Job description:
We are looking for an experienced professional to lead our lead generation and PPC strategy. The role focuses on driving high-quality leads, managing ad campaigns, and ensuring strong ROI. The ideal candidate will have leadership skills, hands-on PPC expertise, and a proven record of improving lead conversions.
Responsibilities
Create and manage lead generation strategy to meet business targets.
Plan and run PPC campaigns on Google Ads, LinkedIn, Meta, and Display networks.
Optimize ad budgets to lower cost per lead (CPL) and improve ROI.
Guide and mentor a team of lead generation and PPC executives.
Work with sales teams to improve lead-to-customer conversion.
Track and report KPIs like leads, CPL, CTR, CAC, and ROI.
Skills Needed
8–12 years of experience in lead generation and PPC.
Strong knowledge of Google Ads, LinkedIn Ads, Meta Ads, and YouTube.
Experience with CRM and automation tools (HubSpot, Salesforce, Zoho).
Ability to analyze data and make decisions to improve performance.
Team management and leadership skills.
Edtech experience is mandatory.
Job Type: Full-time
Benefits:
Health insurance
Life insurance
Provident Fund
Ability to commute/relocate
Saravanampatti, Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
Working in Edtech: 2 years (Preferred)
Work Location: In person
Shubham Vishwakarma
Full Stack Developer - Averlon
About KGiSL Educational Institutions
About
We are KG Group of Educational Institutions, a highly reputed name in Coimbatore with decades of experience in shaping bright futures. As a team, we are driven by innovation, collaboration, and a passion for fostering growth, both in our students and our employees. Our commitment to creating a positive, supportive work environment has earned us the prestigious “Great Place to Work” tag, reflecting our focus on employee well-being, growth, and a thriving work culture.
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Full Stack Developer - Averlon