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Performance Marketing Associate
Performance Marketing Associate
Impact Guru's logo

Performance Marketing Associate

Vasundhara  Chakraborty's profile picture
Posted by Vasundhara Chakraborty
0 - 3 yrs
₹3L - ₹7L / yr
Mumbai
Skills
Google Adsense
Facebook Marketing
Search Engine Marketing (SEM)
campaign
performance marketing

Job Description:

 

Responsibilities:

 

·

Own end-to-end

execution, measurement, reporting, and optimization of campaigns across

channels with goals to increase New users Acquisition, Scale GMV across the

campaign, and deliver platform GMV & ROAS

·

Partner with

internal teams to optimize campaign performance (targeting, optimization,

creative direction, etc.)

·

On a day-to-day

basis, you will be expected to optimize campaigns based on data breakdowns and

insights.

·

Understand ways to

scale campaigns across platforms in an optimal manner.

·

Perform interest

research in Facebook using audience insights and ads manager.

·

Create audiences on

Facebook for custom, lookalike, and saved audiences.

·

Perform keyword

research using keyword planner and any other tools

·

Understand

operations of Facebook business manager, Google ads, pixels, etc.

·

Create a digital

media plan based on requirements across multiple platforms

·

Understand how

content works across different social media platforms

·

Create insightful

reports based on data from performance marketing campaigns

·

Tag with your copy

and art partners to achieve a digital-first creative output on campaigns.

Eligibility

·

Strong communication

skills

·

Strong creative and

analytical skills

·

Be able to take 100%

ownership of the process from start to finish

·

Strong quantitative

mindset & data-driven approach to digital marketing; expert in excel-based

data modeling, analytics tools.

·

Ability to multitask

in a fast-paced work environment.

·

Punctual and

dedicated to meeting goals & deadlines.

·

Able to effectively

work independently, and as part of a team.

·

An early adopter

attitude towards technology

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Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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About Impact Guru

Founded :
2014
Type :
Products & Services
Size :
100-1000
Stage :
Raised funding
About
ImpactGuru, India's Best Crowdfunding Platform and Website for fundraising of medical,social, emergency, charity, NGOs, Personal and Creative causes. Over 1500 Crore raised. Visit us online!
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Connect with the team
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Akhlaque Khan
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Ankita Patil
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Vasundhara Chakraborty
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Jamuna Devi
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Kavya Guwalani
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Arif Ansari
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Shahbaz Kadri
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Chaitra Salian
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Karan Shetty
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Ayesha Bordekar
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Chaitri Parikh
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Pooja Malde
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Sejal Parmar
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Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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