Appstane Technologies

Key Responsibilities:

• Keyword research & competitor analysis
• Optimise titles, descriptions, and metadata
• Create keyword-rich content for app listings
• Work on PPC campaigns (Apple Search Ads, Google App Campaigns)
• Track metrics: downloads, conversion rates, retention
• Understand ranking algorithms & store compliance policies
• Stay updated with app store guidelines
• Collaborate with devs, designers & marketers

Requirements:

1. ASO tools (App Tweak, Sensor Tower, Mobile Action)
2. SEO knowledge for app stores
3. App analytics (Firebase, App Annie)
4. Strong content writing & communication
5. Data analysis with actionable insights
6. Ad campaign optimisation

We’re hiring a digital marketing professional with strong SEO skills to drive web and app growth. You’ll work on campaigns, content, and SEO strategies to increase organic traffic, improve search visibility, and boost app installs.

What You’ll Do:

• Run SEO strategies for app landing pages & blogs
• Do keyword research & competitor analysis
• Optimise content, meta tags, and page structure
• Monitor traffic, rankings, and engagement metrics
• Plan and execute digital campaigns (Google Ads, Meta Ads)
• Collaborate with content, design, and ASO teams
• Track performance using GA, Search Console, and Firebase
• Stay updated with SEO trends and algorithm changes

Must-Have Experience:

• 1+ years in digital marketing with core SEO responsibility
• Strong knowledge of on-page, off-page & technical SEO
• Tools: Google Search Console, SEMrush, Ahrefs, GA
• Basic understanding of HTML, WordPress, or similar CMS
• Hands-on with digital ads and keyword targeting
• Ability to write/edit SEO-friendly content
• Familiar with mobile SEO and app marketing funnels