
Performance Marketing Specialist
Job Type: Full-time (On-site)
Location: Coimbatore
Experience: Minimum 7 - 10 Years
(With 2 years Experience in Edu Tech)
KGiSL Educational Institutions seeks a seasoned Performance Marketing Specialist to spearhead our Lead generation initiatives. As a pivotal member of our leadership team, you will devise and execute comprehensive paid marketing strategies across prominent channels, including Google Ads, Facebook Ads, and LinkedIn Ads, to drive lead generation, conversions, and brand visibility.
Key Responsibilities:
- Paid Marketing Strategy Development: Craft and execute paid marketing campaigns to drive lead generation, conversions, and business growth.
- Campaign Optimization: Manage and optimize campaigns for performance marketing, ensuring maximum ROI and campaign efficacy.
- Team Leadership: Lead, mentor, and develop a high-performing paid marketing team, fostering a culture of innovation and collaboration.
- Performance Analysis: Analyze campaign performance, providing actionable insights and data-driven recommendations to optimize marketing efforts.
- Budget Management: Effectively manage paid marketing budgets, allocating resources to maximize ROI and achieve business objectives.
Requirements:
- Minimum 7-10 Years of Experience: Proven expertise in paid marketing, digital marketing, or a related field, with a strong track record of successful campaign execution.
- Technical Proficiency: Familiarity with tools and platforms used for lead generation, social media marketing (SMM), search engine marketing (SEM), and performance marketing.
- Leadership and Analytical Skills: Strong leadership, analytical, and problem-solving skills, with the ability to drive business growth and innovation.
Preferred Qualifications:
- Edtech Experience: Prior experience in the Edtech sector is highly desirable.
- Immediate Joiners: Candidates available for immediate joining are preferred.
What We Offer:
- Competitive Compensation: A competitive salary structure.
- Comprehensive Benefits: A comprehensive benefits package, including health insurance
- Professional Growth: Opportunities for professional growth, development, and career advancement.
- Dynamic Work Environment: A dynamic and collaborative work environment that fosters innovation and creativity.

About KGiSL Educational Institutions
About
We are KG Group of Educational Institutions, a highly reputed name in Coimbatore with decades of experience in shaping bright futures. As a team, we are driven by innovation, collaboration, and a passion for fostering growth, both in our students and our employees. Our commitment to creating a positive, supportive work environment has earned us the prestigious “Great Place to Work” tag, reflecting our focus on employee well-being, growth, and a thriving work culture.
Candid answers by the company
Educational Institution
Company social profiles
Similar jobs
Key Qualifications :
- At least 2 years of hands-on experience with cloud infrastructure on AWS or GCP
- Exposure to configuration management and orchestration tools at scale (e.g. Terraform, Ansible, Packer)
- Knowledge in DevOps tools (e.g. Jenkins, Groovy, and Gradle)
- Familiarity with monitoring and alerting tools(e.g. CloudWatch, ELK stack, Prometheus)
- Proven ability to work independently or as an integral member of a team
Preferable Skills :
- Familiarity with standard IT security practices such as encryption, credentials and key management
- Proven ability to acquire various coding languages (Java, Python- ) to support DevOps operation and cloud transformation
- Familiarity in web standards (e.g. REST APIs, web security mechanisms)
- Multi-cloud management experience with GCP / Azure
- Experience in performance tuning, services outage management and troubleshooting
Company Overview:
Softlink Global is the global leading software provider for Freight Forwarding, Logistics, and Supply Chain industry. Our comprehensive product portfolio includes superior technology solutions for the strategic and operational aspects of the logistics & freight forwarding business. At present, Softlink caters to more 5,000+ logistics & freight companies spread across 45+ countries. Our global operations are handled by more than 300+ highly experienced employees.
Company Website - https://softlinkglobal.com/
Role Overview:
Are you a testing ninja with a knack for Selenium Python Hybrid Frameworks? LogiBUILD is calling for an Automation Tester with 2–3 years of magic in test automation, Jenkins, GitHub, and all things QA! You’ll be the hero ensuring our software is rock-solid, crafting automated test scripts, building smart frameworks, and keeping everything running smooth with CI and version control. If “breaking things to make them unbreakable” sounds like your jam, we’ve got the perfect spot for you!
Key Responsibilities:
- Automation Framework Development: Design, develop, and maintain Selenium-based automated test scripts using Python, focusing on creating a hybrid automation framework to handle a variety of test scenarios.
- Framework Optimization & Maintenance: Continuously optimize and refactor automation frameworks for performance, reliability, and maintainability. Provide regular updates and improvements to automation processes.
- Test Automation & Execution: Execute automated tests for web applications, analyze results, and report defects, collaborating closely with QA engineers and developers for continuous improvement.
- Version Control Management: Manage source code repositories using GitHub, including branching, merging, and maintaining proper version control processes for test scripts and frameworks.
- Collaborative Work: Work closely with developers, QA, and other team members to ensure smooth collaboration between manual and automated testing efforts. Help in integrating automated tests into the overall SDLC/STLC.
- Documentation: Document the test strategy, framework design, and test execution reports to ensure clear communication and knowledge sharing across the team.
- Test Automation Knowledge: Experience in test automation for web-based applications, including functional, regression, and integration tests.
- Debugging & Troubleshooting: Strong problem-solving skills to debug and troubleshoot issues in automation scripts, Jenkins pipelines, and test environments.
Requirements:
- Bachelor’s degree in Computer Science, Engineering, or a related field.
- 2-3 years of experience in similar role, with hands on experience of mentions tools & frameworks.
- Certifications in Selenium, Python, or automation testing.
- Familiarity with Agile or Scrum methodologies.
- Excellent problem-solving and communication skills.

We’re Building the Future of Immigration Tech
We are developing a high-performance, AI-driven immigration platform that automates visa assessments and guidance for high-skilled immigrants. Our focus is on speed, accuracy, and scalability—not a flashy UI, but a powerful decision-making engine that delivers real value.
We need top-tier engineers who build for performance over aesthetics. If you love AI, automation, and disrupting old systems, this is for you.
🛠 Open Roles
1️⃣ AI/ML Engineer (Visa Assessment AI)
- Develop a cutting-edge AI model for visa eligibility assessments.
- Use NLP to process immigration laws, policies, and case precedents.
- Optimize for accuracy, efficiency, and scale (real-time processing).
2️⃣ Full-Stack Developer (Lean & Scalable Web App)
- Build a high-performance, no-frills web app (React/Next.js preferred).
- Integrate the AI model seamlessly into a secure and scalable backend (Python/Django or Node.js).
- Implement fast data retrieval for applicant evaluations.
🔍 Who We’re Looking For
✔ AI/ML Engineer: Strong experience in NLP, AI automation, and structured data processing. Experience with TensorFlow/PyTorch/OpenAI APIs is a plus.
✔ Full-Stack Developer: Expertise in React (Next.js preferred), Python/Django, or Node.js. Must prioritize performance & security.
✔ Both: You’re a problem-solver, performance-obsessed, and thrive in lean environments.
💻 Tech Stack (Recommended, Open to Suggestions)
- AI/ML: Python (FastAPI, TensorFlow, OpenAI APIs, Hugging Face NLP)
- Frontend: React, Next.js (for speed & SEO)
- Backend: Python/Django or Node.js (for performance & scalability)
- Database: PostgreSQL or Firebase
You will be part of a team that is responsible for developing the one the best plugins for the modular furniture industry ever created for SketchUp. We at Prolance Services are on a mission to develop and deliver a revolutionary platform that will ultimately change the way the industry itself operates.
Responsibilities
- Write clear quality code for SketchUp plugins using Ruby and JS
- Interact with the software architecture team and convert ideas into workable features
- Interact with UX designers and convert the designs to workable UI
- Interact with REST APIs to fetch and push data
- Detect and troubleshoot software issues at the code level
Qualifications
- Strong knowledge of Ruby and JavaScript
- Working knowledge of SketchUp 2018 (or higher) is a huge advantage
- Strong debugging and troubleshooting skills
- 3+ years of development experience
Telecalling @Ackruti Trade centre, A wing 201 & 202 2nd floor Road no 7 , Marol MIDC Andheri East, Mumbai - 400093.
We are hiring for Junior and Senior Product Manager for Hyderabad and Bangalore.
Position :: Sr. Product Manager/Jr Product Manager
Location:: Hyderabad & Bangalore
Skills ::
- Strong product management or consulting experience in technology focused business
- Domain knowledge in Freight Management or Supply Chain or eCommerce
- Proven track record of managing all aspects of a successful product throughout its lifecycle.
- Hands on experience delivering large scale, enterprise, digital transformations
- Proven ability to develop product and marketing strategies and effectively communicate recommendations to executive management
- Solid technical background with understanding and/or hands-on experience in software development and web technologies.
- Define a thoughtful, detailed, and executable rollout strategy for new features, releases, and products.
- Write business cases, perform ROIs, and prioritize and write user stories; partner with product development team to break things down and plan them into releases
- Translate high, level business requirements into detailed technical specs, and aggressively unblock the engineer teams to execute fast.
- Perform competitive benchmark analysis, analyze customer needs, look at surveys and quantitative data to come up with the right judgement of product and feature investments.
- Excellent written and verbal communication skills
- Bachelor's degree in Science, Engineering or Technology.
- MBA with Freight Management or Supply Chain work or ecommerce experience a big plus.
- Designing and implementing new features and functionality
- Establishing and guiding the website’s architecture
- Ensuring high-performance and availability, and managing all technical aspects of the CMS
- Helping formulate an effective, responsive design and turning it into a working theme and plugin.
- Self motivated.
- Zeal to learn new things.
- Must be proficient in PHP, MySQL, CSS, HTML, Javascript, AJAX
- Should have experience with WordPress.
- Knowledge of PHP web frameworks like CodeIgnit.
- Establish relationships with new customers and secure contracts with new customers
- Drive the entire sales cycle from initial customer engagement to closed sales
- Prospect for potential customers using various direct methods such as calling and face to face meetings, and indirect methods such as networking
- Work on marketing tools to plan and execute lead generation campaigns
- Consult with prospect about business challenges and requirements,
- Maintain a high level of relevant domain knowledge in order to have meaningful conversations with prospects.
- Make presentations to senior managers and decision-makers
- Draft and deliver proposals
- Report on sales activity
- B2B corporate sales experience in hunting merchants.
- B2B partnership experience is preferred.
- Handled merchants in lending/payment gateway companies will be an added advantage.
Experience required - 5+ years
Location - Mohali
Preferred skills:
- Well-versed in ASP.NET MVC Framework.
-
SQL and database skills.
-
Client-side development.
-
Microsoft Certified Solutions Developer (MCSD) certification.
Mandatory Requirements:
- A bachelor's degree in computer programming, computer science, or information technology.
-
C#, .NET 5+ years, and Microsoft Visual Studio certification and experience.
-
A minimum of 5 years of experience as a C# programmer or developer.
-
Expertise in coding-languages (C#/Asp.Net).
-
Ability to write clean, easy to understand code.
-
Outstanding analytical and problem-solving capabilities.
-
Excellent written and verbal communication skills.
-
Ability to work independently and complete projects with minimal supervision.
-
Sound understanding of coding and development processes.
-
Experience with working in an agile environment.
Roles & Responsibilities:
- Developing C# .NET solutions for the organization.
-
Creating in-house applications using the .NET framework.
-
Debugging and maintaining written code.
-
Defining and organizing projects on an ongoing basis.
-
Reporting and resolving issues related to .NET projects.
-
Identifying and handling technical risks and issues.
-
Working in a project team alongside other developers.
-
Providing technical support to stakeholders in the organization.
-
Reporting on project statuses and developments to senior team members.
- Participating in project meetings with management and other team members.
For more info, Call Inder : Nine - one -five-five-zero-eight-one-zero-five










