Job Description:
Responsibilities:
·
Own end-to-end
execution, measurement, reporting, and optimization of campaigns across
channels with goals to increase New users Acquisition, Scale GMV across the
campaign, and deliver platform GMV & ROAS
·
Partner with
internal teams to optimize campaign performance (targeting, optimization,
creative direction, etc.)
·
On a day-to-day
basis, you will be expected to optimize campaigns based on data breakdowns and
insights.
·
Understand ways to
scale campaigns across platforms in an optimal manner.
·
Perform interest
research in Facebook using audience insights and ads manager.
·
Create audiences on
Facebook for custom, lookalike, and saved audiences.
·
Perform keyword
research using keyword planner and any other tools
·
Understand
operations of Facebook business manager, Google ads, pixels, etc.
·
Create a digital
media plan based on requirements across multiple platforms
·
Understand how
content works across different social media platforms
·
Create insightful
reports based on data from performance marketing campaigns
·
Tag with your copy
and art partners to achieve a digital-first creative output on campaigns.
Eligibility
·
Strong communication
skills
·
Strong creative and
analytical skills
·
Be able to take 100%
ownership of the process from start to finish
·
Strong quantitative
mindset & data-driven approach to digital marketing; expert in excel-based
data modeling, analytics tools.
·
Ability to multitask
in a fast-paced work environment.
·
Punctual and
dedicated to meeting goals & deadlines.
·
Able to effectively
work independently, and as part of a team.
·
An early adopter
attitude towards technology
Subodh Popalwar
Software Engineer, Memorres
About Impact Guru
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What would you be doing?
- Develop, implement, and manage performance marketing campaigns across various digital platforms including Google Ads, Facebook Ads, Quora, LinkedIn, etc.
- Analyse and optimise campaigns to meet performance goals such as CTR, ROI, and conversion rates.
- SEO optimisation and Budgeting.
- Identify and test new growth opportunities to drive user acquisition, engagement, and retention.
- Product marketing operations including managing SMS platforms & customer engagement platforms (InfoBip, Vilpower, Clevertap, FB pixel, etc)
- Collaborate with product and analytics teams to align marketing strategies with business objectives.
- Coordinate with field marketing teams to ensure alignment and consistency in messaging and strategy.
- Support the execution of field marketing events and initiatives.
- Gather feedback from field marketing activities to refine and improve overall marketing strategies.
Who are we looking for?
- 1-3 years of experience in growth marketing, performance marketing, or a related field.
- Desirable qualification: Doctor with an interest in growth marketing with basic knowledge of digital marketing & SEO.
- Familiarity with marketing tools and platforms such as Google Ads, Facebook Ads, SEO tools, WhatsApp & SMS marketing (including Clevertap, Wati, InfoBip, and Vilpower).
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent communication and collaboration skills.
- Creative thinking and problem-solving abilities.
Who we are:
F22 Labs was started in 2014 by Murtuza and Hari, two childhood friends who always dreamt of starting a business of their own. After working at leading startups initially in their careers, they decided to take the plunge. Over the last 8 years, we’ve been fortunate and blessed to have worked with 250+ entrepreneurs who have trusted us with their dream of building their startups
About Digital Marketing Division
We also have a digital marketing division that offers 360 degrees Digital Marketing Services specializing in helping businesses reach their target audience and achieve their marketing goals through various online channels.
We have the privilege of working with some of the most well-known and high-profile UK fashion brand customers who are at the forefront of the fashion industry, known for their unique designs, premium quality, and innovative approach to fashion.
Our team of experts has experience in a wide range of digital marketing services, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, and content marketing.
Job Description
We are looking for a dedicated Facebook Ads expert to join our team. The focus of this position will be to plan and execute paid Facebook and Instagram marketing ads/campaigns from F22 Labs, which requires constant client communication and relationship management.
What will you work on?
- Develop and implement comprehensive Facebook advertising campaigns to achieve client's business objectives
- Continuously test and optimize campaigns to improve performance and return on investment (ROI)
- Create and manage a budget for Facebook advertising campaigns
- Monitor and analyze campaign performance and make data-driven decisions to improve results
- Collaborate with the creative team to develop effective ad copy and visuals
- Stay up-to-date with the latest Facebook advertising best practices and features
- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
- Communicate campaign performance and recommendations to clients
Do you fit in?
- Minimum of 2 years of experience in Facebook performance marketing
- Proven track record of creating and managing successful Facebook advertising campaigns
- Strong understanding of Facebook advertising best practices and features
- Some experience handling marketing budgets and forecasting/reporting results.
- Experience with Facebook Ads Manager, Power Editor, and other Facebook advertising tools
- Strong analytical skills and ability to make data-driven decisions
- Experience with campaign tracking and conversion optimization
What can you expect?
- Flexible work timings
- Medical Insurance- self and immediate family
- Intensive performance-linked incentives
- Optimized Learning Culture
- Approachable and helpful founders, a.k.a leaders to guide your career and much more…
Perks:
- State of the Art gadgets
- Complete Health coverage for you and your family
- Flexible work timings
- Remote friendly
Our Hiring process:
- A Profile Review: Resume, Portfolios, personal websites
- A Technical task that relates to the work you will be doing
- A Final round of interview
- An Offer and onboard you are!
Know more about us @F22Labs: http://f22labs.com/">Home Page
- Setting up Advertising Campaigns across different platforms such as social media platforms (Facebook, Twitter, LinkedIn, etc.), Google Marketing Stack, DCM, Programmatic platforms like Xandr.
- Troubleshooting campaigns setup on platform
- Talk to partners to setup programmatic deals
- Clearly and regularly communicate progress to the Account Management
- Work with both Advertiser teams to ensure campaign setup is done within deadline
- Work with Creative Tags (esp. DCM and other ad server tags), troubleshooting the creative tags,
- Ability to implement and troubleshoot website pixels.
Qualifications, Skills and Experience:
- 2-3 years of experience in Demand Side Ad Operations
- Strong understanding online advertising and its operational flow
- Strong understanding of basic ad-servicing and its mechanism
- Knowledge of a programmatic platform like Xandr
- Hands-on experience on Microsoft excel
Other Benefits:
|
Duties and Responsibilities include but are not limited to:
1. Upload videos, manage negative reviews, and keep the account profile up to date.
2. Research keywords, hashtags, industry-related topics & social media trends.
3. Edit images for social media usage.
4. Track & organize campaign schedules, coordinate/schedule posts on all platforms, and execute a content strategy for designated team members.
5. Write clear captions, descriptions & other content for the posts.
6. Manage day-to-day interactions with followers & develop partnerships with social media influences and other accounts.
7. Generate ideas to create brand awareness, determine the brand voice & align all posts accordingly.
8. Develop a scheduling sequence to publish content on all platforms & propose promotional activities.
9. Gather & compile data about the brand’s users and viewers.
10. Assist the Ad Manager when running social media ad campaigns.
11. Moderate conversations in social media groups as per set etiquettes.
12. Conduct general administration.
13. Ad hoc tasks
Schedule: US work hours (40+ hours per week)
Location: This is a remote job
*Salary is based on experience and skills.
*Only qualified candidates will be invited to take the assessment & scheduled for the interview/s.
*We have other vacancies that might be of interest to your friends & colleagues, they can check us out athttp://www.wingassistant.com/"> www.wingassistant.com.
Job brief
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements and skills
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field
Google Analytics- Responsible for boosting DA, PA & Trust flow of website by building Links on authoritative websites
- Familiarity with WordPress or other content management systems must have knowledge of Plugins and Plugin management
- Link building skills required ( Guest Blogging, EDU and GOV Link Building, Article submission, etc.)
- Site Analysis - Complete technical report of the website. The report includes off-page factors of the website.
- Experience when it comes to using tools such as Google Analytics and Google Webmaster.
- Leading keyword research and optimization of content
Good To Have:
- Understanding of web design and site structures.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
- Keyword research including discovery and expansion of keyword opportunities
- Researching the competitors, both on-site and off-site.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
Job Description:
- Maintaining AdaptNXT's social media presence across all channels
- Keep track of trends and insights, and optimize campaigns based on the insights
- Brainstorm new and creative growth strategies
- Collaborate with internal teams to create engaging social media posts, landing pages and optimize the user experience
What We Are Looking For:
- 0-1 Years of Experience in Marketing
- Ability to research on a topic over internet
- Strong Written and Verbal Communication Skills
- Self-Motivated
- Team-Oriented
- Strong Attention to Detail
What's in it for you?
1. Certificate of internship.
2. Work directly with the founding team.
3. Potential to convert the internship into a full-time employment.
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
- In-depth experience with website analytics tools
- Responsible for analysing, reviewing and implementing websites that are optimized to be picked up by search engines
- Research and analyse competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
We are looking to working with self-driven graduates who are looking for an opportunity to grow in the fields of search engine marketing, paid sales, PPC bidding and other performance-driven channels that make up a crucial chunk in digital marketing setup for business.
- Gain a thorough understanding of online marketing channels, everyday operations and processes of marketplaces like Amazon and Flipkart.
- Complete the analysis check list of the accounts to understand the market and its trends.
- Understand business requirements, perform and generate reports for PPC, daily account management of pay per click accounts on Amazon.
- Assist in the monitoring and maintenance of bids, quality score, account daily and monthly budget caps and other important metrics.
- Proactively make strategic PPC campaign recommendations.
- Understand client’s Amazon account performance in the management of Sponsored Product placements on all Amazon marketplace platforms.
- Support the generation of new PPC campaigns, ad, ad groups and accounts and in the aid of creating new paid search advertising initiatives.
- Provide recommendations and execute strategies for display network, campaign structuring, targeting, keyword opportunities, and other facets of paid search in accordance with client goals
- Keep pace with PPC industry, client domain market, search engine trends and developments.
- Work closely with the other team members on advertising to meet client goals.
- Communication to team and management on account performance, timelines, and results.
- Generate daily, weekly and monthly client reporting for all those major metrics such as revenue tracking, goals tracking, and other paid search initiatives
Follow CutshortSubodh Popalwar
Software Engineer, Memorres