Digital Marketing Specialist ( SEO + PPC )

Job description:

Location: Coimbatore

Company: Adhoc Softwares

Job Type: Full-time

Experience: 0–6 Months

Job Description

We are looking for a smart and enthusiastic Business Development Executive to support lead generation, client communication, and sales activities. Freshers with good communication skills are encouraged to apply.

Responsibilities

Generate leads through calls, emails, and LinkedIn

Explain company services to potential clients

Follow up with leads and schedule meetings

Maintain lead and client records

Assist in preparing proposals and reports

Skills Required

Good communication (English & Tamil)

Basic sales and marketing knowledge

Confidence in calling and client handling

Good coordination and follow-up skills

Basic computer skills (MS Office/Google Workspace)

Qualifications

Any UG/PG degree

Freshers or up to 6 months experience in BD/Sales

Benefits

Training and mentorship

Salary + Incentives

Friendly work culture

Career growth in IT Sales

Job Types: Full-time, Permanent

Franchise Channel Sales Manager (B2B)

About Scale100X (by Expertrons):

Scale100X is your strategic growth partner, helping businesses scale rapidly through a proven, franchise-driven expansion model. Backed by Expertrons, we transform high-potential businesses into market leaders while minimizing capital risk.

Founded by IIT Bombay alumni Vivek Gupta and Jatin Solanki, Scale100X combines deep industry expertise with a strong track record of scaling brands. From franchise model creation to marketing, recruitment, legal, and operational support, we ensure our partners achieve sustainable, long-term success.

About Expertrons:

Expertrons is the world’s largest repository of career experience content, offering 100,000+ minutes of insights from 6,500+ industry leaders and top institutions globally. Using AI-powered Videobot technology, Expertrons is transforming professional learning and growth

Job Brief:

As the Franchise Channel Sales Manager (B2B), your primary role is to acquire and onboard new franchise and channel partners to expand Expertrons’ network. You’ll manage the complete sales cycle — from identifying and pitching to closing and onboarding partners — while ensuring a seamless handover process.

Who is a Channel/Franchise Partner?

A Channel or Franchise Partner is an individual or business entity that acquires rights to represent and resell Expertrons’ products and services.

What does the Onboarding Team do?

The team drives partner acquisition and onboarding — handling inbound leads, pitching the brand and model, and managing the full process from first conversation to activation.

Roles & Responsibilities:

1. Build and manage strong relationships with potential partners.
2. Achieve sales and acquisition targets for franchise growth.
3. Pitch products, handle negotiations, and close B2B franchise sales.
4. Oversee the end-to-end onboarding process from pitch to activation.
5. Understand partner needs and ensure transparent communication.
6. Collaborate with internal teams for smooth partner handover and success.

Preferred Skill Sets:

1. Proven experience in franchise sales, channel development, or B2B partnerships.
2. Strong negotiation and relationship-building skills.
3. Strategic approach to sales and partner management.
4. Familiarity with CRM tools and sales tracking systems.
5. Ability to adapt and perform in a dynamic business environment.

Prerequisites:

1. Salary Upto 7 LPA + Incentives
2. Full-time, in-office role (Andheri, Mumbai)
3. Immediate joiners preferred.
4. Comfortable with Bring Your Own Device (BYOD) policy.

Rewards:

1. Performance-Driven Growth: Accelerate your career with unmatched growth opportunities directly linked to your performance and achievements.
2. ESOP Eligibility: Get rewarded for your impact, become eligible for Company ESOPs based on performance milestones and contributions to organizational success.
3. Entrepreneurial Exposure: Work closely with visionary founders and business leaders, gaining hands-on exposure to business strategy, scaling models, and revenue growth.
4. Elite Growth Team: Join a high-performing team that’s redefining how businesses scale where innovation, ambition, and ownership drive every success story.
5. Exponential Career Progression: Unlock the potential to grow up to 10X in just 3 years, with continuous learning and leadership opportunities.
6. Pan-India Market Exposure: Travel across diverse markets nationwide, understand varied business landscapes, and build a strong network of partners and industry leaders.

-Developing Concepts and Ideas

-Oversee the Multimedia Productions

-Aligning Creative Departments and Stakeholders with their ideas.

-Understanding Client needs & Planning accordingly.

-Create and enforce design & branding guidelines.

-Manage Budgets & project resources.

About Us - https://www.sibinfotech.com/

SIB Infotech is a digital marketing organization committed to boosting brand's visibility in the ever-changing online world. At SIB Infotech, we're creating immersive digital experiences that deeply engage audiences and foster meaningful connections. With a comprehensive array of services, spanning strategic Search Engine Optimization (SEO) to expert Pay-Per-Click (PPC) Management, captivating Graphic Design, compelling Social Media Marketing (SMM) strategies, and tailored Software Development solutions, we offer comprehensive assistance to help and succeed on the internet.

Exciting Opportunity for Senior PPC Specialist

We are currently seeking a skilled and knowledgeable Senior Pay-Per-Click (PPC) Specialist to join our team. As the Senior PPC Specialist, your main responsibility will be to create and execute strategic paid marketing campaigns that can drive traffic, increase conversions, and maximize ROI for our clients or our company. This position requires an in-depth understanding of major PPC platforms, exceptional analytical skills, and the ability to develop and implement effective PPC strategies. You should possess comprehensive expertise in Google Ads, Meta Ads, Google Shopping, and other PPC platforms, including proficiency in campaign setup, optimization techniques, budgets monitoring, and staying up-to-date with platform updates and features.

Key Responsibilities:

• You will take ownership of all aspects of PPC campaign management, from keyword research and ad creation to bid management and performance tracking. Leveraging your deep understanding of all major PPC platforms such as Google Ads, Meta Ads, and Bing Ads, you will continuously optimize campaigns to improve click-through rates (CTR), conversion rates, and overall campaign efficiency. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
• Developing and executing effective PPC strategies is at the core of your role. You will collaborate closely with clients or internal stakeholders to understand their business objectives, target audience, and competitive landscape, translating insights into tailored PPC strategies that drive tangible results. Whether it's launching new campaigns, testing ad creatives, or refining targeting parameters, you will always be guided by a strategic approach to PPC management. Finding ways for reducing click frauds.
• Strong analytical skills are essential in this role. You will regularly analyze campaign performance metrics, conduct A/B testing experiments, and derive actionable insights to inform optimization decisions. By staying abreast of industry trends and best practices, you will continuously refine our PPC strategies to stay ahead of the curve and deliver maximum value to our clients or company.
• Write compelling ad copies that resonate with target audiences and drive clicks and conversions. Test different ad variations to identify the most effective messaging. Set up and execute A/B tests to optimize ad creative, landing pages, and other campaign elements. Use data-driven insights to iterate and improve campaign performance over time.
• Clear and transparent communication is key to fostering trust and satisfaction among our clients. You will provide regular updates on campaign performance, communicate key insights and recommendations, and address any client inquiries or concerns promptly. Through insightful reporting and strategic guidance, you will demonstrate the tangible impact of our PPC efforts and solidify our position as a trusted partner in our client's success. Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Requirements

• Any Graduate degree from recognized college.
• 2-6 years of experience in the digital marketing landscape.
• Proven experience managing PPC campaigns across Google Ads, Meta Ads, and social media advertising platforms like Google Shopping & good knowledge of organic SEO.
• Must have experience managing big ad budgets and getting ROI.
• Google Ads Certification or equivalent professional certification is preferred.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Microsoft Excel, or Tableau is a must.
• Excellent written and verbal communication skills, with the ability to clearly articulate complex concepts and strategies to clients and team members.
• Ability to multitask and prioritize tasks effectively in a fast-paced environment.
• Demonstrated capability to thrive both independently and collaboratively in a dynamic, fast-paced environment, with a flexible and adaptable mindset to navigate evolving priorities and challenges.

Key Skills: Java, Node.js, React js, PHP , JSON, Mongo DB, Rest APIs, Word Press, Web Services, Mern Stack, Mean Stack, Express Framework, Bootstrap with Angularjs.

1. Overall 3 to 4+ years of experience is required with the following skills.
2. Strong knowledge of JavaScript, Nodejs, Angular. Expresses, Reactjs, AJAX, and jQuery
3. Good working knowledge of working database platforms like dynamo DB MYSQL and Mongo DB Experience
4. working on wasp user interface technologies HTML and JavaScript, Knowledge of web servers and app servers AWS and MongoDB.
5. You need to work in an agile cross-functional team to create a customer experience and implement high-quality code into production.
6. Work on bug fixes and improvement of application performance.
7. Hands on experience with a framework with Angular JS and Node JS
8. Hands on experience with utility library with jQuery lib, bootstrap.js, Angularjs, Bootstrap, Date Picker, canvasjs.min.js, Socket.io, Moment timezone.js
9. Good Knowledge of AWS Amazon web services.
10. Should be Proficient in Linux
11. Experience on Node.js and Json rest APIs developments and web services knowledge are highly preferred.
12. Knowledge of cross-browser platform issues and implementation is highly preferred.

• 5+ years of relevant experience
• Design, implement and manage websites using WordPress
• Collaborate with members of a creative team
• Manage front-end and back-end website development
• Create WordPress plug-ins and themes
• Maintain well-documented, reusable, and transferrable code
• Troubleshoot and resolve website problems for clients and co-workers
• Stay abreast of new developments in software, trends, and practice
• Must have experience in managing media websites at scale.
• Proficiency using WordPress
• Expertise in HTML5, CSS3, JavaScript, and jQuery
• Experience using debugging tools such as Firebug and Chrome Inspector
• Strong understanding of front-end and back-end website development
• Keen attention to detail
• Good communication skills

Job description:

Passion for building and delivering great software with a strong sense of ownership.

• Minimum of two years of experience in building web applications using ASP.NET MVC and .NET platform in general.
• Should have strong UI development skills using HTML, CSS/JavaScript frameworks.-

     Good understanding of IIS configuration

• Strong experience with Build and Release, Agile processes and Estimation/Planning-
  
  Exposure to New Relic or similar tools to optimize web application performance
  Strong expertise in SQL programming, with experience of writing & optimizing queries that access/process millions of records-
  Experience of architecting and designing web applications and servicesTeam TA,LeadSquared (ref:hirist.com)