Business development executive b2b saas

Job Description

Job Title: Sales Representative – IT / B2B SaaS

Location: Mumbai, India (Hybrid / On-site)

Employment Type: Full-time

Experience Level: 3+ Years

Department: Sales & Business Development

About the Role

We are seeking an ambitious, results-driven Sales Representative with a proven track record in B2B IT / SaaS Sales to join our team in Mumbai. In this role, you will manage end-to-end sales cycles — driving outbound prospecting, qualifying inbound leads, conducting product demonstrations, and closing deals. If you are proactive, thrive in a target-driven environment, and excel at translating technical value into clear business ROI for decision-makers, we'd love to connect.

This role requires hands-on field sales experience — you should be comfortable meeting clients in person, conducting on-site visits, and closing deals face-to-face in addition to remote/virtual selling.

Key Responsibilities

• Pipeline Generation & Prospecting: Execute strategic outbound outreach (cold emailing, LinkedIn networking, cold calling, and in-person field visits) targeting mid-market and enterprise decision-makers (CTOs, CIOs, Heads of Sales/Marketing, Founders).
• Inbound Lead Conversion: Promptly engage, qualify, and convert marketing-generated inbound leads into active sales opportunities.
• Product Discovery & Demo: Conduct consultative discovery calls and on-site/in-person product walkthroughs to identify prospect pain points and deliver tailored demos.
• Field Sales & Client Visits: Travel for client meetings, site visits, and relationship-building activities within Mumbai and surrounding regions as required.
• Negotiation & Closing: Build commercial proposals, lead contract negotiations, manage objection handling, and consistently close deals to meet/exceed quarterly quota targets.
• CRM & Pipeline Hygiene: Maintain accurate and up-to-date records of all deals, activities, and forecasts in the CRM (e.g., HubSpot / Salesforce).
• Market Feedback: Work closely with Marketing and Product teams to share customer feedback, competitive insights, and market trends.

Key Qualifications & Skills

• Education: B.Tech / B.E. graduate is mandatory. (A technical/engineering background helps in translating product capability into client-facing business value.)
• Experience: Minimum 3+ years of direct selling experience in B2B Tech / IT Services / SaaS, with demonstrated field sales exposure (on-site client visits, in-person demos/negotiations — not purely remote/inside sales).
• Proven Track Record: Demonstrated history of consistently meeting or exceeding individual sales quotas and pipeline generation targets.
• Sales Acumen: Strong grasp of consultative and solution-selling methodologies (e.g., MEDDPICC, BANT, SPIN).
• Communication: Exceptional verbal, written, presentation, and active listening skills.
• Mindset: Highly self-motivated, resilient, comfortable with ambiguity, willing to travel locally for client meetings, and able to work independently.
• Location: Based in or willing to relocate to Mumbai.

Engage with prospective customers through calls, virtual meetings, and other communication channels. Understand customer requirements and recommend suitable solutions. Build strong relationships with potential customers and address their queries effectively. Follow up with leads and convert them into successful sales. Meet and exceed individual sales targets and performance metrics. Maintain accurate records of customer interactions and sales activities in CRM systems. Collaborate with internal teams to ensure a seamless customer experience. Stay updated on product offerings, industry trends, and competitor activities

Strong experience in handling inbound leads and converting them into customers

Excellent communication and relationship-building skills

Strong follow-up and negotiation abilities

Experience working with CRM and maintaining sales pipelines

Ability to understand customer requirements and recommend the right solution

Target-oriented and data-driven approach

What You’ll Do

• Prospect every day. Run high-volume outbound across phone, email, and Facebook/LinkedIn to decision-makers at dental practices.

• Qualify and book. Have real conversations, qualify against our ICP, and book demos on AE calendars.

• Own your book. Work a defined segment / platform book and avoid double-touching prospects.

• Keep HubSpot clean. Log every call and touch the same day; keep records complete — if it isn’t in HubSpot, it didn’t happen.

• Follow the rhythm. Join the daily standup and protect your power-calling blocks.

• Hand off well. Pass qualified demos to AEs with the context they need to win.

Identify and generate new leads through calls, emails, and networking • Understand the client requirements and pitch the product to the customer accordingly. • Maintain good relationships with existing clients. • Schedule meetings or product demos with interested customers. • Conduct the demoes with the prospective customers either virtually or on field. • Follow up on leads and close sales deals • Achieve monthly targets • Maintain records of sales activities and customer interactions • Work closely with the sales and marketing team

Experience: Minimum 1 year

● CTC: 10–14 LPA

● Must have B2B SaaS outbound sales, US/North America market exposure, cold outreach,

lead qualification, strong communication, LinkedIn Sales Navigator/Apollo/CRM tools.

● Reject if inbound-only, APAC/Middle East-only, call center background, weak communication,

or no prospecting experience.

● Good signs: BANT/MEDDIC, multi-channel outreach, HubSpot/Salesforce, email sequencing

tools.

Experience: Minimum 1 year

● CTC: 10–14 LPA

● Must have B2B SaaS outbound sales, US/North America market exposure, cold outreach,

lead qualification, strong communication, LinkedIn Sales Navigator/Apollo/CRM tools.

● Reject if inbound-only, APAC/Middle East-only, call center background, weak communication,

or no prospecting experience.

● Good signs: BANT/MEDDIC, multi-channel outreach, HubSpot/Salesforce, email sequencing

tools.

Identify and reach out to potential B2B clients (physiotherapy clinics, hospitals, and rehab centers) via cold calling, email, events or campaigns. • Qualify inbound leads and manage a healthy sales pipeline using the company’s CRM. • Understand customer requirements and align solutions with business needs. • Coordinate with Product Specialists for product demos and technical discussions. • Handle objections, negotiate, and drive deals towards successful closure. • Maintain accurate records of all interactions and pipeline status in CRM. • Ensure timely conversion of leads into paying customers. • Build and maintain strong relationships with prospects and clients. • Consistently achieve and exceed sales targets.

The Role

We're looking for a motivated and enthusiastic Sales Development Representative (SDR) to join our growing team. This role is ideal for individuals who are passionate about sales, enjoy interacting with business professionals, and are eager to build a career in the SaaS industry.

As an SDR, you'll play a key role in identifying potential customers, initiating conversations, qualifying prospects, and creating new business opportunities. You'll work closely with the sales team while gaining practical experience in B2B sales and business development.

Key Responsibilities

• Identify and research potential business customers across multiple industries.

• Connect with prospects through outbound calls, emails, LinkedIn, and other professional channels.

• Generate and qualify leads based on predefined business criteria.

• Build and maintain a healthy sales pipeline by consistently engaging with prospective customers.

• Understand customer challenges and effectively communicate the value of our software solutions.

• Schedule product demonstrations and meetings for the Business Development team.

• Accurately update lead information, activities, and follow-ups in the CRM system.

• Continuously improve outreach strategies by testing new messaging and engagement approaches.

• Achieve individual activity and performance targets on a daily and monthly basis.

Who We're Looking For

• Bachelor's degree in any discipline.

• 1-3 years of experience in Sales, Inside Sales, Business Development,

• Lead Generation, or Customer Engagement.

• Strong verbal and written communication skills in English.

• Comfortable interacting with business decision-makers over phone and email.

• Self-motivated, energetic, and goal-oriented.

• Good organizational and time management skills.

Preferred Skills

• Basic understanding of B2B sales or lead generation.

• Familiarity with CRM platforms or sales engagement tools.

• Experience using Microsoft Excel or Google Sheets.

• Ability to learn new technologies and software quickly.

• Exposure to SaaS products or software sales will be an advantage.

What You'll Gain

• Practical exposure to the complete B2B SaaS sales lifecycle.

• Structured training on prospecting, lead qualification, and customer engagement.

• Mentorship from experienced sales professionals.

• Opportunities to work with innovative software products.

• Performance-based incentives and rapid career growth.

• A collaborative, fast-paced startup environment where your contributions have a direct impact.

Department: Sales

Reports To: Sales Head

Key Responsibilities (KRA)

1. Outbound Prospecting (35%)

Build target account lists (Fortune 500 & Global 2000)

Identify Procurement, Finance, AP, Shared Services and Supply Chain decision makers

Execute personalized outreach via:

Cold Calls

LinkedIn

Email

Video Messages

Book discovery meetings

Target

 70–100 outbound activities/day

15–20 new accounts/week

2. Pipeline Generation (30%)

Generate qualified opportunities for Account Executives.

Monthly Targets:

18–25 Discovery Meetings

12–15 Sales Qualified Opportunities (SQOs)

Pipeline Generated:

USD 500K–1M per quarter

3. Lead Qualification (15%)

Qualify prospects based on:

ERP landscape (SAP, Oracle, Workday, Coupa)

Annual Revenue

Addressable Spend

Procurement maturity

AP Automation maturity

Current recovery audit process

Buying committee

Use frameworks such as MEDDICC, BANT, or CHAMP to ensure only qualified opportunities progress.

4. CRM Management (10%)

Maintain Salesforce/HubSpot with

Call notes

Next steps

Contact hierarchy

Buying committee

Opportunity stages

Maintain >95% CRM hygiene.

5. Market Intelligence (10%)

Research

Company acquisitions

ERP implementations

Shared Service Centers

Procurement transformation initiatives

Cost optimization programs

Finance leadership changes

Provide intelligence before AE meetings.