AnalyticsLiv

Key Responsibilities:

1. Advanced Tracking Implementation
2. Design and execute advanced tracking solutions across both web and app environments using GA4, GTM (Web & Server-side), and Firebase. This includes configuring events, custom parameters, and dataLayers for accurate data collection. You will also implement enhanced tracking, user journey analytics to ensure comprehensive visibility of user behavior.
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4. Troubleshooting and Problem Solving
5. Identify, investigate, and resolve complex tracking or data discrepancies. You’ll use debugging tools and browser inspection utilities to diagnose issues. Collaborating with developers, you will resolve technical errors, configurations, and perform thorough QA testing to validate every deployment.
6. Custom Solution Development
7. Develop and deploy custom JavaScript and GTM solutions to meet unique business tracking requirements. You will create reusable templates, automation scripts, and tagging logic that improve efficiency and enable scalable analytics solutions. Implement and manage cookie consent systems to ensure compliance with global privacy regulations like GDPR and CCPA
8. Measurement Strategy and Analytics Frameworks
9. Build and maintain measurement frameworks that align analytics implementations with key business KPIs. You’ll translate marketing and operational objectives into clear, technical tracking requirements and audit existing setups to identify data integrity issues.
10. Documentation and Reporting
11. Create and maintain detailed documentation for all tagging structures, dataLayer designs, and measurement frameworks. You’ll produce QA and validation reports, project summaries, and technical handovers to ensure transparency and consistency across teams and clients. Create and share implementation reports, audit summaries, and technical handover guides.

Key Skills & Competencies

• Strong technical knowledge of GA4, GTM (Web & Server-side), and Firebase implementations.
• Strong understanding of tools like: GA4 / Firebase / Mixpanel / Segment / Adjust / AppsFlyer
• Hands-on experience with JavaScript, regex, and JSON for creating custom tracking solutions.
• Website, iOS, Android, React Native, Flutter event architecture
• Hands-on experience with debugging tools (Charles, ADB, Xcode logs, chrome extensions).
• Expertise in dataLayer schema design, tagging, documentation, implementation, debugging, and data validation processes.
• Excellent understanding of data privacy laws (GDPR, CCPA) and consent management solutions.
• Analytical mindset with a strong attention to detail and problem-solving ability.
• Proven ability to collaborate with cross-functional teams and communicate technical concepts clearly with clients and teams.
• Ability to troubleshoot complex data issues independently.
• Project ownership mindset with strong prioritization and organizational skills.

About the Role:

We are looking for a highly motivated and detail-oriented Campaign Management Associate to join our dynamic marketing team in Ahmedabad. In this role, you will be responsible for planning, executing, and analyzing data-driven marketing campaigns that elevate our brand visibility and drive meaningful customer engagement.

If you are passionate about performance marketing and love leveraging data to deliver results, this is the perfect opportunity for you. We value self-driven professionals who take ownership and thrive in a collaborative, fast-paced environment.

Key Responsibilities:

• Manage and optimize campaigns across Facebook Ads Manager and Google Search, Display, and Video Ads.
• Plan, develop, and execute high-performing paid advertising campaigns.
• Handle large campaign budgets for brands generating up to $2 million in annual revenue.
• Utilize analytics to develop actionable insights and strategic recommendations.
• Conduct marketing research and apply consumer psychology principles to campaigns.
• Collaborate effectively with cross-functional teams and communicate results clearly.
• Prioritize and manage multiple projects independently while maintaining accuracy and attention to detail.

What We’re Looking For:

• Strong analytical mindset with a consumer-first approach.
• Excellent communication and collaboration skills.
• Proven ability to self-manage and deliver within deadlines.
• A passion for data-driven marketing and continuous learning.
• Precision, thoroughness, and a high attention to detail.

Perks:

• Exposure to global brands and large-scale campaign management.
• Supportive and growth-oriented work culture.
• 5 Days working
• Flexible working hours
• Mediclaim working hours
• Maternity Leave benefits
• Paternity Leave benefits
• Birthday Leave benefits
• Yearly Performance Incentives
• Bereavement Leave 

Responsibilities :

- You will be responsible for designing, implementing, developing, testing, and supporting the tagging solutions on our products to deliver accurate and scalable marketing data. Below are few pointers of routine

-You will be responsible for implementing digital tagging for data capture to track digital marketing efforts to determine brand and campaign effectiveness

-You will develop and modify JavaScript code to execute web analytics best practices

-You collaborate & do thorough research to ensure implementation requirements were met

-You validate and debug implementations using GTM debugger

-You should able to perform app analytics, debugging skill , issue resolutions in app.

-You should have knowledge of Firebase or any other app Analytics tool.

-You should able to perform mobile application testing.

-You demonstrate an understanding, and proactivity in seeking new & innovative solutions for implementing code to capture the desired metrics and solve business problems.

-You keep up to date with competitor information, tools, best practices and market trends; identifying business opportunities for organisations.

Job Requirenments :

- Knowledge of Google Tag Manager and Google Analytics is plus

-Proficiency in HTML, JavaScript, and jQuery

-Understanding of 1 or more debugger tools (Preferred chrome console, Alternatives: charles, chrome plugin debugger tools, etc)

-Highly analytical qualities with strong technical, strategic, and problem-solving skills

-Candidates who knows Android/iOS will be preferred

-Excellent communication

About Analyticsliv:

We are a Google Partner Agency & Google Tag Manager Certified Partner that believes that when the right set of people forms a team they can achieve formidable things. India's Digital industry is going to grow 10-fold in the next 5 years and we intend to play a strong role in that growth. If you think you have the potential to pace up with a fast growth process driven organization, we are waiting to hear from you.

Requirements:

• Bachelor's degree in Marketing or a related business or technology field
• Experience with Google Analytics 4 reporting in depth (default & custom) & Universal Analytics
• Extensive digital expertise including digital measurement and associated data and technology platforms
• In depth knowledge of the Google Analytics KPIs
• Ability to identify data quality issues, navigate multiple data sources, and work to resolve data quality issues.
• Ability to create impactful dashboards using Data Visualization tools
• Experience analysing web analytics data
• Strong analytical skills with high attention to detail
• Excellent verbal and written communication skills

Perks:

• Exposure to global brands and large-scale campaign management.
• Supportive and growth-oriented work culture.
• 5 Days working
• Flexible working hours
• Mediclaim working hours
• Maternity Leave benefits
• Paternity Leave benefits
• Birthday Leave benefits
• Yearly Performance Incentives
• Bereavement Leave 

About the Role:

We are looking for a highly motivated and detail-oriented Campaign Management Associate to join our dynamic marketing team in Ahmedabad. In this role, you will be responsible for planning, executing, and analyzing data-driven marketing campaigns that elevate our brand visibility and drive meaningful customer engagement.

If you are passionate about performance marketing and love leveraging data to deliver results, this is the perfect opportunity for you. We value self-driven professionals who take ownership and thrive in a collaborative, fast-paced environment.

Key Responsibilities:

• Manage and optimize campaigns across Facebook Ads Manager and Google Search, Display, and Video Ads.
• Plan, develop, and execute high-performing paid advertising campaigns.
• Handle large campaign budgets for brands generating up to $2 million in annual revenue.
• Utilize analytics to develop actionable insights and strategic recommendations.
• Conduct marketing research and apply consumer psychology principles to campaigns.
• Collaborate effectively with cross-functional teams and communicate results clearly.
• Prioritize and manage multiple projects independently while maintaining accuracy and attention to detail.

What We’re Looking For:

• Strong analytical mindset with a consumer-first approach.
• Excellent communication and collaboration skills.
• Proven ability to self-manage and deliver within deadlines.
• A passion for data-driven marketing and continuous learning.
• Precision, thoroughness, and a high attention to detail.

Perks:

• Exposure to global brands and large-scale campaign management.
• Supportive and growth-oriented work culture.
• 5 Days working
• Flexible working hours
• Mediclaim working hours
• Maternity Leave benefits
• Paternity Leave benefits
• Birthday Leave benefits
• Yearly Performance Incentives
• Bereavement Leave 

Skills:

• Experience: 0 – 2 years
• Excellent communication skills
• Logical and analytical thinking.
• Should have completed graduation.