Performance Marketing Associate

at Impact Guru

Performance Marketing Associate

Impact Guru

Company

Home

Performance Marketing Associate

at Impact Guru

Posted by Vasundhara Chakraborty

0 - 3 yrs

₹3L - ₹7L / yr

Mumbai

Skills

Google Adsense

Facebook Marketing

Search Engine Marketing (SEM)

campaign

performance marketing

Job Description:

Responsibilities:

Own end-to-end

execution, measurement, reporting, and optimization of campaigns across

channels with goals to increase New users Acquisition, Scale GMV across the

campaign, and deliver platform GMV & ROAS

Partner with

internal teams to optimize campaign performance (targeting, optimization,

creative direction, etc.)

On a day-to-day

basis, you will be expected to optimize campaigns based on data breakdowns and

insights.

Understand ways to

scale campaigns across platforms in an optimal manner.

Perform interest

research in Facebook using audience insights and ads manager.

Create audiences on

Facebook for custom, lookalike, and saved audiences.

Perform keyword

research using keyword planner and any other tools

Understand

operations of Facebook business manager, Google ads, pixels, etc.

Create a digital

media plan based on requirements across multiple platforms

Understand how

content works across different social media platforms

Create insightful

reports based on data from performance marketing campaigns

Tag with your copy

and art partners to achieve a digital-first creative output on campaigns.

Eligibility

Strong communication

skills

Strong creative and

analytical skills

Be able to take 100%

ownership of the process from start to finish

Strong quantitative

mindset & data-driven approach to digital marketing; expert in excel-based

data modeling, analytics tools.

Ability to multitask

in a fast-paced work environment.

Punctual and

dedicated to meeting goals & deadlines.

Able to effectively

work independently, and as part of a team.

An early adopter

attitude towards technology

Job Description:

Responsibilities:

Own end-to-end

execution, measurement, reporting, and optimization of campaigns across

channels with goals to increase New users Acquisition, Scale GMV across the

campaign, and deliver platform GMV & ROAS

Partner with

internal teams to optimize campaign performance (targeting, optimization,

creative direction, etc.)

On a day-to-day

basis, you will be expected to optimize campaigns based on data breakdowns and

insights.

Understand ways to

scale campaigns across platforms in an optimal manner.

Perform interest

research in Facebook using audience insights and ads manager.

Create audiences on

Facebook for custom, lookalike, and saved audiences.

Perform keyword

research using keyword planner and any other tools

Understand

operations of Facebook business manager, Google ads, pixels, etc.

Create a digital

media plan based on requirements across multiple platforms

Understand how

content works across different social media platforms

Create insightful

reports based on data from performance marketing campaigns

Tag with your copy

and art partners to achieve a digital-first creative output on campaigns.

Eligibility

Strong communication

skills

Strong creative and

analytical skills

Be able to take 100%

ownership of the process from start to finish

Strong quantitative

mindset & data-driven approach to digital marketing; expert in excel-based

data modeling, analytics tools.

Ability to multitask

in a fast-paced work environment.

Punctual and

dedicated to meeting goals & deadlines.

Able to effectively

work independently, and as part of a team.

An early adopter

attitude towards technology

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About Impact Guru

Founded :

2014

Type :

Products & Services

Size :

100-1000

Stage :

Raised funding

About

ImpactGuru, India's Best Crowdfunding Platform and Website for fundraising of medical,social, emergency, charity, NGOs, Personal and Creative causes. Over 1500 Crore raised. Visit us online!

Akhlaque Khan

Connect

Ankita Patil

Connect

Vasundhara Chakraborty

Jamuna Devi

Kavya Guwalani

Arif Ansari

Shahbaz Kadri

Chaitra Salian

Karan Shetty

Ayesha Bordekar

Chaitri Parikh

Fahad Kazi

Pooja Malde

Sejal Parmar

Gargi Chaturvedi

Company social profiles

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