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Performance Marketing Specialist
Performance Marketing Specialist
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Performance Marketing Specialist

Archita S's profile picture
Posted by Archita S
2 - 4 yrs
₹4.2L - ₹7.8L / yr
Jaipur
Skills
Google Adwords
PPC
ADS
Digital Marketing
Lead Generation

JOB DESCRIPTION – PERFORMANCE MARKETING SPECIALIST


Key Responsibilities:


  • Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.
  • Manage campaigns for e-commerce websites, including product-based advertising, lead generation, conversions, and revenue-focused campaigns.
  • Develop and implement paid advertising strategies based on campaign objectives, target audience, budget, and business goals.
  • Monitor campaign performance and optimize CPC, CTR, CPA, ROAS, conversion rate, and overall ROI.
  • Handle multiple client accounts and manage campaigns across different industries and business requirements.
  • Independently manage assigned projects as well as collaborate effectively with the performance marketing team.
  • Conduct keyword research, audience targeting, competitor analysis, ad copy testing, and campaign structuring.
  • Create and manage different campaign types across Google Ads, including Search, Display, Performance Max, Shopping, and YouTube Ads.
  • Plan and manage Meta Ads campaigns, including prospecting, retargeting, catalog/product ads, and conversion campaigns.
  • Analyze campaign data and prepare regular performance reports with actionable insights and recommendations.
  • Continuously test and optimize ad creatives, audiences, placements, bidding strategies, and landing pages.
  • Coordinate with content, design, SEO, and development teams to improve campaign performance and conversion rates.
  • Stay updated with the latest trends, features, policies, and best practices in Google Ads, Meta Ads, and digital advertising.


Required Skills & Experience:


  • Proven hands-on experience working with both Google Ads and Meta Ads.
  • Experience working with e-commerce websites and performance marketing campaigns is highly preferred.
  • Experience handling multiple clients/accounts simultaneously.
  • Ability to independently manage projects from campaign planning and execution to optimization and reporting.
  • Experience working both individually and as part of a team.
  • Strong understanding of conversion tracking, remarketing, audience targeting, bidding strategies, and campaign optimization.
  • Good analytical and problem-solving skills with the ability to interpret campaign data and identify growth opportunities.
  • Hands-on experience with Google Analytics/GA4, Google Tag Manager, Google Merchant Center, and other relevant marketing tools is preferred.
  • Strong understanding of KPIs such as ROAS, ROI, CPA, CPC, CTR, CPL, and conversion rate.
  • Excellent communication and client-handling skills.



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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About VerveLogic

Founded :
2011
Type :
Services
Size :
20-100
Stage :
Profitable

About

Verve Logic provide app and & development, designing and digital marketing services.
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Connect with the team

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Surbhi Sharma

Company social profiles

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