Product Marketing Manager

at SCRUT Automation

DP
Posted by Praveen K
icon
Bengaluru (Bangalore)
icon
5 - 6 yrs
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₹15L - ₹30L / yr
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Full time
Skills
SaaS
Product Marketing
Market Research
Pricing Strategy
Responsibilities
 Develop product positioning that differentiates SCRUT by understanding
customer needs, product road-map, market trends, and competitive forces.
 Understand the market problems and identify market opportunities to drive
growth.
 Develop and execute marketing strategies across acquisition, engagement and
conversion stages. This will include developing an outreach and content plan
across channels, defining budgets and project plans, and managing the team to
drive the execution of these plans.
 Work with the content and design teams to develop content to be published
across channels. Writing experience is a plus.
 Aid the sales teams to generate quality collateral to improve outreach and
conversion
Qualifications
 5+ years of product marketing experience (experience in an early-stage start-up
environment plus).
 Experience working with SaaS/Software products.
 Ability to understand the technology and business software including buyer behavior
and ideal customer profiles and translate tech content into marketing material.
 Proven experience creating marketing plans encompassing strategy, customer
research, competitive analysis, product requirements, messaging, pricing, etc.
 Excellent communication skills
Read more

About SCRUT Automation

Scrut Automation brings your ISO 27001, SOC 2, GDPR, PCI DSS, CCPA and HIPAA compliance in a single place.
Read more
Founded
2020
Type
Products & Services
Size
100-1000 employees
Stage
Raised funding
View full company details
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