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Create and optimize ad campaigns and paid search landing pages. Analyze and optimize ad campaigns to increase return on investment (ROI) Use Google Ads to drive a variety of online marketing campaigns. Analyze and optimize pay-per-click (PPC) campaigns to increase ROI. Think strategically - seeing the bigger picture and setting aims and objectives in order to develop and improve the business.
Work strategically - carrying out necessary planning in order to implement operational changes.
Have a good understanding of Google & meta ads, and also they be able to advise others about them.
- Deep knowledge of website development, Facebook marketing, Mail Chimp, Hub Spot, Google Ad words and SEO
- Run PPC campaign and management (other paid campaigns)
- Social Media Strategy
- Promote content online
- Keep an eye on current updates in social media and work accordingly
- Co-ordinate with the US team
- Design Magazine(Vibe and Pac Buzz)
- Portals management
- Write Relevant blogs
- Online Database storage & Management
- Online Reputation Management
- Campaigns on Nearbuy & similar portals
- Coordination with Relevant online portals for banner work
- Coordination with the USA office for research on their localized requirements
- Post-execution performance analysis of the campaign
- Having good experience to manage PPC campaign for Google, Linkedin and Facebook
- Develop strong and innovative digital marketing strategies, using SEO, PPC
- Drive traffic to company pages and generate interest in company products and services
- Create engaging written, graphic, and video content while staying up to date on the latest marketing technologies and social media especially in Linkedin, Google and Facebook
- Having good communication skills to attend overseas client meetings
Focusing on the ever-growing demand in the food industry, our client acts as a neighbourhood artisan bakery at a national scale. The main concept here is to provide freshly baked, high-on-quality, authentic European bakery products and breads. Their products include sourdough loaves, artisan breads, croissants & rolls, freshly baked cookies, cakes, premixes etc.
Headquartered in Mumbai, our client was co-founded in 2013 by a husband and wife duo, one of whom is an IIM-Ahmedabad graduate and the other is an internationally trained baker.
Starting with 4 bakers in 2013 and growing over time, today, our client prepares more than 10,000 loaves of bread a day and their creations are shared with all of India.
As a Performance Marketing Manager, you will be responsible for generating revenue in the D2C vertical as per the company’s business plan.
What you will do:
- Creating and implementing successful campaign strategies for performance marketing on FB/Insta/ Google, etc
- Developing a team under them to help with analytics and execution of digital campaigns
- Designing and running marketing campaigns on these portals and report its ROI with analytics
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, opmization for key traffic KPIs via paid, organic & own media channels
- Monitoring web analytics dashboards and key reporting tools, pointing out key areas of importance
- Driving the collection and understanding of customer engagement data to identify conversion optimization opportunities
- Using a process of testing to prove hypotheses and recommending performance optimizations
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
- Helping support weekly and monthly reporting of channel metrics, goals, and other KPIs
Desired Candidate Profile
What you need to have:- In depth knowledge of how to run successful digital campaigns including the quality of content creation
- Ability to run specific campaigns for top of funnel customers and different campaigns for retargeting boom of funnel customers
- Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
- Possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations
The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising. A typical digital marketing job description will cover all the above aspects, and more:
- Identify trends and insights
- Allocate marketing investments
- Plan and direct marketing campaigns
- Manage an organization's website and maintain it, keeping best practices in mind
- Optimize content for the website and social media platforms
- Work with various content formats such as blogs, videos, audio podcasts, etc.
- Track the website traffic flow
- Implement and analyze performance metrics
- Measure and assess goals vis-à-vis ROI
- Device experiments and conversion tests
- Provide internal reports on a regular basis
- Execute new and creative collaborations among technologies and platforms.
Location: Ahmedabad (Work From the Office)
Job Description
Responsibilities of a Campaign Manager
Responsibilities w.r.t Customer:
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Keep the promises made to the customer in terms of deliverables.
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Continuous research on Audience and product to ensure an appropriate match and share as well as get insights from the customer
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Design a marketing plan and get it approved by the customer
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Design and implement the planned campaign to achieve the customer KPI
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Negotiate deals with third party publishers as a part of the marketing plan
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Implement the campaign by ensuring traffic (Campaign Trafficking )
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Analyze the campaign
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Report the results to the customer
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Deep analysis of the data
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Optimize the campaign based on the data
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Guide the customer on a technology road map for their requests.
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Keeping the floodlight implementation at the correct trigger points to get the data
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Keep the customer updated and aware of the progress.
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Communicate to keep customer sentiment high
Business Responsibilities
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Increase the revenue per customer by giving a marketing plan which they accept.
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Providing marketing plans for new customers to the Customer Development team for business development
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Designing Innovative and performing campaigns which lead to increased revenue by the customer.
Technology
Stay abreast with the concepts and updates in the core technologies DV 360, Campaign Manager and Google Ads, and GA 360.
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Functional Competencies |
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Planning & Strategy |
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Trafficking, Conversion setup |
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Optimization, Bidding, Budgets, and Targeting |
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Reporting, Analysis, and insights |
Digital Marketing Executive duties and responsibilities
- Build, plan and implement the overall digital marketing strategy
- Manage the strategy
- Manage and train the rest of the team
- Stay up to date with the latest technology and best practices
- Manage all digital marketing channels
- Measure ROI and KPIs
- Prepare and manage a digital marketing budget
- Oversee all the company's social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Build an inbound marketing plan
- Forecast sales performance trends
- Motivate the digital marketing team to achieve goals
- Monitor competition and provide suggestions for improvement
Digital Marketing Executive requirements- 2 years of experience as a Digital Marketing Executive
- 2 years of experience in developing and implementing digital marketing strategies
- Good knowledge of all different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- 2years of hands-on experience with SEO/SEM, Google Analytics and CRM software
- Familiarity with web design
- Sense of ownership and pride in your performance and its impact on a company’s success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- Must Have Solar Industries Exerience in Digital Marketing
PHP
HTML/CSS
JavascriptWe Are Looking To Hire A Skilled Magento Developer To Build And Maintain ECommerce Websites For Our Clients. As A Magento Developer, You Will Be Responsible For Liaising With The Design Team, Setting Up Magento 1x And 2x Sites, Building Modules And Customizing Extensions, Testing The Performance Of Each Site, And Maintaining Security And Feature Updates After The Installation Is Complete. To Ensure Success As A Magento Developer, You Should Have Excellent Object-Orientated Programming Knowledge, Hold Certifications For Java And Magento Development, And Be Able To Project Manage. Ultimately, A High-Level Magento Developer Can Build And Maintain A User-Friendly ECommerce Platform That Perfectly Meets The Needs Of The Client. Magento Developer Responsibilities: • Meeting With The Design Team To Discuss The Needs Of The Company. • Building And Configuring Magento 1x And 2x ECommerce Websites. • Coding Of The Magento Templates. • Developing Magento Modules In PHP Using Best Practices. • Designing Themes And Interfaces. • Setting Performance Tasks And Goals. • Troubleshooting Integration Issues. • Updating Website Features And Security Patches. Magento Developer Requirements: • Bachelor’s Degree In Computer Science Or Related Field. • Advanced Knowledge Of Magento, JavaScript, HTML, PHP, CSS, And MySQL. • Experience With Complete ECommerce Lifecycle Development. • Understanding Of Modern UI/UX Trends. • Knowledge Of Google Tag Manager, SEO, Google Analytics, PPC, And A/B Testing. • Good Working Knowledge Of Adobe Photoshop And Adobe Illustrator. • Strong Attention To Detail. • Ability To Project-Manage And Work To Strict Deadlines. • Ability To Work In A Team Environment.
HTML/CSS
C++• Location:- New CG Road, Chandkheda
• Education:- No bar in Education
• Desired Skills:- HTML, CSS, Bootstrap4, JavaScript, J-query, Core PHP, WordPress, Magento & Drupal
• Experience: - 01 yrs. to 03 yrs.
Responsibility:-
• Personal Skill: Flexible with work, Good Leadership Skill, Good Communication Skill.
• IT Skill: operating system windows 10 basic of Linux
• Office-2016(Word, Excel, Power Point), Internet Surfing and Outlook 2016,
• Build websites using WordPress.
• Prepare website proposals to present to clients.
• Provide technical support to clients.
• Write coding using HTML and CSS.
• Design new features for existing websites.
• Act as the company expert in creating PPC /Google AdWords campaigns to be integrated with new website builds.
• Manage a user guide to help clients understand site features and management of website to increase visitor satisfaction.
• Work on a new mobile development project to expand the company into mobile website development services.
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