Lead Generation and PPC

JOB TITLE: LEAD GENERATION SPECIALIST

Location: New Delhi

Experience Level: 1-3 years

Industry: SaaS / B2B / Enterprise Solutions

About the Role

Geotrackers, is looking for a Leads Generation Specialist to support the organization with various responsibilities including content creation, lead generation and e-mail campaign management. Our ideal candidate is a self-starter with strong communication (both verbal and written), negotiation and execution skills.

Key Responsibilities

Ø Proactive Prospect Outreach: Independently generate qualified leads every week through email, cold calling, and social media engagement. Craft compelling pitches to build relationships and secure meetings with key decision-makers

Ø Lead Generation: Identify, research, and target potential leads across LinkedIn, industry platforms, events, tailored email campaigns, and professional networks

Ø Target Achievement: Take full ownership of lead generation metrics and consistently meet growth-oriented goals

Ø Market Research: Stay current with industry developments, competitor activity, and market trends to discover new business opportunities

Ø Lead-Nurturing Programs: Create and execute strategic nurturing campaigns to move leads through the funnel using tailored content and timely follow-ups

Ø Act as a key bridge between prospective client needs and the organization's service-based offerings

Ø Provide valuable market intelligence to support strategic decision-making

Skills Required

Ø Education Qualification: B.Tech / BBA / MBA

Ø High degree of proficiency in content creation, communication, social media management, LinkedIn outreach and email campaigns.

Ø 1-3 years of experience in related activities in social media management, growth hacking and related fields.

Ø Natural problem solver who can uncover client pain points and effectively position offerings as solutions through market research

Ø Experience in digital integrated marketing and sales skills with the ability to convert leads into customers

Ø Experience in managing social media account and also email campaigns

Ø Excellent written and verbal communication skills and fluency in English 

Upload CV On - https://magicworksitsolutions.com/digital-marketing-manager/

Job description :

A Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote a company’s products or services. 

Experience: 3 to 5 years (3 years of experience in digital marketing required)

Qualification: Any graduate or post graduate or MBA in (Marketing/Sales) or related field with an excellent understanding of Digital Marketing.

Key Responsibilities:

1. Strategy Development and Execution

• Develop Digital Marketing Strategies: Create comprehensive marketing plans to achieve business objectives.

• Campaign Management: Plan, execute, and oversee various marketing campaigns across multiple digital channels such as Google Ads, SEO, PPC, social media, email, and content marketing.

• Budget Management: Allocate and manage the marketing budget effectively to maximize ROI.

2. Content Creation and Optimization

• Content Strategy: Develop content strategies that align with marketing goals and target audience needs.

• Content Creation: Oversee the creation of engaging and relevant content for websites, blogs, social media, and email campaigns.

• SEO Optimization: Ensure all content is optimized for search engines to increase organic traffic.

3. Social Media Management

• Platform Management: Manage the companys presence on social media platforms, including content planning and posting.

• Community Engagement: Engage with followers, respond to comments and messages, and monitor online reviews and feedback.

• Social Media Advertising: Create and manage social media ad campaigns to increase brand awareness and drive conversions.

4. Analytics and Reporting

• Performance Tracking: Monitor and analyse the performance of marketing campaigns using tools like Google Analytics, social media insights, and other analytics software.

• Reporting: Prepare regular reports on campaign performance, website traffic, and other key metrics to share with stakeholders.

• Data-Driven Decisions: Use data insights to make informed decisions and optimize marketing strategies.

5. Collaboration and Coordination

• Team Collaboration: Work closely with the marketing team, including designers, writers, and other specialists, to execute campaigns.

• Cross-Departmental Coordination: Collaborate with sales, product, and other departments to align marketing efforts with overall business goals.

• External Partners: Manage relationships with external vendors, agencies, and partners as needed.

6. Customer Relationship Management (CRM)

• Database Management: Manage and utilize the company’s CRM system to track customer interactions and data.

• Lead Generation and Nurturing: Develop strategies for lead generation and nurturing to convert prospects into customers.

7. Innovation and Trend Monitoring

• Stay Updated: Keep abreast of the latest trends and best practices in digital marketing.

• Experimentation: Test new marketing techniques and strategies to improve campaign effectiveness.

8. Compliance and Ethics

• Regulatory Compliance: Ensure all marketing activities comply with relevant laws and regulations.

• Ethical Practices: Promote ethical marketing practices and maintain the company’s reputation.

Preferred candidate profile

• Must possess strong communication, presentation, and negotiation skills

• Must be familiar with analysing statistics and formulating sales data

• Must be a highly organized, detail-oriented self-starter who is willing to work independently as well as in a team environment

• Knowledge of advertising sales or sales promotions

• Knowledge of online marketing

• Minimum 3 years of experience in digital marketing environment.

• Strong understanding of Google Ads, Google Analytics, SEO, PPC, email marketing, and social media

• Excellent written and verbal communication skills

• Strong analytical and problem-solving skills

• Bachelor’s degree or Master’s degree in marketing, communications, or a related field

Role - ETL Developer

Work Mode - Hybrid

Experience- 4+ years

Location - Pune, Gurgaon, Bengaluru, Mumbai

Required Skills - AWS, AWS Glue, Pyspark, ETL, SQL

Required Skills:

• 4+ years of hands-on experience in MySQL, including SQL queries and procedure development
• Experience in Pyspark, AWS, AWS Glue
• Experience in AWS ,Migration
• Experience with automated scripting and tracking KPIs/metrics for database performance
• Proficiency in shell scripting and ETL.
• Strong communication skills and a collaborative team player
• Knowledge of Python and AWS RDS is a plus

IncRuiter is a next-generation technical screening and talent assessment platform. We are a SaaS-based organization with an interview service (IaaS) at its core. IaaS & Video Interview Platforms have a combined market size of 5-6Bn USD. It’s a niche and new market segment in the B2B sector.

Key Responsibilities:

1. SEO Strategy Development:

○ Design and execute advanced SEO strategies aligned with business goals.

○ Conduct comprehensive keyword research and competitor analysis.

○ Optimize content to improve rankings and drive organic traffic.

2. Technical SEO:

○ Conduct audits to identify and resolve technical SEO issues, such as crawl errors, page load

speed, and mobile usability.

○ Optimize site architecture, schema markup, and internal linking structures.

○ Work with developers to implement technical SEO recommendations.

3. Content Optimization:

○ Collaborate with the content team to produce high-quality, SEO-friendly content.

○ Ensure all content meets search engine guidelines and is optimized for target keywords.

○ Monitor content performance and recommend updates as needed.

4. Performance Monitoring and Reporting:

○ Track and analyze website performance metrics using tools like Google Analytics, Google

Search Console, and SEMrush.

○ Generate detailed reports on SEO performance and present actionable insights.

○ Monitor algorithm changes and adjust strategies accordingly.

5. Link Building & Outreach:

○ Develop and implement effective link-building strategies.

○ Build relationships with industry influencers and relevant websites for collaboration.

6. Stay Updated:

○ Keep abreast of the latest SEO trends, tools, and best practices.

○ Conduct training sessions to update the team on SEO developments.

Qualifications:

● Bachelor’s degree in Marketing, IT, Communications, or related field (preferred).

● Proven experience of 5+ years in SEO, with a strong portfolio of successful projects.

● Deep understanding of search engine algorithms, ranking factors, and SEO tools

● Proficiency in technical SEO and content marketing.

● Excellent analytical, problem-solving, and project management skills.

● Strong written and verbal communication skills.

● Ability to work collaboratively with cross-functional teams.

Preferred Skills:

● Experience with international SEO.

● Familiarity with HTML, CSS, and basic JavaScript.

● Knowledge of other digital marketing areas such as PPC and social media marketing.

Why Join Us?

● Opportunity to work on challenging and impactful projects.

● Collaborative and innovative work environment.

● Professional growth and learning opportunities.

● Competitive salary and benefits package.

We are seeking a highly driven Senior Sales Manager to drive enterprise level sales for our SaaS-based solutions related to Supply Chain Management solutions across India and APAC. The ideal candidate should have a strong background in selling SAP solutions like AP/AR or similar enterprise SaaS products related to Spend management, with an experience handling a minimum deal size of $30,000 or more. You will be responsible for end-to-end sales ownership, including lead generation, deal closure, and relationship management. 

Required Skills & Qualifications: 

✔ 5-15 years of experience in B2B SaaS sales / SAP solution sales / ERP sales / enterprise software sales. 

✔ Proven track record in selling high-ticket SaaS solutions ($30,000+ per deal). 

✔ Deep understanding of Supply Chain Management (SCM) software & workflows. 

✔ Strong experience in India and Asia-Pacific markets with regional business knowledge. 

✔ Strong experience in solution selling, consultative sales, and enterprise account management. 

✔ Ability to lead negotiations, handle objections, and close complex deals. 

✔ Excellent communication, presentation, and stakeholder management skills. 

We are seeking a talented and experienced ServiceNow Developer to join our dynamic team. The ideal candidate will have a strong background in developing and customizing ServiceNow applications, with a deep understanding of the platform's modules and capabilities. This role offers an exciting opportunity to work on diverse projects and collaborate with leading industry professionals.

Key Responsibilities:

• Develop and customize ServiceNow applications and modules based on business requirements.
• Create and manage ServiceNow business rules, script includes, UI actions, and other scripting elements.
• Design and implement ServiceNow integrations using REST and SOAP web services.
• Configure and customize ServiceNow forms, lists, reports, and dashboards.
• Utilize ServiceNow Flow Designer and Orchestration to automate workflows.
• Collaborate with cross-functional teams to gather requirements and deliver effective solutions.
• Troubleshoot and resolve technical issues related to ServiceNow.
• Maintain system documentation and user guides.

Requirements:

• Proficiency in ServiceNow modules, including ITSM, ITOM, ITBM, and ITAM.
• Strong knowledge of JavaScript for client-side and server-side scripting.
• Experience with ServiceNow Studio, Flow Designer, and IntegrationHub.
• Familiarity with REST and SOAP web services for system integrations.
• Understanding of relational databases and SQL.
• ServiceNow Certified System Administrator and/or ServiceNow Certified Application Developer (preferred).
• Previous experience in a ServiceNow Developer role with a track record of successful projects.
• Strong problem-solving skills and the ability to communicate technical concepts to non-technical stakeholders.
• Experience with Agile methodologies and project management principles.

Preferred Qualifications:

• Experience with other ITSM tools and platforms.
• Additional ServiceNow certifications (e.g., Certified Implementation Specialist) are a plus.
• A degree in Computer Science, Information Technology, or a related field.

Responsibilities

• Participate in requirements analysis
• Collaborate with internal teams to produce software design and architecture
• Write clean, scalable code using .NET programming languages
• Test and deploy applications and systems
• Revise, update, refactor and debug code
• Improve existing software
• Develop documentation throughout the software development life cycle (SDLC)
• Serve as an expert on applications and provide technical support

Requirements

• Proven experience as a .NET Developer or https://resources.workable.com/application-developer-job-description">Application Developer
• Familiarity with the ASP.NET framework, SQL Server and design/architectural patterns (e.g. Model-View-Controller (MVC))
• Knowledge of at least one of the .NET languages (e.g. C#, Visual Basic .NET) and HTML5/CSS3
• Familiarity with architecture styles/APIs (REST, RPC)
• Understanding of Agile methodologies