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Performance Marketing Associate
Performance Marketing Associate
Impact Guru's logo

Performance Marketing Associate

Vasundhara  Chakraborty's profile picture
Posted by Vasundhara Chakraborty
0 - 3 yrs
₹3L - ₹7L / yr
Mumbai
Skills
Google Adsense
Facebook Marketing
Search Engine Marketing (SEM)
campaign
performance marketing

Job Description:

 

Responsibilities:

 

·

Own end-to-end

execution, measurement, reporting, and optimization of campaigns across

channels with goals to increase New users Acquisition, Scale GMV across the

campaign, and deliver platform GMV & ROAS

·

Partner with

internal teams to optimize campaign performance (targeting, optimization,

creative direction, etc.)

·

On a day-to-day

basis, you will be expected to optimize campaigns based on data breakdowns and

insights.

·

Understand ways to

scale campaigns across platforms in an optimal manner.

·

Perform interest

research in Facebook using audience insights and ads manager.

·

Create audiences on

Facebook for custom, lookalike, and saved audiences.

·

Perform keyword

research using keyword planner and any other tools

·

Understand

operations of Facebook business manager, Google ads, pixels, etc.

·

Create a digital

media plan based on requirements across multiple platforms

·

Understand how

content works across different social media platforms

·

Create insightful

reports based on data from performance marketing campaigns

·

Tag with your copy

and art partners to achieve a digital-first creative output on campaigns.

Eligibility

·

Strong communication

skills

·

Strong creative and

analytical skills

·

Be able to take 100%

ownership of the process from start to finish

·

Strong quantitative

mindset & data-driven approach to digital marketing; expert in excel-based

data modeling, analytics tools.

·

Ability to multitask

in a fast-paced work environment.

·

Punctual and

dedicated to meeting goals & deadlines.

·

Able to effectively

work independently, and as part of a team.

·

An early adopter

attitude towards technology

Read more
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Impact Guru

Founded :
2014
Type :
Products & Services
Size :
100-1000
Stage :
Raised funding

About

ImpactGuru, India's Best Crowdfunding Platform and Website for fundraising of medical,social, emergency, charity, NGOs, Personal and Creative causes. Over 1500 Crore raised. Visit us online!
Read more

Connect with the team

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Akhlaque Khan
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Ankita Patil
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Vasundhara Chakraborty
Profile picture
Jamuna Devi
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Kavya Guwalani
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Arif Ansari
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Shahbaz Kadri
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Chaitra Salian
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Karan Shetty
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Ayesha Bordekar
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Chaitri Parikh
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Fahad Kazi
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Pooja Malde
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Sejal Parmar
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Gargi Chaturvedi

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