6+ Social Media Marketing (SMM) Jobs in Coimbatore | Social Media Marketing (SMM) Job openings in Coimbatore

Job description:

We are looking for an experienced professional to lead our lead generation and PPC strategy. The role focuses on driving high-quality leads, managing ad campaigns, and ensuring strong ROI. The ideal candidate will have leadership skills, hands-on PPC expertise, and a proven record of improving lead conversions.

Responsibilities

Create and manage lead generation strategy to meet business targets.

Plan and run PPC campaigns on Google Ads, LinkedIn, Meta, and Display networks.

Optimize ad budgets to lower cost per lead (CPL) and improve ROI.

Guide and mentor a team of lead generation and PPC executives.

Work with sales teams to improve lead-to-customer conversion.

Track and report KPIs like leads, CPL, CTR, CAC, and ROI.

Skills Needed

8–12 years of experience in lead generation and PPC.

Strong knowledge of Google Ads, LinkedIn Ads, Meta Ads, and YouTube.

Experience with CRM and automation tools (HubSpot, Salesforce, Zoho).

Ability to analyze data and make decisions to improve performance.

Team management and leadership skills.

Edtech experience is mandatory.

Job Type: Full-time

Benefits:

Health insurance

Life insurance

Provident Fund

Ability to commute/relocate

Saravanampatti, Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

Working in Edtech: 2 years (Preferred)

Work Location: In person

pay: ₹700,000.00 - ₹1,200,000.00 per year

Job description:

Company Description: KGiSL Institute of Technology is a higher education institution located in Coimbatore, Tamil Nadu, India. As part of the KGISL Campus, the institute is committed to delivering quality education in the field of technology. With a focus on both theoretical and practical learning, KGiSL Institute of Technology aims to produce skilled professionals who can meet the demands of the industry.

Job Title: SEO Team Lead

Location: Coimbatore

Department: Digital Marketing

Job Summary:

We are looking for a highly experienced Head of SEO to drive our digital growth strategy. The ideal candidate will be a data-driven leader with expertise in SEO, SEM, PPC, Paid Campaigns, and Social Media Marketing, with a proven record of generating high-quality leads that convert into business revenue. This role requires strategic vision, team leadership, and hands-on execution to maximize ROI across organic and paid channels.

Key Responsibilities

Strategy & Leadership

Experience: EDUTECH is mandatory 

Develop and lead the overall digital marketing strategy with a strong focus on Manage and mentor a team of SEO, PPC, SEM, and SMM specialists.

Align SEO, SEM, and paid campaigns with overall business goals and sales targets.

SEO & SEM:

Oversee on-page, off-page, and technical SEO to boost organic visibility and lead conversions.

Drive SEM initiatives (Google Ads, Bing Ads, etc.) to generate qualified leads.

Conduct competitor and keyword analysis to capture high-intent traffic.

PPC & Paid Campaigns

Plan, execute, and optimize PPC campaigns across Google Ads, LinkedIn, Meta, and other ad platforms.

Manage budgets efficiently to maximize ROI and minimize CPL (Cost per Lead).

Implement A/B testing for ad creatives, landing pages, and CTAs.

Social Media Marketing (SMM);

Oversee paid and organic social campaigns across platforms (LinkedIn, Instagram, Facebook, Twitter, YouTube).

Use social media ads strategically for B2B/B2C lead generation.

Monitor engagement, conversion, and ROI from social campaigns.

Analytics & Reporting:

Leverage tools like Google Analytics, Search Console, Ahrefs, SEMrush, HubSpot, Salesforce, etc.

Track KPIs: organic traffic, CTR, CPC, CPL, CAC, ROI, and overall funnel performance.

Present monthly performance dashboards with actionable insights.

Key Skills & Competencies:

7–12 years of experience in SEO, SEM, PPC, Paid Campaigns, and SMM and 2-3 years of experience in EDUTECH 

Deep knowledge of search engine algorithms, paid media platforms, and lead funnels.

Strong understanding of CRO (Conversion Rate Optimization), retargeting, and remarketing strategies.

Hands-on expertise with ad platforms (Google Ads, Meta Ads, LinkedIn Ads, Display, YouTube).

Proficiency in SEO/SEM tools (Ahrefs, SEMrush, Moz, Screaming Frog).

Excellent leadership, analytical, and communication skills.

Qualifications:

Bachelor’s/Master’s degree in Marketing, Business, IT, or related field.

Certifications in Google Ads, HubSpot, Meta Blueprint, SEO/SEM (preferred).

Job Type: Full-time

Benefits:

Health insurance

Life insurance

Provident Fund

Work Location: In person

Role: Graphic Designer

Experience: 0-3 years

Location: Ambattur, Chennai

Responsibilities:

● Collaborate with the marketing and creative teams to understand design requirements, objectives, and target audience.

● Develop design concepts, graphics, and layouts based on the project briefs and brand guidelines.

● Create visually appealing designs for various marketing materials, including digital and print assets such as brochures, flyers, banners, social media graphics, and website elements.

● Produce high-quality illustrations, icons, and infographics that effectively communicate complex ideas and information.

● Select colors, typography, and imagery that align with the brand identity and project goals.

● Ensure all designs are visually cohesive and consistent across different platforms and channels.

● Utilize industry-standard design software and tools to create and edit graphics, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).

● Collaborate with the creative team to brainstorm and contribute innovative design ideas and concepts.

● Manage multiple design projects simultaneously while adhering to project timelines and deadlines.

● Stay updated with design trends, techniques, and best practices, and incorporate them into design projects.

● Maintain and organize design files, assets, and documentation for easy accessibility and future reference.

● Work closely with external vendors, printers, and other partners to ensure accurate and high-quality production of design materials.

● Incorporate feedback and iterate designs based on stakeholder input and requirements.

● Contribute to the continuous improvement of design processes and workflows.

Requirements:

● Bachelor's degree in graphic design, visual communication, or a related field.

● Minimum 0-3 years work experience as a Graphic Designer or in a similar role.

● Proficiency in using industry-standard design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).

● Strong portfolio showcasing a diverse range of design projects and styles.

● Excellent understanding of design principles, typography, color theory, and layout composition.

● Creative thinking and the ability to generate innovative design concepts and solutions.

● Strong attention to detail and a keen eye for aesthetics.

● Good communication and collaboration skills to work effectively with cross-functional teams.

● Ability to manage multiple projects simultaneously and meet deadlines.

● Knowledge of digital design principles and formats for online platforms.

● Familiarity with print production processes and specifications.

● Familiarity with UX/UI design principles and an understanding of user-centered design is a plus.

● Knowledge of motion graphics and video editing software is a plus.

Note: Send your Resume attached with Portfolio

Let’s get started on building your path to success!

Job Title- Digital Marketing

Skills Required- SEM, SEO, SMM, Off-Page optimization, OFF-Page Optimization.

Eperience Period- 3-4Years

Packages- 3 to 5 LPA

Location - Coimbatore.

Job Title :Digital Marketing

Skills : SEO, SMM, Off/on Page , content writing, Google Ads

Location : Coimbatore

We are looking for an experienced and result-driven Digital Marketing Executive to join our awesome marketing team! As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing, and managing the overall company's digital marketing strategy.

Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.

We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.
Digital Marketing Executive duties and responsibilities

• Build, plan and implement the overall digital marketing strategy
• Manage the strategy
• Manage and train the rest of the team
• Stay up to date with the latest technology and best practices
• Manage all digital marketing channels
• Measure ROI and KPIs
• Prepare and manage a digital marketing budget
• Oversee all the company's social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Build an inbound marketing plan
• Forecast sales performance trends
• Motivate the digital marketing team to achieve goals
• Monitor competition and provide suggestions for improvement

Digital Marketing Executive requirements

• 3-5 years of experience as a Digital Marketing Executive
• 3-5 years of experience in developing and implementing digital marketing strategies
• Good knowledge of all different digital marketing channels
• Good knowledge and experience with online marketing tools and best practices
• 3-5 years of hands-on experience with SEO/SEM, Google Analytics and CRM software
• Familiarity with web design
• Sense of ownership and pride in your performance and its impact on a company’s success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• BSc degree in Marketing, Digital technologies or relevant field