- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
About Leap beyond
Leap Beyond is an end to end career training platform for international students in the UK. Our flagship offering - UK Employability LaunchPad - is designed to provide every international student with the right skills, training and resources to secure a graduate job in the UK. Through our programs, we are striving to advance international student inclusion and success globally.
Please click https://www.notion.so/Leap-Beyond-A-company-insight-7da98f7b5e644e3f9e7366dfb814b340" target="_blank">here to go through a company profile document which will take you through our culture, vision etc.
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We're looking for hard-working digital marketers to help us grow faster. As a Digital Marketer at CloudQA, you will:
- Implement marketing strategies to scale lead generation
- Update and optimize the website regularly for conversion
- Work in collaboration with freelance content writers to blog high-quality content
- Help the team with sales collaterals
- Engage potential customers via our social media accounts
- A strong communicator
- Data-driven decision maker
- Meticulous when it comes to details
- Customer obsessed
- Team player
SEO
Execute search engine optimization tactics, including ongoing evaluation of keywords, content, campaign performance tracking, and link building.
Continually evaluate and improve the effectiveness of campaigns through keyword ranking, geo-targeting, conversion rates, search engine referrals, site traffic and backlinks
Hands-on experience in Google Ads, Facebook Ads & Other Native Ads, measure & report performance of all Search Engine Marketing campaigns.
Experience in working with overseas clients.
SEM
Digital Advertising experience in the industry.
Manage the strategy and setup all paid campaigns in Google AdWords, Bing Ads, and others.
Hands-on experience in creating Results driving ads, expand keyword coverage, develop compelling ad copy, implement bid management strategies, Daily monitoring & Ad optimization.
Track, measure and analyze all initiatives to report on SEM ROI.
Should be good at new scaling-up opportunities keyword/search queries, new targeting methods
Qualifications and Skills
Proven experience as SEO & SEM Executive.
In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, Facebook Ads, Native Ads, etc.
Experience handling paid marketing budgets and forecasting/reporting results
Establish and maintain scalable processes that ensure best practices in campaign and lead management
Excellent understanding of digital marketing concepts and best practices.
Solid understanding of performance marketing, conversion, and online customer acquisition.
Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Complete responsibility of Google Ads, Linkedin Ads, Facebook ads.
- End to end campaign management (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generate maximum leads) ·
- Conduct keyword research and optimize campaigns. ·
- Research and analyze competitor advertising links and strategize the best plan ahead for the business.
- Optimize the ad copy, landing pages for the best lead quality.
- Optimize the campaigns regularly for improving performance.
- Identify trends and insights and optimize spend and performance based on the insights.
- Measure and report performance of all marketing campaigns, and assess against goals.
- Brainstorm new and creative growth strategies.
- Build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency.
- Stay up-to-date with industry trends and developments in search engine marketing, digital marketing as well as consumer behaviour and recommend improvements.
Skills Required: · Proven 2+ years SEM experience in managing PPC campaigns across Google, well-versed in performance marketing, conversion, and online customer acquisition. ·
The Specialist will also portray a passion and exceptional analytical skills and demonstrate fluency in the acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
Should have a good understanding of Google Analytics, Google Tag Manager.
Lead our paid-media strategy for optimal use of media spend to drive RoAS and brand awareness
Design data-driven media plans for new and existing marketing channels
Lead our paid-media management operations in coordination with content and creative teams
Maintain a strong handle on KPIs of each channel and take optimal actions proactively
Report on performance to various stakeholders, surface optimisation opportunities to the content production team
Undertake audience and competitor research and analysis; regularly report on competitor activity
Analyse website and customer data to find optimisation opportunities around targeting and messaging
Design and execute QC processes to ensure campaigns are on-brand and targeted correctly
Provide training and guidance to media executives on platform best practices and scaling strategies.
Skills and experience
We value drive and a willingness to learn. The ideal candidate will have:
Essential:
3-5 years of proven experience in driving B2C growth via paid-media channels – a strong track record of cracking new marketing channels and scaling them
An in-depth knowledge and hands-on platform management experience with Facebook, Instagram, Pinterest, YouTube, Google Search and Display advertising channels
Up-to-date understanding of creative formats and content opportunities on the above advertising channels
Ability to deep-dive into on-platform channel data and Google Analytics data
A strong handle on how to create measurement frameworks to analyse campaign/channel performance and tie-up performance with sales outcomes, understanding of attribution models
Ability to do complex analysis on advertising data to create hypothesis and design experiments
Experience of providing one-on-one support and training to junior members for executing paid media operations
Outstanding written and spoken English
Experience with Google Suite
The ability to work as part of a wider team
Flexible in approach; a positive ‘can-do’ attitude and excellent work ethic
An appreciation and understanding of our brand values and our working practices
Preferred:
Bachelor’s and master’s degree in Marketing, Engineering or Communications
Experience with Programmatic channels, Twitter, Snapchat, Tik-Tok, LinkedIn ads
Experience of working in a fast paced, high growth environment
Experience of luxury brands and marketing to high net-worth customers
Growth Marketing Manager
Experience - 2.0 to 6.0 Year(s)
Location - Delhi
Working days - 5
Qualification - Any Graduate (Full time)
Skills: 2 years Hands-on Experience on Facebook or Google Marketing | Excel & data analytics skill set
Job Responsibilities:
- Ownership of growing app base through Digital Marketing channels (FB, Insta, Google, Tiktok++)
- Collaborate with the business(category) and creative team in devising communication strategy (creative & messaging) & bringing this to life
- Lead larger business decisions by working with the digital team in creating, analysing & optimizing growth data sets to deliver insights
- Monitor & optimize ROI driven campaigns regularly to meet demand, revenue and budget goals
- Work with product and data engineering teams to design systems and processes for efficiencies leading to exponential growth
Job Requirements:
- 2 years Hands-on Experience on Facebook or Google Marketing
- Excel & data analytics skill set (SQL knowledge is a plus)
- Strong with number crunching
- Analytical bent of mind; can break down data and assess it efficiently
- Willing to learn in fast-paced startup ecosystem with Result-driven mindset
- Ability to work under pressure, tight timelines & handle uncertainty
- Ability to manage and prioritize multiple projects and tasks simultaneously
- Strong interpersonal, time management, and problem-solving skills
About Role:
Leads demand growth for the platform. Driving New-Users & More-Usage as key mandates. Missioned to unlock rapid adoption (in a profitable way) with Strong Consumer Intelligence, Offering & Pricing strategy, Zero-$ hacks, Strategic Partnerships, Large Media campaigns etc. Digital Growth team plays a key role in Driving New-User acquisition. Working end to-end in planning digital strategy, executing for all channels & driving performance/demand.
We are the world’s first company building tech at the intersection of food tech, blockchain and machine learning. At Gulpie, we’re building the future of food discovery. At our core, we are a tightly knit mad bunch that is driven by mission, values and customer-obsession.
We're not looking for an average Joe. Are looking for a position that is going to challenge you and bring out the best of your potential? We promise to nurture you with utmost care and resources to help you achieve your dreams. The ones who worked with us went on to become leaders that are known for their ambition.
You’ll be playing a key role in building a community of food reviewers. Everyday, you’ll be interacting with some of the smartest minds and most popular food influencers. If there’s one thing you’ll take away from the position, it would be an incredibly powerful network that will open doors for the rest of your career.
You’re good with :
- Hustle. Hustling. Hustled.
- Devising innovative growth hacks to identify the right social channels and efficiently converting them
- Data-driven decision maker with a clear understanding of metrics, funnels and churn
- Self-learning with proven ability to learn things on the fly
- Socially engaging
- Empathetic and obsessed with all things food and people
- Story-telling reputation that precedes you
- Hungry to learn
You’re awesome if you have :
- Experience hustling for early stage products
- Experience working with A/B testing and other analytics tools like GA, Mixpanel & Hotjar
- Passionate about food
- Experience building online/offline communities
You’re looking for :
An Opportunity to work on a meaningful problem with massive potential to scale. A company that strongly believes culture and work ethic are quintessential for a happy working environment. An ambitious, entrepreneurial and passionate team obsessed with the quality of everything they lay their hands on.
We believe smart people with integrity don’t need to be managed as they have high standards set for themselves. We don’t believe in stipulated working hours. One is only accountable to their deliverables. Though sounding cliche, we value hard working people, a notch higher than you might usually expect, and equally reward them. Your work will receive the credit it deserves.
We love people bubbling with ideas - the crazy ones that believe in their ideas enough to go the lengths to make them real. We believe it’s important to hear everyone’s opinion and empower them with tools to build innovative products. Consistently achieving impeccable results is not only a professional but a personal goal here. We know talented individuals that work hard can do magic. That said, we believe intellect without humility is a recipe for failure.
Does it sound like you?
- Write to us with your 2 best ideas to go viral with food.
- Send us your resume and let us know why you think you’re unique. Why don’t you tell us about a couple of growth hacks you’ve successfully pulled off?
- Have run marketing campaigns before? Have a personal or professional blog? Share some links or your social profiles.