Performance Marketing Manager

• Reviewing analytics reports and making recommendations for improving website performance
• Collecting data about website visitors’ interests and surfing patterns using web analytics software
• Providing customer service and support to clients via email or phone
• Learning about new technologies related to the field of digital marketing
• Monitoring social media platforms for brand mentions or negative comments about a company’s products or services
• Consulting with clients to determine their needs and goals in regard to digital marketing campaigns
• Creating and managing email newsletters and other electronic correspondence
• Developing relationships with potential clients to secure business opportunities

GrowthAssist is one of the globally recognized outsourcing agencies in the industry based out in India, founded in 2020 with a current strength of 25+ team members, and growing rapidly.

Currently, we are hiring passionate Paid Marketing Specialists to join our team. Please refer to the job description for more insights about the organization and the role:

• Job Location: Jaipur/Pune/Mumbai/Ahmedabad/Remote OK
• Job Title: SEM Consultant
• Job Timings: 5 PM to 1 AM (IST) | US Client
• Job Type: Contractual & Full-time (Both)
• Required Experience: 2+ years
• Salary: 30-50k INR (Month)

Roles and Responsibilities

• Managing and keeping track of ROI.
• Compiling regular spend reports for campaigns.
• Ability to communicate effectively and confidently.
• Understand the client’s business and work towards achieving their KPIs.
• Weekly/fortnightly and monthly reporting of the accounts with data insights.
• Be up to date with industry updates and experiments.
• Drawing the strategies, executing, and analyzing profitability.
• Coordination with the other teams to get the right assets and execution done.

Skills Required

• Ability to work independently and as part of a team.
• Knowledge/experience in working in-house or agency working methodology and culture.
• Ability to work flexibly and towards tight deadlines.
• Highly proficient in MS word, Excel, and PowerPoint.
• Experience with coding and conversion tracking will be an add-on.
• Knowledge of PPC campaign management tools but not limited to: Google AdWords Editor, Yahoo advertising platform, MSN Adcenter, Facebook ads manager & LinkedIn campaign manager.
• Proven track record of management of paid search campaigns (Google, Yahoo, MSN), mobile paid search campaigns, GDN & shopping ads, and Retargeting campaigns.
• In-depth understanding of paid social campaigns (Facebook, LinkedIn) creation, drawing the strategies and analyzing the performance.
• Working knowledge of tracking and analytics tools (GTM & GA).
• Google Ads certifications with in-depth knowledge.
• Expertise in Advance level Excel operation (Pivot Table, VLOOKUP Experience).
• Self-motivated and confident.
• Problem-solving and decision-making skills.

Additionally, we at Growth Assist review communication skills and English fluency to ensure effortless collaboration.

What We Offer

• Quarterly Rewards and Recognition Programs: We foster learning and encourage people to take moonshots. When you achieve your goals, we recognize and reward your hard work.
• Health Benefits: We cover health insurance for you and your loved ones.
• Sabbatical Policy: We encourage people to take time off and rejuvenate, upskill and pursue their interests so that they can generate new ideas.
• Pet-friendly office and open floor plan. No mundane cubicles.

About PixelMath

61% of Grade 8 students in India can’t do simple mathematical division. Current math teaching methods are boring, haven’t evolved over the years and makes the kid lose interest- this gap only gets wider. We are on a mission to democratise quality math learning in India. PixelMath's core focus is on building a quality math learning product which not only improves the math skill of the student- but also makes the process super fun and enagaging.

We have customers from 10+ countries, while majority of them being from India. We are growing at a steady pace with love pouring in from the parent and student community for what we are building. We are looking for someone who wants to be a part of the much needed change in the math learning space in India and play a critical role in it's growth.

About the role

As a marketing manager, you will completely own the marketing channels of PixelMath. Your main objective as the Marketing Manager would be create and manage content which reaches the right people and increases the brand awareness.

This is a full-stack marketing role where you will take full control of of the marketing channels and execute on all fronts-

1. SEO- Improving the SEO of PixelMath by working on on-page and off-page SEO. You should be able to think about ideas for the kind of content we should publish.
2. Social Media- Create and publish content for Facebook and Instagram, build and increase engagement with the target audience.
3. Ads- Google AdWords + Facebook Ads
4. Community- Drive engagement in the existing community of students

Here is what we are looking for-

1. 2+ years of experience in managing social media channels and SEO
2. You can communicate your ideas clearly, both written and in verbal form
3. You are creative and possess high level of empathy
4. You like taking responsibility and complete ownership of your work

What you will you get at PixelMath 
1. Clearly defined objectives of what we want to achieve.
2. Immense learning opportunities while growing a brand from zero to one.
3. Your own space to plan and run your experiments.
4. Competitive salary and ESOP options.

• Create a brand and positioning strategy for the company. Own key P&L goals including TVL, User acquisition, and # users across multiple chains
• Segmentation, targeting, and acquisition strategies across user segments and channels
• Design and implement company brand strategy on social media, including Twitter, Discord, Medium, and Telegram
• Build and execute communications campaigns across different Proof of Staking chains that tell the company story to multiple audiences
• Work with influencers, community to expand the audience and widen the reach of the company
• Design community development and engagement strategies. Manage community managers and implement community strategy

Essential Skills & experience:

• Goal-driven, Structured thinker and Operator
• Experience with Community building across social media
• 1-3 years in growth marketing or product marketing, preferably with experience in the blockchain/cryptocurrency space
• Excellent verbal and written communication skills (English). Multiple languages is a plus.
• Prior community management experience is a plus

Responsibilities and Duties

1.Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our site

1. Perform management of PPC accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
2. Assist in the maintenance and monitoring of keyword bids, budget caps and other important account metrics.
3. Create online banner adverts and oversee pay per click (PPC) ad management
4. Track and analyze website traffic flow and provide regular internal reports
5. Manage and maintain updates for keyword lists.
6. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting,

 display network, and other facets of paid search in accordance with client goals.

1. Familiarity with Google Adwords reporting interface

Job Requirements:

• Experience in Search Engine Optimizations (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in MS Office
• Experience working with AdWords and Bing Ads
• AdWords certification required
• Ads 360 experience (previously Double-click Search)
• BS/BA degree preferred
• Agency experience preferred
• High proficiency with Google Analytics, Bing Analytics, and other website analytics software

Digital Marketing:

Salary: 8-14 LPA

About ZenOnco.io:

ZenOnco.io is the world’s first integrative oncology healthtech platform. At ZenOnco.io, we aim to extend life and improve the quality of life for cancer patients through integrative oncology treatment, which covers both medical treatment as well as complementary treatment (Nutrition, emotional wellness, fitness, and community support).

To provide the best medical treatment options to cancer patients, we have partnered with 50+ hospitals across India, and cover 1,000+ oncologists. We also provide patients access to a full range of diagnostic tests that are required to arrive at the most effective cancer treatment.

We heavily deploy technology in our operations, and have recently launched the world’s first Integrative Oncology Preliminary Assessment Report tool (ZIOPAR) to guide cancer patients free of cost on the possible treatment options based on their cancer profile, symptoms and other conditions.

We believe in innovation, dedication and commitment. While we have the thrill to seek out and capture the world, we are looking for a responsible partner in you. If you feel you can become one of us, apply today.

Company introduction video: https://bit.ly/ZenOncoIOintroduction

Role and responsibility:

The digital marketing manager will be responsible for looking into online marketing strategies for the organization. They plan and execute marketing campaigns, and maintain and supply content for the organization’s website.

* Develop and manage digital marketing campaigns

* Manage organization’s website

* Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc

* Track the website traffic flow and provide internal reports regularly

* Fix any error in online content and arrange webinars and webcasts

* Attend networking events and product launches.

* Identify new digital marketing trends and ensure that the brand is in front of the industry developments.

* Work on SEO of the website pages.

* Edit and post content, videos, podcasts, and audio content on online sites.

* Promote company’s product and services in the digital space.

* Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

* Develop, implement, and manage marketing campaigns that promote the products and services of a company.

* Enhance brand awareness in the digital space.

* Drive website traffic and acquire leads.

* Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.

* Creating and executing SMS, and email-based marketing campaigns.

* Compile performances report using Google Analytics program.

* Keep attention to the updates of Google’s Algorithm.

* Contribute to the company’s blog for on-page and off-page optimization.

* Conduct keyword research according to the latest keyword research strategies.

* Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.

* Promote the brand’s products and services on various social media channels.

* Build social media marketing strategy and execute it through competitive and audience research.

* Optimize company pages with each social media platform to increase the company’s social content visibility.

* Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.

* Optimize lead-to-customer conversion rate.

* Managing and optimizing CTAs, landing pages, and the lead generation forms.

* Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights.

* Track, report, and analyze website analytics, and PPC campaigns.

* Optimize the landing pages of paid search engine marketing campaigns.

Education and Experience:

* Graduate or Post Graduate in digital marketing or relevant education

* Experience in digital marketing: 5+ years

* Experience in healthcare industry: 2+ years (Preferred)

You will get:

* Some of the best people to work with (founders are IIM graduates and investment banker)

* An opportunity to make a difference in the lives of millions of cancer patients across the globe

* A great learning environment and opportunity to grow