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Job Title: Performance Marketing Manager (Software Development Industry)

Company: 75WAY Technologies Pvt. Ltd.

Location: Mohali Phase 8B

Experience: 4+ Years

Industry: IT Services / Software Development

Job Overview:

We are looking for an experienced Senior PPC Specialist with a strong background in running paid marketing campaigns for Software Development companies. The candidate should have hands-on experience in generating quality leads for Web Development, Mobile App Development, AI/ML, SaaS, and other IT services through Google Ads, LinkedIn Ads, Meta Ads, and other paid platforms.

Key Responsibilities:

• Plan, execute, and optimize PPC campaigns across Google Ads, LinkedIn, Meta, and other paid channels
• Generate B2B leads for software development services
• Manage campaigns for Web, Mobile App, AI/ML, SaaS, and IT solutions
• Perform keyword research, competitor analysis, and audience targeting
• Monitor campaign performance, CTR, CPC, CPA, ROAS, and conversions
• Create and optimize landing page strategies for lead generation
• Manage remarketing and retargeting campaigns
• Prepare performance reports and suggest growth strategies
• Coordinate with the sales and design teams for campaign execution
• Handle budget planning and campaign scaling

• Experience managing SEO and affiliate programs.
• Strong understanding of current online marketing concepts, strategies and best practices.
• Experience in SEO, Email marketing and social media. Knowledge of SEM Rush tool
• Experience in a similar digital marketing role.
• Highly creative with experience in identifying the target audience and devising digital campaigns that engage, inform and motivate.
• Strong communication skills.