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Company: Snaptics

Job title: Ad Managers

Job type: Digital Marketing

Location: Hyderabad

Work schedule: 6 days (sunday off)

Shift timings: 10:00am-6:30pm 

Eligibility:+2 years of experience, Any degree

skills: SEM, SEO, PPC, social media, email marketing, meta & display advertising.

The Performance Marketing Manager is responsible for developing and executing a performance marketing strategy to increase brand awareness and sales. The Performance Marketing Manager will be responsible for managing campaigns across multiple channels, including search engine marketing, paid advertising, and social media advertising.

Key Responsibilities:

- Develop and implement a comprehensive performance marketing strategy that aligns with Controlz's business goals.

- Manage and optimize across various channels, including SEM, SEO, PPC, social media, email marketing, meta, google advertisements & display advertising.

- Analyze and leverage data to make informed decisions, improve campaign performance, and maximize ROI.

- Collaborate with the marketing team to create compelling and targeted content for different stages of the customer journey.

- Continuously test and optimize marketing tactics for customer acquisition, retention, and conversion rate optimization.

- Manage the performance marketing budget effectively, allocating resources to the most efficient channels and campaigns.

- Stay updated with the latest trends and best practices in performance marketing and apply these learnings to Controlz's strategy.

- Work closely with sales and product teams to ensure alignment and maximize the impact of marketing efforts.

- Report on campaign performance, providing actionable insights and recommendations to senior management.

- Lead, mentor, and grow the performance marketing team, fostering a culture of excellence and continuous improvement.

 We are seeking a highly skilled and motivated Digital Marketing Associate with at least 2 years of experience in Pay-Per-Click (PPC) advertising. The ideal candidate will have a strong understanding of PPC strategies, campaign management, data analysis, and optimization techniques. As a PPC Specialist, you will be responsible for managing and optimizing our PPC campaigns to drive targeted traDevelop, implement, and manage PPC campaigns across various platforms such as Google Ads, Bing Ads, social media advertising and Native.

- Conduct keyword research to identify high-value keywords and develop effective revenue

- Monitor campaign performance, budget allocation, and keyword bids to ensure optimal performance and cost efficiency.

Analyze campaign data and generate actionable insights to improve campaign performance, including adjustments to bidding strategies, ad placements, and targeting.

ffic, conversions, and ROI.

Responsibilities:

•                 Formation of effective and efficient Google Ad strategies

•                 Creating, launching, and managing various PPC ad campaigns

•                 Conduct keyword research to list keywords (longtail, phrase match, exact match) to bid on.

•                 Manage budget and make the best strategies for effective bidding to make maximum ROI.

•                 Perform AB testing by creating different ad copies with different headlines.

•                 Manage bids and create campaign strategies.

•                 Create and finalize attractive and relevant landing pages for google ads.

•                 Track KPI to monitor performance.

•                 Make plans for audience targeting.

•                 Producing reports for ad management and insights.

•                 Check and monitor existing ad campaigns and make recommendations on how to optimize and update them.

•                 Prepare and produce detailed analysis and ad campaign reports and present them to the other staff.

•                 Analyze the latest marketing trends and optimize ad campaigns according to that.

•                 Suggest ways to reduce fraud clicks.

•                 Make suggestions for creative ad campaigns and templates.

•                 Execute quarterly marketing plans to meet overall business targets.

Education & Must Have Knowledge In:

•                 2 years of experience in Google Ads, online marketing, advertising, or communication

•                 Experience with social media platforms, including but not limited to Facebook, LinkedIn, Twitter, Instagram, YouTube, and more

•                 Bachelor’s Degree or Master’s in Marketing, Advertising, or Communications required

•                 Excellent creative writing skills

•                 Excellent communication skills

•                 Creative and open to new ideas

•                 Adaptable and willing to learn new techniques

•                 Should be able to work independently and multi-task

• Providing the short-term and long-term product/business vision as well as the development of the sales and Digital marketing strategy.
• Establishing an effective and lean organization structure including the recruiting of key employees and or internal Support Organization.
• Build and motivate a world-class digital sales and marketing team.
• Engage in key sales opportunities, digital campaigns, SEO, SEM, monetization.
• Oversee operating plan, budget, cash flow, and product finances.
• Maintaining awareness of both the external and internal competitive landscape, customers, and the expansion beyond existing opportunities.
• Demonstrating the leadership necessary to make the organization's mission a success.
• Communicating with investors, management
• Establish, achieve, and report on milestones to Exco.

• 10-15 years experience, stable candidate
• Having launched their own startup is preferred
• Having worked at operational roles in the past (COO, CRO)
• Strong digital media sales & marketing background
• Solid track record in running a digital business, lead generation & conversion
• Established network of both supply and demand-side sources
• Possesses experience in different verticals

• Hands-on executioner, outstanding negotiator
• Highly credible thought-leader with the potential to evangelize emerging digital

• Entrepreneurial mindset
• Self-starter with interest in a new challenge
• Skills to engage stakeholders of all functional levels
• Comfortable with a fast-growing start-up environment, as well as the ability to handle the corporate terrain

• Take the immediate lead in the project, providing overall direction.
• Introducing and successfully positioning the company in the worldwide market.
• Develop relationships with internal and external stakeholders ->
• Direct, Indirect Sales
• Marketing
• Finance
• Strategy
• Technical Support