
Job Description:
Responsibilities:
·
Own end-to-end
execution, measurement, reporting, and optimization of campaigns across
channels with goals to increase New users Acquisition, Scale GMV across the
campaign, and deliver platform GMV & ROAS
·
Partner with
internal teams to optimize campaign performance (targeting, optimization,
creative direction, etc.)
·
On a day-to-day
basis, you will be expected to optimize campaigns based on data breakdowns and
insights.
·
Understand ways to
scale campaigns across platforms in an optimal manner.
·
Perform interest
research in Facebook using audience insights and ads manager.
·
Create audiences on
Facebook for custom, lookalike, and saved audiences.
·
Perform keyword
research using keyword planner and any other tools
·
Understand
operations of Facebook business manager, Google ads, pixels, etc.
·
Create a digital
media plan based on requirements across multiple platforms
·
Understand how
content works across different social media platforms
·
Create insightful
reports based on data from performance marketing campaigns
·
Tag with your copy
and art partners to achieve a digital-first creative output on campaigns.
Eligibility
·
Strong communication
skills
·
Strong creative and
analytical skills
·
Be able to take 100%
ownership of the process from start to finish
·
Strong quantitative
mindset & data-driven approach to digital marketing; expert in excel-based
data modeling, analytics tools.
·
Ability to multitask
in a fast-paced work environment.
·
Punctual and
dedicated to meeting goals & deadlines.
·
Able to effectively
work independently, and as part of a team.
·
An early adopter
attitude towards technology

About Impact Guru
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Role Description
This is a full-time on-site role in Surat for a User Interface Designer at Codetasker Technologies Private Limited. The User Interface Designer will be responsible for visual design, creating mockups, front-end development, user experience (UX) design, and user interface design. The role involves collaborating closely with the design and development teams to create exceptional Shopify stores and e-commerce solutions.
Qualifications
Visual Design, Mockups, and User Interface Design skills
Front-End Development and User Experience (UX) skills
Experience in creating engaging and intuitive user interfaces
Proficiency in design tools like Adobe Creative Suite, Sketch, or Figma
Strong portfolio showcasing UI/UX design projects
Excellent problem-solving and communication skills
Ability to work collaboratively in a team environment
Bachelor's degree in Graphic Design, Web Design, or related field
Required Skillset
· The candidate should be well-versed in advanced off-page SEO methodologies like link-building, influencer collaboration, guest blogging, and content promotion.
· Profound knowledge of on-page SEO, such as keyword optimization, meta tags, title improvement, URL structure, user experience, and conversion rate optimization, is necessary.
· Must have relevant experience in team leadership, workflow organization, and project management.
· Should be capable of devising, articulating, and implementing successful SEO strategies for enhanced website performance and ranking.
· Exceptional verbal and written communication aptitude is required for articulate interactions with the team and other stakeholders.
· Proficiency in MS Office Suite, especially Excel, is a prerequisite for effective data analytics and reporting.
· Record-keeping ability and advanced skills in data reporting, with a clear understanding of analytics tools like Google Analytics, SEMrush, and Ahrefs, is a must.
· Should be able to conceptualize innovative solutions for achieving high quality and authoritative link-building.
· The capability to quickly identify and rectify issues impacting the SEO performance of the website is required.
· A proven track record in SEO showcasing improved SEO performance is crucial.
Job Description
· Guide the SEO team in applying best SEO practices to all online content.
· Oversee and manage SEO team's workflow to ensure deadlines and targets are achieved.
· Formulate effective on-page and off-page SEO strategies.
· Undertake keyword research for improving organic SEO rankings.
· Analyze SEO statistics, including traffic, ranking, clicks, and bounce rates.
· Establish systems and standards for optimizing all content for SEO.
· Design strategies and action plans for building high-quality, authoritative backlinks to our website.
· Monitor and assess search results and performance across major search channels.
· Execute data analysis to inform SEO strategy and provide enhancements.
· Regularly track and report on KPIs using tools like Google Analytics, SEMRush, and Ahrefs.
· Present detailed reports and insights to the team and stakeholders.
· Communicate SEO strategies and results to the team, clients and stakeholders in a clear, precise manner.
· Work in collaboration with other departments, such as content, design, and development, to manage SEO strategy.
We are looking "Sr.Executive Accounts/Finance" for Reputed Client @ Permanent Role
Experience: 6 - 8 Yrs
• Financial planning, Costing and budgeting, Audit, MIS, Risk management,
• Taxation -Direct & Indirect
• Invoicing/Vendor Bills /GL Entry /Accounting [US & India-Journals &Adj Entry]
• Contracts(SOW,PO's ) & B2B contracts
• Project Maintenance
• Time Sheet Overseas & India
• Forex Entry & Regularization
• Statutory Follow up & Reports
• ROC/MCA Related Follow up and Documentation
• Asset Register
• STPI and Bank Regularization
• Good To Have Skills:Tally Knowledge and Quick Books.
Key Responsibilities:
• Responsible for Accounting, Financial planning, Audit(Statutory, Internal, Tax), MIS, strategy partner to top management, Risk management, Taxation -Direct & Indirect
• Forecast monthly, quarterly and annual results, alignment to planning
• Conduct risk management
• Allocate resources and manage cash flows
• Conduct profit and cost analyses, monthly, quarterly, yearly financial closings
• Develop secure procedures to maintain confidential information
• Ensure all accounting activities and internal audits comply with financial regulations
• Recommend cost-reducing solutions
• Professional Attributes:
• Strong Leadership Skills, Negotiation and Influencing Skills, Drive Change, Eye to Detail,
• Self-motivator, urge to build and grow the Organization
• Educational Qualification: CA / ICWA] Inter
Behavioral Attribute:
• Well adapt to Start-up culture, Strong Integrity, Driven by Values
• English + Local Language proficiency + Additional Language is added advantage

CaratLane is a Technology-Driven organization and India’s first omnichannel jewelry brand, it
was founded in 2008, by Mithun Sacheti, with a simple but courageous objective – to make
beautiful jewelry accessible, affordable and forever wearable. With a strategic investment from
Titan Company Limited, CaratLane is now partnered with India’s largest retail jeweler Tanishq.
Under the leadership of our co-founders Gurukeerthi Gurunathan and Avnish Anand, CaratLane
aims to work towards a common mission – to offer customers beautiful jewelry and a
distinctive shopping experience that fits today’s values and lifestyles.
Desired candidate profile :
● Development experience with Android OS and Knowledge of Web services/API
interactions, Audio/Video streaming, SQLite, and JSON/XML parsing.
● Understanding of Object Oriented Programming and good command over an object-oriented language
● Strong grasp of algorithms and data structures.
● Hands-on Linux experience
● Experience launching mobile applications in the Google Play app store or Apple iTunes
store.
● Experience launching web applications.
● Experience with an MVC framework like Ruby on Rails, Django, Laravel
● Experience with server-side and client-side Javascript - Node.js, Angular.js, jQuery.
● Experience with version control tools like git, Subversion and Mercurial
● Experience with Amazon Web Services
● Experience with Distributed systems and machine learning
● Knowledge of design patterns
● Ability to write and maintain high-quality code.
● Must be a quick learner and be adaptable to new technologies.
● Comfortable in an agile start-up culture based on respect, low hierarchy, high
transparency and fast sprints.
Nice to Have :
● Domain knowledge in eCommerce
● Previous experience in a product company is a plus.
What we value as a team:
● Proactive in communication
● Collaborate with other members of the agile ecosystem
● Out-of-the-box thinking to resolve issues and bringing New Ideas to bring Quality in
the Applications
- Design the architecture of our big data platform
- Perform and oversee tasks such as writing scripts, calling APIs, web scraping, and writing SQL queries
- Design and implement data stores that support the scalable processing and storage of our high-frequency data
- Maintain our data pipeline
- Customize and oversee integration tools, warehouses, databases, and analytical systems
- Configure and provide availability for data-access tools used by all data scientists

● Experience in design, development, and deployment of the
application.
● Knowledge of Restful Web-Services, JSON, HTTP, Networking
protocols
● Knowledge of MVC architecture.
● Mandatory Tech Skills: PHP, NodeJS, JavaScript, SQL, NoSQL,
GIT.
● Good to Have: Laravel, Express, AWS
● Basic understanding of HTML, CSS
2. Automate the manual test cases to the most achievable level to reduce manual efforts and increase product stability.
3. Preparation of test strategy, test plan, and test execution to ensure feature testing is completed well within the committed timelines.
4. Work on customer-reported issues by support teams to reproduce in the development environment and perform debugging to identify the root cause of the issue.
5. Use test-driven methodologies and automation in the design and development phase to ensure quality before hand-off to Quality Assurance.
6. Work closely with other developers and product management to evaluate testing efforts for new feature requests.
7. Contribute to the development and achievement of organizational goals and objectives. Accountable for delivery of subsystems anticipate issues, and addresses proactively
8. Demonstrate good judgment in making test strategies. Ability to work on a diverse set of problems and provide input that influences technical decisions.

