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Digital Marketing Specialist ( SEO + PPC )
Digital Marketing Specialist ( SEO + PPC )
Zentrix Technologies's logo

Digital Marketing Specialist ( SEO + PPC )

Diya Sharma's profile picture
Posted by Diya Sharma
3 - 5 yrs
₹2.5L - ₹3.5L / yr
Noida
Skills
Search Engine Optimization (SEO)
PPC
Google ads
Social Media Marketing (SMM)

Job Title: Digital Marketing Specialist (SEO + PPC).

Experience: 3–4 Years

Location: Noida (On-site) / Dehradun- WFH

Employment Type: Full-Time - 5days.


About the Role:

We are looking for a results-driven Digital Marketing Specialist with 3–4 years of experience in both SEO and Paid Advertising (PPC). The ideal candidate should have expertise in organic search growth, AI-driven SEO (AEO, AIO, GEO), and performance marketing campaigns on Google and social media platforms to drive traffic, leads, and conversions.


Key Responsibilities:

SEO & Organic Growth

• Perform keyword research, competitor analysis, and search intent mapping

• Execute on-page, off-page, technical SEO, and local SEO strategies

• Optimise content for AEO (Answer Engine Optimisation), AIO (AI Optimisation), and GEO (Generative Engine Optimisation)

• Conduct SEO audits, backlink strategies, and content optimisation

• Monitor website performance using Google Analytics, Search Console, Ahrefs, SEMrush.

Paid Ads / PPC (Performance Marketing)

• Plan, manage, and optimise campaigns on Google Ads (Search, Display, YouTube, Performance Max)

• Manage paid campaigns on Meta Ads, LinkedIn Ads, and other social platforms

• Monitor KPIs like CTR, conversions, CPA, and ROI

• Conduct A/B testing, audience targeting, and budget optimisation

• Generate campaign performance reports and insights


Requirements:

• 3–4 years of experience in SEO and Paid Advertising

• Strong understanding of on-page, off-page, and technical SEO

• Experience with Google Ads, Meta Ads Manager, and Paid Media strategies

• Familiarity with AEO, AIO, GEO and AI-driven search optimisation

• Knowledge of GA4, Google Tag Manager, conversion tracking, and attribution models

• Experience with SEO tools like Ahrefs, SEMrush, Screaming Frog

• Basic knowledge of HTML, CMS platforms (WordPress, Shopify)

• Strong analytical and data-driven mindset


Preferred Qualifications:

• Experience working with international markets (UK, US, AU)

• Knowledge of CRO (Conversion Rate Optimisation)

• Experience in content marketing and landing page optimisation


Key Skills:

SEO Strategy & Technical SEO

Performance Marketing (PPC)

Google Ads & Paid Social Advertising

AEO, AIO & GEO Optimisation

Data Analysis & Campaign Reporting

Content & Conversion Optimisation


Why Join Us

• Opportunity to work with global clients (UK/US/AU markets)

• Exposure to AI-driven SEO and performance marketing strategies

• 5-day working environment with a collaborative team culture

• Continuous learning and career growth opportunities


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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Zentrix Technologies

Founded :
2024
Type :
Services
Size :
0-20
Stage :
Bootstrapped

About

Zentrix Technologies is a leading provider of innovative IT solutions dedicated to empowering businesses across industries with cutting-edge technology and unmatched expertise.

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Company social profiles

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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