Head - Digital MarketingExperience - 10 years minimum in Health Enterpreneural Mind - will be able to create,manage and successfully run a Digital Advertising P&L from scratchHealth / Pharma experience is a must
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Do you have “marketeer brain”? Do you discuss the success and failures of popular brands and the reasons for them? Such as, What makes Oreo the world’s most loved Chocolate Cookie? When you think of luxury automobiles, why do names like BMW and Mercedes pop-up in our minds? Why are Urban Indians who want to use premium phones, gravitating to the OnePlus brand? What makes people go ga-ga over the heavily priced Netflix subscription? If questions like these intrigue you and make you dig deeper, you are a student of marketing. But, once you uncover their secrets and think of even better ideas to further their successes, or think about strategies their competition should implement, you, our dear friend, are a rare species with “marketeer brain” and are someone we want to work with. We are a bunch of creative people looking to work with others more creative than us. We don’t care if you know (or don’t know) the basics of SEO, SEM or any other marketing principles somebody can learn from a book. We want to know if you can tell a story that enthralls others and makes strangers believe in you; if you can think of or have tried your hand at (not few, but) many creative ways to promote your friend’s business or your college fest. Your “marketeer brain” is what matters to us. Digital marketing isn’t just fiddling with keywords or spending money on clicks. WhatsApp didn’t spend money on its way to over $16B acquisition, neither did Instagram or Twitter. Yet they are wildly successful because things much deeper, 1) kickass products (that appeal to consumers) and 2) razor-sharp marketing campaigns. We are on a similar quest and if this resonates with you, you ought to give yourself the best chance to explore it live in action. Apply now and tell us your story about an experience or two where you played a key role in spreading the word about something and promoting it to the audience that mattered. Let your marketeer brain do the talking.
Selected intern's day-to-day responsibilities include: 1. Answer questions on Quora 2. Blogging / guest posts 3. Work on Google Adwords - remarketing management 4. Handle Facebook group posting 5. Reply to queries on Facebook page/group and Twitter 6. Post on related forums about offers 7. Facebook campaign management
Develop and manage digital marketing campaigns Manage organization’s website Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, etc Track the website traffic flow and provide internal reports regularly. Attend networking events and product launches. Identify new digital marketing trends and ensure that the brand is in front of industry developments. Work on SEO of the website pages. Edit and post content, videos, podcasts, and audio content on online sites. Promote the company’s product and services in the digital space. Execute social media efforts to improve KPIs, likes, shares, tweets, etc. Creating and executing SMS, and email-based marketing campaigns.
1. Manage Google Adwords account and monitor analytics 2. Publish articles as part of the organizations market outreach plan 3. Manage social media of the organization and respond to queries 4. Manage and monitor SEO of websites 5. Create content on topics and subjects shared 6. Manage social media pages and handles of the company