Senior Digital Marketer

at AyurConnect

Posted by Anusha Iyer

Key Responsibilities: ·New Customer Acquisition Planning and strategising all digital activities for Rapido in order to acquire new customers through various channels. ·Driving Mobile app installs through various paid marketing channels like Facebook Ads, Google Ads, etc. ·Analyzing the consumer data w.r.t understanding the retention, LTV and uninstalls from each channel in order to optimize and ensure quality installs Technical & Professional Competencies: ·Mobile App and web marketing ·SEM and Affiliate Display marketing ·Retargeting campaigns ·App Store Optimization Tools knowledge: ·Facebook Ads ·Google Ads ·AppsFlyer ·CleverTap

We are looking for a Growth Marketer/Hacker that is passionate, strategic, and customer-obsessed to help drive our growth. The profile will also own our acquisition marketing engine to deliver against an aggressive target. Growth Marketers are fearlessly creative, willing to measure everything, be able to admit failure, get things done but never say its done. And, they have a knack for intentionally not doing things just because "that's the way it has always been done in the past". What worked for someone else yesterday, will not necessarily work for you today. We're excited about candidates who have a strong results orientation and know how to create value in a small, fast paced, and high performing team. What you'll do: - Develop and execute marketing plans to acquire new users - Optimize the website / product experience by partnering with product, marketing and sales to penetrate target audience and reach our aggressive conversion rates- - Interact directly with users to help them through to a successful outcome- - Measure marketing initiatives against metrics to quantify campaign success and identify improvement for future campaigns- - Develop and execute testing and optimization efforts spanning messaging, positioning, pricing and promotions- - Gather voice-of-customer to influence and enhance user experience and optimize flows- - Drive production of marketing and sales collateral to help with conversion flows- - Work with the team & develop written and audio/visual content (blog posts, videos, podcasts, webinars, etc... including all forms of content) to help with customer acquisition What we want in you: - 4-5 years of experience in Growth Marketing, Digital Marketing preferably within B2C Internet companies. - Expertise in data-driven marketing. Ability to analyze complex data sets - Demonstrated success and passion for collecting and using customer insights to drive strategic decisions - Conversant in multiple marketing and sales channels; knowledge of SEM, email, sales development, and product user experience - Thrive in a fast-paced, get-it-done-environment - Go-getter attitude - Excellent written and verbal communication skills - Having experience with growth hackings tools such as Optimizely for A/B Testing, MailChimp for email marketing campaigns, HubSpot for CRM, sales and marketing purposes, Zapier to automate workflows... Don't have/know these things? No problem, just tell us why you would be a good fit. Characteristics we like:- - Intelligence & Constant pursuit of learning - Passionate about their work - Time spent caring about something outside work - Entrepreneurial - Taking advantage of and/or creating opportunities in life - Persistence on the long road to success - Customer value is a team pursuit, lone wolfs need not apply Desired Skills and Experience - Startup, Marketing, Digital Marketing, Online Marketing, SEM / SEO, Growth Hacking, Content Marketing

ViralMint is a VC backed Social Commerce company based in Pune. We ventured out into the Digital Marketing domain in 2013 with a suite of products focussed to facilitate smooth engagement between the brand and its customers through digital assets. After experiencing phenomenal success with the engagement suite, we decided to go after the grass root level issues looming the digital marketing domain. Our current team of performance marketing gurus work in collaboration to ensure highest possible ROI is delivered over all paid marketing channels. Complementing the effort, our suite of products ensures businesses have improved conversion rates, increased sales and have a viral social reach. We believe in solving real life issues and help businesses understand the true potential of digital marketing and harness it to achieve hyper growth. We have been working with 1000+ customers including the likes of Shoppers Stop, Shopclues, Snapdeal and One Stop to name a few and have been able to demonstrate a clear return-on- investment with increased revenues, improved conversion, growth in social presence and significant increase in word-of-mouth virality.

We are looking for someone with kickass experience in B2C US Market related digital Marketing. If you know what you are doing, please apply!

We are Group of companies, coming up with a New Unique & Premium Experience Platform (Marketplace) for exciting B2C models. One Stop solution for all exciting offers/gifts cards/products/services.

Digital Marketing & Communications Guy for DevsLane Freedom and flexibility to implement your ideas and lead the campaigns Very high commission potential with unlimited cap Awesome projects to work on About the role We're looking for a Digital Marketing & Communications Manager who can drive up user acquisition while spreading awareness of our different websites/apps far and wide. You'll be helping to get us into mainstream media, other forms of media, developing marketing strategies, optimising our digital marketing campaigns, helping write content for our blog and website, improving SEO and much more. We're looking for someone to grow with us, with career growth into a Chief Marketing Manager or similar position, managing a team under you. Duties & Responsibilities Weekly or as appropriate blog posts Regular updates to social media SEO research and implementation (with implementation assistance from the devs). Research and development of content for new product launches. Finding, marketing, and drawing in potential purchasers of aforementioned product Any and all PR activities to help drive the brand and the products forward Achieving and exceeding commission-tied KPI targets: # weekly blog posts / social media posts # increase to social media # increase to users on platform # increase to people registering interest in our new product # mainstream media articles In the near-term, managing and hiring a marketing team to assist you as you grow into a Chief Marketing Manager or similar role. Generally speaking you should be a highly outgoing person with strong communication skills who’s not afraid to pick up the phone to push the PR and marketing forward. Skills & experience 1+ years in a similar role with similar responsibilities Strong experience optimising digital advertising campaigns (e.g. Adwords minimum) Experience finding and brokering advertising spots with niche, relevant websites Excellent communication skills both in-person, on the phone and online Strong experience and knowledge on marketing digital products Strong experience growing a userbase for a SaaS product Strong copywriting experience Experience getting published in mainstream media You'll be at the top of the pack if you have these: Familiarity, interest and/or experience in development technologies. Experience with generating strong results with SEO Basic web development skills (e.g. HTML/CSS) Benefits & Culture High productivity meritocratic culture Possibility of growing with the company into a Chief Marketing Manager role Commission-oriented role with good earnings, depending on success of the new platforms.

We are looking for people who want to build a scalable healthcare business centered on patient care.- Healthcare, as a vertical in India is unorganized & ripe for disruption using technology. We are looking for Entrepreneurs who want to do that disruption alongside us.- The role of the SEO Manager will be to develop, implement, track and optimize LifCare's SEO strategies across all digital channels.Roles and Responsibilities : 1. Plan, develop and execute all SEO campaigns and devise strategies to drive online traffic to the company sites.2. Develop initiatives for Search engine optimization (SEO) and continuously improve LifCare website design, content, usability and conversion rates.3. Measure and report performance of all SEO campaigns, and assess against goals (RoI and KPIs).4. Build and manage a team of SEO specialists to guide them in keyword research, reviewing issues and providing solutions.5. Direct off-page optimization link-building projects and drive traffic to company landing pages.6. Identify trends and insights, optimize spend and performance based on the insights and brainstorm new and creative growth strategies through digital medium.7. Utilize strong analytical ability to evaluate and enhance end-to-end customer experience across multiple digital channels and customer touch points. 8. Review new technologies and keep the company at the forefront of developments in SEO.Job Requirements :1. Education from a top tier premium college with specialization in SEO and digital marketing.2. 6+ years of relevant work experience and expertise in managing SEO teams in the past3. Previous experience in a SEO role, preferably at large online content-driven companies4. Very strong web / HTML skills, along with strong communication skills.5. Strong understanding of current online marketing concepts, strategy and best practices.6. Familiarity with web analytics tools (Eg: Google Analytics, WebTrends etc.)Company Profile :LifCare is a full-stack subscription pharmacy for patients with chronic diseases. Patients, suffering from diseases like Diabetes, Cardiac conditions, Hypertension, Nephro disorders etc., require ongoing medication. We use intelligent technology and data science to automate refills so that they never miss a dose. We also help patients cut down the cost to by running a more efficient supply chain.We are well capitalized and backed by Tier 1 venture capital funds. The founding team has spent significant time in healthcare: Krishna (ex- Bain Capital PE, ex BCG) and Rohit (ex-Cipla, IIML),

Digital Marketing & Communications Guy for DevsLane Freedom and flexibility to implement your ideas and lead the campaigns Very high commission potential with unlimited cap Awesome projects to work on About the role We're looking for a Digital Marketing & Communications Manager who can drive up user acquisition while spreading awareness of our different websites/apps far and wide. You'll be helping to get us into mainstream media, other forms of media, developing marketing strategies, optimising our digital marketing campaigns, helping write content for our blog and website, improving SEO and much more. We're looking for someone to grow with us, with career growth into a Chief Marketing Manager or similar position, managing a team under you. Duties & Responsibilities Weekly or as appropriate blog posts Regular updates to social media SEO research and implementation (with implementation assistance from the devs). Research and development of content for new product launches. Finding, marketing, and drawing in potential purchasers of aforementioned product Any and all PR activities to help drive the brand and the products forward Achieving and exceeding commission-tied KPI targets: # weekly blog posts / social media posts # increase to social media # increase to users on platform # increase to people registering interest in our new product # mainstream media articles In the near-term, managing and hiring a marketing team to assist you as you grow into a Chief Marketing Manager or similar role. Generally speaking you should be a highly outgoing person with strong communication skills who’s not afraid to pick up the phone to push the PR and marketing forward. Skills & experience 1+ years in a similar role with similar responsibilities Strong experience optimising digital advertising campaigns (e.g. Adwords minimum) Experience finding and brokering advertising spots with niche, relevant websites Excellent communication skills both in-person, on the phone and online Strong experience and knowledge on marketing digital products Strong experience growing a userbase for a SaaS product Strong copywriting experience Experience getting published in mainstream media You'll be at the top of the pack if you have these: Familiarity, interest and/or experience in development technologies. Experience with generating strong results with SEO Basic web development skills (e.g. HTML/CSS) Benefits & Culture High productivity meritocratic culture Possibility of growing with the company into a Chief Marketing Manager role Commission-oriented role with good earnings, depending on success of the new platforms.

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities along with Display and Paid campaigns. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also help marketing team in managing Search & Display campaigns on web & mobile in order to maximize ROI. Responsibilities Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. Optimize copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion and optimization Research and implement search engine optimization recommendations Research and analyze competitor's organic & paid marketing strategies Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code Work with editorial and marketing teams to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Requirements Proven SEO experience Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) Experience with A/B and multivariate experiments Working knowledge of HTML, CSS, and JavaScript development and constraints Knowledge of ranking factors and search engine algorithms Up-to-date with the latest trends and best practices in SEO and SEM BS/MS degree in a quantitative, test-driven field

We are looking for an SEO expert of at least 1+ years of work experience to manage all SEO related activities. You will be responsible for managing all SEO activities such as keyword analysis, link building and content strategy to increase rankings on all major search engines.