Digital Marketer

We are seeking a highly skilled and experienced Director of Growth to lead our company's growth initiatives and drive measurable results across various marketing channels. The ideal candidate will have a proven track record in performance marketing. Experience in brand building & influencer marketing is a huge plus.

As the Director of Growth, you will be responsible for developing and executing strategies to acquire paid customers and improve ROAS to maximize revenue growth across multiple channels.

About the product which needs to be sold:

• English proficiency is an aspiration for the majority of the Indian population, yet access to quality English learning resources remains limited. 
• Our spoken English product aims to address this gap by offering a 24/7 AI tutor accessible to anyone with a mobile device at an extremely affordable price.
• This is an affordable offering (<Rs.5000 ticket size) targeting the masses. 
• This product has the potential to transform the lives of hundreds of millions of people by granting them access to a top-notch English tutor.

Desired Previous Experience:

First-principled problem-solving experience across growth functions at fast-paced hyper growth startups.

At Supernova we sell affordable products to the masses, Experience selling to mainstream India and not just the top 5% is preferred.

Ours is also a low LTV product (<10k LTV) so we need our CACs to be at Rs.1000 or so, which is where we are today. So knowing how to target the masses and get conversions at low CACs and good ROAS is preferred.

Experience in handling performance marketing channels - Facebook Ads, Google Ads, etc., preferably in an Edtech startup.

Experience in working with influencers and running high quality influencer marketing campaigns for brand building and acquisition will be preferred, though not mandatory.

Experience in developing content and content marketing strategies to build a brand and get leads via social media channels like Facebook, Instagram, LinkedIn and others to drive growth.

Experience with brand building: Linked in posts of founders, Product videos to create excitement will be preferred, though not mandatory.

Familiarity with Whatsapp-based growth strategies and funnels will be preferred, though not mandatory.

Experience in offline marketing and working with tier 2 & 3 consumers will be preferred, though not mandatory.

Roles and Responsibilities:

Develop and execute a comprehensive growth strategy:

Collaborate with the executive team to define growth goals and objectives.

Identify key performance marketing channels, including Facebook Ads, Google Ads, and others, to drive customer acquisition and revenue growth.

Create and implement data-driven strategies to optimize campaign performance, conversion rates, and return on investment (ROI).

Performance marketing and advertising:

Oversee and manage all performance marketing channels, including Facebook Ads and Google Ads, to drive targeted traffic, conversions, and revenue growth.

Develop and implement A/B testing strategies to optimize campaign performance and improve key metrics such as click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS).

Analyse campaign data, generate insights, and provide recommendations for ongoing optimization and improvement.

Brand building and positioning:

Develop and execute brand-building strategies to enhance brand awareness, perception, and customer loyalty.

Work closely with the marketing and creative teams to ensure brand consistency across all touch points, including advertising campaigns, social media channels, and content marketing initiatives.

Monitor industry trends, market competition, and customer preferences to inform brand positioning and differentiation strategies.

Influencer marketing and partnerships:

Identify and collaborate with relevant influencers, bloggers, and industry partners to drive brand awareness, reach new audiences, and generate meaningful engagement.

Develop and manage influencer marketing campaigns, including negotiation, contract management, and performance tracking.

Track and analyse the effectiveness of influencer campaigns and partnerships, making data-driven decisions for future collaborations.

Social media management: (Not mandatory but a good to have)

Oversee the company's social media presence across various platforms, including content strategy, community management, and engagement.

Monitor social media performance, analyze metrics, and generate insights to optimize content strategy and drive engagement and growth.

Stay up-to-date with social media trends, platform updates, and emerging technologies to leverage new opportunities for growth.

KPIs:

Reducing Customer Acquisition Costs

Revenue Growth

User Growth

• Writing code for both the front end and the back end using MERN stack [MongoDB, Express.js, React.js and Node. js]
• Creating RESTful API with Node.js
• Maintaining all the required documents for your project.
• Constantly coming up with new ideas and also implementing them to improve the app’s performance.
• Writing code for the app logic as well as the business logic using Reducers, Actions and Redux framework.
• Create Unit and Integration tests to ensure the quality of code

• At iDC, we value your skills more than your background and some certificates. Attempting the assignment will be your door to the opportunity.
• Knowledge of the database and familiarity with the schema design in NoSQL (i.e MongoDB)
• A good understanding of the Software Development Lifecycle
• Knowledge of API design and development using REST
• Good understanding of object-oriented programming(OOP) and OOP patterns.
• Again, You don’t have to know it all in-depth but you should know how to dig the internet for finding the solutions.

Responsibilities:

.Create exclusive distributors, exclusive super stockists and business associates for the company towards business growth.

.Guide, coordinate and make strategic marketing plans for the sales team working under his jurisdiction.

.Finding and developing new markets and improving sales.

.Keep abreast with stock reports, inventory, product orders, re-order etc.

Requirements:

.Bachelor's degree in business, marketing or a related field.

.Experience in sales, marketing or related field.

.Strong communication skills and Excellent organizational skills.

.Proficient in Word, Excel, Outlook, and Powerpoint.

CoreStack, an AI-powered multi-cloud governance solution, empowers enterprises to rapidly achieve Continuous and Autonomous Cloud Governance at Scale. CoreStack enables enterprises to realize outcomes such as 40% decrease in cloud costs and 50% increase in operational efficiencies by governing operations, security, cost, access, and resources. CoreStack also assures 100% compliance with standards such as ISO, FedRAMP, NIST, HIPAA, PCI-DSS, AWS CIS & Well Architected Framework (WAF). We work with many large global customers across multiple industries including Financial Services, Healthcare, Retail, Education, Telecommunications, Technology and Government.

CoreStack closed a $8.5 million Series A financing recently. CoreStack was recognized as IDC Innovator in Cloud Management Solutions and in the Gartner Magic quadrant for Cloud Management Platforms in 2020. Earlier in 2019, Gartner named CoreStack as a Cool Vendor in Cloud Computing. CoreStack is a Microsoft Azure Gold & Co-Sell Partner and Amazon AWS Advanced Technology Partner.

CoreStack Offers

• Competitive salary
• Competitive benefit package with appreciable equity
• Exciting, fast-paced and entrepreneurial culture
• Health insurance and other company benefits

We are currently looking for Senior Recruiters & Recruitment Executives for our Job Search Services department.

Responsibilities:
 

• Research, register and apply for jobs available overseas, as per the client's requirement.
• Develop and implement a search strategy that includes recruitment agencies, employer websites, job boards and social networks.
• Understand the client's profile and suggest the availability of jobs as per their requirement.
• Review resumes and credentials for appropriateness of skills, experience and knowledge.
• Understand different skill sets and job descriptions and apply for the right job on job portals, recruitment boards, recruitment agencies & directly company's website.
• Ability to interact with the clients on call and email on their job search services.
• Coordinate responses and interview schedules with clients, as needed.

• Required Good Coding Skills In HTML5, PHP, JS & MYSQL, BOOTSTRAP CSS, JQuery,
• Designing And Building The Website Front-End.
• Creating The Website Architecture.
• Designing And Managing The Website Back-End Including Database And Server Integration.
• Conducting Website Performance Tests.
• Troubleshooting Content Issues.
• Monitoring The Performance Of The Live Website.
• Knowledge Of CMS Have Additional Benefits
• Should Have A Deep Understanding Of UI/UX Frontend
• Should Have A Previous Experience With Landing Page Builders

Are you looking to boost your knowledge and career in the research field? Then read on.

Our client is a decade-old CSR & Development sector Advisory & Tech firm that works with Corporate, NGOs, Government and Funding agencies on innovative solutions and sustainability programs to help the underprivileged. It works with its partner organisations across 4 South Asian countries and has successfully covered more than 10 million people to create impactful and sustainable services for them. Their web and mobile Project monitoring platform helps companies track their CSR initiatives and projects across geographies in a transparent manner.

What you must have :

• Prior experience in quality assurance role
• Working knowledge of SQL
• Experience in test cases design / development, execution and defect reporting
• Excellent analysis and troubleshooting skills
• Familiarity with Agile frameworks, regression testing, load time testing, security testing is a plus    

• Total of 2 to 8 years experience as a Sails.js/Node.js developer