
Hiring for AGM- Performance Marketing at EaseMyTrip.com
Location-Gurugram- Sec-32
Experience - 10-15 Years in Performance Marketing
6 Days Working
Preffered candidate from Travel Industry
About The Role
The AGM- Performance Marketing at EaseMyTrip is a pivotal role focused on maximizing the digital footprint and customer acquisition through targeted advertising and strategic marketing. This individual is tasked with the creation, execution, and optimization of a comprehensive performance marketing strategy. The specialist will manage campaigns across multiple digital platforms, continuously analyze performance data, and adapt strategies to enhance efficacy and ROI. This role demands a high level of analytical prowess, creativity, and adaptability to stay ahead of market trends and leverage emerging technologies for marketing advantages.
Preferred Candidate Profile:
- Educational Background: Holds a degree in Marketing, Business Administration, or a related field.
- Experience: Proven experience in performance marketing, with a strong background in managing multi-channel digital marketing campaigns, including PPC, SEO, and social media.
- Analytical Skills: Possesses excellent analytical capabilities with the ability to leverage data and metrics to make informed marketing decisions.
- echnical Proficiency: Skilled in using digital marketing tools and technologies such as Google Analytics, Google Tag Manager, and mobile marketing applications.
- Strategic Thinker: Ability to develop effective marketing strategies and plans with a clear focus on achieving measurable results.
- Communication Skills: Excellent communication skills, capable of articulating ideas clearly and engaging effectively with both team members and management.
- Problem Solving: Strong problem-solving skills with a creative approach to overcoming challenges and achieving business objectives.
- Adaptability: Open to new ideas, willing to experiment, and adaptable to changing digital landscapes and consumer behaviors.
- Goal-Oriented: Highly motivated and goal-oriented, with a track record of meeting or exceeding performance targets.
- Team Player: Demonstrates the ability to work collaboratively in a team environment, contributing to a cooperative work dynamic.
- Company Overview
EaseMyTrip commenced its operations in 2008 by focusing on the B2B2C (business to business to customer) distribution channel and providing travel agents access to its website to book domestic travel airline tickets in order to cater to the offline travel market in India. Subsequently, by leveraging its B2B2C channel, the company commenced operations in the B2C (business to customer) distribution channel in 2011by primarily focusing on the growing Indian middle class population’s travel requirements. With our presence in the B2B2C and B2C channels, we were able to commence operations in the B2E (business to enterprise) distribution channel in 2013 with the aim of providing end-to-end travel solutions to corporates. Our presence in three distinct distribution channels provide us with a diversified customer base and wide distribution network. We believe that the strength of our brand, the quality of our services, our user-friendly websites (www.easemytrip.com and www.easemytrip.in), android and iOS based mobile applications (EaseMyTrip), our customer centric approach, as well as our efficient marketing programs have enabled us to develop significant market share in the domestic airline ticket business in India. In Fiscal 2019, GoAir, and SpiceJet, recognized us as amongst the top travel partners in terms of revenue and passenger count. The strength of our brand has increased significantly over the years. Our technology-enabled infrastructure and systems have enabled us to operate and maintain an efficient and lean organization related to the size of our operations. We have not required any equity infusion subsequent to our original incorporation requirements, and we have historically financed our working capital requirements and the expansion of our business and operations primarily through funds generated from our operations and debt financing.

About EaseMyTrip.com
About
EaseMyTrip commenced its operations in 2008 by focusing on the B2B2C (business to business to customer) distribution channel and providing travel agents access to its website to book domestic travel airline tickets in order to cater to the offline travel market in India. Subsequently, by leveraging its B2B2C channel, the company commenced operations in the B2C (business to customer) distribution channel in 2011by primarily focusing on the growing Indian middle class population's travel requirements. With our presence in the B2B2C and B2C channels, we were able to commence operations in the B2E (business to enterprise) distribution channel in 2013 with the aim of providing end-to-end travel solutions to corporates. Our presence in three distinct distribution channels provide us with a diversified customer base and wide distribution network. We believe that the strength of our brand, the quality of our services, our user-friendly websites (www.easemytrip.com and www.easemytrip.in), android and iOS based mobile applications (EaseMyTrip), our customer centric approach, as well as our efficient marketing programs have enabled us to develop significant market share in the domestic airline ticket business in India. In Fiscal 2019, GoAir, and SpiceJet, recognized us as amongst the top travel partners in terms of revenue and passenger count. The strength of our brand has increased significantly over the years. Our technology-enabled infrastructure and systems have enabled us to operate and maintain an efficient and lean organization related to the size of our operations. We have not required any equity infusion subsequent to our original incorporation requirements, and we have historically financed our working capital requirements and the expansion of our business and operations primarily through funds generated from our operations and debt financing.
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Responsibilities (Adjust based on the level):
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- Perform various types of testing, including functional, regression, integration, system, and performance testing.
- Utilize test management tools to organize and track testing activities.
- For Senior/Lead roles: Design test strategies, and provide mentorship to junior testers.
- Defect Management:
- Identify, document, and track software defects using bug tracking systems.
- Collaborate with developers to reproduce and resolve defects.
- Verify defect fixes and ensure they meet quality standards.
- Requirements Analysis:
- Review and analyze software requirements and specifications to ensure testability.
- Provide feedback on requirements and design documents.
- Collaboration and Communication:
- Work closely with developers, product managers, and other stakeholders to ensure quality throughout the software development lifecycle.
- Communicate testing progress and results effectively.
- For Senior/Lead roles: Lead meetings, and communicate with upper management.
- Automation (For Mid-Level, Senior, and Lead):
- Develop and maintain automated test scripts using testing frameworks (e.g., Selenium, JUnit, TestNG, Cypress, etc.).
- Implement and maintain continuous integration/continuous delivery (CI/CD) pipelines.
- Perform performance and load testing using appropriate tools
Roles and Responsibilities:
- Initiating conversations with prospects through cold calling, emailing, and other sources.
- Have business conversations with potential customers to identify pain areas and challenges that will help in qualifying the opportunity.
- Presenting company offerings and taking the prospects through the lead generation cycle to convert them into potential opportunities.
- Moving leads through the funnel to set up meetings.
- Should be able to handle the initial customer call to identify and qualify the opportunity.
- Profiling and qualifying companies based on industries, geography, revenue, employee strength, and vertical.
- Extensively knowledgeable in secondary research on companies and decision-makers using different market research tools like LinkedIn, ZoomInfo, etc.
- Proficient in the use of CRM to track daily sales activities.
- Should have strong research capabilities and a good understanding of the North American market, industries, and IT Services.
- Identifying Decision-makers, and influencers in department-wise and collecting required information like email id, contact number, domain, responsibilities, etc.
Skillsets Required:
- Strong communication skills – verbal and written for telephonic and email exchanges.
- Strong desire and a go-getter attitude with a focus on reaching targets.
- Should have experience in IT Cold calling US/Canada Region minimum of 2 years.
- Great interpersonal Skills & should be a team player.
- Good proficiency in LinkedIn Navigator, Salesforce, ZoomInfo, and MS Office (Outlook, Word, PowerPoint, Excel)
Job Responsibilities
· Responsibilities for this position include but are not limited to, the following.
· Development experience 3-6 years
· Experience working with Azure cloud-hosted web applications and technologies.
· Design and develop back-end microservices and REST APIs for connected devices, web applications, and mobile applications.
· Stay up to date on relevant technologies, plug into user groups, and understand trends and opportunities that ensure we are using the best techniques and tools.
- Meeting with the software development team to define the scope and scale of software projects.
- Designing software system architecture.
- Completing data structures and design patterns.
- Designing and implementing scalable web services, applications, and APIs.
- Developing and maintaining internal software tools.
- Writing low-level and high-level code.
- Troubleshooting and bug fixing.
- Identifying bottlenecks and improving software efficiency.
- Collaborating with the design team on developing micro-services.
- Writing technical documents.
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- Bachelor’s degree in computer engineering or computer science.
- Previous experience as a full stack engineer and IoT Products.
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- Advanced troubleshooting skills.
- Familiarity with JavaScript frameworks.
- Good communication skills.
High-level project management skills.
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- Provide level 1/2 support (basic hardware break-fix & troubleshooting of hardware and software issues) for installed services
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- Undergo technical training and obtain technical certifications that are required to meet suppliers' mandatory technical requirements
- Conduct knowledge transfer training (where required)
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- Minimum 3 years of relevant experience
- Certified in at least one of the technology domain (Infrastructure hardware and software, network, security)
- Expertise on any two firewalls Specially - Palo Alto, Checkpoint, Fortinet, WAF
- Strong technical knowledge on the assigned solution domain/product
- Expertise in enterprise security products implementation, migration and support.
- Implements security solutions infrastructure and/or application including the design, configuration, development, testing and deployment of security-related technologies such as Firewalls, WAF, LB , IDS/IP
- Strong interpersonal skills with a customer-centric attitude; oral and written communication skills
- Strong attention to technical details, priority management and planning skills
- Ability to work independently with little to no supervision
- Results-oriented
- Security Certifications such as CCNP/CCIE Security or CCSA/CCSE/CCCP/PCNSE/Fortinet NSE1/2/3/4 are desirable
What's In It For You?
- Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
- Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.
- Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.
- Diversity, Equity & Inclusion: It's not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.
- Make the Most of our Global Organization: Network with other new co-workers within your first 30 days through our onboarding program.
- Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives
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