pay: ₹700,000.00 - ₹1,200,000.00 per year
Job description:
Company Description: KGiSL Institute of Technology is a higher education institution located in Coimbatore, Tamil Nadu, India. As part of the KGISL Campus, the institute is committed to delivering quality education in the field of technology. With a focus on both theoretical and practical learning, KGiSL Institute of Technology aims to produce skilled professionals who can meet the demands of the industry.
Job Title: SEO Team Lead
Location: Coimbatore
Department: Digital Marketing
Job Summary:
We are looking for a highly experienced Head of SEO to drive our digital growth strategy. The ideal candidate will be a data-driven leader with expertise in SEO, SEM, PPC, Paid Campaigns, and Social Media Marketing, with a proven record of generating high-quality leads that convert into business revenue. This role requires strategic vision, team leadership, and hands-on execution to maximize ROI across organic and paid channels.
Key Responsibilities
Strategy & Leadership
Experience: EDUTECH is mandatory
Develop and lead the overall digital marketing strategy with a strong focus on Manage and mentor a team of SEO, PPC, SEM, and SMM specialists.
Align SEO, SEM, and paid campaigns with overall business goals and sales targets.
SEO & SEM:
Oversee on-page, off-page, and technical SEO to boost organic visibility and lead conversions.
Drive SEM initiatives (Google Ads, Bing Ads, etc.) to generate qualified leads.
Conduct competitor and keyword analysis to capture high-intent traffic.
PPC & Paid Campaigns
Plan, execute, and optimize PPC campaigns across Google Ads, LinkedIn, Meta, and other ad platforms.
Manage budgets efficiently to maximize ROI and minimize CPL (Cost per Lead).
Implement A/B testing for ad creatives, landing pages, and CTAs.
Social Media Marketing (SMM);
Oversee paid and organic social campaigns across platforms (LinkedIn, Instagram, Facebook, Twitter, YouTube).
Use social media ads strategically for B2B/B2C lead generation.
Monitor engagement, conversion, and ROI from social campaigns.
Analytics & Reporting:
Leverage tools like Google Analytics, Search Console, Ahrefs, SEMrush, HubSpot, Salesforce, etc.
Track KPIs: organic traffic, CTR, CPC, CPL, CAC, ROI, and overall funnel performance.
Present monthly performance dashboards with actionable insights.
Key Skills & Competencies:
7–12 years of experience in SEO, SEM, PPC, Paid Campaigns, and SMM and 2-3 years of experience in EDUTECH
Deep knowledge of search engine algorithms, paid media platforms, and lead funnels.
Strong understanding of CRO (Conversion Rate Optimization), retargeting, and remarketing strategies.
Hands-on expertise with ad platforms (Google Ads, Meta Ads, LinkedIn Ads, Display, YouTube).
Proficiency in SEO/SEM tools (Ahrefs, SEMrush, Moz, Screaming Frog).
Excellent leadership, analytical, and communication skills.
Qualifications:
Bachelor’s/Master’s degree in Marketing, Business, IT, or related field.
Certifications in Google Ads, HubSpot, Meta Blueprint, SEO/SEM (preferred).
Job Type: Full-time
Benefits:
Health insurance
Life insurance
Provident Fund
Work Location: In person
Shubham Vishwakarma
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About KGiSL Educational Institution
About
Who We Are:
We are KG Group of Educational Institutions, a highly reputed name in Coimbatore with decades of experience in shaping bright futures. As a team, we are driven by innovation, collaboration, and a passion for fostering growth, both in our students and our employees. Our commitment to creating a positive, supportive work environment has earned us the prestigious “Great Place to Work” tag, reflecting our focus on employee well-being, growth, and a thriving work culture.
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