Job Description:
Responsibilities:
·
Own end-to-end
execution, measurement, reporting, and optimization of campaigns across
channels with goals to increase New users Acquisition, Scale GMV across the
campaign, and deliver platform GMV & ROAS
·
Partner with
internal teams to optimize campaign performance (targeting, optimization,
creative direction, etc.)
·
On a day-to-day
basis, you will be expected to optimize campaigns based on data breakdowns and
insights.
·
Understand ways to
scale campaigns across platforms in an optimal manner.
·
Perform interest
research in Facebook using audience insights and ads manager.
·
Create audiences on
Facebook for custom, lookalike, and saved audiences.
·
Perform keyword
research using keyword planner and any other tools
·
Understand
operations of Facebook business manager, Google ads, pixels, etc.
·
Create a digital
media plan based on requirements across multiple platforms
·
Understand how
content works across different social media platforms
·
Create insightful
reports based on data from performance marketing campaigns
·
Tag with your copy
and art partners to achieve a digital-first creative output on campaigns.
Eligibility
·
Strong communication
skills
·
Strong creative and
analytical skills
·
Be able to take 100%
ownership of the process from start to finish
·
Strong quantitative
mindset & data-driven approach to digital marketing; expert in excel-based
data modeling, analytics tools.
·
Ability to multitask
in a fast-paced work environment.
·
Punctual and
dedicated to meeting goals & deadlines.
·
Able to effectively
work independently, and as part of a team.
·
An early adopter
attitude towards technology
Shubham Vishwakarma
Full Stack Developer - Averlon
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• Outbound calling on data collected through lead generation activities / secondary data
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Roles and Responsibilities
Design and implement email marketing campaigns for lead generation and branding.
Proofread emails for clarity, grammar, and spelling.
Identify target audience and grow our email list.
Ensure mobile-friendly email templates.
Analyze campaign performance and suggest improvements.
Report on sales revenue generated from email marketing efforts.
Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele.
Collaborating with graphic designers to improve the appearance layout of outputs.
Maintaining a database of customers who have opted to receive our correspondence.
Should know email marketing tools and email marketing automation.
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon