Digital Marketer Cum SEO Expert

Discover Dollar helps world’s best run companies to identify and recover leakages by using data science and “data-first” approach. We have built Cutting- edge AI driven solution which can analyse all data including unstructured data like emails and contracts and help enterprises to recover all overpayments and leakages.

We have helped best run Fortune 500 companies like Target, Lowe’s, ABInbev, Metro, Canadian Tire etc to recover more than $1 Bn of leakages which otherwise would be lost forever.

Highlights

Discover Dollar has pioneered a ‘real-time’ data-driven analytics platform which can help enterprises realise millions of dollars of value.

Our solution has been awarded as “Globally Most Innovative” Solution by SAP in Orlando, Florida. We have won many accolades from IIM Bangalore, Microsoft, Govt of Karnataka, Amrita TBI etc.

CIO Review named us as “Top 20 Upcoming retail analytics software companies in India”

At NASSCOM Product Connect held in November 2020, we won prestigious ‘Emerge50’ in Retail-Tech Category as one of the top software product companies in India. we have been adjudged as APAC Solution Provider Award by Procurement Leaders, A World 50 Group Community in 2025.

We are fortunate to have some of the best business minds like SD Shibulal (Founder of Infosys) and Patrick Pichette (ex-CFO of Google) as our mentors and advisors.

Our Culture:

We strongly believe in “Together we grow” and to have a great success we need strong sense of shared belief systems which all of them embrace.

Built on our values, our team members have shared their testimonies in various platforms including Glassdoor - Working at Discover Dollar | Glassdoor

Business Function: Sales & Marketing

Designation: Sales Development Representative

Work Location: Remote

Job Description:

As a Sales Development Representative, you will be responsible for:

1. Conducting outbound prospecting to generate leads across multiple channels – Call, Email, LinkedIn.
2. Qualifying leads based on predefined criteria.
3. Gathering account and contact intelligence through secondary research on prospects and apprising relevant insights with the Sales Team.
4. Setting appointments with prospects for senior members of the sales team.
5. Understanding prospect pain points and find solutions with sales and pre-sales representatives.
6. Using data chops to segment the accounts and contacts.
7. Building and nurturing relationships with Procurement, Finance and Innovation leaders.

Required skills and experience:

1. 3+ years of Business Development / Sales Dev / Inside Sales / Pre-Sales experience in an enterprise tech/enterprise SaaS company
2. Prospecting Skills: Identifying potential leads and companies. Preferably an experience in personalized cold outreach for enterprise companies in the US/EMEA
3. Communication Skills: Effectively communicating the value proposition. Engaging with prospects at C-Suite level
4. Research Abilities: Researching and understanding target industries. Gathering information on potential clients. Qualitative research info based on playbook, Annual Report etc.
5. CRM Proficiency: Using Customer Relationship Management (CRM) tools. Logging and tracking interactions with prospects.

Personal Attributes

1. Should have an entrepreneurial mindset, forward thinking and decision-making skills.
2. Ability to seamlessly collaborate with various teams, including but not limited to marketing and sales teams.
3. Ability to cope in a complex and fast-changing business environment, and to respond calmly and rationally to changing aspirations in a deadline-driven situation.
4. Good influencing and persuasion skills and build successful relationships at all levels.

Education: Bachelor’s or Master’s degree in Business/ Comparable education

We are seeking a dynamic Marketing Specialist to take ownership of our brand’s digital presence. In this role, you will be the voice of our brand across social media, websites, and marketing campaigns. You will work closely with the Chief Marketing Officer (CMO) and the CEO to translate Curl Up and Dye’s unique services into engaging content that drives traffic, engagement, and conversions.

*Note: This is a hybrid role for the first 6 months, transitioning to a full-time, on-site role at the studio thereafter.*

Key Responsibilities

Social Media Management & Content Creation

• Create, curate, and manage high-quality visual content (photos, reels, stories) for Instagram, Facebook, and other social media and digital platforms.
• Develop a cohesive content calendar that showcases brand, services, stylist expertise, client transformations, and behind-the-scenes moments.
• Post regular content optimized for maximum reach and engagement.
• Actively monitor and respond to comments, DMs, and engagement across all social platforms to foster community and handle enquiries.

Content Marketing & Website Management

• Write and publish SEO-friendly blogs, service descriptions, and promotional copy.
• Manage and maintain the brand website, ensuring content is up-to-date, visually appealing, and user-friendly.
• Produce video content (tutorials, testimonials, event highlights) for various marketing channels.

Campaigns & Advertising

• Ideate and execute marketing campaigns aligned with seasonal trends, new service launches, and festive periods.
• Manage paid advertising campaigns on Meta (Facebook/Instagram) and Google Ads to increase brand awareness and appointment bookings.
• Track, analyze, and report on campaign performance and KPIs in collaboration with the CMO.

Partnerships & Events

• Identify, pitch, and manage collaborations with influencers, content creators, brands, and partners to expand brand reach.
• Assist in planning and executing on-ground events, pop-ups, and in-studio experiences to drive community engagement.
• Maintain a digital asset library and ensure brand consistency across all platforms.

Requirements

• Experience: 3 to 5 years of marketing experience, preferably within retail, hospitality, beauty, or lifestyle brands.
• Content Expertise: Proven ability to create high-quality visual content (photography/videography) and copywriting tailored for social media and web.
• Tech Savvy: Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite,/Premiere Pro) and social media management tools (e.g., Meta Business Suite, Later, or Hootsuite).
• Advertising: Hands-on experience managing paid ads on Meta (Facebook/Instagram) and Google Ads, with a strong understanding of audience targeting and ROI analysis.
• Analytical Mindset: Comfortable using analytics tools (Google Analytics, social insights) to track KPIs and optimize performance.
• Communication: Excellent verbal and written communication skills in English; knowledge of Kannada or Hindi is a plus.
• Organization: Ability to manage multiple projects—from daily posting to large-scale campaigns—while maintaining attention to detail.

Work Schedule

• Schedule: Tuesday to Sunday (10:00 AM – 7:00 PM). *Note: Monday is a fixed weekly off.*
• Hybrid Stage (First 6 Months): This role will operate in a hybrid capacity, allowing a mix of remote work and in-studio presence to capture content and collaborate with the team.
• Full-Time On-Site (After 6 Months): Following the initial period, the role will transition to a full-time, on-site position at the studio to ensure deeper integration with the entire team.

Role & Responsibilities

• work with peers in Product, QA, and other Engineering departments;
• coach and mentor team members;
• cautiously drive adoption of new technologies and processes;
• preserve our engineering values of quality, scalability, and maintainability;
• “see around corners” — identify blind spots and prioritize work across teams;
• work with international teams to ensure successful product development and delivery; and
• own the overall architecture and systems engineering for your products.

Ideal Candidate

• exceptional communication and organizational skills;
• experience recruiting for and building software engineering teams;
• the ability to inspire and motivate team members;
• a strong technical background in software engineering and architecture, and experience with modern programming languages and frameworks;
• 6+ years of software development experience; and
• 4+ years of experience managing software teams (as a Team Lead or a Manager) or similar experience as an individual contributor.

About the Role:

We’re looking for a curious and motivated NLP enthusiast to help us build and fine-tune Named Entity Recognition (NER) models tailored to our domain. In addition to NER, you’ll play an important role in developing ontologies that underpin our understanding of entities and relationships—so if you’ve used tools like Protégé or are excited to learn, this is your chance.

Responsibilities:

• Train and fine-tune NER models using frameworks like SpaCy, HuggingFace, or similar
• Preprocess text data and support annotation efforts using tools like Label Studio or Prodigy
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• Evaluating model performance and improving precision/recall
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• Adapting pre-trained models to domain-specific data
• 
  
• Develop and maintain domain ontologies using tools like Protégé
• 
  
• Refine ontology structure and concept hierarchy
• 
  
• Document experiments and share insights with the engineering team
• 
  

You Should Have:

• Familiarity with Python and NLP libraries (e.g. NLTK, SpaCy, Transformers)
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• Understanding of key NER concepts and evaluation metrics (precision, recall, F1-score)
• 
  
• Exposure to ontology development, semantic relationships, or ontology modeling (via coursework or internship)
• 
  

Experience working with text datasets, even academic ones like CoNLL or OntoNotes

Job Title: Sr. Business Development Executive

Location: Okhla Phase 1

Years of Experience: 1-2 years

Job Type: Full-Time, Onsite

Role Description:

The Sr. Business Development Executive is responsible for driving growth by developing relationships with new clients and maintaining fruitful relationships with existing ones. This role demands a strategic thinker with a keen understanding of digital marketing and sales processes. The successful candidate will be proactive in identifying new business opportunities, adept at negotiating deals, and skilled at closing sales to meet revenue targets.

Qualifications:

• Proven Experience: Demonstrable experience in sales, marketing, or a related field, preferably in the digital marketing or influencer marketing sectors.
• Digital Marketing Acumen: Strong understanding of digital marketing concepts, strategies, and industry-specific challenges.
• Communication Skills: Excellent communication and presentation skills, capable of effectively conveying information at all levels of the organisation.
• Independence: Ability to work independently with minimal supervision and as part of a team in dynamic and fast-paced environments.
• Educational Background: Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.
• Language Proficiency: Proficiency in English and Hindi, both written and verbal.
• Technical Skills: Proficient with CRM software, data analysis tools, and MS Office or equivalent applications.

Responsibilities:

1. Outreach and Lead Generation:

• Utilise a variety of techniques including personalised emails, LinkedIn outreach, cold calling, and other direct marketing methods to engage C-level executives, Marketing Heads, and key decision-makers.
• Develop and execute innovative strategies to expand the client base through effective lead generation and nurturing.

1. Client Relationship Management and Sales Conversion:

• Cultivate lasting relationships with potential clients by understanding their business needs and aligning our services accordingly.
• Drive the sales process from plan to close, engaging necessary team members from other departments as required.

1. Presentation and Communication:

• Develop and deliver compelling presentations and proposals tailored to meet specific client needs and requirements.
• Showcase exceptional written and verbal communication skills in interactions and presentations to potential clients.

1. Sales Pipeline Management:

• Effectively manage and oversee the sales pipeline, ensuring a continuous flow of sales opportunities.
• Regularly track and report on lead generation, conversion rates, and achievement of sales targets.

1. Market Analysis and Adaptation:

• Stay updated on the latest trends and developments within the digital marketing and broader business environment.
• Apply insights gained from market analysis to optimise strategies and approaches, adapting to changes in the market and industry to maintain a competitive edge.

1. Team Collaboration and Leadership:

• Work closely with marketing, support, and product teams to achieve business goals.
• Mentor and assist in training less experienced team members to help them achieve their potential and the business objectives.

What you need to have:

• 2 to 6 years of strong hands-on experience building applications on the web platform with JavaScript, HTML, and CSS
• Experience in building responsive web apps using JavaScript
• Strong understanding of the latest JavaScript ES6+ concepts such as Promises, OOPs, Scoping, etc
• Strong hands-on experience in building SPAs using React JS and its companion libraries
• Experience with build tools such as Webpack, Grunt, Gulp etc
• Knowledge of state management libraries such as Redux, Flux, Context API, etc
• Strong debugging skills using browsers dev tools and familiarity with cross-browser support
• Familiarity with API dev tools such as Postman
• Knowledge of RESTful APIs
• Showcase your interest in front-end either by your side projects in your GitHub or an interesting story to tell
• Knowledge of the latest web technologies such as Service workers/PWAs will be a huge plus
• Knowledge of Server-side rendering using React
• Knowledge of CSS pre-processors
• Knowledge of testing framework like Jest, Mocha, etc

• Developing front end website and application architecture.
• Designing user interactions on web pages.
• Developing back-end website and applications.
• Creating servers and databases for functionality.
• Ensuring cross-platform optimization for mobile phones.
• Ensuring responsiveness of applications.
• Working alongside graphic designers for web design features.
• Seeing through a project from conception to finished product.
• Designing and developing APIs.
• Meeting both technical and consumer needs.
• Staying abreast of developments in web applications and programming languages.

Primary responsibilities:

• Architect, Design and Build high performance Search systems for personalization, optimization, and targeting
• Designing systems with Solr, Akka, Cassandra, Kafka
• Algorithmic development with primary focus Machine Learning
• Working with rapid and innovative development methodologies like: Kanban, Continuous Integration and Daily deployments
• Participation in design and code reviews and recommend improvements
• Unit testing with JUnit, Performance testing and tuning
• Coordination with internal and external teams
• Mentoring junior engineers
• Participate in Product roadmap and Prioritization discussions and decisions
• Evangelize the solution with Professional services and Customer Success teams

Minimum requirements:

• Tech/M.Tech in computer Engineering or related fields or MCA
• At least 10-14 years of software development experience
• Expert in Java, Scala or any other object oriented language
• Proficient in SQL concepts (HiveQL or Postgres a plus)
• Additional language skills for scripting and rapid application development

Desired skills and experience:

• Working with large data sets in the PBs
• Familiarity with UNIX (systems skills a plus)
• Working experience in Solr, Cassandra, and Kafka
• Working in a distributed environment and has dealt with challenges around scaling and performance
• Working with distributed teams across multiple locations