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Performance marketing expert
Performance marketing expert
Mrproptek's logo

Performance marketing expert

Prerna Mittal's profile picture
Posted by Prerna Mittal
1 - 2 yrs
₹4L - ₹5L / yr
Mohali
Skills
PPC
Social intelligence
Google Adwords
Social Media Marketing (SMM)

We are looking for a data-driven Performance Marketing Expert to plan, execute, and optimize performance-based digital marketing campaigns across paid media channels. The ideal candidate has a strong analytical mindset, deep knowledge of digital advertising platforms, and a proven track record of driving measurable growth through paid campaigns.


Key Responsibilities:

  • Plan, manage, and optimize paid media campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms.
  • Track and analyze key performance metrics (CPA, ROAS, CTR, LTV, etc.) to evaluate campaign success and ROI.
  • Collaborate with the creative team to develop compelling ad copy, landing pages, and creatives optimized for conversions.
  • Conduct A/B tests to improve ad performance, landing pages, and user journeys.
  • Implement tracking through Google Tag Manager, pixels, and third-party attribution tools (e.g., GA4, AppsFlyer).
  • Prepare weekly and monthly performance reports, offering insights and data-backed recommendations.
  • Manage campaign budgets effectively, ensuring maximum ROI and optimal spend pacing.
  • Stay updated with platform updates, algorithm changes, and industry best practices.

Requirements:

  • 1+ years of hands-on experience in performance marketing or paid digital media.
  • Proficiency with tools like Google Ads, Facebook Ads Manager, Google Analytics (GA4), and Google Tag Manager.
  • Strong analytical skills; comfortable working with data sets and drawing actionable insights.
  • Experience with conversion rate optimization (CRO) and A/B testing tools.
  • Familiarity with affiliate, influencer, or programmatic advertising is a plus.
  • Excellent communication and project management skills.
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Mrproptek

Founded :
2024
Type :
Services
Size :
0-20
Stage :
Profitable

About

N/A

Company social profiles

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  1. Understand our business model and way of working.
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Expectations in Month 1

  1. Take ownership of a set of freelancer leads and work on the process followed for them.
  2. Complete a current state assessment of the structure and functions that define attracting, onboarding, and retaining talent.
  3. Pick up necessary tech skills that are needed for the industry.

Expectations till Month 3

  1. Take ownership of a set of client leads and work on finding the best matches for them.
  2. Complete a current state assessment of the structure and functions that define the Talent Matching process.
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Expectations till Month 6

  1. Assess, develop, and execute strategies to effectively onboard, and retain talent while adapting to the specialized needs of our clients.
  2. Begin to assess, develop, and execute strategies to effectively matching talent while meeting the speed and quality expectations of our clients.
  3. Gain a deep understanding of the supply/ demand dynamics within Flexiple to assist with prioritization of matching activities and optimal supply planning.
  4. Build up on the tech skills you picked up in the first 3 months.

Expectations in Year 1

  1. Take ownership of the talent attraction, on-boarding, retention, and matching teams to meet changing demands and drive revenues.
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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