Digital Marketer

Digital Marketing:

Salary: 8-14 LPA

About ZenOnco.io:

https://zenonco.io/">ZenOnco.io is the world’s first integrative oncology healthtech platform. At ZenOnco.io, we aim to extend life and improve the quality of life for cancer patients through integrative oncology treatment, which covers both medical treatment as well as complementary treatment (Nutrition, emotional wellness, fitness, and community support).

To provide the best medical treatment options to cancer patients, we have partnered with 50+ hospitals across India, and cover 1,000+ oncologists. We also provide patients access to a full range of diagnostic tests that are required to arrive at the most effective cancer treatment.

We heavily deploy technology in our operations, and have recently launched the world’s first Integrative Oncology Preliminary Assessment Report tool (ZIOPAR) to guide cancer patients free of cost on the possible treatment options based on their cancer profile, symptoms and other conditions.

We believe in innovation, dedication and commitment. While we have the thrill to seek out and capture the world, we are looking for a responsible partner in you. If you feel you can become one of us, apply today.

Company introduction video: https://bit.ly/ZenOncoIOintroduction">https://bit.ly/ZenOncoIOintroduction

Role and responsibility:

The digital marketing manager will be responsible for looking into online marketing strategies for the organization. They plan and execute marketing campaigns, and maintain and supply content for the organization’s website.

* Develop and manage digital marketing campaigns

* Manage organization’s website

* Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc

* Track the website traffic flow and provide internal reports regularly

* Fix any error in online content and arrange webinars and webcasts

* Attend networking events and product launches.

* Identify new digital marketing trends and ensure that the brand is in front of the industry developments.

* Work on SEO of the website pages.

* Edit and post content, videos, podcasts, and audio content on online sites.

* Promote company’s product and services in the digital space.

* Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

* Develop, implement, and manage marketing campaigns that promote the products and services of a company.

* Enhance brand awareness in the digital space.

* Drive website traffic and acquire leads.

* Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.

* Creating and executing SMS, and email-based marketing campaigns.

* Compile performances report using Google Analytics program.

* Keep attention to the updates of Google’s Algorithm.

* Contribute to the company’s blog for on-page and off-page optimization.

* Conduct keyword research according to the latest keyword research strategies.

* Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.

* Promote the brand’s products and services on various social media channels.

* Build social media marketing strategy and execute it through competitive and audience research.

* Optimize company pages with each social media platform to increase the company’s social content visibility.

* Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.

* Optimize lead-to-customer conversion rate.

* Managing and optimizing CTAs, landing pages, and the lead generation forms.

* Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights.

* Track, report, and analyze website analytics, and PPC campaigns.

* Optimize the landing pages of paid search engine marketing campaigns.

Education and Experience:

* Graduate or Post Graduate in digital marketing or relevant education

* Experience in digital marketing: 5+ years

* Experience in healthcare industry: 2+ years (Preferred)

You will get:

* Some of the best people to work with (founders are IIM graduates and investment banker)

* An opportunity to make a difference in the lives of millions of cancer patients across the globe

* A great learning environment and opportunity to grow