
pay: ₹700,000.00 - ₹1,200,000.00 per year
Job description:
Company Description: KGiSL Institute of Technology is a higher education institution located in Coimbatore, Tamil Nadu, India. As part of the KGISL Campus, the institute is committed to delivering quality education in the field of technology. With a focus on both theoretical and practical learning, KGiSL Institute of Technology aims to produce skilled professionals who can meet the demands of the industry.
Job Title: SEO Team Lead
Location: Coimbatore
Department: Digital Marketing
Job Summary:
We are looking for a highly experienced Head of SEO to drive our digital growth strategy. The ideal candidate will be a data-driven leader with expertise in SEO, SEM, PPC, Paid Campaigns, and Social Media Marketing, with a proven record of generating high-quality leads that convert into business revenue. This role requires strategic vision, team leadership, and hands-on execution to maximize ROI across organic and paid channels.
Key Responsibilities
Strategy & Leadership
Experience: EDUTECH is mandatory
Develop and lead the overall digital marketing strategy with a strong focus on Manage and mentor a team of SEO, PPC, SEM, and SMM specialists.
Align SEO, SEM, and paid campaigns with overall business goals and sales targets.
SEO & SEM:
Oversee on-page, off-page, and technical SEO to boost organic visibility and lead conversions.
Drive SEM initiatives (Google Ads, Bing Ads, etc.) to generate qualified leads.
Conduct competitor and keyword analysis to capture high-intent traffic.
PPC & Paid Campaigns
Plan, execute, and optimize PPC campaigns across Google Ads, LinkedIn, Meta, and other ad platforms.
Manage budgets efficiently to maximize ROI and minimize CPL (Cost per Lead).
Implement A/B testing for ad creatives, landing pages, and CTAs.
Social Media Marketing (SMM);
Oversee paid and organic social campaigns across platforms (LinkedIn, Instagram, Facebook, Twitter, YouTube).
Use social media ads strategically for B2B/B2C lead generation.
Monitor engagement, conversion, and ROI from social campaigns.
Analytics & Reporting:
Leverage tools like Google Analytics, Search Console, Ahrefs, SEMrush, HubSpot, Salesforce, etc.
Track KPIs: organic traffic, CTR, CPC, CPL, CAC, ROI, and overall funnel performance.
Present monthly performance dashboards with actionable insights.
Key Skills & Competencies:
7–12 years of experience in SEO, SEM, PPC, Paid Campaigns, and SMM and 2-3 years of experience in EDUTECH
Deep knowledge of search engine algorithms, paid media platforms, and lead funnels.
Strong understanding of CRO (Conversion Rate Optimization), retargeting, and remarketing strategies.
Hands-on expertise with ad platforms (Google Ads, Meta Ads, LinkedIn Ads, Display, YouTube).
Proficiency in SEO/SEM tools (Ahrefs, SEMrush, Moz, Screaming Frog).
Excellent leadership, analytical, and communication skills.
Qualifications:
Bachelor’s/Master’s degree in Marketing, Business, IT, or related field.
Certifications in Google Ads, HubSpot, Meta Blueprint, SEO/SEM (preferred).
Job Type: Full-time
Benefits:
Health insurance
Life insurance
Provident Fund
Work Location: In person

About KGiSL Educational Institution
About
Who We Are:
We are KG Group of Educational Institutions, a highly reputed name in Coimbatore with decades of experience in shaping bright futures. As a team, we are driven by innovation, collaboration, and a passion for fostering growth, both in our students and our employees. Our commitment to creating a positive, supportive work environment has earned us the prestigious “Great Place to Work” tag, reflecting our focus on employee well-being, growth, and a thriving work culture.
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Innkey PMS Overview:-
Innkey Infosystems Pvt. Ltd. is a rapidly growing IT company from the hospitality industry offering a Fully Integrated PMS solution on the Cloud for Hotels. We provide best in class products and services to make Hotel’s goals more easier, enabling them to focus on their core business.
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visit http://www.innkeypms.net">www.innkeypms.net
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