plan, launch, manage, and optimize paid marketing campaigns across Google Ads, Meta Ads, YouTube, and other relevant platforms.
• Optimize campaigns based on key performance metrics such as CPI, CAC, CPA, ROAS, LTV, and conversion rates.
• Manage and improve App Store Optimization (ASO) across Google Play Store and Apple App Store.
• Conduct keyword research and optimize app titles, descriptions, screenshots, creatives, and other store assets.
• Plan and execute A/B tests for campaigns, creatives, audiences, landing pages, and app store listings.
• Analyse the complete app funnel from acquisition and registration to KYC, conversion, investment, and retention.
• Track and analyse user behaviour, campaign performance, retention, and conversion using tools such as Firebase, GA4, AppsFlyer/Adjust, Google Play Console, and App Store Connect.
• Identify opportunities to improve user activation, engagement, retention, and repeat transactions.
• Work with the creative and content teams to develop high-performing ad creatives, videos, messaging, and campaigns.
• Collaborate with product and technology teams to identify and improve app onboarding and conversion funnels.
• Explore new acquisition channels, growth opportunities, and marketing experiments.
• Monitor competitors and stay updated on app marketing, performance marketing, ASO, and fintech marketing trends.
• Prepare regular reports on app growth and marketing performance and provide actionable insights.

Required Skills & Qualifications

• 2- 5 years of experience in App Marketing, Performance Marketing, Growth Marketing, User Acquisition, or a similar role.
• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong understanding of App Store Optimization (ASO).
• Experience with app analytics and attribution tools such as Firebase, GA4, AppsFlyer, Adjust, or similar platforms.
• Strong understanding of CPI, CAC, CPA, ROAS, LTV, retention, conversion rates, and funnel metrics.
• Experience with A/B testing, campaign optimization, audience segmentation, and performance analysis.
• Strong analytical and problem-solving skills.
• Ability to work with data and translate insights into actionable growth strategies.
• Good understanding of the mobile app user journey and acquisition funnel.
• Strong communication and cross-functional collaboration skills.

Candidates with experience in fintech or financial services app marketing are especially encouraged to apply

Role Overview 

Support SEO and digital marketing activities to improve website visibility, search rankings, and online traffic. 

Responsibilities 

• Perform keyword research and competitor analysis  
• Optimize website content for SEO  
• Assist in on-page and off-page SEO activities  
• Track website performance using SEO tools  
• Support content and backlink strategies  

Skills Required 

• Basic understanding of SEO concepts  
• Familiarity with Google Search Console or SEO tools  
• Good analytical and research skills  
• Strong written communication skills  

Details 

• Duration: 3–6 months  
• Mode: Remote  
• Certificate + PPO based on performance 

About Us :

At Kings Digital, we don’t just run SEO campaigns—we build growth systems. We work with brands that want more than rankings—they want real business impact.

Our approach blends SEO, content, and AI to stay ahead of how search is evolving. From local SEO to semantic strategies and AI-driven workflows, we treat SEO as an ecosystem, not a checklist.

What We’re Looking For :

We’re looking for someone who understands that modern SEO is deeply connected with content, user intent, AI, and Local SEO. Someone who can think strategically, execute independently, and use AI tools to work faster and smarter while maintaining quality and accuracy.

The ideal candidate should have experience with content-driven SEO, Local SEO, Google Business Profile (GBP) optimization, and multi-location SEO campaigns. They should understand how search behavior is evolving across traditional search engines and AI-powered platforms.

If you’re curious about how content ranks on Google, Google Maps, and AI platforms like ChatGPT, Gemini, and Perplexity, and you enjoy experimenting with new SEO and AI workflows, you’ll fit right in.

What You’ll Do:

• Build and execute SEO strategies aligned with business goals across different industries and geographies, including multi-location and international projects
• Conduct keyword research across short-tail, long-tail, semantic, and topical clusters, and turn those insights into structured content plans
• Create and optimize high-quality content including landing pages, service pages, and blogs that are not only SEO-friendly but also conversion-focused
• Write clear, compelling website copy that aligns with search intent and drives user action, not just traffic
• Continuously improve existing content by optimizing for rankings, engagement, and conversions
• Ensure strong on-page SEO implementation including titles, meta descriptions, schema, internal linking, and overall content structure
• Manage Local SEO and Google Business Profile (GBP) campaigns, including profile optimization, multi-location SEO, local keyword targeting, service area optimization, GBP content creation, geo-tagging, posting strategies, local citation management, review management, and local ranking growth initiatives
• Perform technical, content, and competitor audits and translate findings into actionable improvements
• Execute off-page SEO activities including high-quality backlink creation, web 2.0 submissions, business directory and citation listings, and outreach for guest posting and digital PR to build domain authority and brand visibility
• Use AI tools like ChatGPT, Perplexity, Claude, and Gemini to speed up research, content creation, SERP analysis, and idea generation while maintaining originality and quality
• Experiment with AI + SEO workflows to build semantically strong, entity-rich content that can rank both on search engines and AI-driven platforms
• Collaborate with designers, developers, and other team members to ensure proper implementation of SEO and content strategies
• Track performance using GA4, GSC, and Looker Studio, and convert data into meaningful insights and actions
• Stay updated with Google algorithm changes, AI in search, and evolving SEO trends

Tools You’ll Use :

• GA4, GSC, Ahrefs, SEMrush, Screaming Frog
• ChatGPT, Perplexity, Claude, Gemini
• SurferSEO or similar tools
• WordPress or other CMS platforms
• Google Docs, Sheets, Slides or similar tools

Who You Are :

• You have hands-on experience in SEO and understand how content plays a key role in rankings and conversions
• You can write or guide content that is clear, engaging, and aligned with both search intent and business goals
• You’re familiar with concepts like Semantic SEO, topical authority, and structured content strategies
• You have practical experience with Local SEO, Google Business Profile (GBP) optimization, multi-location SEO, local keyword research, citation management, review management, and service area targeting
• You understand how Google Maps rankings work and can implement strategies to improve local visibility and engagement
• You’re comfortable using AI tools in your daily workflow and curious to experiment further
• You can handle projects independently while also collaborating with a team
• You’re analytical, detail-oriented, and focused on results
• You stay updated with industry trends and are always looking to improve

1. AI SEO 2. Google SEO (On page and Off Page) 3. Bing SEO (On page and Off Page) 4. Opera mini SEO (On page and Off Page) 5. DuckGo (On page and Off Page) 6. Yandex SEO (On page and Off Page) 7. Technical blog and article 8. Backlink generation 9. Schema markup generation 10. Website SEO optimization 11. Marketplace SEO work 

Performance Marketing Specialist

Experience: 1–2 Years

Qualification: Minimum Undergraduate Degree (UG)

Certification: Good to have (Performance Marketing / Digital Marketing / Analytics)

Role Overview:

We are looking for a data-driven Performance Marketing Specialist to scale user

acquisition and drive business growth for Tamasha’s consumer-facing apps. Products: • Openly – A conversation-first social app focused on meaningful interactions. • Playroom – Voicechat – A real-time voice chat platform for live community

engagement. • FriendChat – A chatroom-based social app for discovering and connecting with

new people. Key Responsibilities: • Plan, execute, and optimize paid acquisition campaigns across Meta and Google

Ads. • Drive high-quality app installs with focus on CPI, CPA, ROAS, LTV, and retention. • Own daily budget allocation, bid optimization, targeting, and scaling decisions. • Perform deep analysis at campaign, ad set, ad, and creative levels. • Build daily, weekly, and monthly performance reports. • Analyze funnel metrics and identify drop-offs with actionable insights.

• Work closely with product and analytics teams for attribution accuracy. • Share insights and recommendations with stakeholders clearly. Required Skills: • Strong hands-on experience with Meta and Google Ads. • Data-driven mindset with strong analytical skills. • Experience in mobile app performance marketing. • Excellent communication and stakeholder management skills.

We are looking for an SEO & AEO Executive to improve Google rankings, grow organic traffic, build quality backlinks, and increase visibility across search engines and AI-powered search platforms.

AlxTrip.online is a tour package marketplace, while TripNarrative.in is a travel decision-making platform that helps travellers choose destinations and plan their trips.

Key Responsibilities

• Conduct keyword research, competitor analysis, and content gap analysis.
• Optimize meta titles, descriptions, headings, URLs, internal links, and website content.
• Perform technical SEO audits and resolve indexing, crawling, sitemap, canonical, and other SEO issues.
• Build high-quality backlinks through guest posting, outreach, travel blogs, and relevant websites.
• Improve domain authority through quality backlinks and genuine brand mentions.
• Optimize content for AEO, featured snippets, FAQs, and AI-powered search results.
• Optimize travel blogs, destination pages, itineraries, and tour package landing pages.
• Use Google Search Console and Google Analytics 4 to monitor traffic, rankings, clicks, and conversions.
• Track keyword rankings, referring domains, backlinks, and organic growth.
• Coordinate with the content and development teams to implement SEO improvements.

Required Skills

• 1–2 years of practical SEO experience.
• Knowledge of on-page, off-page, and technical SEO.
• Experience with backlink building and competitor backlink analysis.
• Understanding of AEO, search intent, and AI search optimization.
• Familiarity with Google Search Console, Google Analytics 4, and SEO tools such as Ahrefs or Semrush.
• Basic knowledge of schema markup, HTML, and website indexing.
• Good analytical, research, and communication skills.

Key Performance Goals

• Increase organic traffic and Google rankings.
• Build quality backlinks and improve website authority.
• Resolve technical SEO issues.
• Generate more organic leads for AlxTrip.online.
• Increase organic visibility for TripNarrative.in.
• Improve content visibility across search engines and AI-powered search platforms.

Apply now to help grow two emerging travel brands through SEO and organic search.

JOB DESCRIPTION: SEO EXECUTIVE

Job Overview:

We are looking for a motivated and detail-oriented SEO Executive to join our team. The ideal candidate should have hands-on experience in Search Engine Optimization (SEO) and a strong understanding of on-page and off-page SEO techniques. The candidate should be familiar with SEO tools, keyword research, backlink strategies, and website optimization to improve search engine rankings and organic traffic.

Key Responsibilities:

• Plan and execute on-page and off-page SEO strategies to improve website rankings.
• Conduct keyword research and competitor analysis to identify growth opportunities.
• Optimize website content, meta titles, meta descriptions, headings, URLs, and internal linking.
• Build high-quality backlinks through ethical link-building techniques.
• Monitor website performance and identify technical SEO issues.
• Perform regular website audits and recommend optimization strategies.
• Track keyword rankings, organic traffic, and other SEO performance metrics.
• Work closely with the content and development teams to implement SEO best practices.
• Use SEO tools to analyze website performance and generate reports.
• Stay updated with the latest search engine algorithms, SEO trends, and industry best practices.

Required Skills:

• Hands-on experience in Search Engine Optimization (SEO).
• Strong knowledge of On-Page SEO and Off-Page SEO.
• Experience with keyword research and competitor analysis.
• Good understanding of backlink creation and link-building strategies.
• Familiarity with technical SEO concepts.
• Working knowledge of SEO tools such as Google Search Console, Google Analytics etc.
• Understanding of website indexing, crawling, and ranking factors.

We are looking for a motivated and detail-oriented SEO Executive with 1–2 years of experience to join our team in Mohali. The ideal candidate should have a good understanding of SEO strategies, keyword research, on-page and off-page optimization, and website performance analysis.

Key Responsibilities

• Perform keyword research and competitor analysis.
• Implement on-page SEO activities, including meta tags, content optimization, and internal linking.
• Execute off-page SEO strategies such as link building and outreach.
• Monitor website performance using SEO tools and analytics platforms.
• Track keyword rankings and prepare SEO performance reports.
• Collaborate with content and development teams to improve website visibility.
• Stay updated with the latest SEO trends and search engine algorithm changes.

SEO Analyst | Full-time | On-site | 3+ years​ | Pune, Maharashtra​

Or apply via: https://www.gomogroup.com/en/career/

About GO MO Group

GO MO Group is a tech-enabled digital marketing powerhouse, driving exponential growth

for global B2B brands through data, AI, and bold innovation. Headquartered in Europe, we

are on a purpose-driven mission to reshape how industries lead and create lasting impact.

We’re not here to chase noise—we’re here to build legacy.

We’re investing in people, partnerships, and platforms that can move markets and

mindsets. Are you ready to be part of this transformation?

Role Summary

We are looking for a skilled and analytical Sr. SEO Analyst to join our SME team. You will

be responsible for SEO research, strategy, and execution for B2B clients. The role requires

strong analytical thinking, structured execution, and the ability to communicate insights

clearly. A basic working knowledge of GenAI tools to improve documentation, research, and productivity will be an added advantage.

What You’ll Do

Research & Analysis

●​ Conduct keyword research aligned to business goals

●​ Perform technical and SEO audits

●​ Provide clear, actionable recommendations for client websites

●​ Use analytics tools to interpret performance and diagnose issues

●​ Use GenAI tools where applicable to speed up research or documentation (optional,

not primary)​

Strategy & Execution

●​ Build and execute SEO strategies that deliver measurable results

●​ Identify new opportunities for growth and account expansion

Communication & Collaboration

●​ Coordinate with Client Success Management team on performance, timelines, and

strategy

●​ Discuss tasks and planning with India Project Managers

●​ Present performance reports and insights to clients

Reporting

●​ Prepare structured, high-quality performance reports

●​ Lead client review meetings and present insights clearly​

Qualification Criteria

●​ Minimum 3 years of hands-on SEO experience (mandatory)

●​ Experience with tools like GA4, Adobe Analytics, Search Console, Ahrefs, SEMrush, GSC

●​ Experience in setting up tracking with tools like Google Tag Manager

●​ Ability to use basic GenAI tools (ChatGPT or similar) for improving efficiency in research, summaries, or documentation

●​ Proven experience building and executing SEO strategies

●​ GEO and AI search Experience/Knowledge

●​ Strong analytical mindset

●​ Strong English communication (verbal + written)

●​ Bachelor’s degree in any field

Preferred Attributes

●​ Experience working with international clients

●​ Skilled in preparing client-facing presentations and presenting to clients

●​ Understanding of enterprise B2B environments

●​ Expertise with CMS platforms such as Adobe Experience Manager, Sitecore etc.

What Success Looks Like

Within 90 days, you will:

●​ Deliver two strong impact-driven SEO improvements

●​ Establish smooth coordination with Sweden & India teams

●​ Present well-structured SEO reports and insights

●​ Use GenAI tools responsibly and thoughtfully for documentation or productivity

●​ Demonstrate a clear understanding of client business goals

Why Join Us

●​ Work with global enterprise brands

●​ Exposure to modern SEO frameworks and AI-supported workflows

●​ Fast-growing European digital marketing environment

●​ Access to training, mentorship, and cross-team collaboration

●​ Culture focused on ownership, learning, and impact

Job Type: Full-time

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Work Location: In person