Job Title: Digital Marketing Specialist (SEO + PPC).
Experience: 3–4 Years
Location: Noida (On-site) / Dehradun- WFH
Employment Type: Full-Time - 5days.
About the Role:
We are looking for a results-driven Digital Marketing Specialist with 3–4 years of experience in both SEO and Paid Advertising (PPC). The ideal candidate should have expertise in organic search growth, AI-driven SEO (AEO, AIO, GEO), and performance marketing campaigns on Google and social media platforms to drive traffic, leads, and conversions.
Key Responsibilities:
SEO & Organic Growth
• Perform keyword research, competitor analysis, and search intent mapping
• Execute on-page, off-page, technical SEO, and local SEO strategies
• Optimise content for AEO (Answer Engine Optimisation), AIO (AI Optimisation), and GEO (Generative Engine Optimisation)
• Conduct SEO audits, backlink strategies, and content optimisation
• Monitor website performance using Google Analytics, Search Console, Ahrefs, SEMrush.
Paid Ads / PPC (Performance Marketing)
• Plan, manage, and optimise campaigns on Google Ads (Search, Display, YouTube, Performance Max)
• Manage paid campaigns on Meta Ads, LinkedIn Ads, and other social platforms
• Monitor KPIs like CTR, conversions, CPA, and ROI
• Conduct A/B testing, audience targeting, and budget optimisation
• Generate campaign performance reports and insights
Requirements:
• 3–4 years of experience in SEO and Paid Advertising
• Strong understanding of on-page, off-page, and technical SEO
• Experience with Google Ads, Meta Ads Manager, and Paid Media strategies
• Familiarity with AEO, AIO, GEO and AI-driven search optimisation
• Knowledge of GA4, Google Tag Manager, conversion tracking, and attribution models
• Experience with SEO tools like Ahrefs, SEMrush, Screaming Frog
• Basic knowledge of HTML, CMS platforms (WordPress, Shopify)
• Strong analytical and data-driven mindset
Preferred Qualifications:
• Experience working with international markets (UK, US, AU)
• Knowledge of CRO (Conversion Rate Optimisation)
• Experience in content marketing and landing page optimisation
Key Skills:
SEO Strategy & Technical SEO
Performance Marketing (PPC)
Google Ads & Paid Social Advertising
AEO, AIO & GEO Optimisation
Data Analysis & Campaign Reporting
Content & Conversion Optimisation
Why Join Us
• Opportunity to work with global clients (UK/US/AU markets)
• Exposure to AI-driven SEO and performance marketing strategies
• 5-day working environment with a collaborative team culture
• Continuous learning and career growth opportunities
Shubham Vishwakarma
Full Stack Developer - Averlon
About Zentrix Technologies
About
Zentrix Technologies is a leading provider of innovative IT solutions dedicated to empowering businesses across industries with cutting-edge technology and unmatched expertise.
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Company Introduction
Established in May 2015, Indus OS is a homebred system apps company, building India’s only content and commerce platform for users to discover and consume digital content & services in the language of their choice. With a vision of digitally connecting 1 Billion Indians, Indus OS is constantly striving to adapt its existing portfolio (App Store, Minus One Screen, Keyboard, Messenger, etc) by introducing new features to enrich the user experience in their native language.
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon