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Lead Generation and PPC
KGiSL Educational Institutions's logo

Lead Generation and PPC

Naveen G's profile picture
Posted by Naveen G
8 - 14 yrs
₹7L - ₹12L / yr
Coimbatore, Bengaluru (Bangalore), Chennai, kerala, trivandam, Madurai
Skills
Lead Generation
Search Engine Optimization (SEO)
PPC
Social Media Marketing (SMM)
google ads
linkedinads
metaads
youtubeads
Customer Relationship Management (CRM)
paid campaigns

Job description:

We are looking for an experienced professional to lead our lead generation and PPC strategy. The role focuses on driving high-quality leads, managing ad campaigns, and ensuring strong ROI. The ideal candidate will have leadership skills, hands-on PPC expertise, and a proven record of improving lead conversions.


Responsibilities

Create and manage lead generation strategy to meet business targets.

Plan and run PPC campaigns on Google Ads, LinkedIn, Meta, and Display networks.

Optimize ad budgets to lower cost per lead (CPL) and improve ROI.

Guide and mentor a team of lead generation and PPC executives.

Work with sales teams to improve lead-to-customer conversion.

Track and report KPIs like leads, CPL, CTR, CAC, and ROI.

Skills Needed


8–12 years of experience in lead generation and PPC.

Strong knowledge of Google Ads, LinkedIn Ads, Meta Ads, and YouTube.

Experience with CRM and automation tools (HubSpot, Salesforce, Zoho).

Ability to analyze data and make decisions to improve performance.

Team management and leadership skills.

Edtech experience is mandatory.


Job Type: Full-time


Benefits:

Health insurance

Life insurance

Provident Fund


Ability to commute/relocate

Saravanampatti, Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)


Experience:

Working in Edtech: 2 years (Preferred)

Work Location: In person

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About KGiSL Educational Institutions

Founded :
2000
Type :
Services
Size
Stage :
Profitable

About

We are KG Group of Educational Institutions, a highly reputed name in Coimbatore with decades of experience in shaping bright futures. As a team, we are driven by innovation, collaboration, and a passion for fostering growth, both in our students and our employees. Our commitment to creating a positive, supportive work environment has earned us the prestigious “Great Place to Work” tag, reflecting our focus on employee well-being, growth, and a thriving work culture.

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Candid answers by the company

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Educational Institution

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