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Job Title: Digital Marketing Executive
Job Type: Full Time
Location: Indore
Summary/Objective:
We are looking for an experienced and results-driven Digital Marketing Executive to join our dynamic marketing team. The ideal candidate will be responsible for implementing effective digital marketing strategies to optimize our online presence.
Responsibilities:
• SEO: Implement and manage search engine optimization (SEO) strategies to improve search rankings and drive traffic to our website.
• Social Media Marketing (SMM): Develop and execute social media strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Pay-Per-Click (PPC) Campaigns: Create and manage PPC campaigns to generate leads and increase brand visibility.
• Facebook and Instagram Setup: Manage the setup and maintenance of our Facebook and Instagram shopping features.
• Shopping Engine Product Feed: Oversee the submission of product feeds to various shopping engines and ensure they are optimized for maximum visibility and conversion.
• Data Analysis & Reporting: Utilize Excel for data analysis and creating detailed marketing reports to track performance and inform strategy.
• Social Media Post Scheduling: Utilize social media post scheduling tools to plan and publish content efficiently.
• Email Marketing: Implement email marketing campaigns using various tools to engage with customers and prospects.
Qualifications/Requirements:
Education:
• Bachelor's degree in Marketing, Digital Media, or related field.
Experience:
• Proven experience in digital marketing.
• Strong understanding of SEO, SMM, and PPC.
• Proficient in Microsoft Excel for report creation and data analysis.
• Familiarity with social media calendar planning and posting schedule.
• Experience with email marketing tools and strategies.
• Experience in e-commerce marketing.
• Certifications in Google Analytics, Google Ads, or similar platforms.
Skills:
• Creative thinking with a focus on innovation and problem-solving.
• Excellent communication and analytical skills.
Duties & Responsibilities
You will be responsible for
● Working closely with our digital marketing team to develop digital marketing plans.
● Track and report digital marketing plans for effectiveness and efficiency.
● Assist our digital marketing team with Off page, On page & Technical SEO activities.
● Produce content for content marketing & for On page optimization.
● Track keyword rankings
● Keep track of the latest trends in the industry and communicate ideas for improvement with the team. Skills and Qualifications A successful Digital Marketing Intern needs various skills and qualifications to perform the required duties of their role.
Essential skills for this position include the following:
● Strong written & verbal communication skills
● Creativity and ability to develop engaging content
● Detail-oriented and highly organized.
● Prior experience in digital marketing or related field is a plus.
● Proficiency with word processing, spreadsheet and presentation software
● Knowledge of basic design tools will be an added advantage.
● Ability to quickly learn and process information
● Organization and time management skills
● Strong desire to learn along with professional drive
● Solid understanding of different marketing techniques
● Passion for the digital marketing industry and its best practice
Job Description :
- Plan, manage and execute all digital marketing, including SEO/SMM, marketing database, email, social media and display advertising campaigns.
- Understanding client needs and offering solutions and support, answering potential client questions and follow-up call questions.
- Google AdWords would be a PLUS.
- Handling social media platforms like instagram, facebook, twitter etc
- Reserach, Plan and Make a Social Media Marketing and Content plan for Clients.
- Have good knowledge and handling of Social Platforms like Linkedin, Twitter, Reddit, Quora, Pinterest, Facebok and Instagram
- Build, plan and implement the overall digital marketing strategy
Job Types: Full-time
. Salary: As Per Company Norms.
Education: Bachelor’s (required) Master’s (Preferred)
Location: Indore, Madhya Pradesh (Required)
Best Regards,
HR Department
Office Add-519, 6th floor, Onam Plaza, Near Industry House, AB Road, Indore, Madhya Pradesh, 452001
- Perform daily account management on Google AdWords, Facebook, Bing and other search platforms.
- Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score & other important account metrics.
- Provide creative copy suggestions and graphical ad templates.
Assist in the management of Display network placement lists on AdWords & through other contextual advertising platforms.
- Can devise strategies to increase ROI – Is good at increasing CTR & reducing the cost per clicks
- Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
- Able to understand the business website thoroughly so as to implement a strategic plan for Google AdWords
- Keep pace with search engine and PPC industry trends and developments
Job Description:
- Should handle a team of SEO Analyst
- The SEO lead would be responsible for leading and mentoring a team of the analyst to drive business goals
- Developing detailed project plan and monitor progress while delivering projects on time ensuring quality standards
- Make decisions about the day-to-day operation of the team members, including management of work assignments by them
- Primary point of contact for clients
- Perform and ensure completion of quality review check on outgoing work by the team to ensure quality, accuracy, and consistency
- Brainstorm new and creative SEO growth strategies
- Review, analyse and send the Weekly & Monthly to the clients
- Ensuring the Monthly POA & Commitments are delivered as per expectation
- Act as subject matter expert for team members, peers and clients
- Take the primary responsibility for all the Technical Audits & ensuring that the client website is following all the SEO best practices
- In-depth SEO technical knowledge (HTML, CSS, JS) also Google Analytics, webmaster tools, back-end SEO and various online tools
- Communicate team and management on project development, timelines, and results
- Assign all work assignments, commit the team to the work, manage the quality of the work and drive the people management activities within the team
Skills and Qualifications:
- 3-5 years previous experience in SEO, Digital marketing
- Ability to lead a team of multiple SEO analysts
- Experience in managing large enterprise or eCommerce websites
- Excellent written and verbal communication skills
- Ability to identify and resolve problems
- Ability to organize, manage, and prioritize tasks
- Proficient computer skills, including Microsoft Office Suite
- The PPC / Paid Search Analyst is responsible for administering and managing Pay per Click media strategies for clients. She/he should be able to quickly understand and support initiatives that will contribute to the goals and success of client campaigns.
- Perform daily account management on Google AdWords, Facebook, Bing and other search platforms.
- Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score and other important account metrics.
- Provide creative copy suggestions and graphical ad templates.
- Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
- Can devise strategies to increase ROI – Is good at increasing CTR and reducing the cost per clicks
- Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
- Able to understand the business website thoroughly so as to implement a strategic plan for Google AdWords
- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Communication with team and management on project development, timelines, and results.
- Work closely with the other team members to meet goals.
- Experience with website analysis using a variety of analytics tools including Google Analytics.