Job Title: Digital Marketing Specialist (SEO + PPC).
Experience: 3–4 Years
Location: Noida (On-site) / Dehradun- WFH
Employment Type: Full-Time - 5days.
About the Role:
We are looking for a results-driven Digital Marketing Specialist with 3–4 years of experience in both SEO and Paid Advertising (PPC). The ideal candidate should have expertise in organic search growth, AI-driven SEO (AEO, AIO, GEO), and performance marketing campaigns on Google and social media platforms to drive traffic, leads, and conversions.
Key Responsibilities:
SEO & Organic Growth
• Perform keyword research, competitor analysis, and search intent mapping
• Execute on-page, off-page, technical SEO, and local SEO strategies
• Optimise content for AEO (Answer Engine Optimisation), AIO (AI Optimisation), and GEO (Generative Engine Optimisation)
• Conduct SEO audits, backlink strategies, and content optimisation
• Monitor website performance using Google Analytics, Search Console, Ahrefs, SEMrush.
Paid Ads / PPC (Performance Marketing)
• Plan, manage, and optimise campaigns on Google Ads (Search, Display, YouTube, Performance Max)
• Manage paid campaigns on Meta Ads, LinkedIn Ads, and other social platforms
• Monitor KPIs like CTR, conversions, CPA, and ROI
• Conduct A/B testing, audience targeting, and budget optimisation
• Generate campaign performance reports and insights
Requirements:
• 3–4 years of experience in SEO and Paid Advertising
• Strong understanding of on-page, off-page, and technical SEO
• Experience with Google Ads, Meta Ads Manager, and Paid Media strategies
• Familiarity with AEO, AIO, GEO and AI-driven search optimisation
• Knowledge of GA4, Google Tag Manager, conversion tracking, and attribution models
• Experience with SEO tools like Ahrefs, SEMrush, Screaming Frog
• Basic knowledge of HTML, CMS platforms (WordPress, Shopify)
• Strong analytical and data-driven mindset
Preferred Qualifications:
• Experience working with international markets (UK, US, AU)
• Knowledge of CRO (Conversion Rate Optimisation)
• Experience in content marketing and landing page optimisation
Key Skills:
SEO Strategy & Technical SEO
Performance Marketing (PPC)
Google Ads & Paid Social Advertising
AEO, AIO & GEO Optimisation
Data Analysis & Campaign Reporting
Content & Conversion Optimisation
Why Join Us
• Opportunity to work with global clients (UK/US/AU markets)
• Exposure to AI-driven SEO and performance marketing strategies
• 5-day working environment with a collaborative team culture
• Continuous learning and career growth opportunities
Shubham Vishwakarma
Full Stack Developer - Averlon
About Zentrix Technologies
About
Zentrix Technologies is a leading provider of innovative IT solutions dedicated to empowering businesses across industries with cutting-edge technology and unmatched expertise.
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