Content Specialist (SaaS B2B)

Experience: 2–4 years

Location: Pune | WFO

Market: US / International clients

Industry: IT Services / Software / SaaS / Product Engineering

Key must-have requirements

• Excellent English Communication Fluent written and spoken English
• Comfortable directly communicating with US clients
• Able to participate in client calls and explain marketing/content ideas clearly
• Strong email and professional communication skills
• Content Writing – Strong Hands-on experience writing blogs, website content and landing pages
• B2B/technology content experience preferred
• Strong research and storytelling ability
• Can understand technical concepts and convert them into easy-to-understand business content
• Experience creating thought-leadership content
• SEO Keyword research
• On-page SEO
• Content/blog optimization
• Landing-page optimization
• Search performance analysis
• Identifying content gaps and opportunities
• Understanding of organic traffic growth
• Digital & Social Media LinkedIn — especially important for B2B IT marketing
• Facebook, Instagram and X
• Social media content creation
• Content calendar planning
• Campaign execution
• Email Marketing Email campaign creation and execution
• Newsletter management
• Brevo or similar platforms
• Basic understanding of email metrics and optimization
• Analytics Google Analytics
• Website traffic analysis
• Content performance
• Ability to interpret data and recommend improvements

1. Sales/Marketing Collateral
2. Candidate should be comfortable creating or coordinating:

• One-pagers
• Brochures
• White papers
• Sales decks
• Flyers
• Conference/event content
• Case studies

1. IT/Technology Understanding
2. Prior experience in IT Services, IT Consulting, SaaS, Software Development or Product Engineering should be strongly preferred.
3. They should have at least a basic understanding of:

• Web & Mobile Development
• Product Engineering
• UI/UX
• QA/Testing
• Cloud & DevOps
• AI & Automation

1. AI Tools
2. Practical experience with tools such as:

• ChatGPT
• Claude
• Gemini
• Gamma
• Genspark

1. Important: Candidate should know how to research, fact-check, edit and humanize AI-generated content rather than simply copy-pasting AI output.
2. Basic Design

• Basic Figma knowledge
• Understanding of visual communication
• Ability to create basic visual concepts/references
• Comfortable working with graphic/UI designers

About the Role:

We are seeking a skilled and versatile Content Writer to join our dynamic team. The ideal candidate will have a proven track record in crafting high-quality, SEO-driven content while maintaining brand consistency. This role demands exceptional writing skills, creativity, and the ability to adapt to industry trends rapidly. If you are passionate about creating impactful content and have experience collaborating with SEO and marketing teams, we want to hear from you! Key Responsibilities:

1. Content Creation:

○ Produce up to 2000 words daily, maintaining a professional tone and adhering to brand guidelines.

○ Develop engaging, original, and well-structured content, including blogs, articles, whitepapers, case studies, and social media posts.

2. Research and Trends:

○ Stayupdated with the latest trends in the industry, identifying problems and offering innovative solutions through your writing.

○ Incorporate strategic insights to create content that resonates with target audiences, especially C-level executives.

3. SEOOptimization:

○ Collaborate closely with the SEO team to integrate keywords effectively, ensuring alignment with SEO best practices to maximize organic reach.

○ Utilize expertise in keyword nuances, synonym usage, and content segregation to boost content visibility and rankings.

4. Documentation and Organization:

○ Maintain impeccable documentation, aligning content strategies with business goals.

○ Ensure zero grammatical errors and high readability across all content pieces.

5. TeamCollaboration:

○ Workclosely with cross-functional teams, including marketing and SEO, to achieve revenue and engagement targets.

○ Foster a collaborative environment within the content team, focusing on organic and authentic content creation without reliance on AI practices.

6. Adaptability and Growth:

○ Embraceadynamic work environment, adapting swiftly to industry and organizational changes. ○ Bring a proactive approach to continuous learning and professional development.

Qualifications and Skills:

● Educational Background:

○ Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field.

● Experience:

○ 1–4+years of proven experience in content writing.

○ Minimum2–3years of experience targeting C-level executives in content strategy.

● Skills:

○ Strong vocabulary and ability to maintain brand tone and voice.

○ Excellent organizational skills and attention to detail.

○ Ability to write professional, error-free content.

○ Proficiency in SEO best practices and keyword research.

○ Experience in effective team building and collaboration.

● Additional Attributes:

○ Proven record of achieving SEO and marketing goals.

○ Track record of professional growth and achievements in previous roles.

○ Ability to produce impactful, original content while aligning with business objectives

SEO Content Writer – EAX Media

Location: Hiranandani Estate, Thane, Maharashtra

Shift: 11:00 AM – 7:30 PM IST

Employment Type: Full-time | Onsite

About the Role

EAX Media is looking for a Senior SEO Content Writer who can create high-quality, engaging, and SEO-friendly content for websites and digital marketing campaigns. The ideal candidate should have strong SEO knowledge along with good copywriting and storytelling skills.

Key Responsibilities

• Write SEO blogs, website content, landing pages, and service pages.
• Research keywords, topics, competitors, and search intent.
• Create original, engaging, and conversion-focused content.
• Apply SEO and copywriting best practices naturally.
• Edit and proofread content for grammar, accuracy, readability, and quality.
• Maintain a consistent brand voice across different content formats.
• Work closely with the SEO and marketing team to meet content requirements and deadlines.

Requirements

• 2+ years of experience in SEO content writing.
• Strong written and spoken English.
• Good understanding of SEO, keyword research, and search intent.
• Experience writing long-form and website content.
• Strong research, editing, and proofreading skills.
• Understanding of copywriting and conversion-focused content.
• Copywriting certification or a similar recognized certification is preferred, but not mandatory.
• Portfolio of published work is preferred.
• Ability to work independently and meet deadlines.

Benefits:

• Paid sick time
• Provident Fund

Click "Apply Now" in https://gosuperedtech.com/career/content-marketer to apply

Role Overview

• We are looking for a Content Marketer with strong copywriting and content-marketing skills who can turn ideas, strategies, research, product features, and campaign goals into clear and effective content.
• You will work closely with a Senior Marketing Consultant and contribute across content marketing, social media, SEO, product marketing, growth, CRM, website communication, and sales enablement.
• You will be involved end to end — from understanding the audience and objective to researching, writing, refining, publishing, repurposing, and improving content based on performance.

This role is ideal if you:

• Enjoy writing across different formats and audiences
• Can turn complex information into simple, engaging content
• Want to understand the strategy and objective behind content
• Can work quickly without compromising research or quality
• Take ownership while knowing when to seek clarity

Responsible Use of AI

• Use AI tools for research support, brainstorming, outlining, variations, and editing — not as a replacement for final writing
• Review and rewrite AI-assisted content before publishing
• Verify factual claims using reliable or approved sources
• Never invent school information, rankings, fees, admissions details, statistics, or testimonials
• Protect confidential company, parent, and school information
• Ensure final content is original, accurate, useful, and aligned with the Superschools brand

Portfolio Requirements

• Share 5–10 relevant writing samples
• Samples may include blogs, social posts, carousel copy, scripts, website copy, landing pages, email campaigns, WhatsApp content, product copy, campaign copy, or sales collateral
• Google Drive, Notion, PDFs, published links, and portfolio websites are accepted
• We value clarity, originality, research quality, audience understanding, and writing ability over the number of samples

What You’ll Do

• Write blogs, guides, articles, comparison pages, locality pages, FAQs, and other long-form content
• Create social media captions, hooks, headlines, carousel copy, campaign messaging, stories, and CTAs
• Write scripts for Reels, Shorts, school tours, interviews, testimonials, explainers, and other video formats
• Develop website and landing-page copy for discovery, registration, enquiry, conversion, and other user journeys
• Create email, WhatsApp, CRM, newsletter, notification, and parent or school communication
• Write product messaging, feature descriptions, onboarding content, microcopy, banners, and form instructions
• Support product launches, growth experiments, campaigns, and sales enablement content
• Create and optimise content for SEO, AEO, GEO, search intent, FAQs, metadata, internal linking, and AI-powered search
• Repurpose approved blogs, videos, interviews, research, and product information across multiple channels
• Work with marketing, SEO, design, video, product, CRM, research, and school partnership teams
• Manage drafts, feedback, revisions, approvals, and deadlines while maintaining quality and consistency

What We’re Looking For

• 1–4 years of experience in content marketing, copywriting, content marketing, digital marketing, editorial, or a related role
• Strong written English with excellent grammar, structure, clarity, and attention to detail
• Ability to write both short-form and long-form content across different audiences and channels
• Good understanding of hooks, headlines, storytelling, CTAs, audience intent, and conversion-focused writing
• Strong research, editing, proofreading, and fact-checking skills
• Ability to understand a brief and translate business or marketing objectives into effective content
• Comfort working across multiple assignments, stakeholders, feedback cycles, and changing priorities
• Ability to take ownership of execution and progressively work more independently

Compensation

• Competitive + Bonus + ESOPs
• Based on experience, skillset, and contribution. Includes performance-based bonuses and equity participation.

We’re looking for a Content Marketing Associate eager to kickstart their career in digital storytelling. This role offers a fantastic opportunity to grow by collaborating with experienced marketers on campaigns and content that engage thousands of learners.

Rite KnowledgeLabs is looking for a Content Writer with 0-2 years of experience.

Experience: 0-2 years

Location: Chandivali, Mumbai

Mode: 5 Days WFO

Job Description

Roles & Responsibilities

As a Content Writer – Social Media & Digital, you will:

• Craft compelling content – Write crisp, engaging, and professional business content for LinkedIn, blogs, and marketing materials.
• Bring fresh ideas to the table – We love creative minds! Share new content concepts to captivate audiences.
• Learn & grow – Track social media metrics, analyse performance, and improve your content game.
• Team up with designers – Work closely with the creative team to ensure your words are visually stunning.
• Stay on top of trends – Keep up with what’s buzzing in the B2B world to make content that stands out.

What’s in it for you?

A creative, non-political, friendly yet fast-paced environment where your words shape corporate stories. Plus, a solid career growth path and exposure to top MNC & local clients. And yes, a 5-day work week! If you’re ready to write your way into the business world, apply now!

Qualification:

• Graduates or Post-graduates in English, Business Journalism, Business Communication, Marketing Communications, Economics, or related fields.
• Freshers with good writing skills and a portfolio of digital and social media content are welcome to apply.

Senior Content Marketer

SERP Forge  |  Full-time  |  Remote |  Reports to the Marketing & Growth Lead

About SERP Forge

SERP Forge is a B2B SaaS marketing agency helping software companies grow through search and performance-led marketing. We are hiring a senior, hands-on content marketer to make our content a reliable source of discovery, trust, and qualified demand.

The role

You will own content from the business brief through research, writing, publishing, distribution, measurement, and improvement. The work spans SEO articles, website and service pages, landing pages, Google and LinkedIn ad copy, and thought leadership for SERP Forge and its leaders. You will also steward one clear brand voice across these channels.

This is a senior individual-contributor role for someone who writes exceptionally well, understands how content contributes to growth, and can operate without a manager creating step-by-step SOPs or reviewing every draft. You will build practical AI-assisted workflows that increase useful output while keeping the work accurate, distinctive, and human.

What you will own

Content strategy and SEO performance

• Turn business priorities, customer needs, and SEO opportunities into a focused content plan. Prioritize work by audience intent, search potential, campaign timing, and contribution to pipeline.
• Research, write, edit, publish, and refresh SEO-friendly articles and website pages. Apply search intent, keyword research, on-page SEO, internal linking, and clear conversion paths.
• Partner with the SEO and development teams to confirm page requirements, publishing details, technical dependencies, and performance fixes. Track visibility and traffic for the pages you own, then act on the findings.

Website, campaign, and social copy

• Write and improve service pages, campaign landing pages, comparison or solution pages, and other website copy that explains our offer clearly and moves the right buyer toward action.
• Develop Google Ads and LinkedIn Ads copy with the paid media owner. Create message variations, align ads with their landing pages, and use test results to improve click-through, conversion, and lead quality.
• Create thought leadership posts and campaign content for SERP Forge and company leaders. Interview subject-matter experts and turn their experience into useful, specific points of view.
• Adapt the format and tone to each channel while keeping our positioning, terminology, and brand voice consistent.

AI-enabled content workflows

• Design and operate a repeatable content workflow using AI tools and automation. The workflow should support research, briefs, drafting, editing, repurposing, quality checks, publishing, and performance feedback.
• Build meaningful systems beyond one-off prompts. Use tools such as LLMs, automation platforms, CMS integrations, and analytics where they improve speed or consistency.
• Keep human editorial judgment in the process. Verify claims and sources, protect confidential information, check originality and brand voice, and prevent generic or inaccurate content from being published.
• Document the workflow clearly enough to maintain and improve it, and report what the system changes in quality, cycle time, and output.

Independent ownership and collaboration

• Gather requirements directly from management, SEO, paid media, sales, and development. Clarify the audience, business goal, evidence, CTA, dependencies, and success measure before work begins.
• Own research, writing, editing, fact-checking, SEO checks, and final quality assurance. Deliver work that is publish-ready without line-by-line supervision.
• Plan and communicate independently, raise blockers early, manage deadlines, and recommend the next action when results are below target. Seek expert review when a claim or technical detail needs validation.

Performance reporting

• Set a baseline and agree quarterly targets for priority content and campaigns with the Marketing & Growth Lead.
• Report monthly on organic visibility and clicks, rankings for priority topics, traffic to owned pages, and conversions such as qualified leads, demo or contact requests, SQLs, and content-influenced pipeline where tracking supports it.
• For paid and campaign content, review the agreed measures with the channel owner, such as ad engagement, landing-page conversion rate, cost per qualified lead, and lead quality. Recommend and run copy or page experiments.
• Separate what the content changed from dependencies such as technical implementation, media budget, audience targeting, offer, or sales follow-up. Make the dependencies visible and keep ownership of the analysis, learning, and content improvements.

How success will be measured

The role is evaluated on business performance and the quality of the operating system, not on a content-count quota alone. Targets will be agreed from current baselines and business priorities. Core measures include:

• Growth in search visibility, rankings, and qualified organic traffic for priority pages and topics.
• Conversions from owned content and landing pages, including qualified leads and SQLs; content-influenced pipeline where attribution is available.
• Improvement in paid and campaign copy performance through structured testing with the channel owner.
• Reliable, accurate content delivery and a consistent brand voice across the website, advertising, and social channels.
• A repeatable AI-assisted workflow that improves production efficiency without lowering editorial quality.

What you bring

• At least five years of experience in content marketing, SEO content, editorial, or content-led growth, ideally in B2B SaaS or technology.
• A strong portfolio across SEO articles, website or landing pages, ad copy, and thought leadership. Your samples should show that you can change format and tone without losing clarity or voice.
• Evidence that your content improved rankings, organic traffic, conversions, or pipeline. You can explain your contribution, starting point, measurement window, outcome, and what you changed next.
• Strong command of written English and the ability to simplify complex services and technical ideas without making unsupported claims.
• Working knowledge of search intent, keyword research, on-page SEO, Google Search Console, Google Analytics 4, and an SEO research platform such as Ahrefs or Semrush.
• Demonstrated ability to build and run an AI-enabled content workflow with automation, quality controls, and human editorial review. You can show the stages, tools, checks, and practical result.
• The judgment and discipline to plan, write, edit, QA, publish, and report independently in a fast-moving environment.

Useful additional experience

• Experience in a SaaS agency or in-house SaaS marketing team, particularly with SEO, link building, or demand generation.
• Experience improving conversion paths, running landing-page tests, or working with Google Ads and LinkedIn Ads teams.
• Experience ghostwriting for executives, using CMS platforms such as WordPress, or developing content for AI answer engines as well as traditional search.

What you should be able to show

Please include a portfolio with at least three relevant samples and one short case study showing the goal, your role, timeframe, result, and how you measured it. Also include an example or simple diagram of an AI-assisted content workflow you built or operated, including its human quality checks. You may anonymize confidential company or client details.

First 90 days

• Establish a baseline for current priority pages and content performance, then agree the first set of outcome targets with the Marketing & Growth Lead.
• Deliver and improve priority website, SEO, campaign, and thought leadership content in collaboration with the relevant teams.
• Put a documented AI-assisted content workflow into regular use, with clear quality checks and performance feedback.
• Present a concise monthly view of results, learnings, dependencies, and the next content priorities.

🚀 We're Hiring: Content Writer (Immediate Joiner)

Are you passionate about writing engaging, SEO-friendly content? We're looking for a creative and detail-oriented Content Writer to join our growing team at Student Cover.

6 months to 1 year of experience in content writing

📍 Job Details

• Location: 307-E Block, Sushant Arcade Shopping Complex, Sushant Lok-1, Gurgaon, Haryana
• Working Hours: 10:00 AM – 7:00 PM
• Experience: 6 months – 1 year
• Salary: ₹17,000 – ₹20,000/month (based on interview performance)
• Joining: Immediate

✍️ Job Summary

As a Content Writer, you'll create high-quality, engaging, and SEO-friendly content across digital platforms. If you enjoy researching topics, crafting compelling stories, and writing content that drives results, we'd love to hear from you.

🎯 Key Responsibilities

• Research industry-related topics and generate fresh content ideas.
• Write, edit, and proofread content for blogs, websites, social media, and marketing campaigns.
• Create SEO-friendly articles and optimize content for search engines.
• Collaborate with the marketing and design teams to develop engaging content.
• Ensure all content is original, well-structured, and error-free.
• Update and improve existing content based on performance insights and feedback.
• Maintain consistency in tone, style, and brand messaging across all platforms.

✅ Required Skills & Qualifications

• 6 months to 1 year of experience in content writing, copywriting, or a related role.
• Excellent written and spoken English.
• Strong research and storytelling skills.
• Basic knowledge of SEO and keyword optimization.
• Familiarity with WordPress or other CMS platforms is a plus.
• Ability to manage multiple assignments and meet deadlines.
• Creative mindset with strong attention to detail.

ZEX PR WIRE® | Noida | On-Site | 2–3 Years Experience

About ZEX PR WIRE

ZEX PR WIRE® is a global media and marketing company headquartered in Dubai, dedicated to empowering brands with powerful communication, marketing, and distribution solutions. We bridge the gap between businesses and their audiences through innovative digital strategies, storytelling, and technology-driven marketing tools.At ZEX PR WIRE®, we believe in experimentation, creativity, and data-driven insights to craft impactful campaigns that deliver real outcomes.

Join our Team

We’re looking for a hands-on Digital Marketing Specialist who doesn’t just execute marketing tasks but can think, research, execute, analyse and improve.

This role is for someone who enjoys figuring out:

What is happening in the market?What does the data tell us?Where is the opportunity?What should we do differently?How do we execute it?And did it actually work?If you naturally think this way, we'd like to meet you.

🎯 What You'll Work On

• You will be responsible for driving the digital growth and visibility of ZEX PR WIRE across:SEO, AEO & GEO — organic growth, search visibility and AI-powered discovery
• Content Strategy — B2B research, planning, optimisation and execution
• Website & CRO — Analyse user behaviour, identify and improve conversion opportunities
• Email Marketing — Planning campaigns, audience segmentation, nurturing and optimisation
• Market & Competitor Research — market movements, identify gaps and new opportunities
• Analytics & Reporting — turn data into decisions
• Experimentation — test new ideas, channels and growth opportunities to improve digital visibility and B2B growth.

🧠 What We're Looking For

We want someone who:

✅ Has 2–3 years of hands-on digital marketing experience

✅ Has strong practical knowledge of SEO & organic growth

✅ Understands AEO, GEO and AI-powered search

✅ Can personally execute content and SEO initiatives

✅ Is comfortable with GA4, Search Console and SEO tools

✅ Can analyse data rather than simply prepare reports

✅ Understands B2B marketing and customer intent

✅ Can conduct market and competitor research

✅ Thinks creatively and looks beyond conventional marketing tactics

✅ Can work independently and take ownership

✅ Is comfortable working under pressure and meeting deadlines

✅ Can turn a business objective into a practical marketing plan

🔥 The Mindset Matters More Than the ToolsWe’re not looking for someone who needs to be told exactly what to do.

We’re looking for someone who:

Thinks before executing.Researches before planning.Measures before judging.Finds solutions instead of excuses.You should be comfortable taking a business objective and figuring out how to achieve it, rather than waiting for a step-by-step brief.

💡 You will do well here if...You are curious, analytical, proactive, creative, resilient and genuinely interested in understanding how digital marketing is changing.We especially value people who can identify:“What aren't our competitors doing that we could own?”

📍 Position DetailsRole: Digital Marketing Specialist – B2B Growth & Organic MarketingExperience: 2–3 YearsLocation: NoidaWork Mode: On-SiteEmployment: Full-TimeCompany: ZEX PR WIRE®

💼 Interested?Send your updated CV along with examples of digital marketing projects you have worked on.If possible, share measurable results traffic growth, ranking improvements, leads, conversions, content performance, experiments or other outcomes.

We’re more interested in what you achieved and how you achieved it than a list of tools on your resume.

📩 Apply now / DM us to discuss the opportunity.

#Hiring #DigitalMarketing #DigitalMarketingJobs #SEO #AEO #GEO #B2BMarketing #GrowthMarketing #ContentMarketing #DigitalGrowth #MarketingJobs #NoidaJobs #SEOJobs #ZEXPRWIRE

About Monsoonfish

Monsoonfish is a premier design and brand strategy consultancy specializing in UX/UI design, product strategy, and corporate branding. We build impactful digital products and brand experiences for both internal initiatives and a diverse roster of forward-thinking clients. We value high integrity, extreme ownership, and a deep-seated passion for quality over rigid corporate structures.

Role Overview

We are seeking a highly driven, strategic, and deeply creative Senior Content Writer & Marketing Manager. This is a hybrid, multi-faceted role divided into three core pillars:

1. Brand Custodian & Marketing Lead for Monsoonfish: Driving the strategic growth, brand equity, and lead generation engines for Monsoonfish itself.
2. Client-Facing Content & Strategy Consultant: Spearheading copy, UX writing, and marketing content for our clients’ websites, branding projects, and digital products.
3. AI Transition & Infrastructure: Helping Monsoonfish evolve into an AI-enabled marketing organization by establishing scalable workflows, documentation systems, content repositories, and brand frameworks that improve efficiency, consistency, and quality.

This is a self-driven, high-ownership role where micromanagement does not exist. Working hand-in-hand with our internal Design Leader, you will lead from the front, safeguarding the Monsoonfish brand archetype while executing multi-channel marketing campaigns.

Location: In-Office (Pune, MH), with performance-based, flexible WFH exceptions.

Employment Type: Full-time

Experience Level: Mid-to-Senior level (5+ years preferred in marketing, copy/content writing, or agency environments)

Key Responsibilities

Pillar 1: Monsoonfish Brand Strategy & Marketing (Internal)

Brand Custodianship:

Act as the ultimate gatekeeper for the Monsoonfish brand. Ensure every internal and external touchpoint—from social media to HR appointment letters, exit documents, proposals, case studies, and pitch decks—aligns perfectly with our brand archetype, tone of voice, and visual standards.

Lead Generation & Growth:

Design and execute short-term marketing initiatives to generate high-quality inbound B2B leads and prospective clients.

Social Media & Content Management:

• Develop and execute comprehensive content calendars and thematic content buckets.
• Script, write, and conceptualize diverse content formats: text posts, long-form articles, carousels, and video/film scripts.
• Manage and distribute content across LinkedIn, X (Twitter), Medium, Dribbble, and the corporate website/blog.
• Collaborate directly with internal graphic designers and video editors to bring visual narratives to life.

Agency Management & SEO/AIO:

Partner with the internal Marketing Design Leader to co-manage external agency partners (such as our SEO/AIO agency). Act as the content anchor, ensuring everything the agency requires—headlines, meta tags, landing pages, and web collaterals—is perfectly written, aligned with our brand, and delivered efficiently.

"Cognilense" Publication Expansion:

Cognilense is Monsoonfish's knowledge and thought-leadership initiative focused on design psychology, UX principles, cognitive biases, and decision-making frameworks.

Take ownership of our proprietary publication house (Cognilense—covering UX laws, cognitive biases, mental models, etc.).

• Manage and scale distribution across Amazon and retail formats.
• Strategize, innovate, and market Cognilense Workshops to establish Monsoonfish as a thought leader in the design ecosystem.

Employer Branding:

Naturally attract elite design and engineering talent/interns through outstanding cultural and brand marketing.

Pillar 2: Client Content & Strategy (External)

Cross-Functional Collaboration:

Partner with our internal product strategists, brand designers, and UX/UI teams to deliver comprehensive design and marketing solutions to clients.

End-to-End Copywriting:

Take full ownership of the text-based deliverables for client projects, spanning website copywriting, UX copy, brand taglines, product messaging, and go-to-market collaterals.

Adaptability:

Swiftly adapt your writing style and tone to match various client industries, personas, and unique brand voices.

Pillar 3: AI Transition & Infrastructure

AI-Led Workflow Documentation:

Lead the marketing department's transition into an AI-augmented workflow.

Repository Management:

Build, organize, and maintain digital frameworks, rules, content repositories, tone-of-voice guidelines, and brand archetype style guides that will feed into and support future internal AI-based tools.

Key Performance Indicators (KPIs)

Your success in this role will be directly measured by:

1. Inbound Lead Velocity: Growth in prospective business queries and B2B leads generated via marketing channels.
2. Brand Equity & Visibility: Measurable increase in organic reach, engagement, and authority across key platforms (LinkedIn, Medium, etc.).
3. Delivery Quality & Integrity: Consistently delivering thoughtful, high-quality, strategically sound content for both internal brand initiatives and client projects on schedule.
4. Project Pipeline for Cognilense: Expansion of retail reach and successful corporate/educational sign-ups for Cognilense workshops.
5. Vendor Efficiency: Successful collaboration with external agencies alongside the Design Leader to meet SEO and growth targets.

What We Look For (Requirements)

Technical & Creative Skills

• Proven experience as a Content Writer, Copywriter, or Marketing Manager (agency or design studio experience is a massive plus).
• Exceptional command of the English language, with the ability to pivot seamlessly between business-focused B2B positioning and human-centric UX copy.
• Familiarity with modern SEO practices and a keen interest in AI Engine Optimization (AIO).
• Collaborative Vendor Management: Prior experience working with or managing external marketing/SEO agencies to deliver business results.
• Hands-on experience creating social media content calendars and managing cross-functional creative workflows (working with designers/video editors).
• Comfortable with leveraging AI tools ethically to scale and optimize internal processes.

Behavioral Traits & Culture Fit

• Extreme Ownership: You do not wait to be told what to do. You spot gaps, build strategies, and execute them independently.
• High Integrity: Honesty, direct communication, and commitment to top-tier delivery are non-negotiable.
• Collaborative Leadership: You are a team player who can share ownership with a Design Leader, put your hand up to help others, and comfortably ask for help when a project requires collective brainpower.
• Flexibility: While we don’t watch the clock, you are willing to occasionally jump on late evening calls or extend hours when critical client deliveries demand it.

Culture & Perks

• Output-Driven Freedom: We do not track hours or micromanage your day. If you deliver world-class work with total integrity, you enjoy immense autonomy.
• Hybrid Flexibility: This is primarily an in-office position to foster deep design collaboration, but hybrid/WFH exceptions are readily granted based on performance, trust, and rapport.
• Direct Impact: Your strategic footprint will be visible daily on both our corporate brand trajectory and the products we build for clients globally.

About the Role

We are looking for an experienced Technical Content Writer with a strong background in the IT services and software development industry. The ideal candidate should have a solid understanding of software development terminology, emerging technologies, AI tools, and the technical ecosystem to create high-quality, engaging, and search-optimized content.

The candidate should have hands-on experience in SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and ASO (App Store Optimization), with the ability to simplify complex technical concepts into clear, compelling content that drives visibility, engagement, and business growth.

Key Responsibilities

Create high-quality technical content, including blogs, website pages, landing pages, case studies, whitepapers, technical articles, and service pages.

Develop SEO-friendly content using keyword research, search intent analysis, on-page optimization, and content structuring.

Implement AEO and GEO strategies to improve content visibility across AI-powered search engines, answer engines, and generative AI platforms.

Create and optimize content for ASO (App Store Optimization), including app descriptions, titles, metadata, and keyword placement.

Research software development, web and mobile applications, SaaS solutions, AI/ML, cloud computing, and other emerging technologies.

Collaborate with developers, project managers, SEO specialists, and marketing teams to ensure technical accuracy and content relevance.

Use AI tools such as ChatGPT, Claude, and other AI-powered platforms for research, ideation, outlining, and content optimization while maintaining originality and accuracy.

Conduct competitor research, content gap analysis, and keyword mapping to identify new content opportunities.

Edit, proofread, and optimize existing content for readability, grammar, consistency, and search performance.

Ensure content aligns with brand guidelines, business objectives, and the requirements of IT service-based clients.

Required Skills & Qualifications

Minimum 5+ years of experience in technical content writing or IT-focused content writing.

Previous experience working with an IT services or software development company is mandatory.

Strong understanding of software development concepts, technical terminology, IT services, and digital technologies.

Hands-on experience with SEO, AEO, GEO, and ASO (Mobile App Optimization).

Proven experience writing technical blogs, website content, service pages, landing pages, case studies, and industry-specific articles.

Strong knowledge of keyword research, search intent, content optimization, and organic search visibility.

Practical experience using ChatGPT, Claude, and other AI tools for content research and creation.

Excellent English writing, editing, proofreading, and research skills.

Ability to translate complex technical information into clear, engaging, and user-friendly content.

Strong analytical skills, attention to detail, and the ability to meet deadlines.

Preferred Candidate Profile

Candidates currently working or previously employed in IT services or software development companies will be preferred