
pay: ₹700,000.00 - ₹1,200,000.00 per year
Job description:
Company Description: KGiSL Institute of Technology is a higher education institution located in Coimbatore, Tamil Nadu, India. As part of the KGISL Campus, the institute is committed to delivering quality education in the field of technology. With a focus on both theoretical and practical learning, KGiSL Institute of Technology aims to produce skilled professionals who can meet the demands of the industry.
Job Title: SEO Team Lead
Location: Coimbatore
Department: Digital Marketing
Job Summary:
We are looking for a highly experienced Head of SEO to drive our digital growth strategy. The ideal candidate will be a data-driven leader with expertise in SEO, SEM, PPC, Paid Campaigns, and Social Media Marketing, with a proven record of generating high-quality leads that convert into business revenue. This role requires strategic vision, team leadership, and hands-on execution to maximize ROI across organic and paid channels.
Key Responsibilities
Strategy & Leadership
Experience: EDUTECH is mandatory
Develop and lead the overall digital marketing strategy with a strong focus on Manage and mentor a team of SEO, PPC, SEM, and SMM specialists.
Align SEO, SEM, and paid campaigns with overall business goals and sales targets.
SEO & SEM:
Oversee on-page, off-page, and technical SEO to boost organic visibility and lead conversions.
Drive SEM initiatives (Google Ads, Bing Ads, etc.) to generate qualified leads.
Conduct competitor and keyword analysis to capture high-intent traffic.
PPC & Paid Campaigns
Plan, execute, and optimize PPC campaigns across Google Ads, LinkedIn, Meta, and other ad platforms.
Manage budgets efficiently to maximize ROI and minimize CPL (Cost per Lead).
Implement A/B testing for ad creatives, landing pages, and CTAs.
Social Media Marketing (SMM);
Oversee paid and organic social campaigns across platforms (LinkedIn, Instagram, Facebook, Twitter, YouTube).
Use social media ads strategically for B2B/B2C lead generation.
Monitor engagement, conversion, and ROI from social campaigns.
Analytics & Reporting:
Leverage tools like Google Analytics, Search Console, Ahrefs, SEMrush, HubSpot, Salesforce, etc.
Track KPIs: organic traffic, CTR, CPC, CPL, CAC, ROI, and overall funnel performance.
Present monthly performance dashboards with actionable insights.
Key Skills & Competencies:
7–12 years of experience in SEO, SEM, PPC, Paid Campaigns, and SMM and 2-3 years of experience in EDUTECH
Deep knowledge of search engine algorithms, paid media platforms, and lead funnels.
Strong understanding of CRO (Conversion Rate Optimization), retargeting, and remarketing strategies.
Hands-on expertise with ad platforms (Google Ads, Meta Ads, LinkedIn Ads, Display, YouTube).
Proficiency in SEO/SEM tools (Ahrefs, SEMrush, Moz, Screaming Frog).
Excellent leadership, analytical, and communication skills.
Qualifications:
Bachelor’s/Master’s degree in Marketing, Business, IT, or related field.
Certifications in Google Ads, HubSpot, Meta Blueprint, SEO/SEM (preferred).
Job Type: Full-time
Benefits:
Health insurance
Life insurance
Provident Fund
Work Location: In person

About KGiSL Educational Institutions
About
We are KG Group of Educational Institutions, a highly reputed name in Coimbatore with decades of experience in shaping bright futures. As a team, we are driven by innovation, collaboration, and a passion for fostering growth, both in our students and our employees. Our commitment to creating a positive, supportive work environment has earned us the prestigious “Great Place to Work” tag, reflecting our focus on employee well-being, growth, and a thriving work culture.
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Educational Institution
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Responsibilities:
Work with development teams and product managers to ideate software solutions.
Design client-side and server-side architecture.
Build the front-end of applications through appealing visual design.
Develop and manage well-functioning databases and applications.
Write effective APIs.
Testsoftware to ensure responsiveness and efficiency.
Troubleshoot, debug and upgrade software.
Create security and data protection settings.
Build features and applications with a mobile responsive design.
Write technical documentation.
Current Stack:
Backend: Spring (JAVA), Spring Boot, Laravel (PHP), MySQL, NoSQL, NGINXPlus.
2 Frontend: Angular 5+ Ngrx/store5
Infrastructure: Google cloud platform (App engine, CloudSQL, BigQuery, PubSub, Firebase Hosting), Pusher.io (WebSockets), Filestack, Postmark app,
4 Tools: Postman app, JIRA
Rest APIs, Microservices, Agile, Oauth, Message Queue, Git
You are where our search ends, if you hold:
6 years proven experience as a Full Stack Developer or similar role.
Experience working with service-oriented architectures and web-based solutions.
Familiarity with common stacks.
Knowledge of multiple front-end languages and libraries (e. g. HTML/ CSS, JavaScript, XML, jQuery).
Knowledge of multiple back-end languages (e. g. C#, Java, Python) and JavaScript frameworks (e. g. Angular, React, Node.js ).
Familiarity with databases (e. g. MySQL, MongoDB), web servers (e. g. Apache) and UI/UX design.
Experience working on Agile processes (Scrum, Kanban).
Experience working on the AWS technologies.
Excellent communication and teamwork skills
Great attention to detail.
Organizationalskills.
An analytical mind.
Degree in B. tech/BE.
Note - Candidates Should have scored 60% and above in their graduation.
About Cron AI:
Cron AI is a cutting-edge deep tech startup revolutionizing the way artificial intelligence interacts with the physical world. Our mission is to create intelligent and adaptive systems that empower businesses and industries to thrive in the era of digital transformation. At Cron AI, we believe in pushing the boundaries of innovation to solve complex problems and redefine the future.
Position Overview:
We are seeking a talented and creative Graphic Designer to join our dynamic team at Cron AI. As a Graphic Designer, you will play a crucial role in visually communicating our brand, products, and ideas to our target audience. You'll have the opportunity to work on a range of design projects, from marketing materials to user interface elements, contributing to the overall success of our innovative deep tech solutions.
Key Responsibilities:
- Brand Identity: Develop and maintain a strong visual identity for Cron AI across various platforms, ensuring consistency in branding elements.
- Marketing Collateral: Design engaging and impactful marketing materials, including brochures, presentations, infographics, and social media visuals.
- Web Design: Collaborate with the web development team to create visually appealing and user-friendly website layouts, ensuring a seamless and intuitive user experience.
- Product Design: Work closely with product teams to design user interfaces and experiences that align with Cron AI's design principles and enhance overall usability.
- Illustrations and Graphics: Create visually stunning illustrations and graphics for use in presentations, reports, and other communication materials.
- Collaboration: Collaborate with cross-functional teams, including marketing, product management, and development, to understand design requirements and deliver high-quality assets.
- Stay Updated: Keep abreast of industry trends, design tools, and emerging technologies to continuously improve design processes and outcomes.
Qualifications:
- Bachelor's degree in Graphic Design, Visual Arts, or a related field.
- Proven experience as a Graphic Designer, with a strong portfolio showcasing a diverse range of design projects.
- Proficient in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Experience in web design and knowledge of HTML, CSS, and other relevant web technologies is a plus.
- Strong communication skills and the ability to present and explain design decisions.
- A passion for staying at the forefront of design trends and technologies.
Core Responsibilities
- Apply appropriate analysis and optimization techniques to scale media campaigns on Facebook.
- Run both regular as well as retargeting campaigns on Facebook.
- Use data from Facebook as well as our internal data tools to expand, evolve, and optimize paid social media campaigns.
- Run multivariate tests in order to determine highest performing creatives.
- Staying current with best practices, strategies, and industry standards related to social media marketing.
- Stay on top of Facebook Ad Policies
- Optimising various campaigns.
- Managing and setting KPI’s for affiliates
- Reducing CPA and CPD through all acquisition sources.
Cloud EOS Team
· Arista Networks is the leader in building software driven cloud networks for today’s datacenter, cloud and campus environments. Arista delivers the most efficient, reliable and high performance Universal Cloud Network architectures based on 10G, 25G, 40G, 50G, 100G and 400G platforms delivered with an extensible operating system – Arista EOS®. Arista EOS is built on an open, programmable, and resilient state-sharing architecture that delivers maximum system uptime, reduces CAPEX and OPEX by simplifying IT operations and enables business agility.
· We are building disruptive products and services that deliver highly automated networks that interconnect and secure connectivity between various global locations. As a part of the team you will be exposed to wide variety of technologies like EOS (Extensible Operating System), multithreaded, multicore software forwarding based on DPDK, public cloud (AWS, Azure, GCP) infrastructure, Path selection, NFV, Containers, Network Segmentation, Virtualization, microservice based architectures, CI/CD pipelines, and Terraform-based declarative provisioning models. As a core member of the CloudEOS team, you will be part of a fast paced, high-caliber team building cutting edge software products for Cloud-enabled WAN connectivity. The team is responsible for all aspects of the development and delivery of control plane, software data plane, and management platform/APIs/services.
· Arista provides an open Engineering-driven culture which fosters innovation and enables engineers to Learn, Lead and Thrive. Our adoption of modern software tools, methodologies and processes and emphasis on automation enables our engineers to focus their energies on the truly complex problems and be among the most productive in the industry. Arista's products are purpose built with the scale, performance and quality required to operate in some of the most demanding environments - this provides engineers the platform and rigour to learn and gain experience in building complex, scalable software systems.
Basic qualifications
· Bachelor's/Master's degree in Engineering
· 3+ years of experience working as a Systems Software Development Engineer
· Proficiency in C++/C programming language
· Software Development experience with Linux
Preferred qualifications
· Experience with DPDK, Software Forwarding, Qos.
· Python and/or Golang development experience
· Strong communication skills and the ability to work in a team environment
· Experience working through the complete software development life cycle right from requirements gathering to delivering the fully developed feature.
· Strong software debugging skills especially in embedded systems.
· Experience in Network Systems Software development is a plus
EOS Routing Team
· Arista Networks is the leader in building software driven cloud networks for today’s datacenter, cloud and campus environments. Arista delivers the most efficient, reliable and high performance Universal Cloud Network architectures based on 10G, 25G, 40G, 50G, 100G and 400G platforms delivered with an extensible operating system – Arista EOS®. Arista EOS is built on an open, programmable, and resilient state-sharing architecture that delivers maximum system uptime, reduces CAPEX and OPEX by simplifying IT operations and enables business agility.
· The EOS Routing PI team is responsible for developing routing protocols like BGP, OSPF and ISIS and Data Center and SP technologies like MPLS, Segment Routing and EVPN. A unique feature of the Arista routing team is that the routing software is common across Campus, Data Center and Service Provider routing features. This is a global team that spreads multiple geographies working on cutting edge features that get deployed in the largest Cloud titan, Service Provider, Enterprise and Campus networks.
· Arista provides an open Engineering-driven culture which fosters innovation and enables engineers to Learn, Lead and Thrive. Our adoption of modern software tools, methodologies and processes and emphasis on automation enables our engineers to focus their energies on the truly complex problems and be among the most productive in the industry. Arista's products are purpose built with the scale, performance and quality required to operate in some of the most demanding environments - this provides engineers the platform and rigour to learn and gain experience in building complex, scalable software systems.
Basic qualifications
· Bachelor's/Master's degree in Engineering
· 3+ years of experience working as a Systems Software Development Engineer
· Proficiency in C++/C and Python programming languages
· Experience with routing protocols and/or Data Center/SP routing features
· Software Development experience with Linux
Preferred qualifications
· Strong communication skills and the ability to work in a team environment
· Experience working through the complete software development life cycle right from requirements gathering to delivering the fully developed feature.
· Strong software debugging skills especially in embedded systems.
· Experience in Network Systems Software development is a plus
EOS Layer 2 and Infra PI Team
· Arista Networks is the leader in building software driven cloud networks for today’s datacenter, cloud and campus environments. Arista delivers the most efficient, reliable and high performance Universal Cloud Network architectures based on 10G, 25G, 40G, 50G, 100G and 400G platforms delivered with an extensible operating system – Arista EOS®. Arista EOS is built on an open, programmable, and resilient state-sharing architecture that delivers maximum system uptime, reduces CAPEX and OPEX by simplifying IT operations and enables business agility.
· The EOS Layer 2 PI and Infra team is responsible for working on platform independent features on Arista’s EOS working alongside the EOS Routing team. The team is responsible for building innovative, scalable solutions in areas including EOS infrastructure, Layer 2 protocols like 802.1X, Macsec, DHCP, RADIUS etc. A unique feature of the Arista’s Layer 2 PI and Infra team is that the software developed is common across Campus, Data Center and Enterprise features. This is a global team that spreads across multiple geographies working on cutting edge features that get deployed in the largest Cloud titan, Service Provider, Enterprise and Campus networks.
· Arista provides an open Engineering-driven culture which fosters innovation and enables engineers to Learn, Lead and Thrive. Our adoption of modern software tools, methodologies and processes and emphasis on automation enables our engineers to focus their energies on the truly complex problems and be among the most productive in the industry. Arista's products are purpose built with the scale, performance and quality required to operate in some of the most demanding environments - this provides engineers the platform and rigour to learn and gain experience in building complex, scalable software systems.
Basic qualifications
· Bachelor's/Master's degree in Engineering
· 3+ years of experience working as a Systems Software Development Engineer
· Proficiency in C++/C and Python programming languages
· Software Development experience with Linux
Preferred qualifications
· Experience with Layer 2 protocols like 802.1X, AAA, Macsec
· Strong communication skills and the ability to work in a team environment
· Experience working through the complete software development life cycle right from requirements gathering to delivering the fully developed feature.
· Strong software debugging skills especially in embedded systems.
· Experience in Network Systems Software development is a plus
Technical-Requirements:
- Bachelor's Degree in Computer Science or a related technical field, and solid years of relevant experience.
- A strong grasp of SQL/Presto and at least one scripting (Python, preferable) or programming language.
- Experience with an enterprise class BI tools and it's auditing along with automations using REST API's.
- Experience with reporting tools – QuickSight (preferred, at least 2 years hands on).
- Tableau/Looker (both or anyone would suffice with at least 5+ years of hands on).
- 5+ years of experience with and detailed knowledge of data warehouse technical architectures, data modelling, infrastructure components, ETL/ ELT and reporting/analytic tools and environments, data structures and hands-on SQL coding.
- 5+ years of demonstrated quantitative and qualitative business intelligence.
- Experience with significant product analysis based business impact.
- 4+ years of large IT project delivery for BI oriented projects using agile framework.
- 2+ years of working with very large data warehousing environment.
- Experience in designing and delivering cross functional custom reporting solutions.
- Excellent oral and written communication skills including the ability to communicate effectively with both technical and non-technical stakeholders.
- Proven ability to meet tight deadlines, multi-task, and prioritize workload.
- A work ethic based on a strong desire to exceed expectations.
- Strong analytical and challenge process skills.
Responsibilities
- Work towards making the interface of the Flam app & website visually world-class, clean and legible, intuitive to understand, and aesthetically appealing.
- Experienced in collaborating with Product Managers, UI/UX Designers, and Developers to see an idea through conceptualization, design, validation, and development
- Collaborate with team members from the Tech, Marketing, and Community teams
- Exceptional in terms of customer empathy, human-centric UI designs
- Good understanding of UX principles, Information Architecture, Usability techniques, and UI patterns
Requirements
- 3+ years of experience in building user interface
- Visual design sense across the board
- Designing UIs / Applying illustration skills to UIs
- Typography
- Communication with peers and clear articulation of thoughts and decisions
- Motion Design and Illustration Skills, Micro-animations of illustrations is a plus
We are looking for an experienced Senior Manager to head our sales efforts, and who can play pivotal role in the growth of our leading app - Wiser AI.
https://getwiser.ai/" target="_blank">https://getwiser.ai/
The primary goal is to be able to reach out to global brands and eCommerce merchants, offering our apps as a solution to help them grow their business. But at the same time, help us drive our revenue growth.
Experience in the Shopify ecosystem is important to have.
Job Duties and Expectations
- Identify ideal target accounts -
- Shopify Enterprise and Shopify Plus merchants, who will find value in what our apps offer
- Achieve revenue goals through coordination and management of product development to sales channels
- Manage internal and external relationships with eCommerce merchants using Shopify
- Work with team to understand and adapt to the changing Shopify ecosystem and online merchant needs
- Able to innovate and work independently in a dynamic startup environment
- Great personality, positive attitude, passionate about making a difference
- Strategic market research through different sources to analyze the current trends for having a strong media presence.
- Planning and working on Branding budgets, competition tracking and analysis, strategizing and scheduling marketing.
- Ideate and implement marketing plans through (digital and offline) campaigns and programs
- Monitor/track the monthly performance of brands against budgets and deliver the objectives
- Monitor/track digital footfall on all our platforms and explore means to improve the figures in quantity and quality.
- Manage all aspects of Digital Marketing - SEO, SEM, social media marketing, messaging, email campaigns, content marketing, etc.
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)
- Identify areas where there are gaps and find opportunities to reach new market segments and expand market share
- Ensure quality and timely delivery/execution of various Marcom requirements like EDM’s, case studies, video content, PDF’s, Use Cases, etc
- You will be responsible for engaging with customers to ensure that we receive feedback and suggestions through testimonials, etc.
Requirements
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing, and scaling cross-functional marketing programs
- SaaS sales Experience/ Exposure in product selling
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal with stakeholders
- 5+ years of marketing experience
- MBA with 7+ years of marketing experience
- Languages to be known- English and Hindi
- Demonstrated ability of strategic problem solving and creating/building solutions from scratch
- Seasoned in creating customer-facing experiences and programs
- Demonstrated analytical skills in quantitative and qualitative consumer research methodology and outputs
- Track record of creating a significant impact on customer awareness, preference, loyalty, and share of wallet
- Experience in building strong cross-functional relationships
- Minimum experience of 5 years in Digital Marketing
- Experience in Lead Generation and Email Marketing
- Demonstrated experience in using DM tools over 2 years
• Integration of data storage solutions may include databases, key-value stores, blob
stores, etc.
• Integration of user-facing elements developed by front-end developers with server side
logic.
• Identify bottlenecks and bugs, and devise solutions to these problems.
• Help maintain code quality, organization and automatization.










