Performance Marketing Specialist
Job Type: Full-time (On-site)
Location: Coimbatore
Experience: Minimum 7 - 10 Years
(With 2 years Experience in Edu Tech)
KGiSL Educational Institutions seeks a seasoned Performance Marketing Specialist to spearhead our Lead generation initiatives. As a pivotal member of our leadership team, you will devise and execute comprehensive paid marketing strategies across prominent channels, including Google Ads, Facebook Ads, and LinkedIn Ads, to drive lead generation, conversions, and brand visibility.
Key Responsibilities:
- Paid Marketing Strategy Development: Craft and execute paid marketing campaigns to drive lead generation, conversions, and business growth.
- Campaign Optimization: Manage and optimize campaigns for performance marketing, ensuring maximum ROI and campaign efficacy.
- Team Leadership: Lead, mentor, and develop a high-performing paid marketing team, fostering a culture of innovation and collaboration.
- Performance Analysis: Analyze campaign performance, providing actionable insights and data-driven recommendations to optimize marketing efforts.
- Budget Management: Effectively manage paid marketing budgets, allocating resources to maximize ROI and achieve business objectives.
Requirements:
- Minimum 7-10 Years of Experience: Proven expertise in paid marketing, digital marketing, or a related field, with a strong track record of successful campaign execution.
- Technical Proficiency: Familiarity with tools and platforms used for lead generation, social media marketing (SMM), search engine marketing (SEM), and performance marketing.
- Leadership and Analytical Skills: Strong leadership, analytical, and problem-solving skills, with the ability to drive business growth and innovation.
Preferred Qualifications:
- Edtech Experience: Prior experience in the Edtech sector is highly desirable.
- Immediate Joiners: Candidates available for immediate joining are preferred.
What We Offer:
- Competitive Compensation: A competitive salary structure.
- Comprehensive Benefits: A comprehensive benefits package, including health insurance
- Professional Growth: Opportunities for professional growth, development, and career advancement.
- Dynamic Work Environment: A dynamic and collaborative work environment that fosters innovation and creativity.
Shubham Vishwakarma
Full Stack Developer - Averlon
About KGiSL Educational Institutions
About
We are KG Group of Educational Institutions, a highly reputed name in Coimbatore with decades of experience in shaping bright futures. As a team, we are driven by innovation, collaboration, and a passion for fostering growth, both in our students and our employees. Our commitment to creating a positive, supportive work environment has earned us the prestigious “Great Place to Work” tag, reflecting our focus on employee well-being, growth, and a thriving work culture.
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Connect and Heal (CNH) is a healthcare organization focused on transforming healthcare delivery through technology-enabled solutions, clinical excellence, and exceptional patient experiences. We build scalable digital platforms that support healthcare operations, patient engagement, telehealth, and enterprise healthcare services.
Role Summary
We are seeking a highly motivated Engineering Lead to drive the design, development, and delivery of scalable technology solutions that support CNH's business growth and healthcare operations. The role requires a strong blend of technical expertise, people leadership, architecture oversight, and execution excellence.
The Engineering Lead will lead engineering teams, collaborate with Product, Operations, Clinical, and Business stakeholders, and ensure delivery of high-quality, secure, and scalable products.
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Technical Leadership
- Lead the design, development, and deployment of scalable applications and platforms.
- Drive engineering best practices, coding standards, architecture reviews, and technical governance.
- Ensure system reliability, performance, security, and scalability.
- Evaluate and implement emerging technologies to improve product capabilities and engineering efficiency.
Team Leadership
- Build, mentor, and manage high-performing engineering teams.
- Conduct performance reviews, coaching, and career development discussions.
- Foster a culture of accountability, innovation, collaboration, and continuous learning.
- Support hiring and talent development initiatives.
Product & Delivery Management
- Partner with Product Managers and business stakeholders to translate business requirements into technical solutions.
- Drive sprint planning, prioritization, estimation, and delivery management.
- Ensure timely and high-quality execution of engineering roadmaps.
- Manage risks, dependencies, and technical debt effectively.
Stakeholder Management
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- Communicate project progress, risks, and outcomes to leadership.
- Support strategic initiatives through technology-driven solutions.
Quality & Compliance
- Ensure adherence to information security, data privacy, and healthcare compliance requirements.
- Establish monitoring, testing, and release management processes.
- Drive automation, observability, and operational excellence.
Qualifications
- Bachelor's or Master's degree in Engineering, Computer Science, or related field.
- 8–12+ years of software engineering experience.
- 3–5+ years of experience leading engineering teams.
- Experience building and scaling enterprise-grade applications.
Technical Skills & Expertise
- Strong proficiency in modern programming languages such as Java, Python, Node.js, Golang, or .NET.
- Hands-on experience in designing and managing RESTful APIs, API Gateways, and Microservices Architecture.
- Strong knowledge of CI/CD Automation using tools such as Jenkins, GitHub Actions, GitLab CI/CD, Azure DevOps, or similar platforms.
- Experience in DevOps practices, including Infrastructure as Code (IaC), containerization (Docker), orchestration (Kubernetes), and cloud-native deployments.
- Expertise in cloud platforms such as AWS, Azure, or GCP.
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- Familiarity with modern databases, distributed systems, and high-availability architectures.
- Exposure to AI/ML tools, Generative AI solutions, LLMs, AI-assisted development tools (GitHub Copilot, Cursor, ChatGPT, etc.), and their integration into enterprise applications.
- Understanding of healthcare interoperability standards, APIs, and data security principles is desirable.
Additional Responsibilities
- Drive adoption of AI-powered engineering practices to improve developer productivity, code quality, and operational efficiency.
- Establish and maintain robust CI/CD pipelines to enable faster and more reliable software releases.
- Lead DevOps transformation initiatives, promoting automation, infrastructure scalability, and engineering excellence.
- Define and govern enterprise-wide API strategy, standards, security, and lifecycle management.
- Evaluate emerging technologies and AI innovations to support CNH's digital healthcare roadmap.
Preferred Candidate Profile
- 10–15 years of experience in software engineering, with 4–6 years in engineering leadership roles.
- Proven experience leading teams building cloud-native, API-first, AI-enabled platforms.
- Strong background in DevOps, CI/CD automation, platform engineering, and digital transformation initiatives.
- Experience managing engineering teams delivering mission-critical products at scale.
CNH offers an opportunity to build impactful healthcare technology solutions that improve access, quality, and patient outcomes while working with a passionate and mission-driven team.
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon