
Job Description:
Responsibilities:
·
Own end-to-end
execution, measurement, reporting, and optimization of campaigns across
channels with goals to increase New users Acquisition, Scale GMV across the
campaign, and deliver platform GMV & ROAS
·
Partner with
internal teams to optimize campaign performance (targeting, optimization,
creative direction, etc.)
·
On a day-to-day
basis, you will be expected to optimize campaigns based on data breakdowns and
insights.
·
Understand ways to
scale campaigns across platforms in an optimal manner.
·
Perform interest
research in Facebook using audience insights and ads manager.
·
Create audiences on
Facebook for custom, lookalike, and saved audiences.
·
Perform keyword
research using keyword planner and any other tools
·
Understand
operations of Facebook business manager, Google ads, pixels, etc.
·
Create a digital
media plan based on requirements across multiple platforms
·
Understand how
content works across different social media platforms
·
Create insightful
reports based on data from performance marketing campaigns
·
Tag with your copy
and art partners to achieve a digital-first creative output on campaigns.
Eligibility
·
Strong communication
skills
·
Strong creative and
analytical skills
·
Be able to take 100%
ownership of the process from start to finish
·
Strong quantitative
mindset & data-driven approach to digital marketing; expert in excel-based
data modeling, analytics tools.
·
Ability to multitask
in a fast-paced work environment.
·
Punctual and
dedicated to meeting goals & deadlines.
·
Able to effectively
work independently, and as part of a team.
·
An early adopter
attitude towards technology

About Impact Guru
About
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About Us
upGrad is an online education platform building the careers of tomorrow by offering the most industry-relevant programs in an immersive learning experience. Our mission is to create a new digital-first learning experience to deliver tangible career impact to individuals at scale. upGrad currently offers programs in Data Science, Machine Learning, Product Management, Digital Marketing, and Entrepreneurship, etc.
upGrad is looking for people passionate about management and education to help design learning programs for working professionals to stay sharp and stay relevant and help build the careers of tomorrow.
- upGrad was awarded the https://iamaiida.in/index.php">Best Tech for Education by IAMAI for 2018-19
- upGrad was also ranked as one of the https://www.linkedin.com/pulse/linkedin-top-startups-2018-25-most-sought-after-india-linkedin/">LinkedIn Top Startups 2018: The 25 most sought-after startups in India
- upGrad was earlier selected as one of the https://www.fastcompany.com/most-innovative-companies/2017/sectors/india">top ten most innovative companies in India by FastCompany.
- We were also https://www.ft.com/content/9150579a-f24c-11e6-95ee-f14e55513608">covered by the Financial Times along with other disruptors in Ed-Tech
- upGrad is the https://yourstory.com/2017/01/startup-india-learning-program-offers-free-online-entrepreneurship-course/">official education partner for Government of India - Startup India program
- Our program with IIIT B has been ranked https://www.analyticsindiamag.com/top-10-courses-and-training-programs-on-artificial-intelligence-in-india-ranking-2018/">#1 program in the country in the domain of Artificial Intelligence and Machine Learning
About the Role
A highly motivated individual who has experience in architecting end to end web based ecommerce/online/SaaS products and systems; bringing them to production quickly and with high quality. Able to understand expected business results and map architecture to drive business forward. Passionate about building world class solutions.
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- Work with Product Managers and Business to understand business/product requirements and vision.
- Provide a clear architectural vision in line with business and product vision.
- Lead a team of architects, developers, and data engineers to provide platform services to other engineering teams.
- Provide architectural oversight to engineering teams across the organization.
- Hands on design and development of platform services and features owned by self - this is a hands-on coding role.
- Define guidelines for best practices covering design, unit testing, secure coding etc.
- Ensure quality by reviewing design, code, test plans, load test plans etc. as appropriate.
- Work closely with the QA and Support teams to track quality and proactively identify improvement opportunities.
- Work closely with DevOps and IT to ensure highly secure and cost optimized operations in the cloud.
- Grow technical skills in the team - identify skill gaps with plans to address them, participate in hiring, mentor other architects and engineers.
- Support other engineers in resolving complex technical issues as a go-to person.
Skills/Experience
- 12+ years of experience in design and development of ecommerce scale systems and highly scalable SaaS or enterprise products.
- Extensive experience in developing extensible and scalable web applications with
- Java, Spring Boot, Go
- Web Services - REST, OAuth, OData
- Database/Caching - MySQL, Cassandra, MongoDB, Memcached/Redis
- Queue/Broker services - RabbitMQ/Kafka
- Microservices architecture via Docker on AWS or Azure.
- Experience with web front end technologies - HTML5, CSS3, JavaScript libraries and frameworks such as jQuery, AngularJS, React, Vue.js, Bootstrap etc.
- Extensive experience with cloud based architectures and how to optimize design for cost.
- Expert level understanding of secure application design practices and a working understanding of cloud infrastructure security.
- Experience with CI/CD processes and design for testability.
- Experience working with big data technologies such as Spark/Storm/Hadoop/Data Lake Architectures is a big plus.
- Action and result-oriented problem-solver who works well both independently and as part of a team; able to foster and develop others' ideas as well as his/her own.
- Ability to organize, prioritize and schedule a high workload and multiple parallel projects efficiently.
- Excellent verbal and written communication with stakeholders in a matrixed environment.
- Long term experience with at least one product from inception to completion and evolution of the product over multiple years.
Qualification
B.Tech/MCA (IT/Computer Science) from a premier institution (IIT/NIT/BITS) and/or a US Master's degree in Computer Science.
Years of Exp – 14+
Your Responsibilities
Maintain and enhance a product roadmap in line with the organisational objectives
Hypothesise, test, build, enhance - all journeys across different touch points on the platform across web and app
Create frictionless experiences to a one of its kind offering at scale
Manage data reporting and visibility across business and operations
Work closely with Design and Tech, and manage sprints within this pod, to bring about the outcomes in a timely and effective manner
Deliver MRDs and PRDs with prioritized features and corresponding justification
Work with external third parties to assess partnerships and licensing opportunities
Required Skills and Experience
3+ years experience managing consumer facing products
Wireframing and Prototyping
Process management
Good understanding of metrics and analytics platforms
Prior experience with BI tools is a plus










