Digital Marketing Professional at software company · Vadodara, Baroda · 3 - 12 years · ₹10L - ₹15L / yr · Posted 6 Feb 2026

Job Title: Digital Marketing Executive
immediate joiners preferred
Job Overview:
We are looking for an experienced, proactive, and self-driven Marketing Executive who can independently manage and execute the overall marketing function. This role requires a strong understanding of both traditional and digital marketing, combined with the ability to
plan, implement, and monitor marketing activities end-to-end.
The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and drive brand visibility, lead generation, and marketing performance with minimal supervision.
Key Responsibilities:
1. Marketing Strategy & Execution (Core Responsibility)
• Develop and execute quarterly and annual marketing plans.
• Plan and implement campaigns for product promotion, lead generation, and brand building.
• Ensure consistent branding and messaging across all channels.
• Collaborate with sales, product, and leadership teams to align marketing initiatives with business goals.
2. Digital Marketing (Part of the Role)
PPC & Lead Generation
• Plan, manage, and optimise Google Ads and other paid campaigns.
• Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.
• Develop effective ad copies and assist with landing page enhancements.
SEO & Website Management
• Implement on-page/off-page SEO strategies to improve organic search visibility.
• Conduct keyword research, optimise content, and review analytics.
• Coordinate with design/content teams to ensure SEO standards are met.
3. Brand, Content & Communication
• Oversee the creation of marketing content — blogs, emails, social posts, brochures,
case studies, videos, and presentations.
• Maintain brand guidelines and ensure cohesive communication across the organisation.
• Work with internal and external creative teams for design and content execution.
4. Exhibitions, Events & Offline Marketing
• Lead planning and execution of marketing for exhibitions and trade shows.
• Support stall layout planning, branding materials, and event promotions.
• Manage lead handling and coordination before, during, and after events.
5. Lead Management & CRM Collaboration
• Ensure prompt assignment of incoming leads to the respective territory managers.
• Track lead flow, progress, and campaign effectiveness.
• Work closely with the sales team to improve follow-up quality and conversion tracking.
6. Market Research & Data Management
• Conduct competitive research, pricing insights, and industry analysis.
• Prepare scraping data and market intelligence reports.
• Support management with MIS and performance dashboards.
7. Performance Analysis & Reporting
• Monitor marketing KPIs across both digital and offline activities.
• Prepare regular performance reports with insights and improvement suggestions.
• Conduct A/B tests and track results for continuous optimisation.
Requirements:
• Excellent communication, planning, and coordination skills.
• 3–5+ years of experience in a marketing role (preferably B2B).
• Strong understanding of digital marketing (PPC, SEO, analytics).
• Ability to independently manage marketing activities with high ownership.
• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.
• Understanding of website platforms (WordPress, CMS tools).
• Ability to manage multiple projects and meet deadlines.
Desirable Skills:
• Experience with LinkedIn, Facebook, and Instagram marketing.
• Knowledge of email marketing tools or automation platforms.
• Creative thinking and copywriting ability.
• Google certifications are an added advantage.
Qualifications:
• Degree in Marketing, Business, Communications, IT, or a related field.
Location: Vadodara

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- Drive the entire sales cycle - from lead generation to deal closure.
- Build and maintain long-term client relationships with international customers.
- Understand client requirements and align customized IT service solutions.
- Develop and execute sales strategies to meet and exceed revenue targets.
- Mentor and guide a team of sales professionals to achieve team goals.
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- Manage client communication, proposals, quotations, and negotiations.
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- Stay informed about industry trends, Web and Mobile technologies, and competitive landscape.
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- Experience in IT Sales or Business Development.
- Strong exposure to US IT services market (mandatory).
- Proven track record of client acquisition and revenue generation.
- Excellent communication, negotiation, and presentation skills.
- Hands-on experience with CRM and sales automation tools.
- Ability to lead and motivate a small team effectively.
- Familiarity with bidding platforms like Upwork or Clutch is advantageous.
Why Join Us:
- Fast-growing IT services organization with a global presence.
- Opportunity to lead international sales initiatives.
- Competitive salary structure with attractive incentives.
- Work with cutting-edge technologies and an energetic team.
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- Owning the entire IT sales process, from prospecting to closure.
- Building long-term partnerships with clients across the US.
- Managing and mentoring a team of driven sales executives.
- Preparing customized proposals and conducting client presentations.
- Collaborating with delivery and technical teams to ensure client satisfaction.
- Staying ahead of trends in Web and Mobile app development to meet client needs.
What You Bring:
- Experience IT Sales / Business Development with proven US market exposure.
- Strong communication, negotiation, and leadership skills.
- Experience in handling end-to-end client engagement.
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