Marketing Manager

Develop and execute marketing strategies aligned with business objectives.

Plan and manage digital marketing campaigns across multiple channels.

Manage SEO, SEM, social media, email marketing, and content marketing activities.

Develop strategies to increase website traffic, leads, and conversions.

Manage social media presence across LinkedIn, Instagram, Facebook, and other relevant platforms.

Coordinate the creation of marketing content, advertisements, landing pages, and promotional materials.

Conduct market and competitor research to identify trends and opportunities.

Plan and execute lead-generation campaigns.

Monitor campaign performance and optimize marketing activities based on data.

Track key metrics including website traffic, leads, conversion rates, engagement, CAC, and ROI.

Collaborate with sales, product, design, and other teams.

Manage marketing budgets and ensure effective allocation of resources.

Build and maintain brand consistency across marketing channels.

Prepare regular marketing performance reports for management.

Role Overview (Digital Marketing Manager (3–5 Years Experience)

We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads.

This role is a mix of organic growth + paid campaigns + outbound outreach.

Key Responsibilities

1. Organic Growth (SEO + Content)

• Manage and improve website SEO (on-page + off-page)
• Plan and publish content (blogs, landing pages, case studies)
• Improve search rankings and organic traffic

2. Social Media Management

• Manage LinkedIn and other relevant platforms
• Create and schedule posts consistently
• Build brand presence and engagement

3. Outreach & Lead Generation

• Run outbound campaigns via LinkedIn and email
• Identify target prospects and generate leads
• Build and manage outreach pipelines

4. Email Marketing

• Create and execute email campaigns
• Handle newsletters, cold email sequences, and follow-ups
• Track performance and optimize campaigns

5. Paid Marketing (Ads)

• Run and manage ads on Google, LinkedIn, and Meta
• Optimize campaigns for lead generation and ROI
• Test creatives, audiences, and messaging

6. Analytics & Optimization

• Track performance across channels
• Improve conversion rates and campaign effectiveness
• Share simple, actionable reports

What We’re Looking For

• 3–5 years of experience in digital marketing (preferably IT/services)
• Strong understanding of SEO, social media, and lead generation
• Experience with LinkedIn outreach, email tools, and ad platforms
• Ability to execute independently (hands-on role)
• Data-driven mindset with focus on results

Nice to Have

• Experience in B2B or SaaS marketing
• Familiarity with tools like HubSpot, Apollo, Google Analytics, etc.

We seek a highly motivated Marketing Manager to join our dynamic team at Hiraya Digital. The ideal candidate will have a strong background in design and marketing, with the ability to create and manage engaging social media content. They should possess excellent communication skills, be fluent in English, and be available during US time zones.

Responsibilities:

● Develop and execute a comprehensive marketing strategy aligned with client needs and goals.

● Lead the marketing team in creating innovative campaigns to engage clients' target audiences.

● Closely involved in cross-checking, approving, and overseeing social media postings.

● Oversee the creation of high-quality content such as social media graphics, content calendars, emailers, and websites.

● Collaborate with cross-functional teams to address clients' challenges in real time.

● Work closely with graphic designers and video editors to produce compelling visual content.

● Implement digital marketing strategies to enhance brand visibility and drive website traffic

.● Stay updated and Manage paid advertising campaigns, including Google Ads, Facebook Ads, and other platforms.

● Analyze campaign performance metrics and recommend optimizations.

● Stayupdated with digital marketing trends and best practices.

● Provide strategic solutions and act as a thought leader within the team.

● Effectively communicate ideas and strategies to clients.

● Thrive in a fast-paced work environment. Requirements

: ● Minimum3years of working experience as a Marketing Manager.

● Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

● Proven experience in project management.

● Proven experience in digital marketing or marketing coordination roles, with a solid understanding of social media platforms.

● Excellent written and verbal communication skills, with the ability to craft engaging content.

● Strong organizational and time-management skills, capable of handling multiple tasks and deadlines.

● Ability to work independently and collaboratively in a fast-paced, remote work environment.

● Availability to collaborate during US time zones as needed. Expertise in Software:

● Expertise in Meta suite (Instagram, Facebook, Whatsapp).

● Expertise in Design tools such as Photoshop and Illustrator.

Role Overview (Digital Marketing Manager (3-5 Years Experience) 

We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads. 

This role is a mix of organic growth + paid campaigns + outbound outreach. 

Key Responsibilities 

1. Organic Growth (SEO + Content) 

• Manage and improve website SEO (on-page + off-page) 
• Plan and publish content (blogs, landing pages, case studies) 
• Improve search rankings and organic traffic 

2. Social Media Management 

• Manage LinkedIn and other relevant platforms 
• Create and schedule posts consistently 
• Build brand presence and engagement 

3. Outreach & Lead Generation 

• Run outbound campaigns via LinkedIn and email 
• Identify target prospects and generate leads 
• Build and manage outreach pipelines 

4. Email Marketing 

• Create and execute email campaigns 
• Handle newsletters, cold email sequences, and follow-ups 
• Track performance and optimize campaigns 

5. Paid Marketing (Ads) 

• Run and manage ads on Google, LinkedIn, and Meta 
• Optimize campaigns for lead generation and ROI 
• Test creatives, audiences, and messaging 

6. Analytics & Optimization 

• Track performance across channels 
• Improve conversion rates and campaign effectiveness 
• Share simple, actionable reports 

What We’re Looking For 

• 3-5 years of experience in digital marketing (preferably IT/services) 
• Strong understanding of SEO, social media, and lead generation 
• Experience with LinkedIn outreach, email tools, and ad platforms 
• Ability to execute independently (hands-on role) 
• Data-driven mindset with focus on results 

Nice to Have 

• Experience in B2B or SaaS marketing 
• Familiarity with tools like HubSpot, Apollo, Google Analytics, etc. 

About the Role

We are looking for a creative and result-oriented Marketing Manager to lead brand-building initiatives and execute marketing campaigns that drive customer engagement and business growth. This role is ideal for someone who enjoys working across both offline and digital marketing while collaborating with cross-functional teams.

Key Responsibilities

• Develop and strengthen the brand across retail and digital channels.
• Plan and execute marketing campaigns to increase brand awareness and customer engagement.
• Create cost-effective marketing initiatives that deliver measurable results.
• Drive marketing activities that contribute to retail sales growth.
• Manage the brand's social media and digital presence, including content planning and campaign execution.
• Track campaign performance, analyze ROI, and optimize marketing efforts.
• Coordinate with sales, retail, and design teams to ensure successful campaign execution.
• Monitor market trends, competitor activities, and customer preferences to identify new opportunities.

Required Skills & Experience

• 2–5 years of experience in Marketing, Brand Management, or a related field.
• Experience in retail, fashion, or consumer brands is preferred.
• Strong understanding of digital marketing and social media platforms.
• Ability to plan and execute campaigns within budget.
• Analytical mindset with experience measuring campaign performance.
• Excellent communication, coordination, and project management skills.
• Self-motivated, creative, and proactive approach to problem-solving.

Qualifications

• Graduate or Postgraduate in Marketing, Business Administration, Mass Communication, or a related field.

What We're Looking For

• A creative thinker with fresh ideas.
• Someone who can balance brand-building with business objectives.
• A collaborative professional who enjoys working in a fast-paced environment.

Experience: 2–5 Years

Schedule: Monday to Friday (5 Days Working)

Employment Type: Full-time

About the Role

Antier Solutions is looking for a mature, highly capable, and comprehensive Marketing Manager to lead our global marketing department.

In this role, you will act as the anchor and orchestrator for our entire marketing ecosystem. You will be directly responsible for managing, mentoring, and scaling a diverse in-house team of Content Writers, Social Media Marketers (SMM), Performance Marketers (PPC), Community Managers, and SEO Specialists.

We need a leader who can take broad business goals from the leadership team and translate them into actionable, high-yielding marketing campaigns. The ideal candidate must possess the unique ability to manage both creative minds (Writers/Designers) and data-driven analytical profiles (PPC/SEO), aligning them to drive predictable inbound leads.

Prior experience in high-performance IT services or B2B tech companies is highly preferred.

Key Responsibilities

1. Team Leadership, Workflows & Resource Management

Cross-Functional Alignment: Oversee the daily operations of all marketing sub-departments (Content, SMM, PPC, SEO, and Community). Break down departmental silos to ensure smooth, agile collaboration.

Process Standardization: Design and enforce structured workflows using internal project management tools. Establish clear KPIs, content delivery calendars, and campaign turnaround timelines (SLAs).

Resource Optimization: Manage internal team bandwidth effectively. Balance the workload of writers and designers to ensure high-quality output without execution bottlenecks.

2. End-to-End Inbound Strategy & Lead Generation

Campaign Architecture: Design, execute, and monitor comprehensive multi-channel inbound marketing strategies tailored for global enterprise clients (B2B).

Funnel Optimization: Take ownership of the marketing automation tech stack to build lead-scoring models, behavioral email nurturing, and landing page optimization.

Paid & Organic Balance: Supervise paid acquisition strategies (Google Ads, LinkedIn Ads, Meta Ads) managed by the PPC team, ensuring they complement the long-term organic growth driven by the SEO and Content teams.

3. Core Marketing Operations (Budgeting & Analysis)

Budget ROI Allocation: Plan, allocate, and manage the monthly and quarterly marketing budget across paid ads, software tools, and external resources, ensuring minimum leakage and maximum ROI.

Competitor & Market Intelligence: Conduct ongoing competitor mapping and trend analysis in the tech service sector to keep Antier's positioning ahead of the market.

Vendor & Agency Management: Evaluate and manage relationships with external vendors, freelance creators, or PR agencies when scaling requires outsourcing.

4. Brand Governance & Community Advocacy

Unified Brand Voice: Act as the ultimate gatekeeper for Antier's global brand identity. Ensure that everything-from a 2-line tweet by SMM to a 2000-word whitepaper by the content team-maintains absolute professional consistency.

Community Engagement: Guide the Community Managers to design retention and engagement strategies that turn users/followers into active brand advocates.

5. Analytics & Leadership Reporting

Data Consolidation: Build and maintain unified tracking dashboards (using GA4, CRM data, and platform metrics) to get a clear picture of marketing performance.

Executive Reviews: Present deeply analytical weekly and monthly reports to the Management, focusing on metrics like Customer Acquisition Cost (CAC), pipeline velocity, and conversion rates.

Tech Innovation & AI Automation

While this is a core team-leadership and strategic role, the candidate must have a sharp eye for modern tech depth. The ideal candidate should have hands-on experience or deep workflow knowledge of AI automation via AI Agents to eliminate and automate repetitive tasks across marketing functions. This includes leveraging technology to optimize the writing team's research speed, scaling creative asset variations for SMM/PPC, running automated report compilation, and setting up automated conversational bots to triage inbound traffic within our community channels effectively.

Required Profile & Core Competencies

Experience Matrix: 8-12 years in B2B/IT Services or SaaS marketing, showing a clear career progression from an execution specialist to a Manager.

Domain Fluency: Must be able to speak the language of all sub-departments fluently. You should be able to critique ad copies with writers, discuss CPA/Quality Scores with PPC, analyze Core Web Vitals with SEO, and review engagement strategies with Community Managers.

Problem-Solving & Crisis Management: Ability to handle sudden dips in traffic/leads or manage PR/social media crises with calm, structured communication.

Tools Knowledge: Advanced proficiency with CRM & Automation hubs (HubSpot/Marketo), Analytics (GA4/Google Search Console), and collaboration tools.

Soft Skills: High emotional intelligence (EQ), leadership capability to manage diverse creative/technical teams, and exceptional written and verbal English communication.

We’re seeking a Marketing Campaign Manager to help coordinate our marketing team and turn strategic priorities into focused, measurable campaigns.

This is a hands-on coordination role for someone who understands B2B marketing, knows how the pieces of a campaign fit together, and is comfortable working with broad objectives and turning them into an actionable plan for a team of specialists while also seeing it through to completion.

The Role:

The current marketing department includes specialists working across content, digital marketing, design, analytics, social media, and other channels. The Marketing Campaign Manager will serve as the day-to-day point person who works directly with the specialists and keeps their efforts coordinated, prioritized, and focused on our primary objective: generating qualified leads and supporting sales growth.

Working with company leadership, you will help translate broader goals and targets into digital marketing initiatives and campaigns, assign and coordinate deliverables, monitor progress, identify roadblocks, and ensure that marketing activities contribute to business objectives. In other words, you will be the connector bridging organizational leads and broad strategies into actionable and measurable initiatives.

Key Responsibilities:

• Bridge marketing strategies and business priorities into actionable campaigns, projects, timelines, and deliverables.
• Coordinate writers, designers, analysts, digital marketers, and other specialists to keep campaigns moving forward.
• Maintain the team's focus on high-priority lead-generation and pipeline objectives.
• Coordinate multi-channel campaigns across paid media, landing pages, email, content, social media, and other relevant channels towards the primary objectives of the business.
• Work with analytics specialists to monitor campaign performance, lead generation, conversions, and other key KPIs.
• Identify campaign bottlenecks, missed deadlines, or competing priorities and help resolve them.
• Provide regular updates to marketing and company leadership on campaign progress, performance, challenges, and opportunities.
• Help build a culture where marketing success is measured by business impact rather than simply by the volume of content or activities completed.

What We're Looking For

• 4+ years of experience in B2B marketing, campaign management, demand generation, marketing coordination, or a related coordinator role.
• Experience coordinating campaigns involving multiple marketing disciplines and team members.
• Strong understanding of lead generation, conversion funnels, digital campaigns, ad platforms, and B2B sales cycles.
• Ability to take a broad objective and independently translate it into a clear and actionable campaign plan.
• Strong project management, organization, communication, and follow-through.
• Comfortable working with marketing data and using performance metrics to guide priorities and decisions.
• Experience working with sales teams and understanding how marketing contributes to pipeline development.
• Experience in cybersecurity, technology, SaaS, IT services, or another complex B2B industry is an advantage.

We're looking for someone who naturally asks how our initiatives contribute to our goals and what can be done to improve things even further on the next campaign.

If you're equally comfortable discussing campaign strategy, coordinating a team, reviewing performance data, and making sure an important landing page actually gets launched, we'd like to hear from you.

About Starbond

Starbond is a growing direct-to-consumer brand focused on delivering high-quality products and an excellent customer experience. We are looking for a hands-on Marketing Manager who can turn data, customer insights, and strong execution into profitable growth.

About the Role

The Marketing Manager will own Starbond’s direct-to-consumer growth engine across paid acquisition, retention, lifecycle marketing, content, SEO, answer engine optimization (AEO), social media, conversion optimization, and agency performance. This role requires a strong command of unit economics—including customer lifetime value (LTV), customer acquisition cost (CAC), CAC payback period, gross margin, and contribution margin—and the ability to convert these metrics into sound growth decisions.

You will directly manage marketing agencies across Meta, Google, email, and AEO while leading the internal Marketing team, setting clear performance standards, and giving the CEO timely visibility into results, risks, and recommended actions.

Key Responsibilities

DTC Growth and Customer Acquisition

• Develop and lead the DTC acquisition strategy across Meta Ads, Google Ads, Shopify, email, SEO, social media, Amazon alignment, and other relevant channels.
• Manage marketing for profitable growth—not revenue or ROAS alone—by incorporating product margin, contribution margin, retention, and customer quality into decisions.
• Establish acceptable CAC thresholds by product, customer segment, campaign, and channel, and recommend when to scale, restructure, reduce, or discontinue investment.
• Align advertising, creative, landing pages, offers, product positioning, inventory availability, and operational readiness.

LTV, Retention, and Lifecycle Marketing

• Maintain a clear and consistent LTV methodology using customer revenue, purchase frequency, retention, gross margin or contribution margin, and cohort data.
• Analyze LTV and retention by acquisition source, product, cohort, and customer segment, and use the findings to improve channel and offer decisions.
• Lead strategies that improve repeat purchase rate, purchase frequency, average order value, cross-sell, replenishment, retention, and win-back performance.
• Oversee email and lifecycle marketing quality, segmentation, deliverability, revenue contribution, and customer communication accuracy.

Paid Advertising and Conversion

• Oversee paid media strategy, budget pacing, campaign structure, audience strategy, creative testing, attribution, and landing-page performance.
• Establish clear testing, scaling, optimization, and stop-loss rules, and require decisions to be supported by sufficient data and financial context.
• Review performance at the channel, campaign, audience, creative, product, and cohort levels.
• Partner with the Web Developer on Shopify priorities, site performance, conversion rate optimization, tracking, and quality assurance.

Agency and Vendor Management

• Directly manage marketing agencies across Meta, Google, email, and AEO, including scopes of work, deliverables, timelines, communication standards, SLAs, KPIs, reporting, ownership, and escalation procedures.
• Use agency scorecards and recurring performance reviews to track KPI attainment, SLA compliance, output quality, timeliness, efficiency, and business results.
• Require root-cause analysis and time-bound corrective action plans for missed targets, SLA breaches, quality issues, reporting gaps, or inefficient spend.
• Independently validate agency recommendations and recommend contract expansion, renegotiation, reduction, replacement, or termination when appropriate.
• Ensure Starbond retains access to and ownership of advertising accounts, data, dashboards, creative files, documentation, and intellectual property.

Content, Creative, and Brand

• Maintain an active content and creative pipeline supported by clear briefs, owners, deadlines, QA standards, and success metrics.
• Ensure reliable content-production support is available when external resources are required.
• Create a structured process for testing creative concepts, hooks, formats, messages, offers, and calls to action.
• Protect product positioning and perceived value by avoiding excessive reliance on discounting and ensuring marketing claims are accurate and supportable.
• Ensure approved assets are properly named, organized, and stored in company-owned systems.

Team Leadership, Process, and Reporting

• Lead the internal Marketing team by setting clear responsibilities, deadlines, quality standards, KPIs, communication expectations, and individual performance targets.
• Conduct regular coaching, one-on-ones, performance reviews, and accountability conversations; identify skill gaps and coordinate development or corrective action with HR.
• Make timely recommendations regarding training, role clarity, workload changes, reassignment, or other performance actions when standards are not met.
• Create and maintain marketing processes, approval flows, reporting definitions, campaign documentation, and quality-control systems.
• Maintain a weekly marketing scorecard that distinguishes leading and lagging indicators and explains what changed, why it changed, and what action is required.
• Proactively escalate material risks and present concise, financially grounded recommendations to the CEO.

What Success Looks Like

• Marketing data, forecasts, campaign reports, creative briefs, and recommendations are accurate, validated, and financially grounded.
• Campaigns, agency deliverables, reports, corrective actions, and launches are completed on time, with blockers escalated early.CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, and cohort performance are consistently defined and used to guide decisions.
• Marketing investment produces profitable customer growth, stronger retention, faster learning, higher-quality execution, and stronger brand protection.
• The Marketing team and external agencies operate with clear ownership, measurable standards, and consistent accountability.

What We’re Looking For

• Proven experience leading DTC or e-commerce marketing across paid acquisition, retention, lifecycle marketing, content, and conversion optimization.
• Strong working knowledge of CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, cohort analysis, and marketing attribution.
• Experience managing Meta Ads, Google Ads, email marketing, SEO, AEO, Shopify, and agency partners.
• Demonstrated ability to manage budgets and make channel decisions based on profitability and customer quality.
• Experience leading and developing marketing team members, setting KPIs, and managing performance.
• Strong analytical judgment with the ability to challenge assumptions, validate agency recommendations, and translate data into clear actions.
• Excellent written and verbal communication, with a proactive and concise reporting style.
• Highly organized, accountable, and comfortable working in a remote, fast-moving environment.

Job Description

Position Title: Assistant Digital Marketing Manager

Role Type: Full-time | Individual Contributor

Department: Marketing

Location

Ahmedabad, Gujarat|On-site

Job Overview

We are looking for a highly driven, analytical, and hands-on Assistant Digital Marketing Manager to lead and execute our multi-channel digital growth strategies. Operating as a core individual contributor, you will take full end-to-end ownership of lead generation, marketing campaigns, search engine & generative engine optimization (SEO/GEO), social media management and outreach initiatives.

If you are a self-starter who thrives in a data-driven environment and excels at driving marketing-qualified leads (MQLs) through impactful digital execution, this role is for you.

Key Responsibilities

1. Lead Generation & MQL Pipeline

• Plan, execute, and optimize end-to-end multi-channel marketing campaigns focused on driving high-quality Marketing Qualified Leads (MQLs).
• Build and maintain lead conversion funnels, working continuously to improve lead quality, cost-per-acquisition (CPA), and pipeline conversion rates.
• Collaborate closely with sales/business development teams to align lead criteria, qualify MQLs, and refine lead-nurturing workflows.

2. Campaigns & Performance Marketing

• Directly design, set up, manage, and scale acquisition campaigns across channels (e.g., Google Ads, LinkedIn Ads, Meta Ads, etc.).
• Actively monitor daily campaign performance, budget utilization, and bid strategies to maximize return on ad spend (ROAS).
• Perform continuous A/B testing on ad copies, creatives, audiences, and landing page messaging to optimize click-through and conversion rates.

3. SEO & Generative Engine Optimization (GEO)

• Manage on-page, off-page, and technical SEO strategies to drive sustainable organic traffic growth.
• Implement cutting-edge GEO (Generative Engine Optimization) tactics to ensure brand visibility within AI-driven search environments (e.g., ChatGPT, Perplexity, Google Search Generative Experience/AI Overviews).
• Perform key phrase research, content optimization, and link-building strategies.

4. Social Media Marketing & Outreach

• Own and manage organic social media channels, developing engaging visual and written content that reinforces brand authority.
• Execute targeted outbound outreach strategies (e.g., cold outreach campaigns, partnership co-marketing, and influencer/industry network connections) to broaden brand reach.
• Track engagement, reach, and conversion metrics across all social profiles.

5. Data-Driven Analytics & Reporting

• Utilize marketing analytics platforms (e.g., Google Analytics 4, CRM platforms, platform-native ads managers) to track and analyze campaign performance in real time.
• Build actionable weekly and monthly performance dashboards highlighting key metrics (MQL volume, CPA, CTR, ROAS, pipeline impact).
• Leverage data and performance insights to continually iterate and pivot strategies for maximum impact.

Key Requirements & Qualifications

• Experience: 3–5 years of hands-on experience in performance marketing, digital lead generation, and digital channel management.
• Hands-on Execution: Proven track record as a self-sufficient individual contributor capable of executing campaigns from scratch without agency reliance.
• Core Skills:
• Demonstrated capability in driving MQLs through paid and organic channels.
• Hands-on experience managing PPC/Paid Social campaign setups and budgeting.
• Solid understanding of traditional SEO combined with awareness/experience in GEO strategies.
• End-to-end webinar management and digital outreach experience.
• Advanced proficiency with Google Analytics (GA4), marketing automation/CRM systems (e.g., HubSpot, Salesforce), and ad platforms.
• Mindset: Highly analytical, data-oriented, curious, and comfortable working independently in a fast-paced environment.

1. Plan, launch, and manage digital marketing campaigns across Google, Meta, and LinkedIn.
2. Conduct keyword research, Keyword expansion, and optimization for Google Ads campaigns.
3. Build and manage relevant audiences, custom audiences, lookalike audiences, and targeting segments across LinkedIn and Meta.
4. Develop and implement retargeting strategies to improve conversions and re-engage potential customers.
5. Monitor campaign performance and continuously optimize campaigns based on CPC, CTR, CPM, CPL, CPA, ROAS, conversion rates, and other relevant KPIs.
6. Identify campaign performance trends and make data-driven recommendations for campaign rate and performance optimization.
7. Prepare regular campaign reports and performance summaries, highlighting key insights, challenges, and recommendations.
8. Monitor advertising spends, campaign budgets, and account balances, including regular coordination for loading funds to ensure campaigns run without interruption. Recommend budget reallocations based on campaign performance, efficiency, and business priorities. Identify underperforming campaigns, audiences, keywords, and creatives and take corrective action.
9. Drive organic growth through SEO, AIO (AI Optimization), and AEO (Answer Engine Optimization) initiatives.
10. Conduct ongoing research into search behavior, keyword trends, competitor activity, and emerging digital marketing opportunities.
11. Collaborate with creative and content teams to develop performance-focused ad creatives, messaging, and landing-page recommendations