SEO team leader at KGiSL Educational Institutions · Coimbatore, Bengaluru (Bangalore), Chennai, kerala, Madurai, Tirupur · 8 - 10 years · ₹7L - ₹12L / yr · Profitable · Posted 28 Oct 2025

pay: ₹700,000.00 - ₹1,200,000.00 per year
Job description:
Company Description: KGiSL Institute of Technology is a higher education institution located in Coimbatore, Tamil Nadu, India. As part of the KGISL Campus, the institute is committed to delivering quality education in the field of technology. With a focus on both theoretical and practical learning, KGiSL Institute of Technology aims to produce skilled professionals who can meet the demands of the industry.
Job Title: SEO Team Lead
Location: Coimbatore
Department: Digital Marketing
Job Summary:
We are looking for a highly experienced Head of SEO to drive our digital growth strategy. The ideal candidate will be a data-driven leader with expertise in SEO, SEM, PPC, Paid Campaigns, and Social Media Marketing, with a proven record of generating high-quality leads that convert into business revenue. This role requires strategic vision, team leadership, and hands-on execution to maximize ROI across organic and paid channels.
Key Responsibilities
Strategy & Leadership
Experience: EDUTECH is mandatory
Develop and lead the overall digital marketing strategy with a strong focus on Manage and mentor a team of SEO, PPC, SEM, and SMM specialists.
Align SEO, SEM, and paid campaigns with overall business goals and sales targets.
SEO & SEM:
Oversee on-page, off-page, and technical SEO to boost organic visibility and lead conversions.
Drive SEM initiatives (Google Ads, Bing Ads, etc.) to generate qualified leads.
Conduct competitor and keyword analysis to capture high-intent traffic.
PPC & Paid Campaigns
Plan, execute, and optimize PPC campaigns across Google Ads, LinkedIn, Meta, and other ad platforms.
Manage budgets efficiently to maximize ROI and minimize CPL (Cost per Lead).
Implement A/B testing for ad creatives, landing pages, and CTAs.
Social Media Marketing (SMM);
Oversee paid and organic social campaigns across platforms (LinkedIn, Instagram, Facebook, Twitter, YouTube).
Use social media ads strategically for B2B/B2C lead generation.
Monitor engagement, conversion, and ROI from social campaigns.
Analytics & Reporting:
Leverage tools like Google Analytics, Search Console, Ahrefs, SEMrush, HubSpot, Salesforce, etc.
Track KPIs: organic traffic, CTR, CPC, CPL, CAC, ROI, and overall funnel performance.
Present monthly performance dashboards with actionable insights.
Key Skills & Competencies:
7–12 years of experience in SEO, SEM, PPC, Paid Campaigns, and SMM and 2-3 years of experience in EDUTECH
Deep knowledge of search engine algorithms, paid media platforms, and lead funnels.
Strong understanding of CRO (Conversion Rate Optimization), retargeting, and remarketing strategies.
Hands-on expertise with ad platforms (Google Ads, Meta Ads, LinkedIn Ads, Display, YouTube).
Proficiency in SEO/SEM tools (Ahrefs, SEMrush, Moz, Screaming Frog).
Excellent leadership, analytical, and communication skills.
Qualifications:
Bachelor’s/Master’s degree in Marketing, Business, IT, or related field.
Certifications in Google Ads, HubSpot, Meta Blueprint, SEO/SEM (preferred).
Job Type: Full-time
Benefits:
Health insurance
Life insurance
Provident Fund
Work Location: In person

About KGiSL Educational Institutions
About
We are KG Group of Educational Institutions, a highly reputed name in Coimbatore with decades of experience in shaping bright futures. As a team, we are driven by innovation, collaboration, and a passion for fostering growth, both in our students and our employees. Our commitment to creating a positive, supportive work environment has earned us the prestigious “Great Place to Work” tag, reflecting our focus on employee well-being, growth, and a thriving work culture.
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Educational Institution
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Job Title: SEO Project Manager
Salary: Up to 10 LPA
Location: Noida, Sector 2 (Work From Office)
Experience Required: 5+ Years (Min 2 years in project management/leadership)
About the Role
We are looking for an experienced and detail-oriented SEO Project Manager to lead and manage comprehensive SEO projects for multiple clients. You will be responsible for ensuring the successful execution of SEO campaigns, meeting strict project deadlines, and achieving client growth objectives while coordinating cross-functional teams.
Key Responsibilities
- Plan, manage, and execute SEO campaigns from initiation to completion, ensuring alignment with client business goals.
- Coordinate seamlessly with internal teams (Content, Technical SEO, Design, and Web Development) to roll out effective strategies.
- Serve as the primary point of contact for clients, delivering regular updates, performance reviews, and managing expectations.
- Oversee keyword research, on-page optimization, technical audits, off-page strategies, and link-building campaigns.
- Track and audit performance metrics using Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
- Manage project timelines, assign tasks using tools like Jira, Trello, or Asana, and resolve operational bottlenecks.
- Mentor junior team members and optimize workflow efficiency.
Requirements & Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 5+ years of hands-on SEO experience, including at least 2 years in a project management or team-lead role.
- Deep technical understanding of On-Page, Off-Page, and Technical SEO.
- Proficiency with industry tools (Ahrefs, SEMrush, Moz, Screaming Frog, Google Analytics, GSC).
- Prior experience working in a digital marketing agency environment is highly preferred.
- Outstanding communication, presentation, and multi-client management capabilities.

Job Summary
We are looking for an experienced SEO Manager to develop and execute SEO
strategies that improve organic search visibility, increase website
traffic, and drive qualified leads or conversions. The ideal candidate
should have strong technical SEO knowledge, keyword research expertise,
content optimization skills, and experience managing SEO campaigns.
Key Responsibilities
Develop and implement comprehensive SEO strategies aligned with business
goals.
Conduct keyword research, competitor analysis, and search intent
mapping.
Manage on-page, off-page, and technical SEO activities.
Perform website audits and resolve crawling, indexing, canonicalization,
and site architecture issues.
Optimize website content, metadata, internal linking, URLs, and landing
pages.
Lead link-building and digital PR initiatives to improve domain
authority.
Monitor organic traffic, keyword rankings, conversions, and other KPIs.
Use Google Analytics 4, Google Search Console, and SEO tools such as
Ahrefs, Semrush, or Screaming Frog.
Collaborate with content writers, developers, and digital marketing
teams.
Optimize websites for mobile usability, page speed, and Core Web Vitals.
Stay updated on Google algorithm updates, AI-driven search, and evolving
SEO best practices.
Prepare regular SEO performance reports and provide actionable
recommendations.
Manage SEO projects, timelines, and team members where applicable.
Required Skills and Qualifications
4–10 years of hands-on SEO experience.
Strong understanding of technical, on-page, and off-page SEO.
Proficiency in Google Analytics 4 and Google Search Console.
Experience with keyword research, competitor analysis, and backlink
analysis.
Knowledge of HTML, CSS, website architecture, and structured data.
Experience with CMS platforms such as WordPress, Shopify, or similar
systems.
Strong analytical, communication, and project management skills.
Ability to develop data-driven strategies and demonstrate measurable SEO
results.
Key Performance Indicators (KPIs)
Organic traffic growth.
Improvement in keyword visibility and rankings.
Growth in organic leads, sales, and conversions.
Technical SEO health and indexation improvements.
Quality and relevance of backlinks.
Organic conversion rate and return on investment.
Preferred Qualifications
Experience managing SEO teams or agencies.
Knowledge of international SEO, local SEO, and e-commerce SEO.
Understanding of Generative Engine Optimization (GEO) and AI search
visibility.
Experience with enterprise SEO and large websites.
Job Description: Digital Marketing & Strategist
Experience: 4+ Years
Role Overview:
We are looking for a Digital Marketing & Strategist who can plan and manage digital marketing activities to improve brand awareness, increase website traffic, generate leads, and support business growth.
Job Objectives:
- Build a strong online presence for the company.
- Increase brand awareness across digital platforms.
- Generate quality leads through digital marketing campaigns.
- Improve website traffic and audience engagement.
- Track marketing performance and achieve business goals.
Key Responsibilities:
- Plan and execute digital marketing strategies.
- Manage social media platforms and create engaging content.
- Plan and publish content for social media, websites, blogs, and other digital platforms.
- Support brand building through creative campaigns and marketing activities.
- Work with the sales and creative teams on presentations, case studies and other marketing materials.
- Monitor campaign performance and improve results based on data.
- Track website traffic, leads, and social media engagement.
- Research competitors, market trends, and new marketing opportunities.
- Coordinate with internal teams to complete marketing projects on time.
Required Skills:
- 4+ years of experience in digital marketing and strategy.
- Good knowledge of digital marketing channels and brand building.
- Strong content writing, communication, and creative skills.
- Good understanding on SEO/SEM, organic traffic, Paid Advertising, Lead Generation and marketing related activity
- Excellent analytic skills marketing campaigns and drive result and improvise the performance.
- Good project management and team coordination skills.
Tools Knowledge:
- Google Analytics 4 (GA4): To track website traffic and user behaviour.
- Google Search Console: To monitor website search performance.
- Google Ads: To run paid advertising campaigns.
- Meta Ads Manager: To manage Facebook and Instagram ads.
- Other Advertising Platforms: Good knowledge of YouTube Ads and other relevant platforms based on business needs.
- SEO Tools: SEMrush, Ahrefs, or similar tools.
- Content & Design Tools: Canva, Adobe Express, or similar tools.
- Reporting Tools: Google Sheets, Excel, and Looker Studio.
- AI Tools: ChatGPT or similar tools for content ideas, research, and marketing support.
Preferred Qualities:
- Creative and willing to learn new marketing trends.
- Able to manage multiple tasks and meet deadlines.
- Comfortable working with different teams.
- Focused on results, business growth, and continuous improvement.
Role Overview (Digital Marketing Manager (3–5 Years Experience)
We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads.
This role is a mix of organic growth + paid campaigns + outbound outreach.
Key Responsibilities
1. Organic Growth (SEO + Content)
- Manage and improve website SEO (on-page + off-page)
- Plan and publish content (blogs, landing pages, case studies)
- Improve search rankings and organic traffic
2. Social Media Management
- Manage LinkedIn and other relevant platforms
- Create and schedule posts consistently
- Build brand presence and engagement
3. Outreach & Lead Generation
- Run outbound campaigns via LinkedIn and email
- Identify target prospects and generate leads
- Build and manage outreach pipelines
4. Email Marketing
- Create and execute email campaigns
- Handle newsletters, cold email sequences, and follow-ups
- Track performance and optimize campaigns
5. Paid Marketing (Ads)
- Run and manage ads on Google, LinkedIn, and Meta
- Optimize campaigns for lead generation and ROI
- Test creatives, audiences, and messaging
6. Analytics & Optimization
- Track performance across channels
- Improve conversion rates and campaign effectiveness
- Share simple, actionable reports
What We’re Looking For
- 3–5 years of experience in digital marketing (preferably IT/services)
- Strong understanding of SEO, social media, and lead generation
- Experience with LinkedIn outreach, email tools, and ad platforms
- Ability to execute independently (hands-on role)
- Data-driven mindset with focus on results
Nice to Have
- Experience in B2B or SaaS marketing
- Familiarity with tools like HubSpot, Apollo, Google Analytics, etc.
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
Develop and execute marketing strategies aligned with business objectives.
Plan and manage digital marketing campaigns across multiple channels.
Manage SEO, SEM, social media, email marketing, and content marketing activities.
Develop strategies to increase website traffic, leads, and conversions.
Manage social media presence across LinkedIn, Instagram, Facebook, and other relevant platforms.
Coordinate the creation of marketing content, advertisements, landing pages, and promotional materials.
Conduct market and competitor research to identify trends and opportunities.
Plan and execute lead-generation campaigns.
Monitor campaign performance and optimize marketing activities based on data.
Track key metrics including website traffic, leads, conversion rates, engagement, CAC, and ROI.
Collaborate with sales, product, design, and other teams.
Manage marketing budgets and ensure effective allocation of resources.
Build and maintain brand consistency across marketing channels.
Prepare regular marketing performance reports for management.
Company Name - Savex Technologies Pvt. Ltd.
Responsibilities
Digital Marketing Executive
We are looking for a results-driven Digital Marketing Executive to plan, run and optimise paid, organic, social and marketplace campaigns that drive traffic, leads and sales.
Responsibilities
- Develop digital strategies for hardware - Gaming product
- Manage SEO, PPC-Google Ads and Facebook Ads, Meta Ads, Social media, Paid Ads, Performance marketing, E-commerce marketing.
Perks and benefits
Health insurance, Annual bonus, Performance bonus, Provident fund
Qualification:
• Bachelor's degree in Marketing, Business Administration, Mass Communication or a related field.
• MBA in Marketing (preferred, not mandatory).
Key Skills & Experience
• 3–5 years of hands-on experience in digital and performance marketing.
• Strong working knowledge of Google Ads, Meta Ads Manager, Amazon Ads and Flipkart Ads.
• Experience with Google Analytics 4, Google Search Console, Meta Pixel and conversion tracking.
• Sound understanding of SEO, PPC, social media marketing and campaign KPIs (CPC, CTR, CPL, ROAS, ACoS).
• Analytical mindset with the ability to read data and optimise campaigns for ROI.
• Good communication, coordination and reporting skills.
We are launching our technical unit in Kalyan Nagar, Bangalore, and are looking for candidates with strong knowledge and experience in digital marketing, including social media, SEO, and paid advertising.
Performance Marketing Manager (PPC)
Location: Mohali, Phase 8B (On-site)
Experience: 4+ Years
About the Role
75WAY Technologies Pvt. Ltd. is looking for an experienced Performance Marketing Manager (PPC) to drive lead generation and digital growth for our in-house IT services website. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid marketing campaigns for an IT software development company, with a strong focus on generating high-quality B2B leads.
Key Responsibilities
- Plan, execute, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
- Manage performance marketing campaigns for the company's in-house website to generate qualified IT service leads.
- Develop strategies to increase website traffic, lead conversions, and return on ad spend (ROAS).
- Conduct keyword research, competitor analysis, and audience targeting for IT services.
- Optimize campaign performance through A/B testing of ads, landing pages, and bidding strategies.
- Monitor and improve key metrics such as CPC, CTR, CPA, Conversion Rate, and ROAS.
- Collaborate with the SEO, Content, Design, and Development teams to improve campaign effectiveness.
- Create and manage remarketing and retargeting campaigns.
- Prepare weekly and monthly performance reports with actionable insights.
- Manage advertising budgets efficiently to maximize campaign performance.
- Stay updated with the latest PPC trends, platform updates, and digital marketing best practices.
Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads
Key Qualification Criteria
Qualifications
- Minimum 2–3 years of experience in paid ad marketing across digital channels: Meta, LinkedIn, and Google Ads.
- At least 2 years of hands-on experience managing and optimizing Google Ads.
- Strong domain expertise in paid media, including strategy, execution, and analytics.
- Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
- Excellent written and verbal communication skills in English.
- Bachelor’s degree in any field; a Master’s degree is a plus.
Hands-on Experience With
- Google Ads, Meta Ads, LinkedIn Ads, Bing/Microsoft Ads.
- Google Tag Manager (GTM), GA4, Looker Studio.
- Strong understanding of performance marketing principles, bidding strategies, and attribution models.
- Familiarity with SEO, email marketing, and other digital marketing channels.
- Certifications in tools such as Google Ads, GA4, or Meta Ads are preferred.
- Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT.
- Effective communication and reporting skills.
- Good experience in managing medium to large-sized budgets.
- Should have a data-driven approach to work.
Scope of Work
Strategy & Execution
- Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization.
- Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads.
- Take ownership of campaigns end-to-end to ensure KPIs and goals are met.
- Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability.
- Research & Analysis
- Stay ahead of platform updates and trends; integrate innovations into strategy.
- Drive keyword strategy and restructure accounts to unlock scalable growth.
- Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI.
- Analyze and interpret conversion and attribution data to derive actionable strategic insights.
- Ability to create strategies and budget forecasts.
- Communication
- Collaborate with Client Success Managers to design growth-focused strategies that leverage AI capabilities.
- Partner with internal teams to address performance challenges.
- Deliver projects on time, meeting weekly and monthly deadlines.
Reporting
- Create performance reports using Google Slides/other dashboards, and review them with clients.
- Present key strategies and insights to Client Success Managers and clients.
- Consider key performance metrics such as CPC, CTR, CPA, and ROAS for creating and conveying detailed inferences in monthly, quarterly, and yearly reports.
Preferred Attributes
- Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc.
- Must be residing in/willing to relocate to Pune.
- Experience with delivery management or people management.
- Understanding of SEO, email marketing, and other digital marketing channels.
- Experience with GA4, Google Tag Manager (GTM), Google Ads, Looker Studio, and Bing Ads.
- Familiarity with automated or AI-driven optimization tools for search ads and other channels.
- Experience in dealing directly with B2B clients.
Hey there!
We are looking for a sharp, hands-on digital marketer to join our Marketing team at Procedure. We're an engineering services company built with AI at our core since day one, not bolted on later. Before we dive into the job description, allow us to introduce ourselves.
Our team is a mixed bag. Of the smart and the hard workers. Of the organised and slightly chaotic. Of the early risers and the burners of the midnight oil. We appreciate diversity and truly like having differing perspectives in the room.
We pride ourselves on being early adopters of the latest tools, libraries and frameworks while delivering business value all the time. People who work with us fall in love with their craft. We have changed the definition of "work" for them.
Here are some of our beliefs about work
- Work is only 1 part of your life and not your entire life. We treat it as such.
- Weekends are sacred and not to be messed around with. You won't be asked to work on one.
- Commuting is a waste of time. Working from home saves you additional time. Go crazy with it.
- Asynchronous by-default. Synchronous communication is expensive, so we default to writing docs and literature to enable async communication.
Apart from work, we continually invest in growing you as a professional and a human.
- Book club — broaden your horizons by picking up a book every month and have fun doing so
- P1, The Half Yearly Tech Conference — here's where we explore futuristic themes to keep you informed about what's happening in the tech space outside our office.
- Mumbai Meets AI (MMAI) — our quarterly community meetup where engineers and AI practitioners come together. You'll help shape how we take this to market.
Growth requires mentorship
We believe choosing a mentor is more important than choosing a company. You'll work directly with our marketing lead, who'll mentor you on building a marketing engine from first principles — not from a playbook someone else wrote.
What's it like here
We love debating over tools and strategies. Ahrefs or Semrush? Long-form or programmatic? DR or traffic first? If you have opinions about why most B2B content is forgettable and how to fix it, you'll fit right in. Continuous improvement is at the heart of everything we do at work and outside.
This sounds good. But what exactly will you work on?
This isn't a "post on social media and send the weekly report" role. You'll own the systems that drive organic visibility and inbound leads for a B2B engineering consultancy targeting decision-makers in the US and India. Here's what that looks like:
Content SEO and AEO (Answer Engine Optimization)
You'll own the organic pipeline end-to-end. That means keyword research, SERP gap analysis, on-page optimization, and making sure our content gets cited by LLMs like ChatGPT, Perplexity, and Claude, not just ranked on Google. We care deeply about being the answer, not just being on page one.
You'll work with our content and engineering teams to ensure every blog, service page, and technology page is structured for both human readers and AI retrieval. Think: FAQ schema, AEO short-answer blocks, clean heading hierarchy, internal link architecture.
Backlink Outreach and DR Growth
You'll run outreach campaigns to grow our Domain Rating. That means identifying high-DR targets, managing outreach sequences, building relationships with editors and publishers, and finding creative ways to earn editorial backlinks that actually move the needle.
You should be comfortable reading a referring domains report in Ahrefs and knowing exactly what to do next.
GA4, GTM, and Dashboards
You'll own our measurement stack. GA4 property setup, GTM container management, custom event tracking, conversion goals, and reporting. We use Looker Studio for dashboards. You'll build and maintain dashboards that the team actually uses to make decisions: traffic by channel, AI referral tracking, content performance, lead attribution.
If you've set up custom channel groups in GA4 (like tracking AI assistant referral traffic separately), we'll get along well.
What you won't be doing
- You won't be writing blog posts. We have a content writer and a structured editorial pipeline for that.
- You won't be designing carousels or editing videos. We have a designer for that.
- You won't be posting on LinkedIn and X. We have someone handling social execution.
- Your job is the engine underneath all of it: the data, the visibility, the systems, and the growth.
Here's what we expect from you
- 3-4 years of hands-on digital marketing experience, preferably in a B2B or tech services context. You've done this before, not just read about it.
- SEO is second nature to you. You understand keyword difficulty, search intent, content gaps, internal linking strategy, and technical SEO basics (crawlability, canonical tags, structured data). You've moved the needle on organic traffic for a real website.
- You've done AEO and GEO, not just read about them. Answer Engine Optimization and Generative Engine Optimization are not buzzwords to you. You've structured content that got cited by LLMs, tracked that traffic, and tied it back to pipeline. You've had targets around AI-driven MQLs and you've hit them. We want someone who's proven this works, not someone who's still tinkering.
- You've set up GA4 properties from scratch, configured GTM containers, created custom events, and built dashboards in Looker Studio (or similar). You can trace a lead from first touch to form submission.
- You've done backlink outreach. You know the difference between a directory listing and an editorial backlink. You've used Ahrefs (or Semrush/Moz) to analyze competitor backlink profiles and find opportunities.
- You can build dashboards people actually look at. Looker Studio, Google Sheets with data connectors, or similar. You know that a dashboard nobody checks is worse than no dashboard at all.
- You've worked on websites and landing pages. You've been involved in building, optimizing, or managing website pages and landing pages that convert. You understand what makes a high-intent page work: structure, copy, CTAs, page speed, and how it all ties back to the funnel.
- You use AI tools like Claude and ChatGPT as thinking partners. For research, for ideation, for breaking down complex problems. Not for copy-pasting AI-generated fluff. You know the difference, and it shows in your work.
- You write clearly. Not blog posts, but briefs, reports, Slack messages, outreach emails. Clear thinking shows up in clear writing.
Tools you'll work with
- SEO/AEO: Ahrefs, Google Search Console, Screaming Frog
- Analytics: GA4, GTM, Looker Studio
- AI: Claude Pro, ChatGPT Plus (premium licenses provided)
- Ops: Notion, Slack
- Outreach: Email (your preferred tool), LinkedIn
The fine print
- Experience: 3-4 years
- Location: Mumbai
- Reports to: Marketing Head
- Team: You'll collaborate daily with our content writer, social media manager, designer, and engineering team.
If you've read this far and thought "this is exactly the kind of marketing I want to do," we should talk. Apply now.












