
pay: ₹700,000.00 - ₹1,200,000.00 per year
Job description:
Company Description: KGiSL Institute of Technology is a higher education institution located in Coimbatore, Tamil Nadu, India. As part of the KGISL Campus, the institute is committed to delivering quality education in the field of technology. With a focus on both theoretical and practical learning, KGiSL Institute of Technology aims to produce skilled professionals who can meet the demands of the industry.
Job Title: SEO Team Lead
Location: Coimbatore
Department: Digital Marketing
Job Summary:
We are looking for a highly experienced Head of SEO to drive our digital growth strategy. The ideal candidate will be a data-driven leader with expertise in SEO, SEM, PPC, Paid Campaigns, and Social Media Marketing, with a proven record of generating high-quality leads that convert into business revenue. This role requires strategic vision, team leadership, and hands-on execution to maximize ROI across organic and paid channels.
Key Responsibilities
Strategy & Leadership
Experience: EDUTECH is mandatory
Develop and lead the overall digital marketing strategy with a strong focus on Manage and mentor a team of SEO, PPC, SEM, and SMM specialists.
Align SEO, SEM, and paid campaigns with overall business goals and sales targets.
SEO & SEM:
Oversee on-page, off-page, and technical SEO to boost organic visibility and lead conversions.
Drive SEM initiatives (Google Ads, Bing Ads, etc.) to generate qualified leads.
Conduct competitor and keyword analysis to capture high-intent traffic.
PPC & Paid Campaigns
Plan, execute, and optimize PPC campaigns across Google Ads, LinkedIn, Meta, and other ad platforms.
Manage budgets efficiently to maximize ROI and minimize CPL (Cost per Lead).
Implement A/B testing for ad creatives, landing pages, and CTAs.
Social Media Marketing (SMM);
Oversee paid and organic social campaigns across platforms (LinkedIn, Instagram, Facebook, Twitter, YouTube).
Use social media ads strategically for B2B/B2C lead generation.
Monitor engagement, conversion, and ROI from social campaigns.
Analytics & Reporting:
Leverage tools like Google Analytics, Search Console, Ahrefs, SEMrush, HubSpot, Salesforce, etc.
Track KPIs: organic traffic, CTR, CPC, CPL, CAC, ROI, and overall funnel performance.
Present monthly performance dashboards with actionable insights.
Key Skills & Competencies:
7–12 years of experience in SEO, SEM, PPC, Paid Campaigns, and SMM and 2-3 years of experience in EDUTECH
Deep knowledge of search engine algorithms, paid media platforms, and lead funnels.
Strong understanding of CRO (Conversion Rate Optimization), retargeting, and remarketing strategies.
Hands-on expertise with ad platforms (Google Ads, Meta Ads, LinkedIn Ads, Display, YouTube).
Proficiency in SEO/SEM tools (Ahrefs, SEMrush, Moz, Screaming Frog).
Excellent leadership, analytical, and communication skills.
Qualifications:
Bachelor’s/Master’s degree in Marketing, Business, IT, or related field.
Certifications in Google Ads, HubSpot, Meta Blueprint, SEO/SEM (preferred).
Job Type: Full-time
Benefits:
Health insurance
Life insurance
Provident Fund
Work Location: In person

About KGiSL Educational Institutions
About
We are KG Group of Educational Institutions, a highly reputed name in Coimbatore with decades of experience in shaping bright futures. As a team, we are driven by innovation, collaboration, and a passion for fostering growth, both in our students and our employees. Our commitment to creating a positive, supportive work environment has earned us the prestigious “Great Place to Work” tag, reflecting our focus on employee well-being, growth, and a thriving work culture.
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reelance Digital Marketing Trainer (Offline – Weekly)
Location:
Perumbavoor, Kerala (Onsite Classroom Training)
Job Type:
Freelance / Part-time
Schedule:
Every Thursday (Once a week)
Total Duration: 60 hours (spread over multiple Thursdays)
Job Description:
We are hiring a Freelance Digital Marketing Trainer to conduct offline classes once a week (every Thursday) at our training center in Perumbavoor, Kerala. The trainer will be responsible for delivering hands-on and practical training in core digital marketing concepts over a total of 60 hours.
Key Responsibilities:
- Deliver engaging and practical offline classes every Thursday.
- Complete the syllabus within the 60-hour total duration.
- Teach key digital marketing modules including SEO, SEM, SMM, content marketing, email marketing, analytics, etc.
- Provide hands-on sessions using real tools like Google Ads, Facebook Ads Manager, Google Analytics, etc.
- Assign tasks, monitor student progress, and provide feedback.
- Prepare students for real-world applications and optional industry certifications.
Topics to be Covered:
- Introduction to Digital Marketing
- Website Basics & WordPress
- SEO (Search Engine Optimization)
- Google Ads (Search, Display, Video)
- Social Media Marketing (Facebook, Instagram, LinkedIn)
- Email Marketing
- Content Marketing
- Google Analytics & Reporting
- Affiliate & Influencer Marketing
- Online Reputation Management (ORM)
Requirements:
- Minimum 2–3 years of professional digital marketing experience.
- Previous training or teaching experience (preferred).
- Proficient in using digital marketing tools and platforms.
- Good communication skills in English or Malayalam (or both).
- Passionate about teaching and mentoring.
Compensation:
- Salary: Negotiable based on experience and skillset.
- Paid per session or as a package for the full 60-hour program.
✔️ Close sales via cold calls, meetings & door-to-door visits
✔️ Build and maintain strong customer relationships
✔️ Identify prospects and craft smart sales strategies
✔️ Track and report key performance metrics
✔️ Maintain and grow our client database
🔹 What We’re Looking For:
✔️ Graduate with 0.5–3 years of sales experience
✔️ Good communication, negotiation & interpersonal skills
✔️ Familiar with sales techniques and CRM tools
✔️ Bonus if you have accounting knowledge
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Are you a convergent thinker and a problem solver who loves finding and solving bugs? Then you have an opportunity to grab at SmartDocs to fulfill your desired goals.
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3. Analyze sales data and customer behavior to identify trends and opportunities for improvement, and provide recommendations for product assortment, pricing, and promotions.
4. Manage relationships with vendors and partners to ensure the timely delivery of products and services.
5. Monitor customer reviews and feedback and respond to inquiries and complaints in a timely and professional manner.
6. Develop and maintain a deep understanding of the competitive landscape and industry trends to inform business strategy and drive innovation.
7. Work closely with our offline sales team to ensure a seamless shopping experience for our customers across all channels.
8. Manage and optimize product listings, ensuring that all product information, images, and prices are accurate and up-to-date.
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14. Stay up-to-date with industry trends, best practices, and emerging technologies, and apply them to improve our e-commerce operations and customer experience.
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This is an exciting opportunity for a highly motivated and results-driven individual to join a fast-growing e-commerce company and make a significant impact on our business. We offer a competitive salary, a dynamic work environment, and opportunities for professional growth and development.
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Sunday Off.
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