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š Weāre Hiring: Performance Marketing Manager
šExperience: 3ā7 Years
š¢ Location: Andheri, Marol
š Join a fast-growing team that thrives on creativity, innovation, and results.
Are you a data-driven marketer with proven expertise in Google Ads, Meta Ads & Facebook Ads? If youāre fluent in communication, performance-focused, and seeking a meaningful growth opportunity, this could be the role for you.
ā Key Responsibilities:
ā¢ Plan, execute & optimize paid campaigns across YouTube, Amazon, Programmatic, Affiliate Networks, etc.
ā¢ Manage complete campaign lifecycle: planning, A/B testing, execution & optimization
ā¢ Conduct keyword research and refine targeting for improved ROI
ā¢ Collaborate with creative, tech & content teams to align campaigns with business goals
ā¢ Monitor performance metrics like CAC, LTV, ROAS, and implement data-backed strategies for continuous growth
š Technical Skills Required:
ā¢ 3ā7 years of hands-on experience in performance marketing
ā¢ Solid understanding of CPC, CPA, CPL, ROI
ā¢ Familiarity with tools like DV360, HubSpot/Agile CRM, affiliate marketing platforms
ā¢ Experience in lead generation and purchase-driven campaigns
ā¢ WordPress/Shopify knowledge is a bonus
š What Weāre Looking For:
ā¢ Proactive, accountable, and results-driven mindset
ā¢ Excellent verbal & written communication
ā¢ Ability to manage multiple projects in a fast-paced environment
ā¢ Previous experience with app installs, conversion campaigns, and Brand Lift Studies is a plus
ā¢ A collaborative attitude with the ability to work independently
Roles and Responsibilities:
Strategize & Execute campaigns on Facebook, Google Ads & other portals to drive growth.
Work on optimization of campaigns through lever like CTR, conversion rate, average order value, etc.
Analyzing & Reporting of Data & executing changes based on learnings.
Coordinate with agencies & design team to ensure campaign implementation.
Planning & Testing of creatives & Audiences Work on creatives & communication for the ads on various portals.
Understand business growth and track record through analysis
Requirements:
Digital Marketing
Experience: 3-4 years
Good written and verbal communication skills.
Knowledge of Microsoft Excel, Google/Facebook Ads and any other Paid Marketing certifications.
We need to have resumes that talk about ROAS, CAC,Ā
Job Description:
Ā
Responsibilities:
Ā
Ā·
Own end-to-end
execution, measurement, reporting, and optimization of campaigns across
channels with goals to increase New users Acquisition, Scale GMV across the
campaign, and deliver platform GMV & ROAS
Ā·
Partner with
internal teams to optimize campaign performance (targeting, optimization,
creative direction, etc.)
Ā·
On a day-to-day
basis, you will be expected to optimize campaigns based on data breakdowns and
insights.
Ā·
Understand ways to
scale campaigns across platforms in an optimal manner.
Ā·
Perform interest
research in Facebook using audience insights and ads manager.
Ā·
Create audiences on
Facebook for custom, lookalike, and saved audiences.
Ā·
Perform keyword
research using keyword planner and any other tools
Ā·
Understand
operations of Facebook business manager, Google ads, pixels, etc.
Ā·
Create a digital
media plan based on requirements across multiple platforms
Ā·
Understand how
content works across different social media platforms
Ā·
Create insightful
reports based on data from performance marketing campaigns
Ā·
Tag with your copy
and art partners to achieve a digital-first creative output on campaigns.
Eligibility
Ā·
Strong communication
skills
Ā·
Strong creative and
analytical skills
Ā·
Be able to take 100%
ownership of the process from start to finish
Ā·
Strong quantitative
mindset & data-driven approach to digital marketing; expert in excel-based
data modeling, analytics tools.
Ā·
Ability to multitask
in a fast-paced work environment.
Ā·
Punctual and
dedicated to meeting goals & deadlines.
Ā·
Able to effectively
work independently, and as part of a team.
Ā·
An early adopter
attitude towards technology
Google AnalyticsResponsibilities:
ā Researching and brainstorming each stage of the project
ā Organize and oversee advertising/communication campaigns (social media etc.), exhibitions and
promotional events
ā Conduct market research and analysis to evaluate trends & brand awareness
ā Maintain relationships with media vendors and publishers to ensure collaboration in promotional
activities
ā Identify target audiences, objectives and desired outcomes of marketing campaign
ā Research and develop marketing strategy, and evaluate success strategy
ā Develop content of marketing campaigns
ā Stay up-to-date on current marketing trends
ā Manage and allocate budget correctly
Qualifications:
ā Bachelor's degree in marketing or related field
ā 2 - 3 years of relevant experience
ā Excellent research and writing skills, particularly as these apply to marketing
ā Strong analytical, communication, time-management and creativity skills
ā Strong ability to focus on customer/market and take initiative Experience with social media
- Working in an agile environment by keeping in mind the titbits of startup
- Liaising with cross functional teams to get the errands done.
- Formulating monthly social media calendar and devise content accordingly by knowing the fact of time and fraction of brand equity.
- Adhering SEO and other guidelines while formulating the content.
- Devising SEO friendly content such as Meta Title, Meta Description, Blogs & website content like Footer Pages, Product Description.
- Conducting in-depth and regular audits of rivals content.
- Devising niche, crisp, catchy and compelling content across all touch points.
- Doing plagiarism check and proofreading of landing pages, ad copies etc.
- Making sure the content is plagiarism free and inclined with the brand guidelines.
- Making sure the content is precise before prevalence anywhere.
Ā
What you need to have:- Bachelor's degree required, preferably in English, Communications or a related field. Masters degree a plus
- Familiarity with software like Microsoft Office, Google Docs and other tools which are inclined to content like plagiarism checker etc.
- Strong presentation skills and excellent interpersonal skills - comfortable directing projects and taking on new tasks.
- Proven ability to follow style guidelines
- Impeccable spelling and grammar skills.
- Proven work experience as a Content Writer, Copywriter or similar role.
- Possess a thorough, up-to-date knowledge of B2B Fintech consortium.
- Have knack to thrive in a fast-paced environment and to work independently and within a team as well.
- Should be pretty much acquainted with copywriting.
- Be adept in ad copies for the entire gamut of digital media like Google Ads, Social Media, SMS Marketing Campaigns, E-mail Marketing, Newsletter & as well as website content like Footer Pages, Product description etc.
Ā
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