Digital Marketer

We are looking for "Content Marketing Manager" for Reputed Client @ Chennai Permanent Role.

Experience: 4 - 6 Yrs

Must Have Skills: Good flair for Writing with marketing touch

Good To Have Skills: Social media skills, Digital marketing, SEO, Video Editing

Key Responsibilities:

• Candidate should have knowledge and hands-on experience in content writing skills to position software services to business users and leadership team

• Should be able to work with technical team members to understand the service, solution being provided and convert it into simple English that business leaders (non IT ) can understand

• Should be able to work with diverse set of people

• Should be able to understand the cultural nuances of US customers

• Partner with marketing, sales, alliances, and delivery teams to develop suitable collaterals to position our services

• Should be able to do US overlap hours (India time 2 pm – 10 PM )

Technical Experience Mandatory

• Good command over English

• Mandatory: Marketing flavor while writing the content

Professional Attributes:

• Should be able to work independently on the technical and creative writing

• Should be a good team player and work in collaboration with varied set of people in delivery, sales and partner teams

• Ability to align with US region

• Ability to coordinate and get work done through partners for social media / website related areas

Educational Qualification: Any Degree

The applied candidate to write a content blog and articles for the web page.

Handle, review, and perform daily account responsibilities associated with Paid Marketing Platforms such as Google Ads, Facebook Ads, LinkedIn Ads etc.

Maintain and monitor keyword bids, account daily and monthly budget caps, impression share,

quality score and other important account metrics.

Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.

Direct, handle and be able to generate weekly and monthly reporting for all major metrics, goals

tracking, revenue tracking, and other paid search initiatives.

Keep pace with search engines and PPC industry trends and developments.

Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with business goals.

CSTech Infosolutions Private Limited has been a web design and development studio in business since 2003. As a website design studio, we have provided solutions to businesses of all sizes, whether freelancers, SMEs, or corporates. Our clients range from government agencies to private companies and startups.

Selected intern's day-to-day responsibilities include:

1. Handle on-page and off-page SEO activities.

2. Perform keyword research to optimize existing content and uncover new opportunities.

3. Handle link development tasks for websites to get the website in top positions in search engines.

4. Promote websites/services with the help of available social media sites.

5. Provide SEO analysis and recommendations in coordination with elements and structure of websites and the web.

6. Communicate and coordinate with subject matter experts, content/marketing managers, webmaster, and technology team to ensure SEO friendliness of the website/content.

7. Timely report generation to present metric for month-on-month comparison of efforts versus.

8. Plan and write the SEO strategy.

9. Provide ongoing client support for SEO strategy.

10. Being up-to-date with the latest SEO initiatives in the market.

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This Candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and able to monitor the company's social media presence.

Responsibilities-

• As a key stakeholder, actively contribute to the devising of the overall company’s digital strategy and steer best practices
• Should have indepth experience into Social and google paid ads
• Explore the utilization of market-leading, multi-channel paid/ un-paid communication developments and technologies to keep all our audiences engaged, and connected
• Devise strategies to drive brand campaigns & online traffic/followers to the website and social media pages.
• Able to Manage and develop core digital marketing team – SEO, Content writer, social media executive, etc
• Great experience in using Marketing automation tools for tracking productivity of marketing activities & the team KPIs
• Having an in-depth idea of how to drive Marketing operations with automation like lead management, CRM, mail automation, what's app automation etc

Qualifications-

• Bachelor's/ Master's degree in marketing or related field
• Excellent understanding of digital marketing concepts
• Experience with business to customer social media and content generation
• strong creative and analytical skills

Interested Candidates can apply for the same

Our client is a 5 year old online gaming company with market leading games in three segments - Poker, Rummy and Cricket. Their online games are ensured to be safe, trusted and secure for their customers. They have a registered base of over a million users and are working towards the growth of online gaming in the country.

What you need to have:

Best place to hide a dead body is page two of Google.

So., We are looking for  SEO/SEM expert to manage all search engine optimization and marketing activities.You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Exp : Minimum 1 yr 

Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

• Track, report, and analyze website analytics and PPC initiatives and campaigns

• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

• Optimize copy and landing pages for search engine marketing

• Perform ongoing keyword discovery, expansion and optimization

• Research and implement search engine optimization recommendations

• Research and analyze competitor advertising links

• Develop and implement link building strategy

• Work with the development team to ensure SEO best practices are properly implemented on newly developed code

• Work with editorial and marketing teams to drive SEO in content creation and content programming

• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

• Requirements

• Proven SEO experience

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

• Solid understanding of performance marketing, conversion, and online customer acquisition

• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

• Knowledge of ranking factors and search engine algorithms

• Up-to-date with the latest trends and best practices in SEO and SEM

Communicate with Web developer to better our existing website

Communicate with SEO agency to assign task to them and take reporting on weekly basis

Creating templates and send bulk emails through Mailchimp

Making posts for SMO and posting them

Maintaining different MIS for measuring the progress of digital marketing efforts

Job Types: Full-time, Permanent