
Job Description:
Responsibilities:
·
Own end-to-end
execution, measurement, reporting, and optimization of campaigns across
channels with goals to increase New users Acquisition, Scale GMV across the
campaign, and deliver platform GMV & ROAS
·
Partner with
internal teams to optimize campaign performance (targeting, optimization,
creative direction, etc.)
·
On a day-to-day
basis, you will be expected to optimize campaigns based on data breakdowns and
insights.
·
Understand ways to
scale campaigns across platforms in an optimal manner.
·
Perform interest
research in Facebook using audience insights and ads manager.
·
Create audiences on
Facebook for custom, lookalike, and saved audiences.
·
Perform keyword
research using keyword planner and any other tools
·
Understand
operations of Facebook business manager, Google ads, pixels, etc.
·
Create a digital
media plan based on requirements across multiple platforms
·
Understand how
content works across different social media platforms
·
Create insightful
reports based on data from performance marketing campaigns
·
Tag with your copy
and art partners to achieve a digital-first creative output on campaigns.
Eligibility
·
Strong communication
skills
·
Strong creative and
analytical skills
·
Be able to take 100%
ownership of the process from start to finish
·
Strong quantitative
mindset & data-driven approach to digital marketing; expert in excel-based
data modeling, analytics tools.
·
Ability to multitask
in a fast-paced work environment.
·
Punctual and
dedicated to meeting goals & deadlines.
·
Able to effectively
work independently, and as part of a team.
·
An early adopter
attitude towards technology

About Impact Guru
About
Connect with the team
Similar jobs
Senior Business Analyst – (P&C Insurance)
Location: Noida/Gurugram
Job Summary
We are looking for a curious, detail-oriented, and analytical Senior Business Analyst to
join our Strategic Offerings team. This role is perfect for someone who thrives on
understanding business challenges, researching cutting-edge solutions, and conducting
in-depth analysis to drive digital transformation in P&C insurance.
You will be at the forefront of evaluating and comparing market-leading digital
solutions, ensuring that our business teams have the right tools and strategies for
efficiency and growth. If you’re passionate about problem-solving, technology, and
making data-driven decisions, this role is an opportunity to shape the future of
insurance while accelerating your own career.
Key Objectives
1. Understand and Document Business Needs: Work closely with stakeholders to
gather and translate business requirements into actionable insights.
2. Conduct Market Research: Identify and evaluate external digital solutions that
align with business needs.
3. Analyze and Compare Solutions: Conduct in-depth feature analysis,
benchmarking market offerings to determine the best fit.
4. Validate and verify requirements by reviewing them with stakeholders and
obtaining their approval. Ensure that the documented requirements align with
the business goals and objectives.
Key Responsibilities
• Business Requirement Analysis
o Engage with stakeholders to understand business processes, challenges,
and future goals.
o Use various techniques such as interviews, surveys, and observations to
elicit detailed business requirements. Ensure that the requirements
capture both the functional and non-functional aspects.
o Document detailed business and functional requirements to support
digital transformation initiatives.
• Market Research & Solution Evaluation
o Research emerging technologies in the insurance space, identifying
potential solution providers.
o Evaluate the applicability of technologies such as artificial intelligence,
blockchain etc in improving insurance processes and customer
experiences.
o Conduct competitive analysis of external solutions, comparing features,
functionalities, and scalability.
o Perform SWOT analysis to understand the strengths, weaknesses,
opportunities, and threats posed by competitor solutions.
o Collaborate with vendors to gain a deep understanding of their offerings
and limitations.
o Lead pilot projects to test and evaluate new solutions.
• In-Depth Analysis & Strategic Insights
o Assess solutions for compatibility with internal systems, security, and
compliance standards.
o Provide data-driven recommendations to business teams on solution
selection.
o Work closely with the Senior Business Consultant to align findings with
broader strategic initiatives.
o Collaborate with cross-functional teams to ensure successful integration
of new solutions.
o Track key performance indicators (KPIs) to measure the success of new
technologies and their impact on business objectives.
Skills & Qualifications
• 7+ years of experience in the P&C insurance industry, with strong knowledge of
insurance business processes.
• Experience in large-scale business deployments, including business process
transformation.
• Strong analytical and problem-solving skills, with the ability to translate business
challenges into solution-driven strategies.
• Hands-on experience with business requirement gathering, process
documentation, and workflow analysis.
• Ability to conduct market research, competitive analysis, and feature
benchmarking.
• Strong stakeholder management skills, ensuring clear communication between
business, technology, and vendors.
• Proficiency in data visualization, business process modelling tools, and reporting
frameworks.
Preferred Skills
• Understanding of AI/ML applications, automation, and analytics in insurance.
• Familiarity with Agile methodologies, Azure Dev Ops, Jira, and Confluence.
• Certifications in CBAP (Certified Business Analysis Professional), CSPO, Lean Six
Sigma, or Agile frameworks.



o You’re both relentless and kind, and don’t see these as being mutually
exclusive
o You have a self-directed learning style, an insatiable curiosity, and a
hands-on execution mindset
o You have deep experience working with product and engineering teams
to launch machine learning products that users love in new or rapidly
evolving markets
o You flourish in uncertain environments and can turn incomplete,
conflicting, or ambiguous inputs into solid data-science action plans
o You bring best practices to feature engineering, model development, and
ML operations
o Your experience in deploying and monitoring the performance of models
in production enables us to implement a best-in-class solution
o You have exceptional writing and speaking skills with a talent for
articulating how data science can be applied to solve customer problems
Must-Have Qualifications
o Graduate degree in engineering, data science, mathematics, physics, or
another quantitative field
o 5+ years of hands-on experience in building and deploying production-
grade ML models with ML frameworks (TensorFlow, Keras, PyTorch) and
libraries like scikit-learn
o Track-record in building ML pipelines for time series, classification, and
predictive applications
o Expert level skills in Python for data analysis and visualization, hypothesis
testing, and model building
o Deep experience with ensemble ML approaches including random forests
and xgboost, and experience with databases and querying models for
structured and unstructured data
o A knack for using data visualization and analysis tools to tell a story
o You naturally think quantitatively about problems and work backward
from a customer outcome
What’ll make you stand out (but not required)
o You have a keen awareness or interest in network analysis/graph analysis
or NLP
o You have experience in distributed systems and graph databases
o You have a strong connection to finance teams or closely related
domains, the challenges they face, and a deep appreciation for their
aspirations
● Work in a Business Process Outsourcing (BPO) Module providing marketing solutions to different local and international clients and Business Development Units.
● Content Production: Creating content to support demand generation initiatives, and grow brand awareness in a competitive category of an online casino company.
● Writing content for different marketing channels (such as website, blogs, thought leadership pieces, social media, podcasts, webinar, etc.) as assigned to effectively reach the desired target players and marketing goals.
● Data Analysis: Analyze player data to identify trends, improve the player experience, and make data-driven decisions for the casino's operations.
● Research and use AI-based tools to improve and speed up content creation processes.
● Researching content and consumer trends to ensure that content is relevant and appealing.
● Help develop and participate in market research for the purposes of thought leadership content production and opportunities, and competitive intelligence for content marketing.
● Security: Maintain a secure online environment, including protecting player data and preventing cyberattacks.
● Managing content calendars (and supporting calendar management) and ensuring the content you write is consistent with brand standards and meets the brief as-assigned.
● Coordinating with project manager / content manager to ensure the timely delivery of assignments.
● Keeping up to date with content trends, consumer preferences, and advancements in technology.
● Reporting: Generate regular reports on key performance indicators, financial metrics, and operational data to assess the casino's performance.
The specific responsibilities and requirements for a Marketing Content Supervisor/Manager in an online casino may vary depending on the size and nature of the casino, as well as local regulations and industry standards.
Salary
Php80, 000 - Php100, 000
INR 117,587.- 146,960
Work Experience Requirements
Essential Qualifications
● Excellent research, writing, editing, proofreading, content creation and communication skills.
● Proficiency/experience in formulating corporate/brand/product messaging.
● Strong understanding of SEO and content practices.
● Proficiency in MS Office, Zoom, Slack, marketing platforms related to creative content creation/ project management/ workflow.
● Content writing / copywriting portfolio demonstrating scope of content/copy writing capabilities and application of writing and SEO best practices.
● Highly motivated, self-starter, able to prioritize projects, accept responsibility and follow through without close supervision on every step.
● Demonstrated strong analytical skills with an action-oriented mindset focused on data-driven results.
● Experience in AI-based content creation tools is a plus. Openness to research and use AI tools required.
● Passion for learning and self-improvement.
● Detail-oriented team player with a positive attitude.
● Ability to embrace change and love working in dynamic, growing environments.
● Experience with research, content production, writing on-brand and turning thought pieces into multiple content assets by simplifying complex concepts preferred.
● Ability to keep abreast of content trends and advancements in content strategies and technologies.
● On-camera or on-mic experience or desire to speak and present preferred.
● Must be willing to report onsite in Cambodia
We are looking for a Lead Generation Executive who will be responsible for creating and implementing strategies for quality coordination, testing and providing solutions to the identified quality problems.
Skills Required
- Experience 1-2 years in Lead Generation and Outreach, preferably in the IT industry.
- Excellent communication skills, both verbal and written.
- Strong negotiation and presentation skills.
- Ability to work in a goal-oriented environment under pressure.
- Strong analytical skills and data-driven thinking.
- Highly organized with strong attention to detail.
- Ability to work in a goal-oriented environment under pressure.
Roles and Responsibilities
- To act as an ambassador for the business, and promote the center and its products.
- To work closely with the Sales Manager and Sales team to ensure leads are generated within various business sectors.
- Conducting sales campaigns through email & other social media.
- To use company databases to gain potential leads.
- Strong ability to screen and qualify suitable leads and prospects.
- Proven ability to be a self-starter while working independently.
- Competitive & results driven by nature.
- To be proactive in identifying opportunities for new business.
About Us:
Spacenos is the fastest-growing start-up which is innovating in the finance, edtech and marketing domain since 2015 and won multiple awards and recognitions from more than 40+ MNCs and Fortune 500 companies. Our Clients are based out of the U.S.A and Australia. We are funded & Supported by Government of Karnataka, Angel Investors and International Grants.
Hiring Process:
- Apply for your CV and past work to be reviewed.
- Receive a telephonic interview or assessment upon filling the final step form.
-
Receive offer letter if selected.
Hiring Duration:
Our hiring process takes less than 24 hours from the time you receive the Final Step form.
Validity: Up to Dec 2023
- Apply soon, the earliest applicant would be preferred over the late applicants.



Urgent requirement for the role of PHP Developer for a US-based company
Please apply only if you are willing to work from the office.
Experience: 2+ years.
Location: Noida, sector1
Notice period:15 days to 20 days
Skills: Laravel, PHP, Javascripts, rest API, My SQL, HTML, CSS.
Roles and responsibilities
• Hands-on 2-3 years of programming experience in PHP-MySQL
• Knowledge of object-oriented PHP programming
• Experience in integration of REST API
• Excellent in JavaScript and jQuery
• Good Knowledge in JSON, XML, HTML5 and CSS3
• Hands-on experience in MYSQL database in writing DDLs, DMLs, Stored Procedures, Views, Functions and Indexing
• Strong analytical and problem-solving skills
• Understanding the fully synchronous behavior of PHP
• Understanding of MVC design patterns
• Basic understanding of front-end technologies, such as JavaScript, HTML5, and CSS3
Your duties will include taking part in daily scrums, writing and developing modules for existing Vue applications, integrating Vue into existing projects, writing code and tests for code, taking part in code review sessions, and using version control software to push and pull code for testing and deployment.
Responsibilities
Below are some of the responsibilities a Vue.js developer is expected to assume in their position:
- Write performant code using core Vue, Vuex, and Vue Router to create websites and web applications
- Create tests for code written by yourself and other web developers, full-stack developers, and software engineers
- Integrate Vue into legacy projects
- Diagnose and fix bugs and other software defects in new and existing Vue applications
- Run code optimization tools and analyzers to spot and refactor inefficiencies to create highly performant code
Job Qualifications and Skill Sets
Below are the qualifications expected of a Vue.js developer:
- Bachelor’s degree or several years of experience in enterprise products, computer science, or other related fields
- Strong understanding of JavaScript and React JS, including the latest revisions of ECMAScript
- Good knowledge of the Vue.js framework and related components such as Vuex and Vue Router
- Experience with standard tools and services in JavaScript front-end development and software development, such as Git, JIRA, HTML5, Laravel, Angular, Node.js, and npm
- The ability to work as part of a team, taking ownership of individual components and following coding guidelines to create performant components that fit into more-comprehensive projects
- An understanding of advanced JavaScript concepts, such as dealing with asynchronous requests and dynamic content
- Experience with integrating and maintaining external software libraries and APIs using a command-line interface and package managers

